Grilled cheese in Hicksville NY

What Grilled cheese in Hicksville NY does

Peri-Peri Guys is a fast-casual restaurant chain headquartered at 285 S Broadway in Hicksville, New York, that specializes in peri peri grilled chicken. Founded in 2020 by Hafeez Raja (originally from Glasgow, Scotland) and Greg Raposo (a New York native of Portuguese descent), the company operates dine-in restaurants in Hicksville and Selden, NY, plus a ghost kitchen in Long Island City, Queens. Its core product is halal, organic, steroid-free chicken marinated for over 24 hours in a proprietary peri peri sauce made from African Bird's Eye chili pepper, with the recipe positioned around a cultural narrative tracing back to the 15th-century Portuguese-South African culinary tradition.

The menu extends beyond the signature chicken to burgers, wraps, salads, sides, and shakes. Revenue is generated through multiple streams: dine-in and takeout sales, third-party delivery via Uber Eats, direct online ordering through the Toasttab platform, event catering (ranging from small gatherings to corporate events for hundreds), gift card sales, and franchise development fees from an emerging franchise program. A VIP Club loyalty program distributes discounts via email to subscribed members. Customer segments are primarily individual local consumers, with corporate catering and prospective franchisees as secondary segments.

The business is privately held and founder-owned with no disclosed institutional investment or parent company. Its technology stack is minimal and entirely third-party — Toasttab for ordering and Uber Eats for delivery — with no proprietary platform disclosed. Marketing relies on owned social channels (Facebook, Instagram, Twitter), email newsletters, and earned-media recognition, including being named one of Newsday's 100 Best Restaurants on Long Island in 2021.

Name

Grilled cheese in Hicksville NY

Legal name

The Peri Peri Guys

Website

https://periperiguys.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Peri-Peri Guys is a fast-casual restaurant chain in New York specializing in halal peri peri grilled chicken, operating dine-in locations in Hicksville and Selden plus a Long Island City ghost kitchen, with catering services and an emerging franchise program.

Ownership category

akta.pro rank

Product category

Fast-casual restaurant

NAICS

Caterers (722320)

akta.pro primary industry

Chicken Concepts (Fried/Grilled/Hot Chicken) (THAFABAI)

akta.pro secondary industry

Regional/Ethnic Specialty Fast Casual (e.g., Indian, Caribbean, African, Eastern European) (THAFABAM)

Keywords

• Fast casual dining
• Grilled chicken restaurant
• Peri peri chicken
• Halal food service
• Restaurant franchise

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Food and Beverage Sales: Direct revenue from sales of peri peri chicken, burgers, wraps, salads, fries, and shakes at physical restaurant locations. Customers can order dine-in, takeout, or delivery.
2. Catering Services: Catering revenue from providing peri peri dishes and sides for events ranging from small gatherings to corporate events for hundreds of people.
3. Franchise Fees: Revenue from franchise development fees charged to franchisees who open Peri-Peri Guys locations. Looking for partners to grow the brand in new communities.
4. Gift Cards: Sale of gift cards through their online storefront, allowing customers to purchase gift cards for friends and family.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Peri-Peri Guys is a fast-casual restaurant chain operating physical locations in New York that prepares and serves peri peri grilled chicken as its signature item, alongside burgers, wraps, salads, sides, and shakes. The company uses organic, steroid-free halal chicken marinated for over 24 hours in a proprietary peri peri sauce made from African Bird's Eye chili peppers, and offers dine-in, takeout, delivery, catering, gift cards, and a franchise program.

Product overview

Peri-Peri Guys is a fast-casual grilled chicken restaurant chain operating in New York. The core offering centers on peri peri chicken—grilled chicken marinated over 24 hours in a signature sauce made from African Bird's Eye chili pepper. The menu extends to burgers, wraps, salads, sides, and shakes. The company operates on a platform model with direct ordering via Toast Tab, catering services for events, a franchise program for expansion, gift cards, and a VIP Club loyalty program. Locations include Hicksville, Selden, and Long Island City.

Differentiator

Problem solved

Functional benefit

Products and services

• Peri Peri Chicken Signature grilled chicken marinated for over 24 hours in a proprietary Peri Peri sauce made from African Bird's Eye chili pepper. Made with organic, steroid-free halal chicken for dine-in, takeout, and delivery customers.
• Peri Peri Burgers Burger menu items featuring peri peri grilled chicken as the primary protein, served at all restaurant locations.
• Wraps Chicken wraps featuring peri peri seasoned grilled chicken in a wrap format, available across the restaurant's menu.
• Salads Salad menu options featuring peri peri chicken as the protein topping for guests seeking lighter meal choices.
• Sides Side items such as fries served as accompaniments to the main peri peri dishes.
• Shakes Milkshake beverages available as part of the restaurant menu.
• Catering Services Full-service event catering providing peri peri dishes and sides in quantities suitable for small gatherings through corporate events of hundreds of people. Quote-based pricing with inquiries submitted via email.
• Peri-Peri Guys Franchise Program Franchise opportunity for entrepreneurs to open and operate Peri-Peri Guys restaurant locations in their communities. Includes brand, menu, signature sauce, and operating model, available to partners with or without prior restaurant experience.
• Gift Cards Digital gift cards purchased online through the Toasttab storefront that can be given to friends and family for use at any Peri-Peri Guys location.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• ToasttabcoreTechnology or IntegrationOnline ordering platform integrated with Peri-Peri Guys website enabling customers to place pickup and delivery orders. Powers the restaurant's direct online ordering system and gift card sales.
• Uber EatsminorChannel Partner/ Reseller/ DistributorThird-party food delivery service serving customers who live outside Peri-Peri Guys' direct delivery zone. Available in NYC suburbs area.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Others

• Uber Eats: Third-party delivery platform and Peri-Peri Guys' distribution partner. Relevant as a channel and ecosystem dependency rather than a direct competitor.

Broad incumbents

• Wingstop: Large US chicken-focused franchise concept with a strong digital/direct ordering model. Comparable as a fast-casual chicken brand competing for the same consumer occasions.
• Chick-fil-A: Dominant US fast-casual chicken chain and the benchmark against which any chicken-focused fast-casual concept competes for share of stomach and franchisee talent.
• Sweetgreen: Established fast-casual chain with a tech-forward digital ordering and loyalty stack. Useful comparable for Peri-Peri Guys on direct-to-consumer digital execution and unit economics in premium fast-casual.
• El Pollo Loco: Established flame-grilled chicken fast-casual chain with a strong footprint in the western US. Comparable as a chicken-centric, ethnic-flavor-positioned concept with broad menu extensions.
• CAVA: Public fast-casual Mediterranean chain. Comparable in fast-casual positioning, Mediterranean-adjacent flavor identity, and reliance on direct digital ordering and catering revenue.

Emerging players

• Dave's Hot Chicken: Fast-growing fast-casual chicken concept with a franchise-led model, comparable to Peri-Peri Guys in stage and ambition, though focused on Nashville-style hot chicken rather than peri peri.

Regional players

• Pollo Tropical: Grilled chicken fast-casual concept with a regional (Florida-heavy) footprint. Comparable menu positioning to Peri-Peri Guys and a useful proxy for ethnic-flavor chicken chains at scale.

Direct peers

• Nando's: Global fast-casual chain best known for peri peri grilled chicken, the same culinary tradition Peri-Peri Guys is built around. Closest direct comparable by cuisine and category.
• PDQ: Fast-casual chicken-focused chain with dine-in, takeout, delivery, and catering — a structural mirror of Peri-Peri Guys' channel mix, just at a larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/periperiguys
• Facebookfacebook.com/periperiguysny
• Instagraminstagram.com/periperiguys
• LinkedInlinkedin.com/company/peri-peri-guys

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grilled cheese in Hicksville NY