Second Alarmer's Association and Rescue Squad of Montgomery County

Name

Second Alarmer's Association and Rescue Squad of Montgomery County

Legal name

Second Alarmer's Association and Rescue Squad of Montgomery County

Website

https://sars.org

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Emergency Medical Services

NAICS

Ambulance Services (621910)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Emergency Medical Services (EMS) & Ambulance Services (BPAIAGAC)

akta.pro secondary industries

Disaster Response, Rescue & Tactical EMS (DMAT/USAR/SWAT/HAZMAT Medical) (HLAFANAH), Search & Rescue (Urban/Water/Wilderness) Coordination (HLAJAGAJ)

Keywords

• Emergency medical services
• Ambulance services
• Search and rescue
• Ems training
• Pre-hospital care

Headquarters

HQ city

Willow Grove

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Emergency Service Billing: Fee-for-service billing for emergency ambulance transport. Average fee for service is approximately $1,960. As an out-of-network provider, patients are responsible for balances not covered by insurance.
2. Subscription Membership Program: Annual membership program where subscribers pay a fee and receive waiver of out-of-pocket expenses when using SARS services. Membership effective 48 hours after subscribing, valid through June 30th of following year.
3. Special Event Standby Services: Provides dedicated EMS support at community events, schools, and businesses. Charged hourly with different rates for BLS vs ALS crews, with discounts for 501(c)(3) organizations and advance notice bookings.
4. Training Programs: EMT courses ($25 application fee, $1,800 tuition), ACLS/PALS classes, CPR/First Aid courses, and NAEMT courses for first responders and healthcare professionals. Courses provide continuing education credits approved by CAPCE.
5. Donations and Grants: Non-profit organization dependent upon reimbursement for services provided, grants, and generous donations for survival. Member of Pennsylvania Association of Non-Profit Organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

SARS provides 911 emergency medical services through BLS and ALS ambulance crews operating from five stations across Montgomery County, PA, responding to over 12,000 incidents annually. Complementary offerings include a Special Event Response Team (SERT) for crowd medical coverage, a volunteer K-9 search and rescue team, special event standby services, a regional training center (EMT, ACLS/PALS, CPR/First Aid, NAEMT courses), and an annual membership program that waives out-of-pocket ambulance costs for subscribers.

Product overview

Second Alarmer's Association and Rescue Squad of Montgomery County (SARS) is a non-profit 911 Emergency Medical Services (EMS) provider that operates a combination department of volunteer and career members. The organization delivers its services from five stations with 20 vehicles including eleven Advanced Life Support (ALS) ambulances. The core product portfolio consists of emergency medical transport services—Basic Life Support (BLS) and Advanced Life Support (ALS) ambulance crews—supplemented by an EMS Special Event Response Team (SERT) for rapid crowd response. Additional offerings include K-9 search and rescue teams and an ambulance observer program. Supporting services encompass event standby coverage, membership subscriptions that waive patient out-of-pocket costs, and a comprehensive training center offering EMT certification courses, ACLS/PALS training, NAEMT courses, and CPR/First Aid classes. The organization also operates a paid employment program recruiting full-time, part-time, and PRN EMTs and Paramedics alongside volunteer opportunities.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Responds to over 12,000 emergency incidents annually
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered minor.

• Maillie Certified Public Accountants of PhiladelphiaminorOthersIndependent financial auditors who prepare annual financial audits for SARS. Audits are voluntarily shared with all municipalities served.
• Page, Wolfberg and WirthminorOthersLaw firm that voluntarily initiates compliance billing audits for SARS, ensuring proper billing and regulatory compliance.
• Pennsylvania Association of Non-Profit OrganizationsminorOthersSARS is a member of this organization, providing organizational support and advocacy for non-profit EMS providers.
• Pennsylvania Search and Rescue Council (PSARC)minorOthersK9 380 team is a proud member of PSARC and trains to their standards. PSARC is the governing body for search and rescue operations in Pennsylvania.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Acadian Ambulance Service: Acadian Ambulance is a large multi-state private EMS provider operating 911, BLS, ALS, and specialty transport services from Gulf-based strongholds into surrounding states. Acadian mirrors SARS's combination municipality, fee-for-service, and special event business mix and serves as a relevant comparable for scaling ambulances, training, and event standby.
• Falck USA: Falck USA is one of the largest private EMS providers in North America, providing 911 ambulance, interfacility transport, and community health services to municipalities and health systems. Like SARS, Falck operates BLS/ALS units under municipal contracts and competes for the same Pennsylvania-area municipal and event standby business.
• American Medical Response (AMR): AMR is the largest private ambulance and EMS provider in the United States, operating 911, interfacility, and event standby services across thousands of communities. AMR competes directly with SARS for municipal 911 contracts and event coverage at the national and regional level, sharing the same BLS/ALS ambulance operating model and payer dynamics.
• Good Fellowship Ambulance: Good Fellowship Ambulance is a long-standing non-profit combination-department EMS provider in Chester County, PA, offering 911 BLS/ALS, event coverage, and training with a similar mission and operating model to SARS. Comparable in scale, governance, and revenue mix as a fellow SE Pennsylvania non-profit EMS peer.
• Lower Merion EMS: Lower Merion EMS is the immediate neighboring combination-department EMS provider in Montgomery County, PA, serving adjacent Lower Merion Township. It is the most direct geographic peer to SARS, sharing overlapping mutual-aid territory, demographic profile, and a non-profit municipal-contract model.
• Tri-Hampton Rescue Squad: Tri-Hampton Rescue Squad is a Pennsylvania combination volunteer-and-career non-profit rescue squad providing 911 BLS/ALS, rescue, and training in Bucks County, just north of SARS's Montgomery County footprint. It is the closest non-profit combination-department analog in the region and competes for similar municipal contracts, training students, and event standby work.

Emerging players

• American Red Cross: American Red Cross is the dominant national provider of CPR/AED and First Aid certification courses to corporate, school, and general-public audiences. It competes with SARS's CPR/First Aid training line for community and workplace students within the 5-county area and is the principal alternative vendor for entry-level life-saving courses.
• Priority Ambulance: Priority Ambulance is a growing private ambulance operator built through regional roll-ups, providing 911, BLS/ALS, and critical care transport across multiple U.S. states. It is comparable to SARS as a rapidly scaling direct competitor pursuing municipal 911 contracts with overlapping capability mix and service categories.

Others

• National Association of Emergency Medical Technicians (NAEMT): NAEMT is the national EMS professional association that develops and approves the EMS curricula taught at SARS's training center (CAPCE-approved NAEMT courses). It is an ecosystem and content partner to SARS rather than a competitor, but is the reference organization for the training revenue line.
• Pennsylvania Search and Rescue Council (PSARC): PSARC is the statewide governing body for volunteer search-and-rescue operations in Pennsylvania, of which SARS's K9 380 Search Team is a member organization. PSARC establishes the certification, training, and mutual-aid standards under which SARS's K9 team operates and is relevant ecosystem context for evaluating the SAR capability.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/secondalarmers
• Facebookfacebook.com/SecondAlarmers
• Instagraminstagram.com/secondalarmersrescuesquad

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Second Alarmer's Association and Rescue Squad of Montgomery County