Flow Honda Winston-Salem

What Flow Honda Winston-Salem does

Flow Honda Winston-Salem is a privately held Honda franchise dealership (legal name: Flow Honda of Winston-Salem; Dealer #207042) located at 2600 Peters Creek Pkwy, Winston-Salem, NC, established in 1974 and operating under the Flow Automotive Companies umbrella founded in 1957. The dealership sells the full Honda lineup — Civic, Civic Hybrid, CR-V, CR-V Hybrid, HR-V, Accord, Accord Hybrid, Pilot, Passport, Odyssey, Ridgeline, Prelude, and the Prologue EV — alongside pre-owned inventory (744 units) and Honda Certified Pre-Owned vehicles with a 182-point inspection program and up to 7-year/100,000-mile warranty coverage.

The business operates across five revenue streams: new and used vehicle sales (one-time transactions at MSRP plus dealer margin), service and maintenance performed by factory-trained technicians using OEM parts (professional services, including no-appointment Honda Express Service and the complimentary Honda Service Pass for 2 years/24,000 miles), genuine OEM parts and accessories (hardware sales), finance and insurance products delivered through Honda Financial Services and the in-house F&I team (transaction fees plus F&I product attach), and the Flow Extended Vehicle Service Contract providing nationwide warranty coverage (recurring subscription-like revenue). Digital touchpoints include the FlowGarage mobile app (iOS and Android) for service scheduling, recall notifications, Flow Rewards tracking, and vehicle sale offers, plus HondaLink integration for Maintenance Minder alerts.

The dealership serves individual retail consumers, families, military personnel, recent college graduates, and eco-conscious commuters in the Piedmont Triad region of North Carolina (Winston-Salem, Greensboro, High Point, Kernersville). Distribution is omnichannel: a physical showroom with on-site service, parts, and a Honda Paint & Body collision facility, complemented by an e-commerce channel for inventory browsing, online service scheduling, trade-in valuation, and payment calculators. No external institutional investment, acquisitions, or recapitalizations are evidenced; the entity is wholly owned by Flow Automotive Companies, a family-controlled group operating 50+ dealerships representing 25+ brands across 10 cities in North Carolina and Virginia.

Name

Flow Honda Winston-Salem

Legal name

Flow Honda of Winston-Salem

Website

https://flowhondawinstonsalem.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Flow Honda Winston-Salem is a privately held Honda franchise dealership in Winston-Salem, NC, established in 1974 and owned by Flow Automotive Companies. It sells new, certified pre-owned, and used Honda vehicles and operates a full-service center, parts department, and collision repair facility serving retail consumers across the Piedmont Triad region.

Ownership category

akta.pro rank

Headquarters

HQ city

Winston Salem

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Sales: Sale of new Honda vehicles, certified pre-owned vehicles, and used vehicles from multiple manufacturers. Revenue generated from vehicle transactions including MSRP pricing, dealer fees, and accessories.
2. Service and Maintenance: Routine maintenance (oil changes, tire rotations), complex repairs, recall services, and express maintenance. Revenue generated from labor and parts markup.
3. Parts and Accessories: Sale of genuine OEM Honda parts and accessories for vehicle repairs and customization.
4. Extended Service Contracts: Flow Extended Vehicle Service Contract providing extended warranty coverage with multiple protection levels, covering all 50 states and Canada with 24/7 roadside assistance.
5. Finance and Insurance Products: Auto financing, leasing options, and vehicle exchange programs. Revenue from financing arrangements and F&I products.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Flow Honda Winston-Salem is an authorized Honda franchise dealership that sells new Honda vehicles across the full model lineup (Civic, Accord, CR-V, HR-V, Pilot, Passport, Odyssey, Ridgeline, Prelude, and Prologue), pre-owned and Honda Certified Pre-Owned vehicles, and operates a factory-trained service center, parts department, and collision repair facility. The dealership also arranges financing and leasing through Honda Financial Services and offers extended service contracts and a vehicle exchange program.

Product overview

Flow Honda Winston-Salem is a new and pre-owned Honda automobile dealership offering a comprehensive automotive sales and service ecosystem. The core offering comprises new Honda vehicle sales across 13+ models (Civic, CR-V, HR-V, Accord, Pilot, Passport, Odyssey, Ridgeline, Prelude, and Prologue), complemented by pre-owned and certified pre-owned (CPO) vehicle programs with rigorous inspection standards. The service infrastructure includes a factory-trained technician service center, Honda Express Service (no-appointment maintenance), and the Flow Extended Service Contract for extended warranty protection. Digital ownership tools include the FlowGarage Mobile App for scheduling and notifications, plus HondaLink integration for Maintenance Minder alerts. Additional services cover Honda Financial Services financing/leasing, Parts Center with OEM components, Paint & Body collision repair, and the Vehicle Exchange Program for trade-ups. The dealership also provides EV education resources for the Prologue electric vehicle.

Differentiator

Problem solved

Functional benefit

Products and services

• New Honda Vehicles Sale of brand-new Honda sedans, SUVs, trucks, vans, hatchbacks, and the Prologue electric SUV, available in multiple trims with MSRP-based pricing. Targeted at individual consumers and families purchasing personal-use vehicles.
• Pre-Owned Vehicles Sale of used vehicles across multiple manufacturers including low-mileage and demo inventory, targeting budget-conscious individual buyers and shoppers seeking non-Honda brands.
• Honda Certified Pre-Owned (CPO) Manufacturer-backed certified pre-owned Honda vehicles meeting age and mileage requirements, passing a 182-point inspection and including extended warranty coverage on engine and transmission.
• Honda Service Center Full-service automotive maintenance and repair facility staffed with factory-trained technicians using genuine Honda OEM parts and advanced diagnostic equipment for Honda and other vehicle owners.
• Honda Express Service Walk-in routine maintenance service offering oil changes, tire rotations, air filter replacements, battery replacement, and multi-point inspections without appointment, with included amenities.
• Parts Center Sale of genuine OEM Honda parts and accessories for vehicle repairs and customization, serving do-it-yourself customers and the service department.
• Honda Paint and Body Collision repair facility providing auto body repairs, glass replacement, paint services, towing, rental cars, free estimates, and Honda Profirst certified technician services backed by a lifetime guarantee.
• Honda Financial Services Auto financing and leasing arrangements facilitated through Honda Financial Services, including special incentive programs for U.S. Military personnel, recent college graduates, and standard credit customers.
• Flow Extended Service Contract Extended vehicle warranty contract offering multiple protection levels with nationwide coverage in all 50 states and Canada, 24/7 roadside assistance, and no per-visit or yearly claim limits.
• Flow Vehicle Exchange Program Trade-up program allowing current Honda owners to exchange their existing vehicle for a new Honda model, offering above-market trade-in values and comprehensive warranty upgrades for qualifying customers.

Quantifiable outcome

• Honda ranked 1st out of 32 car brands for dependability by RepairPal
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• American Honda Motor Co.coreOEM/ Whitelabel/ Licensing PartnerAuthorized Honda franchise dealer operating under licensing agreement with American Honda Motor Co. Sells new Honda vehicles, uses Honda branding, participates in manufacturer incentive programs, and provides factory warranty service. Dealer number 207042.
• Flow Automotive CompaniescoreStrategic or Co-development PartnerParent company of Flow Honda Winston-Salem. Founded in 1957, operates 50+ dealerships across North Carolina and Virginia representing 25+ brands. Provides centralized resources, training, technology platforms (FlowGarage app), and brand support.
• Flow Honda Paint and BodyminorStrategic or Co-development PartnerCollision repair facility located behind Flow Honda dealership. Provides auto body repairs, glass replacement, and paint services. Honda Profirst Certified Technicians with lifetime guarantee on repairs.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• CarMax: Largest US used-vehicle retailer with 240+ stores and captive finance. Directly comparable as a competitor for the dealership's 744-unit pre-owned inventory and a leader in no-haggle used-car retailing, an adjacent pressure point for the used-car side of the business.
• Asbury Automotive Group: Public US automotive retailer with 150+ franchised dealerships across Sunbelt and southern states, including Honda franchises. Directly comparable franchise-dealer model serving regional consumer bases.
• Sonic Automotive: Public US automotive retailer operating franchised dealerships, including Honda stores, plus EchoPark used-vehicle stores and a captive finance arm. Closely mirrors Flow Honda's franchise-dealer-plus-F&I-plus-used model with greater scale.
• Group 1 Automotive: Public US/UK automotive retailer operating 200+ franchised dealerships including Honda stores. Direct comparable as a multi-brand franchise dealer group with F&I, service, and parts operations.
• Hendrick Automotive Group: Largest privately-held US automotive dealer group with 130+ dealerships across the Carolinas and other Sunbelt states. Most structurally comparable to Flow Automotive Companies given private family ownership, geographic overlap in the Carolinas, and comparable Honda/franchise mix.

Broad incumbents

• Lithia Motors (Driveway): Largest US automotive retailer with 300+ stores and a strong digital retailing initiative (Driveway). Comparable new/used franchise-dealer business with material investment in digital channels, similar in spirit to Flow's FlowGarage app.
• AutoNation: Largest public US automotive retailer operating ~300+ dealerships across multiple brands and states. Comparable as a multi-brand new/used vehicle retailer with attached service and F&I operations, though AutoNation is far larger and publicly traded.
• Penske Automotive Group: Public global automotive retailer with 400+ franchised dealerships including Honda in select US markets. Comparable premium franchise-dealer model but with more commercial-truck exposure and international footprint.
• Berkshire Hathaway Automotive: Subsidiary of Berkshire Hathaway operating 80+ franchised dealerships across the US. Comparable franchise-dealer model at significantly greater scale, with backing from a large conglomerate parent similar to Flow Automotive Companies' multi-brand group structure.

Emerging players

• Carvana: Public online-only used-vehicle retailer with growing reconditioning and customer-experience capabilities. Comparable as a digital-first competitor in the used-vehicle market where Flow Honda now has 744 units and online purchasing through its website.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FlowHonda/reviews
• LinkedInlinkedin.com/company/flow-honda

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flow Honda Winston-Salem