The Wedding DJ

What The Wedding DJ does

The Wedding DJ B.V. is a Dutch privately-held wedding entertainment company founded in 2006 (originally as A&M Audio, rebranded in 2019) and headquartered in Etten-Leur, Netherlands. It provides professional allround DJs for weddings and corporate events across the Netherlands and Belgium, complemented by tiered drive-in show packages (Bronze, Silver, Gold, and the 2025-launched Diamond) of sound, lighting, and special-effects equipment using A-brand gear (L-Acoustics, JBL, RCF). A proprietary DJ Academy trains and annually assesses every DJ on a quality standard, and a 100% DJ Guarantee with back-up coverage addresses the most common failure mode (DJ illness/no-show). Supporting technology is modest but integrated: the mijn.twdj.nl customer portal, the verzoeknummertje.nl guest song-request platform, and an online quote tool that lets couples self-configure their package and receive pricing within minutes. Custom opening mixes, live musician add-ons (saxophonist, percussionist, singer), and special-effects add-ons (floorspots, sparkulars, confetti, low-fog) drive upsell on top of the base ~€1,295 incl. VAT average package. The company serves ~250 weddings per year, has reached a cumulative counter of 1750+ weddings (June 2025), and holds a 4.9/5 rating across 566 customer reviews. It is the first wedding DJ in the Netherlands to hold the Keurmerk Trouwspecialist from Stichting Trouwbranche Nederland and has won the Top Trouwbedrijven Awards three consecutive years (2023–2025). The Wedding DJ B.V. is privately held with no external funding, operates a franchise model to extend regional reach, and runs a parallel corporate-events label called Exclusive Deejays alongside its core consumer wedding brand. Distribution is a hybrid of self-serve digital tools (online quote tool, date checker, quote within minutes) and a sales-led personal consultation journey; venue relationships with 500+ event locations and the Trouwgilde collective of 15 West-Brabant wedding suppliers provide a high-trust referral channel.

Name

The Wedding DJ

Legal name

The Wedding DJ B.V.

Website

https://theweddingdj.nl

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

The Wedding DJ B.V. is a privately-held Dutch wedding entertainment company providing allround DJs, tiered drive-in show equipment packages, and event production across the Netherlands and Belgium, serving ~250 weddings annually with a proprietary DJ Academy, quality certification, and franchise distribution model.

Ownership category

akta.pro rank

Product category

Wedding and Event DJ Entertainment Services

NAICS

Musical Groups and Artists (711130)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Live Music Booking (Bands, Soloists, DJs) (HSACAHAA)

akta.pro secondary industries

Vendor Sourcing & Management (Venues, Catering, Photo/Video, Music) (HSACABAG), Reception Planning & Guest Experience (Seating, Favors, Hospitality) (HSACABAM)

Keywords

• Wedding DJ services
• Event entertainment
• DJ booking
• Wedding music
• Event production

Headquarters

HQ city

Etten

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wedding DJ Services: Core revenue from providing professional wedding DJs for marriage celebrations. Includes matching the right DJ to the couple's music preferences, providing the DJ for the event, and delivering entertainment for the full party. Revenue is one-time per event.
2. Drive-in Shows (Equipment Rental): Complete DJ shows with equipment (sound, lighting, special effects) rented as packages. Four tiers: Bronze (up to ~75 guests), Silver (~125 guests), Gold (~150 guests), Diamond (~200 guests, introduced 2025). Equipment includes LED spots, moving heads, hazer, and floorspots. Revenue is per event.
3. Add-ons and Extras: Optional additions including floorspots, confetti, sparkulars, indoor fireworks, low-fog, live musicians (saxophonist, singer, percussionist), and extended playing hours. Revenue is per event as add-ons to base packages.
4. Corporate Events: DJ entertainment services for company events beyond weddings, handled under the Exclusive Deejays label.
5. Franchise Fees: Revenue from franchisees who join the The Wedding DJ network. Franchisees receive leads, marketing support, branding, website, back-office system, and access to venue relationships in exchange for fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

The Wedding DJ provides professional wedding and event DJ entertainment across the Netherlands and Belgium, bundling an allround DJ with tiered drive-in show equipment packages (Bronze, Silver, Gold, Diamond) that include professional sound, lighting, and special effects for 5-hour celebrations. Services span personal consultation, custom opening mixes, online music preference management via the mijn.twdj.nl portal, guest song requests via verzoeknummertje.nl, and add-ons such as live musicians (saxophonist, percussionist, singer) and effects (sparkulars, confetti, low-fog). A 100% DJ guarantee with back-up coverage and franchise regional expansion complete the core offering.

Product overview

The Wedding DJ operates as a modular DJ entertainment platform for weddings and events in the Netherlands and Belgium. The core offering consists of four tiered drive-in show packages (Bronze, Silver, Gold, and Diamond) providing 5 hours of musical entertainment with varying levels of lighting and sound equipment. These shows are customizable through add-ons including live musicians (saxophonist, percussionist, singer), special effects (floorspots, confetti, sparkulars, low-fog), and various DJ booth styles. Supporting digital products include an online quote builder, the Verzoeknummertje.nl music request platform, and The Wedding Event annual meet-and-greet. The company also operates a proprietary DJ Academy for internal training and certification. Services are delivered by a team of allround DJs with a 100% DJ guarantee for continuity.

Differentiator

Problem solved

Functional benefit

Brands

• Exclusive Deejays: A separate label within the DJ collective serving exclusive corporate events and higher-end weddings alongside The Wedding DJ.

Products and services

• Allround Wedding DJ Service Core DJ entertainment service for weddings and events, providing a matched allround DJ from the in-house team who performs for the full celebration, supported by personalized opening mixes, music consultation, and a 100% DJ guarantee with back-up coverage.
• Drive-in Show Packages Tiered packages that bundle professional DJ performance with sound, lighting, and effects equipment for a 5-hour event: Bronze (static lighting, up to ~75 guests), Silver (2 moving heads, hazer, up to ~125 guests), Gold (4 moving heads, up to ~150 guests), Diamond (6 moving heads, 3-meter tower, up to ~200 guests), plus Basic and Basic+ all-in packages.
• Libero Mobile DJ Booth Compact, fully wireless battery-powered DJ booth delivering professional sound for approximately 50 guests, designed for borrel (reception) settings and small-format events.
• Live Musician Add-ons Live musicians available to combine with the DJ performance, including saxophonists, percussionists, and singers.
• Special Effects Add-ons Optional effects to enhance the event including wireless battery-powered floorspots, confetti (snippers/streamers), sparkulars (fire fountains), low-fog machines, and indoor fireworks.
• Verzoeknummertje.nl Guest Song Request Service Online platform where wedding guests submit song requests in advance of the celebration; couples create an event page and remain in control of which requests are played.
• Exclusive Deejays Corporate Event DJ Service DJ entertainment service for corporate events, company parties, product launches, and higher-end business celebrations, delivered under the Exclusive Deejays sub-brand.
• The Wedding DJ Franchise Program Franchise program that licenses the The Wedding DJ brand, operating system, lead generation, marketing, and venue relationships to franchisees operating in defined regional territories across the Netherlands and Belgium.

Quantifiable outcome

• 1750+ total weddings delivered since tracking began (June 2025)
• +5 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Landgoed WolfslaarcoreGTM or Marketing PartnerWedding venue partner with close working relationship. Logo displayed on partner page. Frequently hosts events with The Wedding DJ.
• Het Houtse Meer / Paviljoen Het Houtse MeercoreGTM or Marketing PartnerKey venue partner in the Houtse Meer area. Logo displayed prominently on partner page.
• EftelingminorGTM or Marketing PartnerIconic Dutch fairy-tale theme park and event venue. Partner logo displayed.
• Hotel Nassau BredacoreGTM or Marketing PartnerPremium hotel and event venue in Breda. Regular venue for The Wedding DJ events.
• OesterdamminorGTM or Marketing PartnerEvent location in Tholen. Partner logo displayed.
• De FazantminorGTM or Marketing PartnerRestaurant and event venue in Ulvenhout. Partner logo displayed.
• Hotel de LeijhofcoreGTM or Marketing PartnerHotel and event venue in Oisterwijk. Regular partner venue.
• BovendonkcoreGTM or Marketing PartnerEvent venue in Hoeven (West Brabant). Featured on website gallery and drive-in show pages.
• STRND / Baai de ClubminorGTM or Marketing PartnerEvent venue in Breda. Partner logo displayed and featured in show gallery.
• HavenhuiscoreGTM or Marketing PartnerRestaurant and event venue in Etten-Leur. Regular partner venue.
• Van der Valk HotelsminorGTM or Marketing PartnerMultiple Van der Valk hotel locations (Breda, Gilze, Tiel, etc.) as event venues. Partner logo displayed.
• Auberge Du BonheurminorGTM or Marketing PartnerRestaurant and event venue. Partner logo displayed.
• The DukeminorGTM or Marketing PartnerEvent venue in Nistelrode. Featured in Diamond show gallery.
• Botanic SanctuarycoreGTM or Marketing PartnerPremium wedding venue in Antwerp, Belgium. Featured extensively in gallery with DJ and saxophonist combinations.
• Barlucca BredaminorGTM or Marketing PartnerRestaurant and event venue in Breda. Partner logo displayed.
• TrouwgildecoreStrategic or Co-development PartnerUnique collaboration collective of 15 quality wedding suppliers in West-Brabant. Members include: Henri's Ladies en Gents, Puress Bruidsmodereiniging, Wouw Bruidsmode, State of Dreaming Films, Loes Rommens, Koolen Photography, Ellen Juwelier, PUUR Hair and Beauty, Art Object, Lodge Visdonk, Luizter, Van ver trouwen, Bakkerij Heijnen, Reisbureau van Boesschoten. Collective provides referrals and cross-recommendations among trusted partners who know each other personally.
• The Wedding Event Participating CompaniesminorStrategic or Co-development Partner22 wedding industry entrepreneurs who participate annually in The Wedding Event. Includes: Boter/Bloem, CFoto, Feest Photobooth, Cocktail Moves, RT Family Matters, Wouw Bruidsmode, State of Dreaming, Sprekend Janka, Yes we do!, Mascha, Lichtletterloods, Repelsteeltje, La chica del queso, Otium hotel, Wendy's hair & visagie, Hannies Bakery, Jullie ceremoniespreker, Juwelier Ooms, Miibiza, Building you, Pure by Peggy, Restaurant Bargo.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Encore Musicians: UK-based live music and entertainment booking marketplace for weddings and events, comparable in service model (matching musicians/DJs to events) but operating across a broader UK-wide geography and agency model.
• WeddingWire (The Knot Worldwide): Large global wedding vendor marketplace; while not a DJ operator, it captures couples' vendor research and booking intent that competes with The Wedding DJ's owned marketing channels in NL/BE.
• GigSalad: Online marketplace where customers book DJs, musicians, and event entertainment; relevant as a competitive acquisition channel and benchmarking reference for The Wedding DJ's direct booking model.

Direct peers

• Exclusive Deejays (sub-brand): The Wedding DJ's own corporate-event sub-label that competes for higher-end corporate and private event bookings in the Netherlands; included as a self-peer to highlight internal segment competition.
• Bachelor Boys Entertainment: Netherlands-based wedding and event entertainment company providing DJ and band services with similar tiered packages and venue-driven marketing, comparable to The Wedding DJ's drive-in show and add-on structure.
• Huracán Events: Dutch event and wedding entertainment provider offering DJ and live music services across the Netherlands, directly competing with The Wedding DJ for wedding bookings and corporate events in overlapping regions.
• DJ Gaston: Established Dutch wedding DJ with a comparable premium positioning, tiered service packages, and strong venue relationships in the Netherlands — a head-to-head competitor for couples' wedding entertainment spend.

Regional players

• New Wave Productions: Netherlands-based event production and entertainment provider for corporate and private events, comparable in operational model (equipment, lighting, DJs) but focused on a broader event mix than weddings.
• Maison & Maison: Benelux wedding and event production company offering entertainment, styling, and coordination; comparable end-market (Dutch/Belgian weddings) but broader service scope, positioning it as an adjacent competitor rather than a pure DJ peer.
• Trouwgilde West-Brabant member suppliers: Collective of 15 West-Brabant wedding suppliers (photographers, bridal wear, venues) that cross-refer clients; they are adjacent ecosystem peers rather than direct competitors but influence The Wedding DJ's customer acquisition funnel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCpLCE0VFPBo47IEYRWmEVow
• Facebookfacebook.com/theweddingdeejay
• Instagraminstagram.com/theweddingdeejay
• LinkedInlinkedin.com/company/the-wedding-dj

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Wedding DJ