Pius Floris Boomverzorging

What Pius Floris Boomverzorging does

Pius Floris Boomverzorging en Boomadvies is a Dutch-headquartered arboricultural services franchise founded in 1981 by Pius Floris, who trained under Dr. Alex Shigo in North America before establishing the company in 's-Hertogenbosch. The company operates 14 branches across the Netherlands and Belgium through a franchise model formalized in 1994 with Henk Werner as the first franchisee in Amsterdam, and is part of Dolmans Landscaping Group. Its service portfolio spans four primary lines: tree research and advisory (Boomonderzoek en boomadvies, including VTA safety inspections, BEA tree-effect analyses, and NVTB valuations); tree care operations (Boomverzorging, delivered by ETW-certified staff); project realization covering tree planting, monumental-tree transplanting, and landscape establishment with two-year aftercare; and ecological advisory (Natuur & Ecologie) including species surveys and Natura 2000 nitrogen analyses.

The company differentiates through a portfolio of proprietary and partnered innovations: the BBV soil substrate, the Klimaatboom climate-adaptation system co-developed with Wareco engineering, the BoomCompleet 10-year fixed-fee municipal managed-service contract, the TreeTag public-awareness campaign co-developed with Treeconomics, and approximately 200 ConnectedGreen soil moisture sensors managed by trained in-house Sensor Managers. Ecosystem services quantification is delivered via i-Tree Canopy and i-Tree Eco (using CE Delft environmental prices), and strategic urban forestry planning is delivered via the Urban Forest Master Plan co-developed with Dr. Cecil Konijnendijk. Diagnostic capabilities include the Picus sound tomograph, tree-pulling tests, and biological pest control methods.

Pius Floris monetizes through project-based quotes, multi-year managed services contracts (BoomCompleet 10-year terms, 20-year operational phases on projects such as Rijkskantoor De Knoop), and consulting fees for ecosystem services and urban forest planning. Go-to-market is enterprise field sales executed by each franchise branch, supported by a national franchise manager and commercial manager, with brand-building via annual Pius Floris Roadshows, the Pius de Podcast series, the 3rd European i-Tree Congress hosted in Amsterdam (2022), and the international TreeTag campaign. Primary customers are Dutch and Belgian municipal and provincial governments; secondary segments include real-estate developers, construction firms, corporate and institutional landowners (e.g., ABN AMRO), and cultural-heritage sites.

Name

Pius Floris Boomverzorging

Legal name

Pius Floris Boomverzorging en Boomadvies

Website

https://piusfloris.nl

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

51–100 employees

Short description

Pius Floris Boomverzorging is a Netherlands-based arboricultural franchise founded in 1981, operating 14 branches across the Netherlands and Belgium under Dolmans Landscaping Group. It serves municipalities, developers, and institutions with tree research, care, transplanting, 10-year managed services, and ecosystem services quantification.

Ownership category

akta.pro rank

Product category

Arboriculture and Tree Care Services

NAICS

Support Activities for Forestry (115310), Support Activities for Forestry (11531), Landscaping Services (561730)

SIC

Forestry (800), Agricultural Services (700)

akta.pro primary industry

Arborist Consulting, Tree Risk Assessments & Appraisals (HSAIADAJ)

akta.pro secondary industries

Tree Pruning & Crown Management (HSAIADAA), Tree Health Care (Diagnosis, Treatment, Fertilization) (HSAIADAD), Tree Care & Arborist Services (BPABADAD), Tree & Shrub Fertilization & Plant Health Care (PHC) (HSAIAGAG)

Keywords

• Tree care services
• Arboriculture consulting
• Urban forestry planning
• Tree maintenance contracting
• Ecosystem services quantification

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices14 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Professional Tree Care Services: Core revenue from tree research, advisory services, tree maintenance, tree surgery, planting, transplanting, and project execution. Services include tree safety inspections (BVC), growth place improvement, pest and disease control, tree felling, and pruning.
2. Long-term Managed Services (BoomCompleet): 10-year fixed-fee contracts covering complete maintenance of all municipal trees, with performance guarantees and full responsibility. This creates predictable recurring revenue from municipalities.
3. Ecosystem Services Consulting (i-Tree): Quantification and monetization of tree ecosystem services using i-Tree software. Generates fees for municipal and commercial customers seeking to demonstrate tree value for policy and communication purposes.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Pius Floris Boomverzorging provides professional tree care, research, advisory, and project execution services through 14 franchise branches across the Netherlands and Belgium. Core services include tree research and safety inspection (VTA method), pruning and tree felling, planting and transplanting of monumental trees, ecological surveys, ecosystem services quantification (i-Tree), Urban Forest Master Plan consulting, and long-term municipal tree management contracts (BoomCompleet).

Product overview

Pius Floris Boomverzorging is a leading European tree care and urban forestry consultancy operating 14 branches across the Netherlands and Belgium. Its portfolio consists of a set of interrelated core services — tree research and advisory (Boomonderzoek en boomadvies), tree care operations (Boomverzorging), and project delivery (Project realisatie) — complemented by specialized sub-products and innovations. Key offerings include ecosystem services quantification using i-Tree Canopy and i-Tree Eco, strategic urban forest planning via the Urban Forest Master Plan, proprietary soil improvement products (BBV substrate), soil moisture sensor monitoring (ConnectedGreen), climate-adaptive tree infrastructure (Klimaatboom), long-term municipal management contracts (BoomCompleet), tree safety inspection (VTA method), ecological advisory (Natuur & Ecologie), and public awareness programs (TreeTag, Pius de Podcast). The company also operates an internal training academy (PFB Academy) for ETW and ETT professional development. The portfolio is unified by a franchise model in which each branch delivers the full service range, and specialized expertise is shared across the network.

Differentiator

Problem solved

Functional benefit

Products and services

• Boomonderzoek en boomadvies (Tree Research and Advisory) Comprehensive tree research and advisory services including tree inventory and safety assessment (VTA method), tree effect analysis (BEA) for construction projects, soil/root environment analysis, transplantability studies, tree valuation (NVTB model), and ecological species surveys under Dutch nature protection law.
• Boomverzorging (Tree Care Operations) Tree care services including pruning (maintenance and formative), pest and disease control, soil improvement, and tree felling. Services are delivered by certified European Tree Workers (ETW) and use internally developed pruning methods based on decades of field experience.
• Project realisatie (Project Execution) Tree planting, transplanting, and landscape establishment services including growing environment design, planting, two-year aftercare and guarantee, and specialist techniques for transplanting large or monumental trees using heavy equipment such as specialized tree transplanting machines.
• Natuur & Ecologie (Nature & Ecology Advisory) Ecological advisory and survey services including ecological quick scans, species-specific surveys (bats, martens, birds of prey), activity plans for environmental permits, ecological site supervision, and nitrogen deposition analyses for Natura 2000 sites.
• Urban Forest Master Plan A strategic planning concept developed in collaboration with urban forestry expert Cecil Konijnendijk, guiding municipalities through a four-step process to create an integrated urban forest plan: current state assessment, target setting, implementation strategy, and monitoring. It addresses urban challenges such as heat stress, drought, and waterlogging across both public and private urban spaces.
• i-Tree Ecosystem Services Quantification Application of i-Tree Canopy (web-based canopy cover estimation) and i-Tree Eco (financial quantification of ecosystem services including air pollution removal, carbon sequestration, stormwater interception, and oxygen production) for municipalities and urban planners, using environmental prices from CE Delft.
• BoomCompleet (10-year managed service contract) A ten-year fixed-price tree management contract for municipalities covering all tree maintenance, with clear performance agreements and full responsibility. The concept bundles tree management services into a predictable, long-term outsourcing solution.
• Klimaatboom (Climate Tree) A climate-adaptive tree solution co-developed with engineering firm Wareco, integrating water management, sewage infrastructure, and urban green in a smart system designed to mitigate heat stress, prolonged drought, and urban flooding. Pius Floris is responsible for the sustainable growing environment design and tree species selection.
• Bodemvochtsensoren (Soil Moisture Sensors) Soil moisture monitoring sensors that measure ground moisture levels, with real-time results accessible via a web and smartphone platform. The system is managed by Pius Floris staff trained as Sensor Managers, with approximately 200 sensors deployed across sites in the Netherlands and Belgium through a collaboration with ConnectedGreen BV.
• Groeiplaatsverbetering (Growth Place Improvement / Aeration) Soil improvement service using a purpose-built aeration machine that creates root channels under existing surfaces, injects organic nutrients and beneficial root fungi, and improves soil structure without excavation or surface removal. Covers up to 120 meters via hose length and is applicable year-round.
• TreeTag campaign An awareness-raising initiative placing durable posters on trees displaying ecosystem service data (CO2 capture, oxygen production, rainwater interception, air pollution removal) calculated using i-Tree Eco. The campaign spans multiple European countries and is a joint initiative of Treeconomics and Pius Floris Boomverzorging.
• Pius de Podcast A six-episode educational podcast series produced in collaboration with Bast – de bomenpodcast, tracing the lifecycle of a tree from seed to maturity while teaching listeners about tree biology, care techniques, and arboricultural practices.

Quantifiable outcome

• Ruim 25 jaar ervaring met het verplanten van kleine tot zeer grote bomen
• +4 more outcomes

Named customers27 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature10 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Platform i-Tree NederlandcoreStrategic or Co-development Partner · 1 January 2022Collaboration platform co-founded by Pius Floris along with idverde Bomendienst, Cobra Groeninzicht, and Terra Nostra. Signed renewed cooperation contract on January 19, 2022 at the Postzegelboom in The Hague. Aims to share i-Tree Eco knowledge, ensure quality application, and exchange expertise across the Dutch market.
• TreeconomicscoreStrategic or Co-development Partner · 1 January 2018Partnership with Treeconomics (based at the University of Exeter, UK) on i-Tree applications in Europe. Pius Floris and Treeconomics focus on i-Tree Canopy and i-Tree Eco applications. Treeconomics has worked on more than 20 i-Tree Eco projects globally. The partnership has driven the TreeTag initiative across multiple European countries and the USA.
• ConnectedGreen BVcoreTechnology or Integration · 1 January 2017Partnership for soil moisture sensor technology and monitoring platform. Pius Floris has approximately 200 sensors installed across locations in the Netherlands and Belgium. Staff trained as 'Sensor Managers' analyze sensor data for customer projects. ConnectedGreen BV provides the platform (app.connectedgreen.nl).
• Cecil Konijnendijk (Nature Based Solutions Institute)coreStrategic or Co-development PartnerCollaboration with Dr. Cecil Konijnendijk, researcher and advocate of the 3-30-300 rule, on bringing the Urban Forest Master Plan to the Netherlands. Cecil is a featured speaker at Pius Floris Roadshows (2022) and internal training days. Together they develop integrated urban forest plans with municipalities including Birmingham as a reference case.
• Wareco (Ingenieursbureau Wareco)coreStrategic or Co-development PartnerPius Floris and Wareco jointly developed the Klimaatboom (Climate Tree) — a solution combining water, sewerage, and greenery for climate adaptation in urban areas. Water buffering and green infrastructure integrated into a single tree installation.
• Koninklijke Ginkel GroepcoreImplementation/ SI/ Consulting PartnerLong-term collaboration on project execution. Major project: Rijkskantoor De Knoop Utrecht (since 2015). Koninklijke Ginkel Groep and Pius Floris jointly handled transplanting of 22 plane trees and maintenance for a 20-year operational phase. Also collaborated on park construction in Nooitgedacht (Gemeente Aa en Hunze).
• Berrevoets (Berrevoets Hekken en Poorten)minorImplementation/ SI/ Consulting PartnerDesign and construction collaboration on a custom tree support for a monumental catalpa at Provinciaal Domein Bokrijk in Genk. Berrevoets provided structural and design engineering for the tree support system.
• Van Ginkel VeenendaalminorImplementation/ SI/ Consulting PartnerCollaboration on ecological green development of solar park Gansenwoirt in Duiven. Van Ginkel Veenendaal worked with Pius Floris on ecological quickscans, green planning, and biodiversity measures for the solar park project.
• PC Bomen (Apeldoorn)minorOthersHost venue for Pius Floris internal training days (annual employee training events). Willem van Delft and PC Bomen staff support the internal education program.
• Boomkwekerij Van Den BerkminorChannel Partner/ Reseller/ DistributorSupplier of tree planting stock. Van Den Berk supplied 22 Carpinus betulus 'Fastigiata' trees for a light pollution mitigation project in Zoetermeer, and the monumental plataan for the Homeruskwartier in Almere.
• Boomkwekerij LappenminorChannel Partner/ Reseller/ DistributorGerman tree nursery supplying planting stock for various Pius Floris projects. Supplied trees for park construction in Nooitgedacht and Ulmus 'Frontier' iepen (summer storage in springboxen) for the Rode Loper project in Amsterdam.
• Foreest Groen ConsultminorImplementation/ SI/ Consulting PartnerCommissioned tree pulling test on a monumental red beech in Velp. Foreest Groen Consult engaged Pius Floris to conduct stability analysis.
• NIC (Nederlands Instituut voor Publieke Veiligheid)minorOthersCommissioned research on a monumental horse chestnut at Rechtbank Zutphen. PICUS sound tomography investigation showed safety risk and the tree was subsequently removed.
• Bast – de bomenpodcastminorStrategic or Co-development PartnerProduction partner for Pius de Podcast series (6 episodes). Produced by Elianne Meijer and Joost Wilgenhof. Launched June 2021 for Pius Floris's 40th anniversary.
• IVN NatuureducatieminorStrategic or Co-development PartnerPartner in the 'Onze Bomen' (Our Trees) citizen science project in Almere. IVN contributes to public engagement and tree counting methodology alongside Gemeente Almere, Staatsbosbeheer, and Pius Floris.
• Kielstra Kraanverhuur HeerenveenminorOthersHeavy equipment rental partner for crown reduction of monumental linden trees in Bergum. Used 220-ton tele-crane with additional ballast due to 50-meter reach requirements.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Davey Tree Expert Company: US-based established tree-care and environmental-services firm with nationwide branches. Operates a comparable arboricultural service portfolio (pruning, health care, risk assessment, transplanting) to Pius Floris but with utility-scale contracts and North American geographic focus.
• Bartlett Tree Experts: Large US-headquartered arboricultural services firm with global operations. Comparable to Pius Floris in core tree care, research, and consulting offerings, but at vastly greater scale and with international branch reach rather than a Benelux franchise structure.
• Dolmans Landscaping Group: Parent company of several Pius Floris franchise branches and broader Dutch/Belgian landscaping services group. Provides the wider green-services portfolio (maintenance, groundskeeping, civil landscaping) within which several Pius Floris branches operate, making it a corporate parent and adjacent competitor.

Direct peers

• Koninklijke Ginkel Groep: Dutch green-services contractor active in tree planting, transplanting, and park construction. Has a long-running implementation partnership with Pius Floris (e.g., Rijkskantoor De Knoop Utrecht) and competes for similar municipal landscaping and tree-project work in the Netherlands.
• idverde Bomendienst: Dutch subsidiary of the European landscaping group idverde, providing municipal tree care, maintenance, and i-Tree ecosystem services. Direct competitor to Pius Floris in the Netherlands and co-founder of Platform i-Tree Nederland, making it the closest comparable on services, customers, and methodology.
• Terra Nostra: Dutch urban forestry and green consultancy providing i-Tree Eco calculations and tree management services to municipalities. A co-founding member of Platform i-Tree Nederland, placing it head-to-head with Pius Floris on Dutch urban-forest strategy consulting.
• Cobra Groeninzicht: Dutch urban green and tree-care consultancy focused on municipal tree management and ecosystem services. Co-founder of Platform i-Tree Nederland alongside Pius Floris, making it a direct peer on i-Tree Eco work and Dutch municipal tree advisory.

Emerging players

• Treeconomics: UK-based consultancy specializing in i-Tree Eco and Canopy applications and the TreeTag initiative; partnerships has been deployed across 9+ European countries and the USA. Functionally overlaps with Pius Floris's ecosystem-services quantification business on a consultancy basis rather than operational tree care.

Regional players

• Gebroeders Copijn: Dutch landscape architecture, planting, and tree-care firm—Pius Floris worked there as an arborist before founding his own company. Provides similar Dutch landscape and tree establishment services and is a historic comparable for Pius Floris's full-service urban green delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCnlqOiSUnP5CcGA_KzNDB-A
• Xx.com/piusfloris

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pius Floris Boomverzorging