Treeconomics
- Company typePrivate
- Founded2011
- HeadquartersClyst Honiton, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
Treeconomics firmographics
Firmographics- Name
- Treeconomics
- Legal name
- Treeconomics Ltd
- Website
- https://treeconomics.co.uk
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Treeconomics industry classification
Industry- Product category
- Urban Forestry Consulting
- NAICS
- Support Activities for Forestry (1153), Support Activities for Forestry (115310)
- SIC
- Forestry (800), Services-Commercial Physical & Biological Research (8731)
- akta.pro primary industry
- Arborist Consulting, Tree Risk Assessments & Appraisals (HSAIADAJ)
- akta.pro secondary industry
- Tree Care & Arborist Services (IMAIAIAB)
Keywords
Where Treeconomics is headquartered
LocationHeadquarters
- HQ city
- Clyst Honiton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Treeconomics business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Urban Forestry Consultancy Services: Core revenue stream from professional consultancy services including tree canopy cover surveys, tree asset valuations, urban forest asset valuations, tree diversity reports, tree and woodland strategies, tree planting strategies, urban forest master plans, trees in policy reviews, urban forest audits, and bespoke consultancy projects. Services are tailored to each client's needs and typically delivered as projects.
- TreeKeeper Software Subscription: Annual software subscription for TreeKeeper urban forest management platform, starting from £5,500 per year. Includes tree inventory management, work order scheduling, ecosystem benefits calculation, and mobile field access through TreeKeeper Canopy module.
- 3-30-300 Urban Forest Assessment Reports: One-time project fees for Urban Forest 3-30-300 Insights Reports including GIS mapping and analysis, starting from £1,650 for basic reports up to £3,000 for web portal with full GIS integration.
- Carbon Performance Certificates: Service for tree nurseries providing carbon efficiency ratings (A-E) for each tree in their catalogue based on carbon performance, helping specifiers make informed choices for carbon reduction targets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | TreeKeeper Annual Subscription |
| Unit Pricing | One time/per project | Urban Forest 3-30-300 Insights Reports - Basic GIS Mapping + Insights Report |
| Unit Pricing | One time/per project | Urban Forest 3-30-300 Web Portal + GIS Mapping + Insights Report |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Treeconomics product offering
Product offeringCore offering
Treeconomics is a UK-based urban forestry consultancy that provides data-driven services to measure, value, and manage trees and urban forests. The company uses i-Tree methodology (the internationally-recognised 'gold standard' in tree benefits assessment) combined with GIS spatial analytics, Lidar remote sensing, and its proprietary TreeKeeper® web-based software platform. Service offerings include tree canopy cover surveys, i-Tree Eco tree and urban forest asset valuations, tree diversity reports, carbon audits, tree planting opportunity maps, urban forest master plans, tree and woodland strategies, and bespoke consultancy for governments, developers, and landscape architects.
Product overview
Treeconomics is a consultancy firm offering a portfolio of urban forest management services, not a single unified software product. The core offering includes TreeKeeper®, a web-based urban forest management tool for day-to-day tree population management. Additional services include i-Tree Eco-based tree and urban forest asset valuations, tree canopy cover surveys, diversity reports, and carbon audits. Strategic planning services encompass tree planting opportunity maps, establishment strategies, woodland strategies, and urban forest master plans. The company also provides an innovative Urban Forest 3-30-300 assessment service, Carbon Performance Certificates for nurseries, bespoke consultancy, and full arboricultural consultancy (via subsidiary JP Associates). These services work together to help clients measure, manage, and strategically plan for sustainable urban treescapes.
Differentiator
Problem solved
Functional benefit
Brands
- TreeKeeper®: A web-based urban forest management tool which enables users to schedule and track work orders and manage their tree populations on a day-to-day basis.
Products and services
- TreeKeeper® Web-based urban forest management tool that enables users to schedule and track work orders and manage their tree populations on a day-to-day basis. Uses GPS and GIS technologies for immediate tree inventory representation and precise planting locations. Includes tree health and maintenance recording, safety risk management, call and work history tracking, customisable data fields, species/DBH/condition recording, ecosystem benefits calculation, work planning, and reporting. TreeKeeper Canopy module adds canopy visualisation.
Quantifiable outcome
- Belfast Tree Establishment Strategy identified that 7.2 million trees could be planted across available sites, with priority mapping using air quality, surface water flooding, and Index of Multiple Deprivation data.
- +4 more outcomes
Companies that use Treeconomics
Customer profileNamed customers16 records
Segments7 records
Ideal customer profiles5 records
Treeconomics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Treeconomics partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, minor and flagship.
- BarchamscoreBarcham Trees, the largest container tree nursery in Europe. Keith Sacre serves as a Director of Barcham Trees. Partnership includes Carbon Performance Certificates project where Barcham applied ratings to all trees in its nursery catalogue classifying them by carbon absorption ability. Co-development of tree selection guidance based on carbon performance data.
- Davey Resource GroupcoreUS-based natural resource consultancy. Joint webinar on 'Tree Establishment Strategies – a look at UK and US approaches' combining Treeconomics' UK expertise with Davey's US perspective on urban forestry.
- Forest ResearchcoreUK government agency for forest research. Collaboration on government projects and shared expertise in urban forestry. Company works with Forest Research on tree cover analysis and develops bespoke tools for specific projects.
- GreenBlueminorPartner organisation whose expert knowledge enhances the work Treeconomics does for clients.
- GreenHillminorPartner organisation whose expert knowledge enhances the work Treeconomics does for clients.
- The Tree Office (Trädkontoret AB)coreSwedish urban forestry consultancy (co-owned by associate Johan Östberg). Acts as Scandinavian associate taking care of all projects in the Scandinavian Eurozone. Extends Treeconomics' reach into Scandinavia.
- NBSI (Nature Based Solutions Initiative)coreCecil Konijnendijk, one of the world's leading experts in urban forestry, works with Treeconomics as an associate consultant. NBSI connection through Cecil's work on urban forestry strategy development and 3-30-300 rule expertise.
- JP AssociatescoreArboricultural consultancy partner providing full range of arboricultural services under Treeconomics brand. Jeremy Peirce is a Chartered Arboriculturist and Director of JP Associates. Services include BS5837 tree surveys, tree protection plans, site supervision, and arboricultural impact assessments.
- UNECE (United Nations Economic Commission for Europe)flagshipInternational partnership on Screening for Resilient Green Cities Programme. Treeconomics has worked with UNECE on urban forest assessments as part of this programme, demonstrating international credibility and reach.
- Environment AgencycoreUK government body for environmental protection. Company collaborates with Environment Agency to analyse tree cover on land within their jurisdiction and develop bespoke tools for specific projects.
- National Highways (formerly Highways England)coreUK government company responsible for motorways and major A-roads. Collaboration on Highways England Natural Capital Valuation project. Also developed new i-Tree biodiversity net gain tool and ecosystem break-even calculator with Highways England and Kier.
- Forestry CommissioncoreUK government department responsible for forestry. Collaboration on tree-related projects and development of tools. Company has experience working with Forestry Commission on plant health surveying and pest/disease management.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Treeconomics competitors and assessment
Company assessmentEmerging players
- Sylvera: UK-based carbon ratings provider for nature-based solutions including forestry. Relevant adjacency as Treeconomics extends into Carbon Performance Certificates and tree carbon audits; both compete for the attention of carbon-conscious infrastructure and corporate buyers.
Others
- Trees and Design Action Group (TDAG): UK charity advocating for trees in the built environment, with Keith Sacre serving as a Trustee. Closely aligned with Treeconomics' policy review and tree strategy work, and a thought-leadership node in the same urban forestry ecosystem.
- GreenBlue: US/UK non-profit sustainability organisation working on urban forestry and trees in the built environment. Listed as a Treeconomics partner and an adjacent ecosystem player contributing to the same conversation around valuing urban tree assets.
- Arboricultural Association: UK professional body for arboriculture, of which Treeconomics co-founder Keith Sacre is a Trustee. Sets professional standards and influences demand for accredited arboricultural and urban forestry consulting services in which Treeconomics competes.
- Arbor Day Foundation: Major US non-profit advancing tree planting and urban forestry. Thematically aligned with Treeconomics' mission to value urban treescapes but operates as a non-profit advocacy and grant-making entity rather than a fee-for-service consultancy.
Broad incumbents
- Davey Resource Group: US-based natural resource consultancy offering urban forestry, arboriculture, and environmental services at significantly larger scale. Joint webinar partner of Treeconomics and one of the most direct comparables for urban forest asset valuation and tree establishment strategy work, though it serves a broader geographic and service portfolio.
- Bartlett Tree Experts: Large US tree care and arboricultural services firm with research-based tree management capabilities. Broader and more operational than Treeconomics but overlaps on arboricultural consulting, tree risk assessment, and urban forest management services for institutional clients.
Direct peers
- Trädkontoret (The Tree Office AB): Swedish urban forestry consultancy co-owned by Treeconomics associate Johan Östberg, acting as the Scandinavian channel for Treeconomics projects. Provides directly comparable i-Tree-based urban forest assessments, tree strategies, and master plans in the Nordic market.
- eftec: UK economics-for-the-environment consultancy that developed the CAVAT (Capital Asset Valuation for Amenity Trees) methodology referenced in Treeconomics' i-Tree Eco outputs. Operates in the same niche of monetising urban green assets and competes for the same local authority valuation mandates.
- PlanIT Geo: US-based software company specialising in urban forest management software (Tree Management Plus, Canopy Map). Closest direct software competitor to TreeKeeper in functionality and customer type (municipalities managing tree inventories and work orders).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Treeconomics social profiles
Digital presenceTreeconomics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Treeconomics leadership team
Management profileNumber of profiles
Profiles12 records
Treeconomics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Treeconomics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Treeconomics
What does Treeconomics do?
Treeconomics is a UK-based urban forestry consultancy that provides data-driven services to measure, value, and manage trees and urban forests. The company uses i-Tree methodology (the internationally-recognised 'gold standard' in tree benefits assessment) combined with GIS spatial analytics, Lidar remote sensing, and its proprietary TreeKeeper® web-based software platform. Service offerings include tree canopy cover surveys, i-Tree Eco tree and urban forest asset valuations, tree diversity reports, carbon audits, tree planting opportunity maps, urban forest master plans, tree and woodland strategies, and bespoke consultancy for governments, developers, and landscape architects.
Is Treeconomics a public or private company?
Treeconomics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Treeconomics founded?
Treeconomics was founded in 2011. It employs 1 to 10 people.
Where is Treeconomics based?
Treeconomics is headquartered in Clyst Honiton, United Kingdom, in the Europe region.
How does Treeconomics make money?
Four revenue lines are on record. Urban Forestry Consultancy Services are the primary driver. The others are treeKeeper Software Subscription, 3-30-300 Urban Forest Assessment Reports and carbon Performance Certificates.
Who are Treeconomics's main competitors?
Sylvera is listed as an emerging player. Others are Trees and Design Action Group (TDAG), GreenBlue, Arboricultural Association and Arbor Day Foundation. Broad incumbents are Davey Resource Group and Bartlett Tree Experts. Direct peers are Trädkontoret (The Tree Office AB), eftec and PlanIT Geo.
Does Treeconomics have an API?
No public API is recorded for Treeconomics.
What industry is Treeconomics in?
Treeconomics's product category is Urban Forestry Consulting. Its primary akta.pro industry code is HSAIADAJ, Arborist Consulting, Tree Risk Assessments & Appraisals, with a secondary code of IMAIAIAB, Tree Care & Arborist Services. Its NAICS code is 1153 and its SIC code is 800.