Glasgow East End Community Carers

What Glasgow East End Community Carers does

Glasgow East End Community Carers is a registered Scottish charity (SC022118) and private limited company (SC213211), founded in 1991 and headquartered at 26 Penston Road, Queenslie, Glasgow G33 4AG. The organisation supports unpaid carers and individuals needing daily living assistance within a defined geographic catchment covering Glasgow East End postcodes G4, G31, G32, G33, G40, G69, and G71. It operates two distinct service lines: the Carers Hub, a free community-centre model offering peer support groups, wellbeing activities (yoga, tai chi, music therapy, crafts, singing), training, autism family support, a sensory room, the Play-Sense programme for pre-school children with additional needs, and a Men's Support Group; and the Homecare Service, a regulated social enterprise providing 24/7 commissioned care ranging from 30-minute visits to round-the-clock support. Governance is provided by a Board of Directors many of whom are carers themselves, and the organisation delivers ongoing support for up to one year after a caring role ends.

The technology layer is conventional and entirely composed of third-party SaaS tools: Recite Me for web accessibility and language translation, Zoom for remote sessions, JotForm for referral capture, SurveyMonkey and Eventbrite for event management, Mailchimp for newsletters, and Google Analytics for traffic measurement. There is no proprietary technology, AI/ML capability, or app product. Operational integrations extend the platform reach: the Glasgow Community Lottery (Yaldi!) for fundraising; Carers Trust for sector affiliation; Scottish Autism, GCIL, Football Focused 121, and Create Arts for programme delivery; and SP Energy Networks for in-kind welfare support.

Revenue is generated through two streams: grant and charitable funding from sources including the Robertson Trust, National Lottery, Short Breaks, Scottish Government (via Shared Care Scotland and Glasgow Carers Partnership), and community lottery proceeds; and fees from commissioned homecare services. The Carers Hub is free at point of use; homecare operates on a commissioned basis. The organisation does not run paid advertising, relying instead on organic social media, email newsletters, community partnerships, word-of-mouth referrals, and participation in local events. Headcount is stated at 51-100 employees.

Name

Glasgow East End Community Carers

Legal name

Glasgow East End Community Carers Ltd

Website

https://eastend-carers.co.uk

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

Glasgow East End Community Carers is a Scottish charity operating a free Carers Hub and a 24/7 commissioned Homecare service for unpaid carers and individuals needing daily living support across Glasgow East End postcodes (G4, G31, G32, G33, G40, G69, G71).

Ownership category

akta.pro rank

Product category

Social Care and Carer Support Services

NAICS

Other Individual and Family Services (624190)

SIC

Services-Social Services (8300)

akta.pro primary industry

Caregiver Support & Education Programs (Center-Based) (HSABANAN)

Keywords

• Unpaid carer support
• Community homecare services
• Carer wellbeing programmes
• Respite and befriending
• Autism family support

Headquarters

HQ city

Glasgow

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Grant and Charitable Funding: As a registered Scottish charity (SC022118, Company Number SC213211), the organisation is primarily funded through grants, charitable trusts (e.g., Robertson Trust), government funding (Scottish Government), and lottery/community fundraising (Glasgow Community Lottery). Funding is administered via Shared Care Scotland and Glasgow Carers Partnership.
2. Homecare Service Fees: Homecare services operate as a social enterprise providing paid care support to individuals. The service is available 24 hours a day, 365 days a year, with support ranging from 30-minute visits to round-the-clock care. Operates as a social enterprise established through grant funding in 1998.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Glasgow East End Community Carers provides two distinct service lines for unpaid carers and care recipients in Glasgow's East End: (1) the Carers Hub, a free community centre offering peer support, wellbeing activities, training, autism family support, sensory room access, Play-Sense for pre-school children with additional needs, and benefits/energy advice; and (2) the Homecare Service, a commissioned care operation providing flexible, person-centred support ranging from 30-minute visits to round-the-clock care, 365 days a year.

Product overview

Glasgow East End Community Carers operates as a charitable organization providing two main service areas: the Carers Hub and the Homecare Service. The Carers Hub serves as the primary community-based support centre offering peer support, wellbeing activities, training, and specialized programmes including Play-Sense for pre-school children with additional needs, a Sensory Room, the Autism Family Project, and a dedicated Men's Support Group. The Homecare Service provides flexible, person-centered care support operating 24/7 with visits ranging from 30 minutes to round-the-clock care. These services work together to support unpaid carers throughout their caring journey, from initial support through to bereavement support for up to one year after a caring role ends.

Differentiator

Problem solved

Functional benefit

Products and services

• Carers Hub A free community centre hub in Glasgow's East End providing ongoing support, information, peer support groups, wellbeing activities, training, and access to specialist programmes for unpaid carers.
• Homecare Service Commissioned, person-centred homecare provided 24 hours a day, 365 days a year in clients' homes and communities across Glasgow East End, ranging from 30-minute visits to round-the-clock care.
• Play-Sense A play group for parents with pre-school children who have additional support needs, providing a supportive environment for children and families.
• Sensory Room A dedicated room functioning as either a calm, relaxing environment or a stimulating, interactive space for individuals with sensory needs.
• Wellbeing Programme Regular therapeutic activities running on Mondays and Wednesdays including Music & Movement, Chair Yoga, Tai Chi, Crafts, and Singing to support carer health and stress management.
• Autism Family Project Specialised support programme for families affected by autism, including multi-sports fitness and skills development sessions for children aged 4-13 with autism or other neurological conditions, delivered in partnership with Football Focused 121.
• Peer Support Support groups and peer connections allowing carers to connect with others in similar situations to reduce isolation and share experiences.
• Carer Training Training opportunities and skills development programmes to build carer confidence and knowledge in their caring role.
• Men's Support Group Monthly support group with special events for male carers, including gardening sessions and social outings.

Quantifiable outcome

• Testimonials report significant mental health improvement, reduced isolation, and increased wellbeing through participation in Carers Hub activities.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Carers TrustcoreStrategic or Co-development PartnerAffiliated with Carers Trust, a major UK charity supporting carers. The organisation displays the Carers Trust logo on its website and materials, indicating a formal partnership for mutual support, resources, and best practice sharing within the carers' charity sector.
• Football Focused 121 (FF121)coreStrategic or Co-development PartnerA coaching company that specialises in 1-2-1 and small group sports coaching. FF121 redeveloped Queenslie Park with an all-weather pitch and runs regular coaching sessions for East End Community Carers' Autism Family programme, providing fitness and skills development sessions for children aged 4-13 with special needs, ASD, or other neurological conditions. The partnership includes multi-sports sessions delivered weekly throughout the year.
• Create ArtscoreStrategic or Co-development PartnerA London-based arts charity (winner of Charity Times Charity of the Year 2020) that partnered with Glasgow East End Community Carers to deliver a 7-week visual arts programme via Zoom for carers and former carers registered at the Carers Hub. Sessions were free, run on Wednesday mornings, and open to carers from Care4Carers in Edinburgh as well.
• Glasgow Centre for Inclusive Living (GCIL)coreStrategic or Co-development PartnerGCIL runs information sessions on Self-Directed Support (SDS) for carers, covering what SDS is, carers' rights, assessment processes, and the four SDS options. Sessions are 90 minutes each, available on multiple dates, with BSL support available via ContactScotland-BSL.
• Scottish AutismcoreStrategic or Co-development PartnerScottish Autism launched weekly 'live' advice sessions for parent carers during COVID-19. Glasgow East End Community Carers Hub also offered additional 1:1 Autism Helpline calls and online sessions during lockdown. Questions submitted in advance are answered by Scottish Autism's Support Team during live sessions.
• Glasgow Community Lottery (Glasgow Council for the Voluntary Sector)coreGTM or Marketing PartnerGlasgow East End Community Carers participates in the Glasgow Community Lottery (Yaldi!), a weekly lottery raising money for good causes in Glasgow. At least 60p from every £1 ticket sold goes to supporting the charity. First draw was 28 November 2020.
• Care4Carers EdinburghminorStrategic or Co-development PartnerCarers from Care4Carers in Edinburgh joined the Create Arts Zoom sessions alongside Glasgow East End Community Carers Hub members, demonstrating a cross-region partnership in the Scottish carers' support network.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Macintyre: UK-wide charity providing support and home-based care for people with learning disabilities. Comparable in blending direct care delivery with charitable status and family-carer engagement, though operating at significantly greater national scale.
• Age Scotland: National Scottish charity supporting older people with advice, information, and community programmes. Comparable in serving older carers and offering wellbeing activities, though at much larger scale and with broader brand recognition.
• Alzheimer Scotland: National Scottish charity providing dementia-specific support, information, and care services. Overlaps with Glasgow East End Community Carers in serving family carers of people with dementia — a stated primary beneficiary group of the Hub.
• Home Instead UK: Large UK private homecare franchise network providing personal care, companionship, and live-in care. Comparable on the Homecare Service line (30-minute visits through 24/7 care in the East End of Glasgow), though operating as a national for-profit rather than a charity-affiliated social enterprise.
• Quarriers: Large Scottish charity providing residential, community, and home-based support to people with disabilities, mental health needs, and carers. Overlaps with Glasgow East End Community Carers on homecare and disability support but operates across a much wider footprint and service portfolio.

Regional players

• Enable Scotland: Scottish charity run by and supporting people with learning disabilities and their families. Conceptually aligned with Glasgow East End Community Carers on family-carer advocacy and community-based programmes, though Enable Scotland's geographic focus extends across Scotland rather than a single East End catchment.

Direct peers

• Carers Trust: UK-wide charity network supporting unpaid carers through local carer-centre partnerships; Glasgow East End Community Carers is a Carers Trust affiliate and operates an analogous community-based model offering peer support, information, and grant-funded programmes to unpaid carers.
• VOCAL (Voice of Carers Across Lothian): Edinburgh-based charity supporting unpaid carers across the Lothian region with similar services (peer support, training, advocacy, wellbeing). A direct regional comparable illustrating how an analogous Scottish carer-support organisation is structured and funded.
• Sense Scotland: Scottish charity supporting people who are deafblind or have sensory impairments and their families. Comparable on the autism/sensory and family-carer support dimensions, including specialised programmes for parent carers similar to Glasgow East End Community Carers' Autism Family Project.
• Crossroads Caring Scotland: Scottish charity providing respite and befriending services that allow family carers to take breaks. Highly comparable mission and operating model to the Carers Hub and Homecare social-enterprise pairing at Glasgow East End Community Carers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/eastend_carers
• Facebookfacebook.com/eastendcarers
• Instagraminstagram.com/glasgoweastendcarers
• LinkedInlinkedin.com/company/glasgow-east-end-community-carers-limited

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glasgow East End Community Carers