Tasy

What Tasy does

Tasy s.r.o. is a Czech Republic-headquartered, family-owned tyre and automotive service company founded in 1991 by the Ševčík family (father and son), now in its third generation of ownership. The firm operates an integrated platform-plus-services model spanning the full tyre lifecycle: B2C retail via the Pneuboss.cz online store and physical branches, B2B wholesale via the Market TASY portal with built-in dropshipping API for partner tyre dealers and garages, end-of-life tyre collection through the TASY Recyklace portal, truck tyre retreading using Galgo materials, mobile 24/7 truck tyre service in Brno and Prague, plus car service (wheel alignment, air conditioning) and 24/7 car wash. The company holds exclusive distribution rights for five private tyre brands — Royal Black, Riken, GT Radial, Giti, and Black Lion — across the Czech and Slovak markets, and distributes an 8,000+ SKU portfolio with up to 200,000 tyres in stock and approximately 400,000 tyres sold annually.

The underlying technology stack combines ERP-integrated B2B and B2C e-commerce portals with a partially EU-funded digitalization programme that includes AI-based tyre reading (computer vision on tyre sidewalls), online service reservation, and digital recycling workflow. Distribution operates across 11+ physical locations in the Czech Republic — including the newly opened Šlapanice logistics centre (March 2025), headquarters in Mokrá-Horákov, branches in Brno-Vinohrady, Brno-Slatina, Prague, and Šlapanice — supported by mobile service units within a 100 km radius of Brno and Prague, and pan-European delivery.

Tasy monetizes primarily through one-time transactional unit pricing on tyre sales (wholesale via Market TASY at volume-based margins with partner customization; retail via Pneuboss.cz at standard unit pricing), complemented by transaction fees on dropshipping, service fees for tyre fitting, mobile truck service, alignment, retreading, and car wash, and B2B service revenue from manufacturer/importer end-of-life tyre collection programmes. Customer segments are hybrid: SMB tyre dealers and garages, enterprise fleet operators, and individual drivers, with pay-as-you-go billing across all channels.

Name

Tasy

Legal name

TASY s.r.o.

Website

https://tasy.cz

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

Tasy s.r.o. is a family-owned Czech tyre and automotive services company founded in 1991, operating retail (Pneuboss.cz), B2B wholesale (Market TASY), recycling, retreading, mobile truck service, and car wash across 11+ branches and pan-European distribution, with exclusive rights to five private tyre brands.

Ownership category

akta.pro rank

Product category

Tire Distribution and Automotive Services

NAICS

Tire Dealers (44134), Tire and Tube Merchant Wholesalers (42313), Tire Retreading (326212), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH)

akta.pro secondary industries

Retail Tire Sales & Installation (Consumer) (TLAKADAA), Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), Tire Recycling, Disposal & Sustainability Services (TLAKADAI), Mobile Tire Service & Emergency Roadside (On-Site) (TLAKADAC), Tires, Wheels & Retread Supply Distribution (TLAKAOAD), Tire Recycling & Processing (Shredding, TDF, Pyrolysis Feedstock) (IMANAMAF)

Keywords

• Tire distribution
• Tire service
• Automotive services
• Tire recycling
• Tire retreading

Headquarters

HQ city

Mokra

HQ country

Czechia

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Tyre Distribution (Retail & Wholesale): Sale of tyres (passenger, truck, agricultural) through retail (Pneuboss.cz) and wholesale (Market.tasy.cz) channels. Handles 400,000 tires sold annually with up to 200,000 in stock.
2. Tyre Service: Tyre fitting, mobile truck tyre service, tyre storage, tyre balancing. Online reservation available. State-of-the-art Hunter machines for wheel alignment and balancing.
3. Car Service: Wheel alignment, air conditioning service and disinfection, car wash
4. Car Wash: Comprehensive washing services including interior care, tyre care, and helmet cleaning. 24/7 availability at Vinohrady location.
5. Tyre Retreading: Truck tyre retreading using Galgo materials with worldwide manufacturer cooperation
6. Tyre Recycling: End-of-life tyre collection and recycling services for consumers (free), manufacturers, and importers through dedicated recycling portal
7. Dropshipping: Manual dropshipping service allowing partners to sell tyres without warehouse. Direct shipment to end customers including cash on delivery collection.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

TASY s.r.o. distributes tires at retail and wholesale levels and operates a suite of automotive services including tire fitting, mobile truck tyre service, seasonal tire storage, wheel alignment, air-conditioning service, car wash, tire retreading, and tire recycling. The company runs more than 11 physical branches across the Czech Republic and digital platforms Market TASY (B2B) and Pneuboss.cz (B2C), stocking approximately 200,000 tires and selling around 400,000 tires annually.

Product overview

TASY is a family-owned tire and automotive service company founded in 1991 with over 100 employees. The company operates a platform-plus-services model consisting of multiple interconnected offerings: Pneuboss (retail e-commerce for end consumers), Market TASY (B2B wholesale portal for tire dealers and fleets), and the TASY Recyklace Portal (recycling management). Core services include tire distribution (retail and wholesale with exclusive brand distribution), tire service (including mobile truck service, storage, and balancing), car service (alignment and AC), car wash, tire retreading, and tire recycling. The company distributes exclusive brands (Royal Black, Riken, GT Radial, Giti, Black Lion) across the Czech and Slovak markets, with operations throughout Europe.

Differentiator

Problem solved

Functional benefit

Brands

• Pneuboss: Retail online store for passenger tyres, available to all drivers at pneuboss.cz
• Market TASY
• TASY Recyklace

Products and services

• Market TASY (B2B Portal)

Quantifiable outcome

• 400,000 tires sold annually
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• GalgocoreTechnology or IntegrationStrategic partnership with worldwide Galgo manufacturer for retreading materials. TASY uses Galgo materials for their truck tyre retreading services, ensuring quality and consistency in retread production.
• Royal BlackcoreChannel Partner/ Reseller/ DistributorExclusive distribution partner for Royal Black private brand tyres in Czech and Slovak markets. Part of TASY's strategy to offer exclusive brands across all quality segments.
• RikencoreChannel Partner/ Reseller/ DistributorExclusive distribution partner for Riken private brand tyres in Czech and Slovak markets.
• GT RadialcoreChannel Partner/ Reseller/ DistributorExclusive distribution partner for GT Radial tyres in Czech and Slovak markets.
• GiticoreChannel Partner/ Reseller/ DistributorExclusive distribution partner for Giti tyres in Czech and Slovak markets. Giti is among TOP 10 tyre brands globally with value approaching 1.5 billion USD and is the fastest growing tyre brand in 2026.
• Black LioncoreChannel Partner/ Reseller/ DistributorExclusive distribution partner for Black Lion private brand tyres in Czech and Slovak markets.
• Operační program Technologie a aplikace pro konkurenceschopnostminorOthersEU funding program providing support for TASY's digitalization project, which includes tyre service digitalization, AI technology implementation, ERP integration, and B2C web portal development.
• Modernizační fond (EU)minorOthersEU modernization fund co-financing TASY's photovoltaic installation project at Šlapanice location for sustainable energy use.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Blackcircles.com: UK online tyre retailer with a fitter network model. Comparable to TASY's combination of online retail (Pneuboss.cz) with affiliated physical branches for fitting and service.
• Heuver Banden: Netherlands-based wholesale tyre distributor covering commercial, agricultural and industrial tyres. Comparable to TASY's wholesale business across truck, agricultural and passenger tyres with multi-brand distribution and fleet customers.
• Pneuhage: German wholesale tyre distributor and service network combining B2B supply with retail/service branches. Closely comparable to TASY's integrated wholesale-plus-service-plus-retread model in a neighbouring DACH market.
• Inter-Sprint: Dutch wholesale tyre distributor serving European markets with broad multi-brand tyre portfolios. Comparable to TASY's wholesale distribution business, including its large SKU range and European-wide delivery scope.
• Delticom: German-headquartered online tyre retailer and wholesale distributor operating across Europe. Direct peer to TASY's Pneuboss.cz (B2C) and Market TASY (B2B) platforms, with overlapping multi-channel distribution model and similar broad SKU range.
• Reifen Müller: German tyre wholesaler and retailer serving B2B customers with broad multi-brand portfolios. Comparable to TASY's wholesale business, especially its multi-brand distribution and European delivery positioning.

Broad incumbents

• Euromaster: Michelin-owned European tyre service and retail network offering tyres, fitting, alignment and fleet services. Comparable to TASY's tyre service and fleet offering but as part of a much larger Michelin-backed group.
• Kwik-Fit: Large UK and European tyre-fitting, alignment and service network. Comparable to TASY's retail tyre service branches and 24/7 mobile truck service capability but at substantially larger scale.
• First Stop: Continental-owned European tyre retail and service network. Comparable to TASY's combined retail/service approach with multi-branch footprint, though backed by a major tyre manufacturer rather than independent distribution.
• Point S Development: International tyre retail and service franchise network operating across Europe and globally. Comparable to TASY's multi-branch service model but at significantly larger scale and broader geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@TasyCz
• Facebookfacebook.com/tasycz
• LinkedInlinkedin.com/company/tasy-s-r-o

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tasy