The Media Lab
The Media Lab is a small, founder-owned private TV production company founded in 1985 in Sunrise, Florida, specializing in TV production, events, and commercial shows, with 1-10 employees and no disclosed technology platform or outside investors.
- Company typePrivate
- Founded1985
- HeadquartersSunrise, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What The Media Lab does
The Media Lab is a privately held, founder-owned TV production company headquartered in Sunrise, Florida. Founded in 1985 by John Floyd Sr., who continues to serve as founder and owner, the firm operates as a small boutique production house with a headcount of 1-10 employees. According to its firmographic profile, The Media Lab specializes in TV production, events, and commercial shows, indicating a service-based business model centered on producing content for broadcast, live events, and advertising clients.
The company operates in a relationship-driven, project-based production segment rather than as a technology platform, and no proprietary technology stack, software products, or digital distribution channels are documented in the available data. Its revenue mechanics appear to derive from production fees, event production contracts, and commercial/advertising engagements, though no pricing model, customer list, or contract terms are disclosed in the source material. There is no evidence of funding rounds, investors, subsidiaries, partnerships, certifications, patents, or awards. The firm's public web presence at medialab.tv is presently non-functional, returning only a verification/waiting page, which limits visibility into current operations, active clients, or recent project work.
The Media Lab has maintained continuous operation for roughly four decades under founder ownership, suggesting an established client base and durable local/regional relationships in the South Florida production market. The combination of long tenure, small scale, and absence of disclosed growth signals indicates a stable but resource-constrained business whose trajectory is difficult to assess without primary financial or pipeline data. No strategic transactions, leadership transitions beyond the founder, geographic expansions, or product launches have been documented in the available source material.
The Media Lab firmographics
Firmographics- Name
- The Media Lab
- Website
- https://medialab.tv
- Company type
- Private
- Founded year
- 1985
- Headcount range
- 1–10 employees
- Short description
- The Media Lab is a small, founder-owned private TV production company founded in 1985 in Sunrise, Florida, specializing in TV production, events, and commercial shows, with 1-10 employees and no disclosed technology platform or outside investors.
- Ownership category
- akta.pro rank
The Media Lab industry classification
Industry- Product category
- Media Production Services
- NAICS
- Motion Picture and Video Production (51211), Motion Picture and Video Industries (5121)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Broadcast/Recording for Live Events (OB, Multicam, Livestream Capture) (MPAGAKAI)
Keywords
Where The Media Lab is headquartered
LocationHeadquarters
- HQ city
- Sunrise
- HQ country
- United States
- HQ region
- North America
Markets served
The Media Lab business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
The Media Lab product offering
Product offeringCore offering
The Media Lab specializes in television production, live event production, and commercial advertising shows. It provides end-to-end production services to clients who need professionally produced video content for broadcast, live events, or advertising purposes. The company operates as a small, founder-led production studio based in Sunrise, Florida, since 1985.
Differentiator
Problem solved
Functional benefit
Products and services
- TV Production Television production service producing broadcast-quality TV content for client organizations and brands.
- Event Production Production service covering live events, including on-site video capture and broadcast support for corporate and organizational event clients.
- Commercial Show Production Production service for commercial advertising shows, delivering advertising video content for marketing campaigns and brand clients.
Companies that use The Media Lab
Customer profileIdeal customer profiles1 record
The Media Lab technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Media Lab partnerships and signals
Strategic signalRecent moves1 record
The Media Lab competitors and assessment
Company assessmentDirect peers
- RSA Films: Commercials, branded content, and long-form production company with strong event and live-capture capabilities. Comparable diversified production model spanning commercials and event-driven content.
- High Noon Entertainment: Boutique TV production company specializing in unscripted programming and formatted shows for U.S. networks. Comparable in scale and business model to The Media Lab's TV production work.
- Sharp Entertainment: Independent unscripted and reality TV production company producing shows for major networks. Highly comparable to The Media Lab as a similarly sized production house focused on TV programming for external clients.
- Thinkfactory Media: Independent production company producing reality and scripted content for cable and streaming. Similar mid-sized independent producer competing for the same kind of network/streamer commissions as The Media Lab.
- Anonymous Content: Producer of films, series, and commercial/advertising content with integrated production services. Comparable as a diversified production company operating across TV, commercials, and branded formats.
- Bungalow Media + Entertainment: Independent production and distribution company producing unscripted TV, documentaries, and branded content. Comparable diversified production house with similar client mix of networks, streamers, and brands.
- Radical Media: Production company spanning commercials, branded content, film, and live events. Highly comparable mix of TV/commercial/event production under one roof, similar to The Media Lab's stated service portfolio.
Broad incumbents
- Fremantle: One of the largest global TV production and distribution groups, producing scripted, unscripted, and entertainment formats. Serves as the broader incumbent whose scale and distribution The Media Lab and similar independents compete against.
- ITV Studios: Global production and distribution arm of ITV producing entertainment, drama, and formats worldwide. Represents the consolidated buyer-side incumbent shaping market access for independent producers.
- Banijay: Largest independent global content producer with a portfolio of production labels in unscripted and scripted TV. Defines the consolidated competitive backdrop that small independent production houses operate within.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks4 records
Key highlights4 records
Customer concentration
The Media Lab social profiles
Digital presenceThe Media Lab financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Media Lab leadership team
Management profileNumber of profiles
Profiles1 record
The Media Lab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Media Lab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Media Lab
What does The Media Lab do?
The Media Lab specializes in television production, live event production, and commercial advertising shows. It provides end-to-end production services to clients who need professionally produced video content for broadcast, live events, or advertising purposes. The company operates as a small, founder-led production studio based in Sunrise, Florida, since 1985.
When was The Media Lab founded?
The Media Lab was founded in 1985. It employs 1 to 10 people.
Where is The Media Lab based?
The Media Lab is headquartered in Sunrise, United States, in the North America region.
Who are The Media Lab's main competitors?
Direct peers on record are RSA Films, High Noon Entertainment, Sharp Entertainment, Thinkfactory Media, Anonymous Content, Bungalow Media + Entertainment and Radical Media. Broad incumbents are Fremantle, ITV Studios and Banijay.
Does The Media Lab have an API?
No public API is recorded for The Media Lab.
What industry is The Media Lab in?
The Media Lab's product category is Media Production Services. Its primary akta.pro industry code is MPAGAKAI, Broadcast/Recording for Live Events (OB, Multicam, Livestream Capture). Its NAICS code is 51211 and its SIC code is 7812.