System Building Products
Indonesian direct-to-consumer online gaming platform combining aggregated slot games from seven major providers with a 109-market online lottery vertical, serving casual Indonesian players via a low-deposit (Rp5,000) self-service website with QRIS and e-wallet payment support.
- Company typePrivate
- Founded2018
- HeadquartersHinckley, United Kingdom
- Headcount251–500
- GTM typeB2B
- OfferingServices
What System Building Products does
CVTOGEL operates a direct-to-consumer online gaming platform hosted at kiamkiam.site, targeting Indonesian casual gamers and lottery enthusiasts. The platform combines an aggregated slot-game portfolio from seven third-party studios — Pragmatic Play, PG Soft, Nolimit City, Hacksaw Gaming, Joker Gaming, Microgaming, and Playtech, with stated RTP above 96% — with a 109-market online togel (lottery) vertical covering Singapore, Hongkong, Sydney, and other official markets. Players register and play through a self-service web interface with a minimum deposit of Rp5,000 (roughly USD $0.30) and minimum withdrawal of Rp10,000, supported by local payment rails including bank transfers, e-wallets, and QRIS. The platform layers promotional mechanics — a 100% new-member bonus, daily deposit bonuses, weekly cashback up to 15%, and slot/togel tournaments — alongside 24/7 customer service via Live Chat and WhatsApp and SSL-standard data security.
The business model is transactional and volume-driven: revenue is generated from the house edge embedded in slot gameplay and from commissions/take on lottery wagering across the 109 markets. Distribution relies on a top-of-funnel mix of SEO-driven direct website traffic, branded keyword variants, organic social, and a wide network of Indonesian regional news-portal domains used for content/affiliate-style referral acquisition. There is no enterprise B2B channel, no disclosed headcount, no funding history, and no revenue or GMV disclosure in the provided source material. The operational profile is that of a small, marketing-intensive white-label iGaming aggregator in a jurisdiction (Indonesia) where online gambling is broadly prohibited, raising regulatory and payment-rail sustainability questions that materially condition the investment case.
System Building Products firmographics
Firmographics- Name
- System Building Products
- Website
- https://systembuildingproducts.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Indonesian direct-to-consumer online gaming platform combining aggregated slot games from seven major providers with a 109-market online lottery vertical, serving casual Indonesian players via a low-deposit (Rp5,000) self-service website with QRIS and e-wallet payment support.
- Ownership category
- akta.pro rank
Where System Building Products is headquartered
LocationHeadquarters
- HQ city
- Hinckley
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
System Building Products business model
Business model- GTM type
- B2B
- Offering type
- Services
Revenue model
- Slot Gaming Transactions: Revenue generated from player deposits used for slot game play, with house edge built into game mechanics
- Online Lottery Sales: Revenue from lottery ticket sales across 109 markets with commissions and house take
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Entry-level gaming access with minimum deposit |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
System Building Products product offering
Product offeringCore offering
No core offering information is available for System Building Products in the provided source material. The source blocks labeled "System Building Products" contain no substantive data, and all product-related content in the input pertains to a separate entity (CVTOGEL).
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- RTP above 96% on slot games
- +2 more outcomes
Companies that use System Building Products
Customer profileNamed customers4 records
Segments1 record
System Building Products technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
System Building Products partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- Pragmatic PlaycoreSlot game provider integrated into CVTOGEL platform offering high RTP games
- PG SoftcoreSlot game provider integrated into CVTOGEL platform
- Nolimit CitycoreSlot game provider integrated into CVTOGEL platform
- Hacksaw GamingcoreSlot game provider integrated into CVTOGEL platform
- Joker GamingcoreSlot game provider integrated into CVTOGEL platform
- MicrogamingcoreSlot game provider integrated into CVTOGEL platform
- PlaytechcoreSlot game provider integrated into CVTOGEL platform
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
System Building Products competitors and assessment
Company assessmentBroad incumbents
- LeoVegas: Mobile-first online casino and sportsbook operator. Comparable as a broad incumbent demonstrating the operator model for slot-led online gaming at scale.
- Evolution Gaming: Dominant global supplier of live casino and online gaming platforms. Comparable as a broad incumbent in the same regulated online gaming category, providing a benchmark for platform scale and content breadth.
- Flutter Entertainment: Global online gaming and sports betting operator (FanDuel, PokerStars, Betfair). Comparable as a broad incumbent in online gambling and a reference for what a fully licensed, multi-product iGaming platform looks like at scale.
- Kindred Group: Operator of Unibet and other online gambling brands across Europe. Comparable as a broad incumbent in regulated online gambling offering a benchmark for product, brand, and compliance build-out.
- Bet365: One of the largest global online gambling operators covering sportsbook, casino, and poker. Comparable as a broad incumbent demonstrating the operating scale of fully built-out online gambling platforms.
- PokerStars (Flutter subsidiary): Major online poker and casino brand. Comparable as a broad incumbent in online gambling serving consumer audiences with poker, casino, and sports products.
- Entain: Global digital gambling operator (Ladbrokes, Coral, bwin, partypoker). Comparable as a broad incumbent with multi-brand online gaming, sportsbook, and casino operations.
Others
- Microgaming: Long-established slot and iGaming content provider supplying CVTOGEL. Comparable as upstream technology and game content ecosystem participant.
- Pragmatic Play: Tier-1 slot and live casino game supplier integrated into CVTOGEL. Not a direct competitor but a key content partner whose licensing and availability materially shape CVTOGEL's offering.
- Playtech: Global online gambling software and content provider integrated into CVTOGEL. Comparable as a platform/content supplier to the iGaming value chain that CVTOGEL sits within.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
System Building Products social profiles
Digital presenceSystem Building Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
System Building Products leadership team
Management profileNumber of profiles
System Building Products funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
System Building Products M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about System Building Products
What does System Building Products do?
No core offering information is available for System Building Products in the provided source material. The source blocks labeled "System Building Products" contain no substantive data, and all product-related content in the input pertains to a separate entity (CVTOGEL).
Is System Building Products a public or private company?
System Building Products is a private company. It is classified as unknown and is currently operating.
When was System Building Products founded?
System Building Products was founded in 2018. It employs 251 to 500 people.
Where is System Building Products based?
System Building Products is headquartered in Hinckley, United Kingdom, in the Europe region.
How does System Building Products make money?
Two revenue lines are on record. Slot Gaming Transactions are the primary driver. The others are online Lottery Sales.
Who are System Building Products's main competitors?
Broad incumbents on record are LeoVegas, Evolution Gaming, Flutter Entertainment, Kindred Group, Bet365, PokerStars (Flutter subsidiary) and Entain. Others are Microgaming, Pragmatic Play and Playtech.
Does System Building Products have an API?
No public API is recorded for System Building Products.