What Scandinavian Brake Systems does

Scandinavian Brake Systems (SBS) is a Danish automotive brake technology company, publicly listed on the Copenhagen exchange (cph:SBS) and headquartered in Svendborg, Denmark. Founded in 1964, the company operates within the development, production, sourcing, distribution, and sales of brake technology and related areas, serving the automotive aftermarket across Europe. The firm employs between 101 and 250 people and operates through a multi-entity structure that includes entities in Denmark, Germany, and France (Silkeborg, Eisenach, and Cergy, respectively), functioning as part of the broader BORG Automotive Group with the Newman sub-brand focused on remanufactured brake and wheel-related components.

The company's core offerings center on remanufactured automotive brake components and related parts, supplied both under its own brand portfolio (including the Newman label) and through a private label concept that allows distributors to market parts under their own brands. Go-to-market combines direct regional sales offices in Denmark, Germany, and France with an e-commerce webshop for direct mid-market customer ordering. Marketing is primarily digital, relying on the company website, a LinkedIn corporate presence, and an email newsletter.

The business model is B2B aftermarket parts distribution with vertically integrated remanufacturing, monetizing through product sales of brake systems and components to distributors and workshops. Pricing is not publicly disclosed. The horizontal segmentation strategy targets the broad automotive aftermarket segment, addressing replacement-part demand for brake systems rather than OEM-fitment contracts.

Name

Scandinavian Brake Systems

Legal name

Borg Automotive Newman A/S

Website

https://sbs-automotive.de

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

101–250 employees

Short description

Scandinavian Brake Systems is a Danish, publicly listed (cph:SBS) developer, producer, and distributor of brake technology and remanufactured automotive components, serving the European aftermarket via direct sales offices and an e-commerce webshop.

Ownership category

akta.pro rank

Product category

Automotive Brake Systems & Aftermarket Components

NAICS

Motor Vehicle Brake System Manufacturing (33634), Motor Vehicle Brake System Manufacturing (336340)

akta.pro primary industry

Aftermarket Brake Components Manufacturing (Pads/Rotors/Calipers/Lines) (IMACANAB)

akta.pro secondary industries

Brake Friction & Rotors (Pads/Shoes/Discs/Drums) (IMACAIAE), Brakes, Steering & Suspension Services (TLAKAAAC)

Keywords

• Brake system components
• Automotive aftermarket parts
• Remanufactured brake parts
• Wheel-end components
• Automotive friction products

Headquarters

HQ city

Svendborg

HQ country

Denmark

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Distribution channels2 records

Marketing channels2 records

Core offering

SBS Group develops, produces, sources, distributes and sells brake technology and related components for the automotive aftermarket. Through its BORG Automotive Newman brand and Newman sub-brand, the company supplies new and remanufactured brake system parts and wheel-related components to customers across Europe. It supports partner brands with a private label concept and operates an e-commerce webshop alongside direct regional sales offices in Denmark, Germany, and France.

Product overview

BORG Automotive Newman operates as a remanufactured automotive parts supplier, offering brake systems and related components. The company provides products through its own brand portfolio and supports private label arrangements. They maintain an e-commerce webshop for direct customer ordering and operate across Denmark, Germany, and France.

Differentiator

Problem solved

Functional benefit

Brands

• Newman: A sub-brand under BORG Automotive Newman offering remanufactured automotive parts, including brake components.

Products and services

• BORG Automotive Newman Remanufactured Brake Components Remanufactured automotive brake components and related wheel-end parts offered under the BORG Automotive Newman / Newman sub-brand for the European automotive aftermarket.
• New Brake System Components New brake system components and related parts developed, produced, sourced, and sold by SBS Group for automotive aftermarket customers.
• Private Label Brake Components Private label concept offering that enables partners to source brake and related automotive components under their own brands, leveraging SBS Group's development, production, and sourcing capabilities.
• BORG Automotive Newman E-commerce Webshop Online webshop at shop.borgautomotive-newman.com enabling direct customer purchases of brake system components and related aftermarket parts.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Direct peers

• WABCO / ZF Commercial Vehicle Control Systems: Specialist in commercial-vehicle braking, steering, and suspension; comparable to SBS in being brake/chassis focused but addresses heavy-duty end markets.
• Brembo: Global brake system specialist (calipers, discs, pads) for both OE and aftermarket; the most direct functional peer to SBS given overlapping product categories and brake-only focus.
• Akebono Brake Industry: Japanese brake specialist supplying OE and aftermarket friction products globally; comparable brake-only focus and product mix.
• TMD Friction (TEXTAR / Mintex / Don / Cobreq): European-headquartered friction material specialist producing OE and aftermarket brake pads and linings under multiple brands; directly competes in the same pad and friction category as SBS.
• BORG Automotive A/S (parent): The parent group that owns Newman and is associated with SBS in the provided data; operates remanufactured automotive parts across Europe and is the most structurally related peer in business model.
• Ferodo (part of Federal-Mogul / Tenneco): Heritage European brake friction brand now within Tenneco/Motorparts; directly comparable product line of OE and aftermarket brake pads.

Broad incumbents

• Robert Bosch (Automotive Aftermarket): Dominant Tier-1 automotive supplier with a broad aftermarket portfolio that includes brake pads, discs, and sensors — competes with SBS across product breadth and brand strength.
• ATE (Continental brake brand): Continental's dedicated European aftermarket brake brand (pads, discs, hydraulics); a strong incumbent peer for distribution and garage customers that SBS also targets.
• Continental AG (ContiTech / Continental Aftermarket): Diversified automotive supplier with substantial brake and chassis aftermarket presence; a broad incumbent competing for the same distributor and garage customers.
• ZF Friedrichshafen (TRW aftermarket, ZF Aftermarket): Major chassis and driveline supplier; offers braking products through its aftermarket organization and competes broadly with brake specialists like SBS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/borgautomotive-newman

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scandinavian Brake Systems