Grupo Viamar

What Grupo Viamar does

Grupo Viamar is a Dominican Republic automotive distribution group founded September 15, 1963 and headquartered in Santo Domingo. It operates as the exclusive in-country distributor for 12 international automotive brands across the passenger, luxury, commercial, and electric segments, including Ford, KIA, Mazda, Lincoln, Geely, JAC, Shineray, SWM, Forland, Riddara (electric pickup), Farizon, and ANKAI. The group runs 14+ branches and service points across Santo Domingo, Santiago, Higüey, San Francisco de Macorís, and Bávaro, supported by an after-sales network covering maintenance, authorized bodywork and painting, parts, lubricants, and three battery brands (Motorcraft, Viamax, and Solite).

The business model spans the full vehicle lifecycle. New and used vehicle sales (through SemiNuevos Viamar) generate transactional revenue, while two wholly-owned subsidiaries — Vía Leasing, C. x A. (founded 1993) for vehicle financing and Eco Motors for operational leasing — capture financing and recurring fleet revenue. The authorized Taller de desabolladura y pintura subsidiary (founded 2004) handles bodywork. The customer base is split between individual consumers (families and personal-vehicle buyers across price points) and business/fleet customers served through Eco Motors and Vía Leasing.

Distribution is conducted through brand-specific showrooms (ford.do, kia.com.do, mazda.com.do, lincoln.com.do), authorized dealer and distributor networks, the seminuevosviamar.com.do used-vehicle platform, and digital channels including WhatsApp Business, social media (Facebook, Instagram, TikTok, YouTube, LinkedIn), and a corporate news portal (viamarnoticias.com.do). The company is privately held by the Villanueva Callot family, who have controlled the business since 1973, with 501-1,000 employees and no disclosed institutional investment.

Name

Grupo Viamar

Legal name

Grupo Viamar

Website

https://grupoviamar.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Grupo Viamar is a Dominican Republic automotive group and exclusive distributor for 12 international brands (Ford, KIA, Mazda, Lincoln, Geely, JAC, and others), operating 14+ branches that sell new and used vehicles, provide financing and operational leasing, and deliver nationwide after-sales service.

Ownership category

akta.pro rank

Product category

Automotive Dealership and Distribution

NAICS

Automobile Dealers (4411), Automotive Equipment Rental and Leasing (5321), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Auto Rental & Leasing (No Drivers) (7510), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Commercial Vehicle Parts Distribution (Heavy-Duty Truck/Bus) (TLAKAOAB)

akta.pro secondary industry

Dealer Floorplan & Inventory Financing (FSAKADAD)

Keywords

• Automotive dealership
• Vehicle distribution
• Vehicle financing
• After-sales service
• Used vehicle sales

Headquarters

HQ city

Santo Domingo

HQ country

Dominican Republic

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sales of new vehicles from exclusive brand distributorships including Ford, KIA, Mazda, Lincoln, Geely, Riddara, Farizon, JAC, Shineray, SWM, Forland, and ANKAI. Primary revenue stream through showrooms and dealerships.
2. Vehicle Financing (Vía Leasing): Vía Leasing, C. x A. provides financing for new and used vehicles under conditional sales arrangements, as well as employee loans for related companies. Founded August 25, 1993.
3. Vehicle Leasing (Eco Motors): Eco Motors provides operational leasing services for businesses, offering flexible mobility solutions for companies of all sizes.
4. Used Vehicle Sales (SemiNuevos): Sales of certified pre-owned vehicles through seminuevosviamar.com.do platform and showrooms.
5. After-Sales Service: Maintenance services, quick maintenance, body work (desabolladura y pintura), spare parts, and vehicle repair services through authorized service centers.
6. Battery and Lubricant Sales: Sales of Motorcraft, Viamax, and Solite batteries along with lubricants through dedicated battery and lubricant service.

Go-to-market motion2 records

Distribution channels7 records

Marketing channels6 records

Core offering

Grupo Viamar is the exclusive distributor in the Dominican Republic for 12+ international automotive brands (Ford, KIA, Mazda, Lincoln, Geely, Riddara, Farizon, JAC, Shineray, SWM, Forland, ANKAI). Through a network of 14+ showrooms and service centers, the company sells new and certified pre-owned vehicles, offers vehicle financing via Vía Leasing, operational leasing via Eco Motors, and provides after-sales services including authorized maintenance, bodywork and painting, batteries, lubricants, and spare parts.

Product overview

Grupo Viamar is the leading automotive group in the Dominican Republic with 62 years in the market, operating as a vehicle distributor and financial services provider. The company distributes 11 automotive brands (Ford, KIA, Mazda, Lincoln, Geely, Riddara, Farizon, JAC, Shineray, SWM, Forland) and three battery brands (Motorcraft, Viamax, Solite). The product portfolio is organized around: (1) new vehicle distribution through exclusive brand dealerships, (2) battery and lubricant product lines for vehicles and inverters, (3) pre-owned vehicle sales through Seminuevos Viamar, and (4) financial services including Vía Leasing (vehicle financing) and Eco Motors (operational leasing). Supporting services include authorized bodywork/painting workshops, maintenance scheduling, parts/replacements management, and recall management. The company operates 14+ branches nationwide in Santo Domingo, Santiago, Higüey, San Francisco de Macorís, and Bávaro.

Differentiator

Problem solved

Functional benefit

Brands

• SemiNuevos Viamar: Used vehicle sales division
• Viamax
• Viamax Gold

Products and services

• Ford Vehicles Full line of Ford vehicles distributed exclusively in the Dominican Republic, including SUVs, trucks, and passenger cars for individual consumers and businesses.
• KIA Vehicles Full line of KIA vehicles distributed in the Dominican Republic, including the new Carens 2026 crossover model for individual consumers.
• Mazda Vehicles Full line of Mazda vehicles distributed in the Dominican Republic, including the CX-90 and other models.
• Lincoln Vehicles Lincoln luxury SUV lineup including Navigator, Aviator, Nautilus, and Corsair models, distributed in the Dominican Republic.
• Geely Vehicles Chinese Geely vehicles including Starray and Okavango models distributed in the Dominican Republic.
• Riddara Vehicles Riddara electric pickup trucks distributed in the Dominican Republic as part of Grupo Viamar's newer brand additions.
• Farizon Vehicles Farizon commercial vehicles distributed in the Dominican Republic as part of the growing Chinese brand portfolio.
• JAC Vehicles Chinese JAC vehicles distributed in the Dominican Republic through Grupo Viamar's dealership network.
• Shineray Vehicles Shineray vehicles distributed in the Dominican Republic, including pickup trucks and commercial offerings.
• SWM Vehicles SWM vehicles distributed in the Dominican Republic through Grupo Viamar.
• Forland Vehicles Forland commercial vehicles distributed in the Dominican Republic for business and commercial use.
• Seminuevos Viamar Pre-owned vehicle sales platform for buying and selling certified used cars through seminuevosviamar.com.do and dedicated showrooms.
• Vía Leasing Vehicle financing company providing conditional sales financing for new and used vehicles and employee loans for related companies.
• Eco Motors Vehicle rental service providing operational leasing solutions for businesses of all sizes, offering flexible mobility solutions.
• Taller Autorizado (Bodywork and Painting) Authorized bodywork and painting service center meeting global automotive industry standards for dent removal and paint services.
• Motorcraft Batteries and Auto Parts High-quality automotive parts from the Motorcraft brand, including oil, shocks, antifreeze, batteries, spark plugs, belts, wipers, and brake fluids, compatible with Ford, Fiat, GM, Chrysler, Volkswagen, Peugeot, Toyota and other vehicles.
• Viamax Batteries Second-line batteries for inverters, golf carts, CPUs, and vehicles, including Viamax and Viamax Gold variants with the highest warranty in the Dominican market.
• Solite Batteries High-reliability automotive batteries with excellent thermal resistivity and maintenance-free design, distributed in the Dominican Republic since 2009.
• Vehicle Maintenance and Quick Lane Services Scheduled maintenance, quick maintenance, and repair services for vehicles purchased from Grupo Viamar's network of authorized service centers.
• Parts and Components (Piezas y Repuestos) Spare parts quotation and management service for vehicles, offering genuine parts and components through Grupo Viamar's service network.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core, flagship and minor.

• SolitecoreChannel Partner/ Reseller/ Distributor · 1 August 2009Distributor of Solite batteries since 2009. Solite is a high-reliability automobile battery with excellent thermal resistance and maintenance-free technology.
• ViamaxcoreChannel Partner/ Reseller/ Distributor · 1 August 2009Distributor of Viamax batteries launched August 2009. Includes Viamax and Viamax Gold (launched May 2011) lines for inverters, golf carts, and vehicles, with the highest warranty in the Dominican market.
• Ford Motor CompanyflagshipChannel Partner/ Reseller/ DistributorExclusive distributor for Ford vehicles in Dominican Republic since 1963, with multiple recognitions received from Ford Motor Company. Full lineup includes Territory, Everest, Bronco, and other Ford models.
• KIA MotorsflagshipChannel Partner/ Reseller/ DistributorExclusive distributor for KIA vehicles including new models like Carens 2026. Strong market presence with promotions including 'Kia te lleva al mundial' FIFA World Cup campaign.
• MazdacoreChannel Partner/ Reseller/ DistributorExclusive distributor for Mazda vehicles including CX-90 model. Brand presence through mazda.com.do website.
• LincolncoreChannel Partner/ Reseller/ DistributorExclusive distributor for Lincoln luxury vehicles including Navigator, Aviator, Nautilus, and Corsair models. Full luxury SUV lineup.
• GeelycoreChannel Partner/ Reseller/ DistributorExclusive distributor for Geely vehicles including Starray and Okavango models. Active community engagement through events like 'Geely x Empate' viewing parties.
• JAC MotorscoreChannel Partner/ Reseller/ DistributorExclusive distributor for JAC vehicles in Dominican Republic, showcased at the Kennedy building showroom.
• ShineraycoreChannel Partner/ Reseller/ DistributorExclusive distributor for Shineray vehicles including promotional campaigns like 'Shineray comienza a producir ahora y empieza a pagar en octubre 2025'.
• SWMcoreChannel Partner/ Reseller/ DistributorExclusive distributor for SWM vehicles in Dominican Republic, displayed at the main Kennedy building showroom.
• ForlandcoreChannel Partner/ Reseller/ DistributorExclusive distributor for Forland commercial vehicles, showcased alongside other Chinese brands.
• RiddaracoreChannel Partner/ Reseller/ DistributorExclusive distributor for Riddara electric pickup trucks, a newer addition to the brand portfolio.
• FarizoncoreChannel Partner/ Reseller/ DistributorExclusive distributor for Farizon commercial vehicles, part of the growing Chinese brand portfolio.
• ANKAIminorChannel Partner/ Reseller/ DistributorExclusive distributor for ANKAI vehicles in Dominican Republic, listed among brand portfolio.
• Motorcraft (Ford)coreChannel Partner/ Reseller/ DistributorDistributor of Motorcraft auto parts including oil, shocks, antifreeze, batteries, spark plugs, belts, wipers, brake fluids, power steering fluid, and windshield washer fluid.
• Quiérome como soy FoundationcoreStrategic or Co-development PartnerSocial responsibility initiative focused on integration of youth with intellectual disabilities into society and promoting their education. Programs include Labor Inclusion Program, educational tours (PI Cole Tours), annual fundraising events, and educational talks for parents.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Grupo Q: Multi-brand automotive distributor headquartered in Guatemala with exclusive rights to Toyota, Honda, Hyundai, and others across Central America. Highly comparable business model (exclusive distributor + financing + service) in a similar emerging-market geography.
• ALD Automotive: Global operational leasing and fleet management company; closest functional peer to Grupo Viamar's Eco Motors subsidiary for the B2B operational leasing stream of the business.
• Inchcape PLC: UK-listed global multi-brand automotive distributor operating exclusive brand distribution, after-sales, and financing across multiple geographies. Closest international analog to Grupo Viamar's model of combining multiple OEM exclusive franchises with integrated after-sales and finance.
• Bonanza Motors: Established Dominican Republic multi-brand automotive dealership group operating as a direct in-market competitor to Grupo Viamar across overlapping consumer segments.
• Arval: BNP Paribas-owned global operational leasing provider. Comparable vehicle leasing business model (and fleet management) parallel to Eco Motors' B2B mobility offering.

Broad incumbents

• Asbury Automotive Group: Large US publicly-traded multi-brand automotive retailer with new/used vehicle sales, F&I, and parts/service across 150+ franchises. Comparable integrated dealership + F&I + parts/service ecosystem at scale.
• AutoNation: Largest US automotive retailer with ~250 franchises; operates new/used vehicle sales, financing, and parts/service across multiple brands. Useful scaled benchmark for multi-brand auto retailing strategy.
• Group 1 Automotive: US-based multi-brand automotive retailer operating ~200 franchises with parts, service, and finance operations. Demonstrates the multi-brand dealership + finance + parts service playbook at scale.
• Lithia Motors: US's largest auto retailer by volume, operating hundreds of franchises across brands with strong financing and parts/service attach. Comparable diversified multi-brand retail+finance model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/grupoviamar
• YouTubeyoutube.com/user/OficialGrupoViamar
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/grupoviamar
• Instagraminstagram.com/GrupoViamar
• TikToktiktok.com/@grupo.viamar

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Viamar