Bonanza Motors
- Company typePrivate
- Founded-
- HeadquartersBurley, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Bonanza Motors firmographics
Firmographics- Name
- Bonanza Motors
- Website
- https://bonanzamotors.com
- Company type
- Private
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Bonanza Motors is headquartered
LocationHeadquarters
- HQ city
- Burley
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Bonanza Motors business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Distribution channels3 records
Bonanza Motors product offering
Product offeringCore offering
Bonanza Motors operates a multi-brand automotive dealership group in Burley, Idaho, retailing new Buick and GMC vehicles, new Chrysler/Dodge/Jeep/Ram vehicles, and Polaris and Arctic Cat powersports vehicles, alongside dedicated service and parts departments at each storefront. The business also functions as an authorized franchise dealer for General Motors, Stellantis, Polaris, and Arctic Cat within the Burley/south-central Idaho market.
Differentiator
Problem solved
Functional benefit
Products and services
- New Buick and GMC vehicle sales Authorized franchise retail sales of new Buick and GMC passenger vehicles from the dealership at 325 Overland Ave, Burley, ID. Targeted at individual consumers in the Burley/south-central Idaho market.
- New Chrysler, Dodge, Jeep, and Ram vehicle sales Authorized Stellantis franchise retail sales of new Chrysler, Dodge, Jeep, and Ram vehicles from the dealership at 259 Overland Ave, Burley, ID. Targeted at individual consumers in the Burley/south-central Idaho market.
- Polaris powersports vehicle sales Authorized Polaris dealer offering Polaris powersports vehicles from the Young Power Sports location at 111 Overland Ave, Burley, ID. Targeted at individual consumers seeking recreational/off-road vehicles.
- Arctic Cat powersports vehicle sales Authorized Arctic Cat dealer offering Arctic Cat powersports vehicles from the Young Power Sports location at 111 Overland Ave, Burley, ID. Targeted at individual consumers seeking recreational/off-road vehicles.
- Automotive service and repair In-house service departments at the Buick | GMC and Chrysler Dodge Jeep Ram locations providing maintenance and repair work for vehicles sold by the group. Targeted at vehicle owners in the Burley, Idaho area.
- Automotive parts sales Dedicated parts departments at the Buick | GMC and Chrysler Dodge Jeep Ram locations supplying replacement parts for the brands represented. Targeted at vehicle owners and service customers in the Burley, Idaho area.
Companies that use Bonanza Motors
Customer profileSegments1 record
Ideal customer profiles1 record
Bonanza Motors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bonanza Motors partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- General Motors (Buick | GMC)coreYoung Automotive Group Idaho operates as an authorized Buick and GMC dealership, selling new vehicles and providing service and parts for these brands at 325 Overland Ave, Burley, ID.
- Stellantis (Chrysler Dodge Jeep Ram)coreYoung Automotive Group Idaho operates as an authorized Chrysler, Dodge, Jeep, and Ram dealership, selling new vehicles and providing service and parts at 259 Overland Ave, Burley, ID.
- Polaris (Young Power Sports)coreYoung Power Sports, a division of Young Automotive Group Idaho, is an authorized Polaris dealer offering powersports vehicles at 111 Overland Ave, Burley, ID.
- Arctic Cat (Young Power Sports)coreYoung Power Sports, a division of Young Automotive Group Idaho, is an authorized Arctic Cat dealer offering powersports vehicles at 111 Overland Ave, Burley, ID.
Bonanza Motors competitors and assessment
Company assessmentBroad incumbents
- AutoNation: The largest U.S. automotive retailer, operating hundreds of franchised new vehicle dealerships across multiple brands. Directly comparable business model via authorized franchise sales, service, and parts operations.
- Sonic Automotive: U.S. franchised automotive dealer group with multi-brand representation and a used vehicle platform (EchoPark). Directly comparable multi-brand franchise dealership operating model.
- Holman Automotive: Privately held multi-brand automotive dealer group with franchised retail, fleet, and parts operations. Comparable operating model at a larger scale, including franchised new vehicle sales and fixed-operations.
- Asbury Automotive Group: Large U.S. automotive retailer operating franchised dealerships across multiple Sun Belt and geographic markets. Comparable franchise dealership model with new vehicle sales, service, and parts.
- Penske Automotive Group: Diversified international automotive retailer with multi-brand franchised dealerships and commercial truck operations. Closely comparable in franchise-based new vehicle retail and fixed-operations revenue mix.
- Lithia Motors: One of the largest U.S. automotive dealer groups, operating multi-brand franchised dealerships across the country. Comparable as the benchmark for the multi-brand franchise retail model that Bonanza Motors operates at a much smaller scale.
- Group 1 Automotive: Major U.S. and U.K. automotive retailer with multi-brand franchised dealerships. Shares the same franchise dealership model with new vehicle sales, service, and parts operations backed by manufacturer relationships.
Emerging players
- Camping World Holdings: U.S. retailer of recreational vehicles and related services/goods. Comparable as a multi-store retail operator in adjacent vehicle categories (powersports/RV) overlapping with the Young Power Sports franchise side of the business.
Market position
Customer concentration
Bonanza Motors social profiles
Digital presenceBonanza Motors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bonanza Motors leadership team
Management profileNumber of profiles
Bonanza Motors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bonanza Motors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bonanza Motors
What does Bonanza Motors do?
Bonanza Motors operates a multi-brand automotive dealership group in Burley, Idaho, retailing new Buick and GMC vehicles, new Chrysler/Dodge/Jeep/Ram vehicles, and Polaris and Arctic Cat powersports vehicles, alongside dedicated service and parts departments at each storefront. The business also functions as an authorized franchise dealer for General Motors, Stellantis, Polaris, and Arctic Cat within the Burley/south-central Idaho market.
When was Bonanza Motors founded?
Bonanza Motors was founded in -1. It employs 11 to 50 people.
Where is Bonanza Motors based?
Bonanza Motors is headquartered in Burley, United States, in the North America region.
Who are Bonanza Motors's main competitors?
Broad incumbents on record are AutoNation, Sonic Automotive, Holman Automotive, Asbury Automotive Group, Penske Automotive Group, Lithia Motors and Group 1 Automotive. Camping World Holdings is listed as an emerging player.
Does Bonanza Motors have an API?
No public API is recorded for Bonanza Motors.