Florastor
- Company typePrivate
- Founded2002
- HeadquartersBedminster, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
Florastor firmographics
Firmographics- Name
- Florastor
- Legal name
- Biocodex, Inc.
- Website
- https://florastor.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Ownership category
- akta.pro rank
Florastor industry classification
Industry- Product category
- Probiotic Dietary Supplements
- NAICS
- Food (Health) Supplement Retailers (456191)
- SIC
- Food And Kindred Products (2000), Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Probiotics & Digestive Health Supplements (CRADAGAF)
- akta.pro secondary industries
- Prebiotics & Dietary Fibers (Inulin, FOS/GOS, Resistant Starch, Beta-Glucan, Psyllium) (AFAJAKAF), Herbal & Botanical Supplements (CRADAGAD)
Keywords
Where Florastor is headquartered
LocationHeadquarters
- HQ city
- Bedminster
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Florastor business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Marketing or Sales, Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure
Revenue model
- Consumer Probiotic Supplement Sales: Florastor generates revenue through direct-to-consumer sales via their e-commerce website and through retail distribution partnerships with major national chains. Products are sold as dietary supplements in various formats including capsules, sticks (for children), and gummies, targeting consumers seeking digestive and immune health support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Florastor Dual Action Probiotic - 30ct ($19.82), 50ct ($28.97), 100ct ($67.99) |
| Unit Pricing | Pay-as-you-go | Florastor Kids Dual Action Probiotic - $18.99 |
| Unit Pricing | Pay-as-you-go | Florastor Baby Dual Action Probiotic - $17.96 |
| Unit Pricing | Pay-as-you-go | Florastor Advanced Immunity - $28.97 |
| Unit Pricing | Pay-as-you-go | Florastor Advanced Pro + Pre - $28.97 |
| Unit Pricing | Pay-as-you-go | Florastor Advanced Gas & Bloat - $28.97 |
| Unit Pricing | Pay-as-you-go | Her Florastor Digest + De-stress - Starting at $28.97 |
| Unit Pricing | Pay-as-you-go | Florastor Digest + Metabolic Support Gummies - $24.99 |
| Unit Pricing | Pay-as-you-go | Florastor Digest + Skin Renew - $34.99 |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels6 records
Florastor product offering
Product offeringCore offering
Florastor sells a portfolio of probiotic and prebiotic dietary supplements built on its proprietary Saccharomyces boulardii CNCM I-745 yeast strain, including core Dual Action formulas for adults, children, and infants as well as Advanced and Balanced Benefits targeted formulas combining probiotics with vitamins, prebiotics, enzymes, and botanicals for immune, gas and bloat, women's, metabolic, and skin-health use cases. Products are sold direct-to-consumer through florastor.com and through major retail partners, packaged as capsules, sticks, and gummies.
Product overview
Florastor is a probiotic supplement brand offering a portfolio of products based on its proprietary Saccharomyces boulardii CNCM I-745 strain. The product line includes three tiers: core Dual Action products (Florastor Dual Action, Florastor Kids, Florastor Baby) for foundational digestive and immune support; Advanced formulas (Advanced Immunity, Advanced Pro+Pre, Advanced Gas & Bloat) offering enhanced benefits with additional ingredients like vitamins, prebiotics, and botanicals; and Balanced Benefits targeted formulas (Her Florastor Digest+De-stress, Digest+Metabolic Support Gummies, Digest+Skin Renew) addressing specific health concerns including women's wellness, metabolic health, and skin health. The brand positions itself as the #1 selling probiotic worldwide with 70 years of research backing.
Differentiator
Problem solved
Functional benefit
Brands
- FlorastorKids: Probiotic supplement designed for children ages 2 months and up.
- FlorastorBaby
- Her Florastor
- Balanced Benefits
Products and services
- Florastor Dual Action Probiotic Supplement
Quantifiable outcome
- Skin radiance improvement of +40% and skin tone uniformity improvement of +65% (based on clinical study of Damasty ingredient at 300mg/day over 90 days)
- +3 more outcomes
Companies that use Florastor
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
Florastor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Florastor partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Lindsay HubbardminorReality TV star Lindsay Hubbard (Summer House on Bravo) partnered with Florastor to promote their new Digest + Skin Renew Probiotic product. Hubbard's busy lifestyle balancing filming and motherhood positions her as a relatable brand ambassador for the busy-consumer demographic. The partnership leverages her social media presence and public appearances to drive brand awareness.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Florastor competitors and assessment
Company assessmentDirect peers
- Culturelle: Culturelle (i-Health/Lifetime Holdings) is a leading probiotic supplement brand offering Lactobacillus rhamnosus GG-based products across digestive, kids, and women's health — directly competing with Florastor on shelf, channel, and consumer occasion in the same CPG probiotic category.
- NOW Foods: NOW Foods is a large private supplement manufacturer selling multi-strain probiotic capsules, powders, and specialty lines at value price points that compete with Florastor across Amazon, natural, and club channels.
- Garden of Life (Nestlé Health Science): Garden of Life is a Nestlé Health Science-owned supplement brand offering a broad probiotics portfolio (Dr. Formulated line) across digestive, women's, kids, and microbiome categories — competing head-to-head with Florastor in natural and grocery channels.
- Renew Life (Clorox): Renew Life is a Clorox-owned digestive health brand focused on probiotics and gut cleansing products, directly overlapping Florastor's digestive, women's, and women's/cleansing use cases in mass and pharmacy retail.
- Align (Procter & Gamble): Align is a P&G-owned probiotic brand featuring Bifidobacterium 35624 for digestive health, sold through the same pharmacy, mass, and grocery channels as Florastor with comparable pricing and clinical positioning targeting the same gut-health consumer.
- BioGaia: BioGaia is a Swedish probiotic company selling Lactobacillus reuteri-based supplements for digestive and pediatric health, with global distribution and clinical trial depth comparable to Florastor's Saccharomyces boulardii approach.
Regional players
- Jamieson Wellness: Jamieson is Canada's leading supplement manufacturer with a broad probiotics portfolio and clinical positioning comparable to Florastor, serving the same category in Canadian retail with growing North American ambitions.
Emerging players
- Seed Health: Seed Health is a venture-backed DTC-native probiotic brand selling subscription multi-strain synbiotics (DS-01) with proprietary delivery technology, positioned as a premium science-forward challenger to legacy brands like Florastor in the same gut-health category.
Broad incumbents
- Nature's Bounty (Nestlé Health Science): Nature's Bounty is a Nestlé Health Science-owned mass-market supplement brand with broad probiotic offerings in pharmacy and mass channels, providing scale-based competitive pressure on Florastor's core digestive SKUs.
- Olly (Unilever): Olly is Unilever-owned beauty and wellness supplement brand offering gummy probiotics, beauty-from-within, and women's health SKUs that increasingly overlap Florastor's Digest + Skin Renew and Her Florastor premium positions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Florastor social profiles
Digital presenceFlorastor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Florastor leadership team
Management profileNumber of profiles
Profiles1 record
Florastor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Florastor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Florastor
What does Florastor do?
Florastor sells a portfolio of probiotic and prebiotic dietary supplements built on its proprietary Saccharomyces boulardii CNCM I-745 yeast strain, including core Dual Action formulas for adults, children, and infants as well as Advanced and Balanced Benefits targeted formulas combining probiotics with vitamins, prebiotics, enzymes, and botanicals for immune, gas and bloat, women's, metabolic, and skin-health use cases. Products are sold direct-to-consumer through florastor.com and through major retail partners, packaged as capsules, sticks, and gummies.
Is Florastor a public or private company?
Florastor is a private company. It is classified as corporate owned and is currently operating.
When was Florastor founded?
Florastor was founded in 2002.
Where is Florastor based?
Florastor is headquartered in Bedminster, United States, in the North America region.
How does Florastor make money?
One revenue line is on record: consumer Probiotic Supplement Sales.
Who are Florastor's main competitors?
Direct peers on record are Culturelle, NOW Foods, Garden of Life (Nestlé Health Science), Renew Life (Clorox), Align (Procter & Gamble) and BioGaia. Jamieson Wellness is listed as a regional player. Seed Health is listed as an emerging player. Broad incumbents are Nature's Bounty (Nestlé Health Science) and Olly (Unilever).
Does Florastor have an API?
No public API is recorded for Florastor.
What industry is Florastor in?
Florastor's product category is Probiotic Dietary Supplements. Its primary akta.pro industry code is CRADAGAF, Probiotics & Digestive Health Supplements, with a secondary code of AFAJAKAF, Prebiotics & Dietary Fibers (Inulin, FOS/GOS, Resistant Starch, Beta-Glucan, Psyllium). Its NAICS code is 456191 and its SIC code is 2000.