Optimal Interior Design

What Optimal Interior Design does

Optimal Interior Design (OPTIMAL INTERIER DESIGN, spol. s r.o.) is a Czech interior design firm founded in 1992 by CEO Jan Svoboda, headquartered in Prague 8-Libeň. The company operates physical showrooms in Prague (since 2006, U Nádražní lávky 5, Prague 8-Karlín) and Brno (since 2015, Kaštanová 125a, Brno-Tuřany), serving as the exclusive Czech distributor of Danish EGE carpets alongside distribution rights for premium European brands including Belgian Omexco wallpapers, German JAB Anstoetz textiles and furniture, Chivasso textiles, ARTE wallcoverings, Newmor wallpapers, Carlucci textiles, Silent Gliss window systems, and Therdex flooring.

The firm's offering centers on six product categories — carpets (42 active items), fabrics (162 items), wallpapers (124 items), flooring (LVT, vinyl, marmoleum), shading and hanging systems (26 items), and upholstered furniture (38 items from JAB Anstoetz) — combined with four service streams: interior design consulting, custom manufacturing (sewing, upholstery, carpet cutting), professional installation, and project management. A bespoke digital configurator (Ege Rug Creator, provided by EGE) enables customers to visualize custom carpet designs.

Revenue mechanics are primarily project-based, quote-driven, and not publicly disclosed. Customers span five primary segments: hotels and hospitality (including international reference projects such as Hotel Joke Paris, Lido 2 Paris, and Hotel Miss Fuller), restaurants and gastronomy, offices and commercial spaces, residential homeowners, and public spaces. The go-to-market combines direct showroom sales, inside-sales inquiry handling, and architectural specifier engagement through trade events such as Architect@Work Prague, Business Design Day Kaštanová, and Rohan Design District. Headcount is reported at 1–10 employees, and the entity remains a privately held Czech s.r.o. without disclosed institutional investors.

Name

Optimal Interior Design

Legal name

OPTIMAL INTERIER DESIGN, spol., s.r.o.

Website

https://optimal-design.cz

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Optimal Interior Design is a Czech interior design firm founded in 1992, operating showrooms in Prague and Brno. It distributes premium European materials including EGE carpets, Omexco wallpapers, and JAB Anstoetz furniture, and provides design consulting, custom manufacturing, and installation for hospitality, commercial, and residential clients.

Ownership category

akta.pro rank

Product category

Interior Design Services

NAICS

Furniture and Home Furnishings Retailers (4491), Home Furnishings Retailers (44912), Furniture Retailers (449110), Paint and Wallpaper Retailers (44412)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industries

Carpet & Area Rug Flooring Retail (CRAIAGAE), Upholstery & Decorative Fabrics Retail (Fabric by the Yard, Slipcovers) (CRAIALAF), Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB), Flooring Underlayment, Moldings & Trim Retail (CRAIAGAI)

Keywords

• Interior design services
• Custom interior solutions
• Carpet and flooring supply
• Wallpaper and fabric distribution
• Commercial space design

Headquarters

HQ city

Liben

HQ country

Czechia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Interior Materials Sales: Sale of interior design materials including carpets, wallpapers, fabrics, flooring, window treatments, and furniture from international brands
2. Custom Manufacturing and Alterations: Custom sewing, upholstery, carpet cutting, and custom furniture orders tailored to customer specifications
3. Interior Design Consulting: Professional interior design consultation, space planning, design concept development, and project management services
4. Installation Services: Professional installation of materials including wallpaper application, carpet laying, and window treatment mounting

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Optimal Interior Design sells branded interior materials (carpets, fabrics, wallpapers, flooring, window shading systems, and upholstered furniture) sourced from international premium brands including EGE, JAB Anstoetz, Omexco, Chivasso, Carlucci, ARTE, Newmor, and Silent Gliss. The company complements product distribution with end-to-end interior design services covering space planning, design concept development, custom manufacturing (sewing, upholstery, carpet cutting), and on-site professional installation of materials such as wallpaper, carpets, and window treatments. Customers access materials and consultations through showrooms in Prague and Brno or through direct project engagement for hospitality, restaurant, office, public-space, and residential interiors.

Product overview

Optimal Interior Design is a Czech interior design studio (established 1992) offering a comprehensive range of interior products and design services. The portfolio centers on six main product categories: Carpets (42 items including Ege, JAB brands), Fabrics (162 items), Wallpapers (124 items), Flooring (7 items), Shading/Hanging Systems (26 items), and Furniture (38 items from JAB Anstoetz). The company operates showrooms in Prague and Brno, provides complete interior solutions from design consultation through professional installation, and serves both residential and commercial clients including hotels, restaurants, offices, and public spaces. Key brand partnerships include Ege Carpets (exclusive Czech distributor), JAB Anstoetz, Omexco, ARTE, Chivasso, Carlucci, Newmor, and Wallquest.

Differentiator

Problem solved

Functional benefit

Products and services

• Carpets (Koberce) Quality branded carpets for residential and commercial interiors, sold by-meter, by-square, as custom pieces, and handwoven variants. Optimal is the exclusive Czech distributor of the Danish EGE brand.
• Fabrics (Látky) Textiles for curtains, drapes, shading, and upholstery, plus accessories such as decorative ties, pleating tapes, braids, cords, and fringes. Distributed brands include JAB Anstoetz and Chivasso.
• Wallpapers (Tapety) Wallpaper collections for every interior style, in paper, vinyl, non-woven, and textile varieties, professionally applied by company wallpaperers. Distributed brands include Omexco, ARTE, and Newmor.
• Flooring (Podlahoviny) LVT, vinyl, wood, marmoleum, and artoleum flooring for residential and commercial spaces, installed by the company's experienced team. Includes the Therdex vinyl flooring line.
• Shading & Hanging Systems (Stínící a závěsné systémy) Fabric blinds, Roman blinds, Japanese sliding panels, horizontal and vertical blinds, rails, and curtain rods for window coverings, from quality Swiss and German manufacturers including Silent Gliss.
• Furniture (Nábytek) Upholstered furniture from JAB Anstoetz Furniture produced in Bielefeld, Germany, including dining tables with upholstered chairs and benches, sofas, armchairs, and reclining chairs.
• Interior Design Consulting & Project Management Professional interior design consultation, space planning, design concept development, and project management services for residential, hospitality, restaurant, office, and public-space projects.
• Custom Manufacturing & Alterations Custom sewing, upholstery, carpet cutting, and custom furniture orders tailored to customer specifications, with digital visualization support via the Ege Rug Creator tool.
• Installation Services Professional on-site installation of materials including wallpaper application, carpet laying, and window treatment mounting carried out by the company's in-house teams.

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• EGE carpets at Architect@Work Prague 2026flagshipGTM or Marketing Partner · 17 June 2026Joint presentation of EGE Abstract carpet collection at Architect@Work Prague 2026 trade fair. Event exclusively for architects, interior designers, and specifiers.
• EGE carpetscoreStrategic or Co-development PartnerDanish carpet manufacturer. Optimal is the exclusive distributor of EGE carpets in the Czech Republic. Partnership includes exclusive collections, Ege Rug Creator tool access, and joint participation at trade events like Architect@Work Prague.
• OmexcocoreStrategic or Co-development PartnerBelgian wallpaper manufacturer. Optimal distributes Omexco wallpaper collections including Mirari, Eclipse, Kim Mupangilaï, Light at Night, Virginia's Garden, and High Performance Essence lines.
• JAB AnstoetzcoreStrategic or Co-development PartnerGerman textile manufacturer offering fabrics, carpets, and furniture. Collections include Textile Love Stories, Noble Velvets, Furry Fellows, NatureProtect with OceanSafe technology, and Acoustic SILENCER fabrics.
• ChivassocoreStrategic or Co-development PartnerInternational textile brand with collections including Let's Celebrate 2025, Future Classic, Timeless Aesthetics, Hot Madison Reboot, and EcoProtect sustainable fabrics.
• ARTEminorChannel Partner/ Reseller/ DistributorWallpaper brand distributed by Optimal. Collections include Prismatic, Terra, Melaky, Emblème, and Textura Ignis featuring 3D textiles, natural veneers, and suede effects.
• NewmorminorChannel Partner/ Reseller/ DistributorUK wallpaper manufacturer offering digital print customization. Enables bespoke wallpaper designs including custom colors, patterns, and personal images or graphics.
• CarlucciminorChannel Partner/ Reseller/ DistributorTextile brand. Collections include Above the Clouds featuring light, airy aesthetics inspired by sky and clouds.

Scale indicators6 records

Recent moves10 records

Expansion highlights6 records

Emerging players

• Dedar: Italian premium textile manufacturer with a strong presence in hospitality and residential interior design. Comparable to Optimal's fabric and curtain business, serving the same architect/specifier channel with high-end textile collections.
• Designers Guild: UK-based premium fabric, wallpaper, and home furnishings brand with showrooms and trade distribution across Europe. Comparable to Optimal's JAB Anstoetz/Omexco/Chivasso curation model, focused on supplying interior designers with high-end textiles and wallcoverings.
• Pierre Frey: French heritage textile and wallpaper brand with showrooms in Paris and internationally. Directly comparable on premium textile/wallpaper curation and distribution to interior designers and hospitality clients.
• Cole & Son: British heritage wallpaper manufacturer distributed through premium interior design studios worldwide. Comparable to Optimal's Omexco/ARTE/Newmor wallpaper distribution business targeting designers and architects.

Regional players

• Bonami: Czech online home decor and furniture retailer operating across CEE. Comparable on Czech market presence and home furnishings category, but competes primarily via e-commerce rather than the showroom-plus-design-services model.
• Westwing: European home and living e-commerce retailer with a Czech domain and operations. Comparable on Czech/Central European market presence in home furnishings, though primarily online-focused and without Optimal's premium brand curation and design services.

Others

• Farrow & Ball: UK premium paint and wallpaper brand with showrooms and designer/specifier distribution. Comparable premium positioning and showroom-led retail model, though core focus is paint rather than the broader interior material range Optimal carries.

Direct peers

• BoConcept: Danish furniture brand with a global showroom network offering interior design consultation alongside retail furniture sales. Highly comparable model: design services + curated premium furniture/materials sold through physical showrooms, targeting both residential and commercial clients.

Broad incumbents

• Minotti: Italian luxury furniture manufacturer with flagship stores and a global network of interior design showrooms. Comparable on premium furniture curation and designer-driven specification, though at a significantly larger scale than Optimal.
• Roche Bobois: French luxury furniture retailer with a worldwide showroom network and integrated interior design services. Overlaps with Optimal on premium furniture distribution, designer brand curation, and project-based interior solutions, but operates at a much larger global scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@optimalinterierdesign1995
• Facebookfacebook.com/optimalinterierdesign
• Instagraminstagram.com/optimal_interier_design
• LinkedInlinkedin.com/company/optimal-interier-design

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Optimal Interior Design