The Maher Group
The Maher Group provides customized 2-day business development, capture management, and leadership training programs to aerospace and defense companies, using military-inspired methodologies to improve competitive win rates.
- Company typePrivate
- Founded2000
- HeadquartersCentennial, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What The Maher Group does
The Maher Group, LLC is a privately-held professional services firm founded in 2000 by Sheilah Maher and headquartered in Denver, Colorado. The company specializes in customized business development, capture management, and leadership training for the aerospace and defense sector, serving enterprise customers that include BAE Systems, L3Harris, Northrop Grumman, General Dynamics, Honeywell, DRS Technologies, SNC, Leonardo, Cubic Defense, and Astronautics. Since 2000 the firm states it has trained personnel at 45+ defense, aerospace, and security organizations, contributing to 150+ program wins totaling $3B+ in customer outcomes with the DoD, DHS, prime contractors, foreign allied militaries, and commercial targets.
The Maher Group's core product is a portfolio of approximately nine 2-day classroom training programs built around military-inspired methodologies: Guerrilla Tactics for Competitive Selling, Added Value Selling, Persuasive Presentations, Performance Based Negotiations, Tier 1 Leadership and Championship Culture Leadership, C3 Communications Excellence, Critical Thinking Bootcamp, AI Advantage, and Winning the Customer Relationship for Program Managers. Programs are tailored pre-launch through interviews with customer subject matter experts and incorporate three real-time, customer-designated competitive scenarios (new programs, must-win pursuits, re-competes) for practical application. The firm also offers a Train the Trainer licensing program that packages courseware, leader and participant guides, trainer certification, and annual teaching rights for internal customer delivery.
Revenue is generated primarily through professional service fees for customized on-site training engagements, with a secondary licensing stream from the Train the Trainer program structured as multi-year annual contracts. Go-to-market is direct enterprise sales targeting defense and aerospace customers, supported by membership in the National Defense Industry Association (NDIA) and Association of the United States Army (AUSA), a company website with extensive testimonials, and a LinkedIn presence. The firm operates with a small team of approximately four core facilitators — Sheilah Maher (Founder), Justin Tillinghast (Lead Facilitator), Jim Valenti (Professor Emeritus), and Bob Urso (Senior Consultant) — each carrying military and/or senior defense-industry credentials.
The Maher Group firmographics
Firmographics- Name
- The Maher Group
- Legal name
- The Maher Group, LLC
- Website
- https://themahergroup.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Maher Group provides customized 2-day business development, capture management, and leadership training programs to aerospace and defense companies, using military-inspired methodologies to improve competitive win rates.
- Ownership category
- akta.pro rank
The Maher Group industry classification
Industry- Product category
- Professional Training Services for Defense and Aerospace
- NAICS
- Professional and Management Development Training (611430)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Training Delivery Providers (In-Person, Virtual, Train-the-Trainer) (BPACANAM)
- akta.pro secondary industry
- People Management & Supervisory Skills (EDABAAAB)
Keywords
Where The Maher Group is headquartered
LocationHeadquarters
- HQ city
- Centennial
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Maher Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Training Programs: The Maher Group generates revenue through delivering customized training programs to defense, aerospace and security companies. Programs are delivered in a two-day training format and are tailored and customized prior to course launch. Revenue is derived from professional service fees for training delivery, facilitator time, and course materials.
- Train the Trainer Licensing:
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Train the Trainer annual licensing program |
| Other | — | Custom tailored 2-day training programs |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
The Maher Group product offering
Product offeringCore offering
The Maher Group provides customized two-day classroom training programs in business development, capture management, competitive selling, negotiation, presentations, leadership, and customer relationship development for defense, aerospace, and security companies. Programs are tailored to each customer's specific opportunities prior to launch and use real-time customer scenarios for practical application. A Train the Trainer licensing option allows customers to deliver Maher Group courseware internally with annual licenses.
Product overview
The Maher Group provides specialized business development training programs for the aerospace and defense industry. Their portfolio consists of multiple distinct training courses delivered in a two-day format, including Guerrilla Tactics for Competitive Selling, Added Value Selling, Persuasive Presentations, Performance Based Negotiations, Tier 1 Leadership and Championship Culture Leadership, C3 Communications, Critical Thinking Bootcamp, AI Advantage, and Winning the Customer Relationship. All programs feature pre-course tailoring through customer interviews and open-source intelligence analysis. An optional Train the Trainer program allows customers to license and deliver content internally. The company focuses on providing real-time customer opportunities for practice and measurable results in the field.
Differentiator
Problem solved
Functional benefit
Products and services
- Guerrilla Tactics for Competitive Selling A two-day business development and capture training program based on military tactics and strategies, designed to help teams outperform competition, adapt to changing demands, and secure wins using three real-time customer-designated scenarios for new market opportunities, must-win programs, and re-competes.
- Added Value Selling A strategic sales philosophy and two-day training course focused on building trust, demonstrating customer commitment, and delivering tailored solutions through elicitation techniques, penetrating the sales-decision process, and growing business through follow-up and upselling.
- Persuasive Presentations A two-day presentation skills training that teaches a 10-step customer-centric presentation process using three real-time customer-identified opportunities, enabling participants to engage audiences and deliver impactful presentations without resorting to product or service pitches.
- Performance Based Negotiations A two-day negotiation training program incorporating three real-time scenarios that teaches tactics, techniques, and protocols to gather information, uncover needs, and achieve win-win outcomes while maintaining value positioning; participants leave with three fully developed negotiation strategies.
- Tier 1 Leadership and Championship Culture Leadership A two-course leadership program: Tier 1 Leadership designed for high-potential leaders built on military special operations and corporate leadership experience, and Championship Culture Leadership for seasoned leaders focusing on commitment, confidence, and championship culture principles.
- C3 Communications Excellence A communications training course (Communication, Collaboration, Coordination) designed for senior leaders and emerging executives focusing on strategic communication, executive presence, storytelling, and cross-functional collaboration.
- Critical Thinking Bootcamp A training program focused on developing essential skills including cost-benefit analysis, delegation, consensus building, and problem-solving to strengthen decision-making and customer relationships.
- AI Advantage A training course focused on leveraging AI to generate competitive data and plan how to attack market disrupters.
- Winning the Customer Relationship (Program Managers) A training program for technical customer-facing personnel focused on improving interpersonal skills, listening for understanding, strategic questioning, identifying customer behavioral types using the D.E.C.S framework, and gathering intel for the pursuit/growth process.
- Train the Trainer A certification program allowing customers to deliver Maher Group courses internally, including custom branded courseware, Leaders Guide and Participants Guides, trainer certification, annual license to teach the course, and one day per year of class/trainer observance by The Maher Group.
Quantifiable outcome
- 150+ program wins resulting from training programs
- +3 more outcomes
Companies that use The Maher Group
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
The Maher Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
The Maher Group partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
The Maher Group competitors and assessment
Company assessmentDirect peers
- RAIN Group: Sales training and consulting firm specializing in consultative selling, negotiation, and customer-centric selling methodologies. Comparable as a custom sales training provider serving B2B enterprise clients with similar 2-day workshop formats.
- Wilson Learning: Global sales and leadership development company delivering customized learning solutions to enterprise clients. Comparable as a sales training provider with deep customization and global delivery capability serving similar B2B buyers.
- Sandler Training: Global sales training franchise offering structured sales methodology and ongoing reinforcement programs. Comparable as a competing sales training provider with similar workshop-based delivery and certification/licensing models.
- Janek Performance Group: Sales performance consulting firm delivering customized sales training and coaching to B2B enterprises including defense sector clients. Comparable as a similarly-sized customized sales training provider.
- Richardson: Global sales performance training company with a dedicated defense and aerospace practice delivering customized BD and negotiation training to defense primes. Directly comparable as a competing sales training provider targeting the same buyer personas.
- Miller Heiman Group (Korn Ferry): Pioneer of strategic selling methodology with deep penetration in defense and aerospace primes for BD/capture training. Now part of Korn Ferry. Highly comparable as a defense-focused sales methodology and training provider.
Broad incumbents
- GP Strategies: Large publicly-traded provider of training, consulting, and technical services with a significant defense sector practice. Comparable as a broader incumbent offering corporate training services to defense primes at scale.
- BTS: Global business simulation and capability-building firm serving large enterprises including defense and aerospace. Comparable as a broader incumbent training provider with simulation-based methodologies.
- Korn Ferry: Global organizational consulting firm with a sales training practice and the Miller Heiman Group acquisition. Comparable as a broad incumbent offering sales and leadership training across enterprise markets.
Emerging players
- Avascent: Strategy consulting firm specializing in aerospace, defense, and security markets. Comparable as a defense-focused advisory firm serving prime contractors on growth and competitive strategy, partially overlapping with The Maher Group's BD domain.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
The Maher Group social profiles
Digital presenceThe Maher Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Maher Group leadership team
Management profileNumber of profiles
Profiles4 records
The Maher Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Maher Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Maher Group
What does The Maher Group do?
The Maher Group provides customized two-day classroom training programs in business development, capture management, competitive selling, negotiation, presentations, leadership, and customer relationship development for defense, aerospace, and security companies. Programs are tailored to each customer's specific opportunities prior to launch and use real-time customer scenarios for practical application. A Train the Trainer licensing option allows customers to deliver Maher Group courseware internally with annual licenses.
Is The Maher Group a public or private company?
The Maher Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Maher Group founded?
The Maher Group was founded in 2000. It employs 1 to 10 people.
Where is The Maher Group based?
The Maher Group is headquartered in Centennial, United States, in the North America region.
How does The Maher Group make money?
Two revenue lines are on record. Training Programs are the primary driver. The others are train the Trainer Licensing.
Who are The Maher Group's main competitors?
Direct peers on record are RAIN Group, Wilson Learning, Sandler Training, Janek Performance Group, Richardson and Miller Heiman Group (Korn Ferry). Broad incumbents are GP Strategies, BTS and Korn Ferry. Avascent is listed as an emerging player.
Does The Maher Group have an API?
No public API is recorded for The Maher Group.
What industry is The Maher Group in?
The Maher Group's product category is Professional Training Services for Defense and Aerospace. Its primary akta.pro industry code is BPACANAM, Training Delivery Providers (In-Person, Virtual, Train-the-Trainer), with a secondary code of EDABAAAB, People Management & Supervisory Skills. Its NAICS code is 611430 and its SIC code is 8200.