Rašelina
Rašelina a.s. is a Czech peat-products manufacturer founded in 1948, producing substrates, fertilizers, mulches, and growth activators for hobby gardeners, professional growers, garden centers, and regional governments across Czech Republic and Slovakia, with a BalneoPeat cosmetics sub-brand and a craft brewery.
- Company typePrivate
- Founded1948
- HeadquartersSobeslav, Czechia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Rašelina firmographics
Firmographics- Name
- Rašelina
- Legal name
- Rašelina a.s.
- Website
- https://raselina.cz
- Company type
- Private
- Founded year
- 1948
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rašelina a.s. is a Czech peat-products manufacturer founded in 1948, producing substrates, fertilizers, mulches, and growth activators for hobby gardeners, professional growers, garden centers, and regional governments across Czech Republic and Slovakia, with a BalneoPeat cosmetics sub-brand and a craft brewery.
- Ownership category
- akta.pro rank
Rašelina industry classification
Industry- Product category
- Horticultural supplies and substrates
- NAICS
- Nursery, Garden Center, and Farm Supply Retailers (444240)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200), Wholesale-Farm Product Raw Materials (5150)
- akta.pro primary industry
- Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail (CRAIAIAC)
Keywords
Where Rašelina is headquartered
LocationHeadquarters
- HQ city
- Sobeslav
- HQ country
- Czechia
- HQ region
- Europe
Offices10 records
Markets served
Rašelina business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales: Direct sales of substrates, fertilizers, mulches, growth activators, nonwoven fabrics, lawn mixes, and peat cosmetics through e-commerce platform and company-owned garden centers and retail stores.
- Wholesale/B2B: Wholesale distribution of professional substrates and fertilizers to garden centers and professional growers across Czech Republic and Slovak Republic.
- BalneoPeat Natural Cosmetics: Sale of natural cosmetics including peat baths, herbal baths, and natural soaps under the BalneoPeat brand.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing per unit |
| Unit Pricing | Multi-year contract | Professional/B2B pricing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Rašelina product offering
Product offeringCore offering
Rašelina a.s. manufactures and sells peat-based horticultural inputs including substrates and soils, organic and mineral fertilizers, mulches, growth activators, lawn mixes, nonwoven textiles, mycorrhizal fungi, and the BalneoPeat natural cosmetics line (peat baths, peat-herbal baths, handmade soaps). The company additionally operates the Soběslavský pivovar craft brewery. Distribution is through an in-house e-shop, five owned garden centers, company stores, and wholesale channels across the Czech Republic and Slovak Republic.
Product overview
Rašelina a.s. is a Czech manufacturer of peat-based horticultural products headquartered in Soběslav. The product portfolio centers on substrates and soils, fertilizers, mulches, and growth activators, organized into five product lines: Vita Natura (natural/organic), Premium, Traditional, Economical, and Professional. Core products include specialized substrates for vegetables, herbs, blueberries, and indoor plants; complete fertilizer range (mineral, organic, water-soluble, liquid); decorative and mulch bark; and growth activators like AlgaHumin. Additional offerings include nonwoven textiles, lawn mixes, mycorrhizal fungi, and the BalneoPeat natural cosmetics line featuring peat baths and handmade soaps. The company also operates the Soběslavský pivovar (brewery). Products are sold through company garden centers, an e-commerce eshop, and retail partners across Czech Republic.
Differentiator
Problem solved
Functional benefit
Brands
- BalneoPeat: Natural cosmetics line featuring peat baths, peat-herb baths, and natural soaps made from domestic peat and herbs.
Products and services
- Substráty a zeminy (Substrates and Soils)
- Hnojiva (Fertilizers)
- Mulče (Mulch)
- Růstové aktivátory (Growth Activators)
- Netkané textílie a stínící sítě (Nonwoven Fabrics and Shading Nets)
- Travní směsi (Lawn Mixes)
- Ostatní (Others)
- BalneoPeat - přírodní kosmetika (Natural Cosmetics)
- Profesionální substráty (Professional Substrates)
- Profesionální hnojiva (Professional Fertilizers)
- Pivovar (Soběslavský pivovar - Brewery)
Companies that use Rašelina
Customer profileSegments4 records
Ideal customer profiles4 records
Rašelina technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Rašelina partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Hlavní město PrahaminorRegional government customer purchasing products for municipal landscaping and green space maintenance in Prague.
- Jihočeský krajminorRegional government customer in South Bohemia region where company headquarters is located.
- All Czech and Slovak Regional GovernmentsminorCompany maintains business relationships with 14 Czech regional governments and Slovak Republic for product supply.
Scale indicators2 records
Recent moves7 records
Expansion highlights6 records
Rašelina competitors and assessment
Company assessmentDirect peers
- Hawita Group: German producer of growing substrates, peat products, and soil conditioners for horticulture. Directly overlaps with Rašelina's substrate and professional growing media lines.
- Gramoflor: German manufacturer of peat substrates, professional growing media, and organic fertilizers. Comparable product portfolio and target customer base (professional growers and garden retailers) as Rašelina.
- BVB Substrates: Dutch producer of substrates for professional horticulture, mushroom cultivation, and consumer markets. Comparable in substrate manufacturing focus and professional-grower customer base to Rašelina's professional range.
- Klasmann-Deilmann: German-based global leader in peat-based growing substrates and raw materials. Directly comparable to Rašelina in core substrate and growing media manufacturing, serving professional horticulture and hobby gardeners across Europe.
- Stender AG: German substrate and soil manufacturer producing growing media for retail garden centers and professional horticulture. Comparable end markets and product format to Rašelina's retail and professional substrate lines.
- Lambert Peat Moss: Canadian peat harvesting and substrate producer serving North American and international horticulture markets. Comparable in raw material base (peat) and core substrate product mix, though geographically distinct from Rašelina's Czech/Slovak focus.
- Jiffy Group: Norwegian-based global producer of growing media, peat substrates, and propagation products. Comparable in core substrate manufacturing with international distribution scale exceeding Rašelina's regional footprint.
- Floragard Vertriebs-GmbH: German manufacturer of branded substrates, potting soils, and horticultural growing media sold through garden center retail. Comparable to Rašelina's hobby garden center product mix.
Broad incumbents
- COMPO GmbH: Major European gardening products brand offering fertilizers, substrates, lawn care, and plant protection at retail. Comparable end-consumer product portfolio though at much larger scale and broader category coverage than Rašelina.
- ICL Group: Israeli-listed specialty fertilizers and plant nutrition company serving professional horticulture globally. Overlaps with Rašelina's professional fertilizer line but operates at vastly larger scale with broader specialty plant nutrition portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Rašelina social profiles
Digital presenceRašelina financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rašelina leadership team
Management profileNumber of profiles
Profiles15 records
Rašelina subsidiaries and ownership
Company hierarchySubsidiaries1 record
Rašelina funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rašelina M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rašelina
What does Rašelina do?
Rašelina a.s. manufactures and sells peat-based horticultural inputs including substrates and soils, organic and mineral fertilizers, mulches, growth activators, lawn mixes, nonwoven textiles, mycorrhizal fungi, and the BalneoPeat natural cosmetics line (peat baths, peat-herbal baths, handmade soaps). The company additionally operates the Soběslavský pivovar craft brewery. Distribution is through an in-house e-shop, five owned garden centers, company stores, and wholesale channels across the Czech Republic and Slovak Republic.
Is Rašelina a public or private company?
Rašelina is a private company. It is classified as unknown and is currently operating.
When was Rašelina founded?
Rašelina was founded in 1948. It employs 1 to 10 people.
Where is Rašelina based?
Rašelina is headquartered in Sobeslav, Czechia, in the Europe region.
How does Rašelina make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are wholesale/B2B and balneoPeat Natural Cosmetics.
Who are Rašelina's main competitors?
Direct peers on record are Hawita Group, Gramoflor, BVB Substrates, Klasmann-Deilmann, Stender AG, Lambert Peat Moss, Jiffy Group and Floragard Vertriebs-GmbH. Broad incumbents are COMPO GmbH and ICL Group.
Does Rašelina have an API?
No public API is recorded for Rašelina.
What industry is Rašelina in?
Rašelina's product category is Horticultural supplies and substrates. Its primary akta.pro industry code is CRAIAIAC, Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail. Its NAICS code is 444240 and its SIC code is 5200.