World Service

What World Service does

World Service is a privately held Brazilian industrial automation company founded in 2018 and headquartered in Criciúma, Santa Catarina. It specializes in serving the ceramic manufacturing sector (ceramic tile, sanitary ware and porcelain producers) with three integrated offerings: (1) distribution of Air Power Group industrial airless application systems, dosing stations, piston pumps, ceramic coolers, powder/grit applicators, weight and flow controllers; (2) a comprehensive replacement parts catalog spanning belts, bearings, linear guides, electronic components, MGM motor parts, Nuova Fima parts and consumables; and (3) in-house electronic and mechanical maintenance services through an electronics laboratory capable of repairing servomotors, PLCs, HMIs and servodrives from multiple brands. The company also coordinates with sister company World Jet Brasil to address industrial coding and marking across food, pharmaceutical, furniture and disposable products verticals.

Name

World Service

Legal name

World Service

Website

https://worldservicebr.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

World Service is a Brazilian industrial automation company that distributes Air Power equipment, supplies replacement parts, and provides electronic and mechanical maintenance services primarily for the ceramic manufacturing industry, with operations in Criciúma/SC and Rio Claro/SP.

Ownership category

akta.pro rank

Product category

Industrial Automation Equipment Distribution

NAICS

Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415)

SIC

Refrigeration & Service Industry Machinery (3580), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Ventilation, Ducting & Air Distribution Equipment (IMAHAKAG)

Keywords

• Industrial automation equipment
• Ceramic manufacturing supplies
• Industrial replacement parts
• Electronic equipment maintenance
• Airless application systems

Headquarters

HQ city

Criciúma

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Replacement Parts Sales: Sale of industrial replacement parts including belts (polyurethane, rubber, timing), bearings, linear guides, electronic parts, rollers, hoses, and specialized components for ceramic industry equipment.
2. Industrial Equipment Sales: Sale of industrial equipment including airless application systems, pumps, weight controllers, flow controllers, ceramic coolers, powder applicators, and surface application machines from Air Power brand.
3. Technical Services and Maintenance: Electronic and mechanical maintenance services for industrial equipment including servomotors, PLCs, classification machines, palletizers, decorators, high-pressure pumps, hot glue applicators, and digital printers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

World Service distributes Air Power industrial automation equipment and supplies replacement parts for the Brazilian ceramic manufacturing industry, complemented by in-house electronic and mechanical maintenance services. Its offering covers airless application systems, dosing and density stations, pumps, applicators, ceramic coolers, weight/flow controllers, and a comprehensive parts catalog (belts, bearings, electronics, hoses, consumables). The company also supports affiliated industrial coding and marking solutions through World Jet Brasil.

Product overview

World Service is an industrial automation company specializing in ceramic industry solutions, operating as a distributor and service provider for Air Power industrial equipment. The product portfolio consists of two main categories: (1) Equipment - Air Power branded industrial machines including airless application systems, automatic dosing stations, piston pumps, ceramic coolers, powder/grit applicators, surface/engobe applicators, weight controllers, and flow controllers; and (2) Replacement Parts - comprehensive range of spare parts including polyurethane and rubber belts (thermosoldable, synchronizer, row formers, steel-core), bearings and linear guides, electronic parts (encoders, drivers, CNC, HMI), roll coatings in polyurethane/PVC/silicone, Spiraflex hoses, marking consumables (inks, chalks, pens), atomizer parts (videa inserts), hot glue applicator parts, digital printer parts, MGM motor parts, and Nuova Fima parts. Additionally, affiliated company World Jet Brasil handles industrial coding and marking solutions. Services include electronic and mechanical maintenance for servomotors, PLCs, HMIs, classification/palletization machines, and industrial printers.

Differentiator

Problem solved

Functional benefit

Brands

• World Jet Brasil: Specialized in industrial coding and marking, present in ceramic, food, furniture, disposables, pharmaceutical industries

Products and services

• Replacement Parts (Peças de Reposição) Comprehensive catalog of industrial replacement parts for ceramic-industry equipment, including polyurethane and rubber thermosoldable belts, synchronizer belts, row-former belts, steel-core polyurethane belts, bearings (FR/FRR/FRN/FRNR types), linear guides, electronic parts (encoders, drivers, CNC, HMI), roll coatings in polyurethane/PVC/silicone, Spiraflex hoses, marking consumables (water-based and fluorescent inks, PVC pens, chalks), atomizer parts with videa inserts, hot glue applicator parts, digital printer parts, MGM motor parts, and Nuova Fima selection-machine modules. Sold to Brazilian ceramic manufacturers and other industrial buyers via quote requests.
• Addstation - Automatic Additive Dosing Station Industry 4.0-ready automatic additive dosing station from Air Power, with real-time density measurement, touchscreen synoptic panel, and PLC-based recipe control for ceramic glaze/engobe preparation. Sold to ceramic manufacturers via quote-based distribution.
• Air Power Airless Application System (Sistema de Aplicação Airless) Airless application system for ceramics, engobes and transparent frits providing full control of the glazing process without air usage, with multiple application effects. Distributed in Brazil for ceramic tile, sanitary ware, and porcelain manufacturers.
• Densino - Automatic Density Control Station Industry 4.0-ready automatic density control and correction station from Air Power with event/alarm storage, touchscreen synoptic interface, and integrated mass density meter for ceramic glaze/engobe processes.
• Air Power Airless Pumps (Bombas Airless) Air Power airless pumps in four models (JET 50.000, Special Airless, HP ECO, and 50 BAR) with anti-wear construction and manual pressure regulation for ceramic glazing applications.
• Slim Fast - High-Speed Airless Enamel Applicator for Large Formats High-speed airless enamel applicator for large ceramic sizes from Air Power, built in AISI 316 stainless steel with 4 or 6 upper axes in anti-vibration carbon fiber and 15-inch touchscreen panel.
• Slim Cover - Airless Enamel Applicator for Large Formats Airless enamel applicator for large ceramic sizes from Air Power, fully stainless steel with single cabin, lateral inspection opening, and 4 airless pistols.
• Visco - Automatic Additive Dosing and Addition Station Automatic additive dosing and addition station from Air Power that continuously controls and corrects the density and viscosity of ceramic glaze, with touchscreen interface and PLC recipe programming.
• Airless Application Cabin for Roof Tiles (Cabine de Aplicação Airless para Telhas) Airless application cabin for roof tiles from Air Power, designed for large volumes of glazes and transparent frits with inverter-based pressure regulation.
• Lower Engobe Applicator (Aplicador Inferior de Engobe) Lower engobe applicator from Air Power with laser-engraved silicone roll and fiberglass core, providing 60-70% engobe savings versus traditional application with automatic line speed control.
• Powder and Grit Applicator (Aplicador de Pó e Granilha) Powder and grit applicator from Air Power with stainless steel reservoir, bucket elevator, calibrated dosing head, anti-static rubber belt, and control panel with multiple work programs for ceramic decoration.
• Ceramic Cooler (Resfriador para Cerâmica) Industrial ceramic cooler from Air Power placed in the glazing line to reduce piece temperature before digital decoration, with dual evaporators, industrial refrigeration unit, and touchscreen operation.
• Piston Pump Model 1025 (Bomba a Pistão 1025) Air Power piston pump with anti-abrasive base, available in Model 1025 (10 l/min, 25 BAR, 1.5 KW) and Model 1615 (16 l/min, 15 BAR, 1.5 KW) variants for ceramic application lines.
• Piston Pump Model 3020 (Bomba a Pistão 3020) Airless piston pump from Air Power with anti-abrasive component base, anodized aluminum end caps in oil bath, automatic pressure regulation; 30 l/min flow, 20 BAR maximum, 3 KW.
• Naked Piston Pump (Bomba a Pistão Naked) Airless piston pump from Air Power on anti-abrasive components base with stainless steel cart, compensator with 4/6 outlets, pressure and flow regulation with inverter; maximum 15 BAR, 16 l/min, 1.5 KW.
• Weight Controller (Controlador de Peso) Air Power weight controller that controls flow and maintains constant pre-adjusted weight parameters via inverter regulation, used as a machine surface accessory on ceramic production lines.
• Surface and Surface Easy (Véu/Vela) Automatic Weight Adjustment Machine Automatic weight adjustment machine from Air Power for application of glazes, micro-grits and crystalines, built entirely in steel with dual motorized agitator; available in models 850, 1050, 1200, 1500, 2150.
• Surface Easy 1800 Cascade System Cascade system from Air Power built entirely in AISI 304 stainless steel for engobes, glazes, micro-grit and transparent vitrified frits application, equipped with double mixer and anti-bubble motorized agitator.
• Control Flux - Automatic Flow Controller Automatic flow controller from Air Power providing continuous analysis of engobe/glaze flow through nozzles, recognizing partial or total blockages and providing warning and alarm levels to reduce operator intervention.
• Electronic and Mechanical Maintenance Services (Serviços de Manutenção Eletrônica e Mecânica) Electronic and mechanical maintenance services including servomotor repair, electronic board, servodrive, HMI and PLC repair across various brands, plus technical assistance for classification, palletization and decoration machines, high-pressure pumps for glaze application, hot glue applicators, and high-definition and CIJ printers. Sold to Brazilian ceramic and industrial customers as a contracted service.
• Industrial Coding and Marking (via World Jet Brasil) Industrial coding and marking products and services offered through affiliated company World Jet Brasil, serving ceramic, food, furniture, disposables, pharmaceutical and other industries in Brazil.

Quantifiable outcome

• 60-70% reduction in engobe consumption with Lower Engobe Applicator compared to traditional application
• +1 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Air Power GroupcoreTechnology or IntegrationPrimary equipment supplier and technology partner. Air Power Group designs and produces airless systems for ceramic industries with 35 years of experience. World Service distributes Air Power equipment in Brazil including airless pumps, application systems, surface machines, and related industrial equipment. Partnership includes technical support and spare parts availability.
• World Jet BrasilcoreStrategic or Co-development PartnerSister company under the World Group specializing in industrial coding and marking. World Jet Brasil serves main industry sectors including Ceramic, Food, Furniture, Disposable, Pharmaceutical industries. Separate website and product line but coordinated operations under same corporate group.

Scale indicators1 record

Recent moves2 records

Expansion highlights4 records

Direct peers

• Air Power Group: Italian designer/manufacturer of airless application systems, dosing stations, pumps, and surface application machines for the ceramic industry. Direct equipment partner of World Service; comparable because they offer overlapping equipment portfolios (airless systems, automatic dosing, ceramic coolers) to the same Brazilian ceramic manufacturers, albeit via direct sales rather than distribution.
• Beraldo Máquinas: Brazilian manufacturer of industrial equipment for the ceramic sector, including presses, extruders, and finishing machinery. Comparable because they sell directly to Brazilian ceramic manufacturers with overlapping equipment categories (production and finishing machinery), competing for similar customer capex budgets in the same ceramic hubs World Service serves.
• Smalticeram: Italian manufacturer of machinery and consumables for ceramic decoration and digital printing. Comparable because they target the same Brazilian ceramic customer base with overlapping decoration, digital printing, and application equipment — a key vertical that World Service services through its electronic/mechanical maintenance and World Jet Brasil coding offerings.

Broad incumbents

• Sacmi: Italian multinational and global leader in ceramic manufacturing machinery (tiles, sanitary ware, tableware). Comparable because Sacmi supplies complete ceramic plants — including classification, palletization, and decoration equipment that overlap with World Service's maintenance and parts scope — to large Brazilian ceramic manufacturers through direct local operations.

Others

• Colorobbia Brasil: Italian-headquartered global supplier of ceramic glazes, colors, and application equipment for the ceramic industry, with operations in Brazil. Comparable because they target the same Brazilian ceramic manufacturers with complementary finishing/application technology; not a direct competitor but an adjacent ecosystem participant serving shared end customers.
• Würth Brasil: German industrial supplies distributor with extensive Brazilian footprint supplying maintenance, repair, and operations (MRO) products to industrial customers. Comparable because they serve industrial customers with parts, fasteners, tools, and consumables, partially overlapping World Service's replacement parts business but across a much broader industrial base.

Regional players

• Netzsch do Brasil: German industrial equipment manufacturer with established Brazilian subsidiary producing pumps, grinding/dispersion equipment, and thermal process solutions used in ceramics and other industries. Comparable because they serve Brazilian ceramic customers with capital equipment and aftermarket services, but focus on pumps and grinding rather than airless application systems.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/worldserviceoficial
• LinkedInlinkedin.com/company/world-service

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about World Service