World Jet Brasil Ltda

What World Jet Brasil Ltda does

World Jet Brasil Ltda is a privately held Brazilian industrial coding and marking equipment distributor and integrator, established in 2013 in Criciúma, Santa Catarina, as the national expansion vehicle of World Group (Grupo World). The company supplies the full range of industrial printing technologies — Continuous Ink Jet (CIJ) under the Troy brand (T7 Pro and T5 DOD), Thermal Ink Jet (TIJ) using HP cartridge technology (T4 Series), Thermal Transfer Overprinters (TTO) in the SVM 20 line spanning 32–128 mm widths, CO2 laser coders (iCON 3), and high-resolution inkjet printers (HID 500 NC) — alongside label applicators (WJ-AP122, WJ-AL122, WPRINTER pallet systems), automatic dispensers, industrial barcode readers, custom conveyors, and consumables (inks, solvents, HP cartridges).

The company operates as the exclusive Brazilian distributor for Troy-brand coders and sources additional technology from European and South Korean manufacturing partners. It sells via a direct sales force of specialized engineers supported by regional representatives in Paraná, Rio Grande do Sul, Santa Catarina, and São Paulo, with a quote-based, consultative sales model that begins with production-line analysis. Revenue is generated through four streams: industrial coding equipment sales (hardware), consumables (recurring), equipment rental subscriptions, and on-site technical support, preventive maintenance, and training services. End markets span cosmetics, pharmaceuticals, food processing, beverages, cardboard and paper packaging, flexible packaging, wood, automotive parts, metallurgy, ceramics, civil construction, and logistics/pallets — with explicit focus on regulatory-driven traceability (ANVISA compliance) and process efficiency. Headcount is in the 11–50 range and the company is led by partners Paulo Henrique Benedet Manarim and Paulo César Martins Rodrigues.

Name

World Jet Brasil Ltda

Legal name

World Jet Brasil Ltda

Website

https://worldjetbr.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

World Jet Brasil is a Brazilian distributor and integrator of industrial coding and marking equipment, offering Troy-brand CIJ, TIJ, TTO, laser, and high-resolution printers, label applicators, and consumables to manufacturers across cosmetics, pharma, food, packaging, and industrial verticals.

Ownership category

akta.pro rank

Product category

Industrial Coding and Marking Equipment

NAICS

Commercial and Service Industry Machinery Manufacturing (333310)

SIC

Printing Trades Machinery & Equipment (3555)

akta.pro primary industry

Labeling, Coding & Marking Equipment (Labelers, Inkjet, Laser) (IMALAOAD)

akta.pro secondary industry

Labeling, Coding & Marking Systems (IMAHAOAE)

Keywords

• Industrial coding equipment
• Industrial marking solutions
• Continuous inkjet printers
• Thermal inkjet coders
• Label applicator systems

Headquarters

HQ city

Criciúma

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Coding Equipment Sales: Sale of industrial coders, printers, and marking equipment including TIJ, CIJ, TTO, Laser, and Hi-Res printers along with label applicators and automatic dispensers.
2. Equipment Rental: Rental programs for coders and daters allowing customers to access technology with lower upfront investment.
3. Technical Support and Maintenance: On-site technical support, preventive maintenance, and technical training services.
4. Consumables: Inks, solvents, ribbons, and HP cartridges for various printer technologies.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

World Jet Brasil distributes and integrates industrial coding, marking, and labeling equipment for production lines, including Continuous Ink Jet (CIJ), Thermal Ink Jet (TIJ), Thermal Transfer Overprint (TTO), CO2 laser, and high-resolution inkjet coders from the Troy brand and other partner technologies. The company supplies label applicators, automatic dispensers, industrial barcode readers, custom coding conveyors, and consumables (inks, solvents, cartridges), complemented by technical support, preventive maintenance, equipment rental, and engineering-led solution design.

Product overview

World Jet Brasil is a distributor and integrator of industrial coding, marking, and labeling solutions, founded in 2013 and headquartered in Criciúma, SC. The product portfolio centers on two principal categories: (1) coding and marking equipment — including Continuous Ink Jet (CIJ) coders (Troy T7 Pro, Troy T5 DOD), Thermal Ink Jet (TIJ) printers (T4 Series, 1- and 2-head), high-resolution ink jet printers (HID 500 NC), CO2 laser coders (iCON 3), and Thermal Transfer Overprinters (TTO) in the SVM 20 Series spanning 32mm, 53mm, 107mm, and 128mm print widths; and (2) label application systems — including the WJ-AP122 and WJ-AL122 applicators for boxes, the WPRINTER 110/160 for pallets, and WJ4050-series box labelers. Supporting peripherals include industrial and handheld barcode readers, custom coding conveyors, and automatic product dispensers (WJ-04, WJ-10). Consumables (CIJ inks/solvents and HI-RES/DOD inks) and technical support/rental services complete the offering. The company operates as the exclusive Brazilian distributor for Troy-brand coders and sources technology from partners in Europe and South Korea.

Differentiator

Problem solved

Functional benefit

Brands

• Troy: Exclusive Troy line of coders and daters - world reference in industrial coding, distributed exclusively by World Jet in Brazil. Includes Troy T7 Pro, Troy T5, and T4 series.
• HID (High Resolution Inkjet)
• iCON 3
• TIJ T4 Series
• SVM 20 Series

Products and services

• SVM 20 Series (Thermal Transfer Overprinters - TTO) A comprehensive line of Thermal Transfer Overprinter (TTO) coders available in intermittent and continuous modes, with print widths ranging from 32mm to 128mm and print areas up to 128mm x 200mm, supporting ribbon rolls up to 1000 meters and speeds up to 1000mm/sec. Designed for industrial packaging lines requiring variable data printing on flexible packaging.
• Troy T7 Pro Continuous Ink Jet (CIJ) Coder Continuous Ink Jet (CIJ) coder — a worldwide reference in industrial coding, exclusively distributed in Brazil by World Jet. Built in stainless steel (NEMA 4/IP65), designed for marking dates, lots, barcodes, and logos on packaging in food, beverage, cosmetics, pharmaceutical, chemical, metallurgical, wood, and ceramic industries. Operates at speeds up to 280 m/min with 7-inch touch screen and supports 1D and 2D barcodes.
• TIJ T4 Series Thermal Ink Jet Printers Thermal Ink Jet (TIJ) printers using HP cartridge technology (TIJ 2.5) for high-definition printing on porous and non-porous substrates. Available in 1-head and 2-head configurations, with 300/600 DPI resolution, 7-inch touch screen, Windows-based interface, and water-based or solvent-based ink compatibility. Suitable for packaging, paper, wood, metal, and plastic surfaces.
• Troy T5 Drop-on-Demand (DOD) Large Character Coder Drop-on-Demand (DOD) large character continuous ink jet marker with robust structures for industrial environments. Available in 7, 16, and 32-point print heads, achieving speeds up to 175 m/min with NFC-enabled ink replenishment and 7-inch color touchscreen interface.
• HID 500 NC High-Resolution Ink Jet Printer High-resolution industrial ink jet printer for direct printing on porous and non-porous surfaces such as cardboard, paper, leather, wood, and fabric. Features intelligent ink recovery system reducing consumption by up to 50%, supports up to 4 print heads controlled via 12-inch touchscreen, with 180 DPI resolution and up to 30m/min speed.
• iCON 3 CO2 Laser Coder Compact CO2 laser coder for small-character coding. A clean, sustainable marking solution without inks or solvents, emitting no volatile compounds. Available in 10W and 30W models with 10.6µm wavelength, RF technology, and Touch Screen TSL V3 interface. Suitable for frozen food packaging, tubes, egg cartons, and popsicle packaging.
• WPRINTER 110/160 Pallet Label Applicators Pallet label printing and application systems capable of applying labels on up to 3 sides of a pallet using contact, blow, or combined technology. Achieves up to 480 labels/hour with A5 format, featuring automatic horizontal and vertical movement, optional barcode reader integration, and Intermec/Zebra printer compatibility.
• WJ4050 Series Box and Product Label Applicators Label application systems for boxes and diverse products, designed to apply labels with the product in motion or stationary, in various formats. Modular design compatible with Zebra, Sato, Intermec, and other print mechanisms, engineered for production line integration.
• WJ-AP122 Tamp-on/Tamp-blow/Direct-blow Label Applicator Tamp-on/tamp-blow/direct-blow label applicator for pre-printed labels, combining high performance, precision, flexibility, and ease of use in a compact unit. Supports label dimensions from 20x20mm to 160x120mm, with speeds up to 90 labels/min (Linear) or 520 labels/min (Direct Blow), and modular design combining with the WJ-AL122 base.
• WJ-AL122 Wipe-on Label Applicator Wipe-on label applicator for pre-printed labels with high performance, precision, and robustness. Available in left or right versions, supports label dimensions from 20x20mm to 120x2559mm, speeds up to 70 m/min, with LCD display and industrial M12 connectors.
• Industrial Barcode Readers High-performance industrial barcode readers designed for use in automated production lines, capable of reading barcodes on boxes, pallets, and production lines. Can be mounted on high-resolution printers and labelers for automatic quality control and inspection.
• Handheld Multipurpose Barcode Readers Economical and reliable handheld barcode readers for 1D/2D barcode reading, suitable for use in office, production, or retail environments.
• Coding Conveyors Custom-designed conveyor systems for coding and marking lines, engineered to improve production line speed. Coders and daters can be combined with tailor-made conveyors to perfectly fit any production line, with adjustable variable speed regulation.
• WJ-10 Automatic Dispenser Automatic dispenser designed to feed and position products continuously and precisely on production lines, ensuring each package is in the exact location for marking. Eliminates manual process failures and increases reliability, compatible with various marking and coding systems. Recommended integration with TIJ T4 coders.
• WJ-04 Automatic Dispenser Automatic dispenser for product feeding and positioning on production lines, eliminating manual process errors and improving production reliability.
• CIJ Ink and Solvent Consumables Inks and solvents for continuous ink jet (CIJ) systems for use on various substrate types and performance requirements.
• HI-RES / DOD Ink Consumables High-quality consumables for high-resolution and drop-on-demand (DOD) systems. Includes inks in black, yellow, red, green, and blue colors, UV cure inks in black and white, and water-based, MEK, alcohol, fluorescent, and neutral inks for various substrates.
• Technical Support and Maintenance Services On-site technical support, preventive maintenance, and technical training services provided by World Jet Brasil's trained technical team, designed to minimize production downtime and ensure proper operation of industrial coding equipment.
• Equipment Rental Programs Rental programs for coders and daters allowing customers to access industrial coding technology with lower upfront investment, with technical support included in the rental plan.

Quantifiable outcome

• Up to 40% process improvement in box closing and identification (Destroyer Beer case study)
• +3 more outcomes

Named customers2 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• European Technology PartnerscoreTechnology or Integration · 1 January 2013Partnerships established with European technology partners to bring high-tech coding equipment to Brazil. These partners provide high-technology, high-performance products for the Brazilian market.
• South Korean Technology PartnerscoreTechnology or Integration · 1 January 2013Partnerships with South Korean partners for advanced coding technology. Partners provide high-performance products that transform customer operations into intuitive and efficient experiences.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• InkJet, Inc. US-based manufacturer of industrial CIJ, DOD, and high-resolution inkjet coding equipment. Comparable mid-market coding equipment manufacturer competing with World Jet Brasil's product set across similar end-uses.
• Markem-Imaje: Dover-owned global supplier of industrial coding, marking, and printing solutions (CIJ, TIJ, laser, TTO, label applicators). Competes directly across the same verticals and product categories that World Jet Brasil serves via Troy and its own-branded lines.
• Linx Printing Technologies: Manufacturer of CIJ and laser coding equipment with global distribution, focused on industrial coding for food, beverage, cosmetics, and pharma. Directly overlaps with World Jet Brasil's Troy T7 Pro and laser coder lines.
• Squid Ink Manufacturing: US-based manufacturer of CIJ, TIJ, and large-character DOD industrial coding systems. Comparable mid-sized competitor offering similar product breadth to World Jet Brasil's portfolio and competing for the same mid-market production line customers.
• AT Information Products (ATIP): Brazilian manufacturer and distributor of industrial coding, marking, and traceability solutions (CIJ, TIJ, laser). Direct in-country competitor to World Jet Brasil across the same Brazilian customer base and verticals.
• Matthews Marking Systems: Manufacturer of industrial inkjet, laser, and integration solutions for product marking across packaging lines. Competes with World Jet Brasil's Hi-Res HID, laser, and CIJ offerings in similar end-markets.
• Domino Printing Sciences: UK-based global manufacturer of CIJ, TIJ, laser, and print-and-apply labeling systems serving food, beverage, pharma, and industrial markets. Has direct presence in Latin America and competes head-to-head with World Jet Brasil in Brazilian production lines.
• Diagraph (an ITW company): ITW-owned manufacturer of industrial marking and coding equipment (CIJ, large-character DOD, stenciling, laser). Competes with World Jet Brasil's Troy T5 DOD, iCON 3 laser, and TTO offerings in industrial and packaging lines.
• Videojet Technologies: Global leader in industrial coding and marking (CIJ, TIJ, laser, TTO) with direct operations across the Americas including Brazil. Directly competes with World Jet Brasil's Troy and Hi-Res product lines across the same pharma, food, beverage, and cosmetics verticals.
• KGK (Katakura & Co-op Agriculture): Japanese manufacturer of industrial CIJ and DOD coding equipment with global distribution. Comparable product portfolio to Troy and directly competes with World Jet Brasil in food, beverage, and packaging applications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

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Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about World Jet Brasil Ltda