StopAfib

What StopAfib does

StopAfib.org is a U.S. nonprofit patient education organization founded in 2007 by Mellanie True Hills, an atrial fibrillation survivor who has been afib-free since 2005. Operating as a division of the American Foundation for Women's Health and headquartered in Greenwood, Texas, it serves atrial fibrillation patients, their families, and caregivers globally. The organization's core product is a comprehensive patient education website (stopafib.org) covering afib causes, medications (rate/rhythm control, anticoagulants including DOACs), catheter ablation technologies and techniques, surgical procedures (maze, mini maze, hybrid ablation), lifestyle management, and stroke prevention — content reviewed by a Global Medical Advisory Board drawn from Johns Hopkins, Mayo Clinic, Massachusetts General, Stanford, and international institutions.

The platform also operates the StopAfib Discussion Forum (forum.stopafib.org), the Afib Services Directory for locating cardiologists, electrophysiologists, surgeons, hospitals and arrhythmia centers, the annual 'Get in Rhythm. Stay in Rhythm.' patient conference (getinrhythm.com), and co-developed My Afib Experience with the American Heart Association. Additional digital products include the StopAfib.org Library (video content and conference replays), the Get Back to Care Webinar Series, and the Afib Master Class led by Dr. Eric Prystowsky.

The business model is donation- and sponsorship-driven nonprofit funding. Revenue streams include individual donations, corporate sponsorships from Novartis (Innovator Level), Bristol-Myers Squibb / Pfizer Alliance (Pacesetter/Founding Member), and Medtronic (Trailblazer Level), plus paid featured listings in the Afib Services Directory (price undisclosed). Free listings are also available. The organization employs 1–10 people, does not accept advertising, and does not disclose revenue.

Name

StopAfib

Legal name

American Foundation for Women's Health

Website

https://stopafib.org

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

StopAfib.org is a nonprofit patient education organization founded in 2007 that provides comprehensive resources, articles, forums, a provider directory, and an annual conference for atrial fibrillation patients, families, and caregivers globally.

Ownership category

akta.pro rank

Product category

Patient Health Education

NAICS

Web Search Portals, Libraries, Archives, and Other Information Services (519), Individual and Family Services (6241)

SIC

Services-Social Services (8300)

akta.pro industry

PRIMARYHLAKABAJ

Cardiac Rehabilitation & Secondary Prevention

Healthcare & Life Sciences/Specialist Medical Practice/Cardiology & Vascular Medicine

Keywords

• Patient education resources
• Atrial fibrillation awareness
• Healthcare provider directory
• Patient advocacy community
• Afib patient conference

Headquarters

HQ city

Decatur

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations: Individual and corporate donors provide funding to support the organization's mission of providing unbiased atrial fibrillation information and resources to patients.
2. Featured Listings: Healthcare providers (cardiologists, electrophysiologists, surgeons, hospitals, arrhythmia centers) can purchase featured listings in the Afib Services Directory to reach qualified afib patients. These listings help defray operational costs of providing patient resources.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

StopAfib.org is a patient-driven online resource and community platform providing educational content, news, articles, discussion forums, and an annual conference for individuals affected by atrial fibrillation. The organization also operates the Afib Services Directory, where healthcare providers (cardiologists, electrophysiologists, surgeons, hospitals, and arrhythmia centers) can list their services to reach afib patients. Funding comes from individual and corporate donations plus featured directory listings.

Product overview

StopAfib.org is a patient-driven informational resource website focused on atrial fibrillation (afib). The core offering consists of the main website providing educational content, news, and resources; the annual Get in Rhythm. Stay in Rhythm.® Patient Conference featuring world-renowned afib experts; the Afib Services Directory for locating doctors and facilities; the StopAfib Discussion Forum for community support; and My Afib Experience® (a partnership with American Heart Association) as an additional support community. Additional resources include the StopAfib.org Library with video content, the Get Back to Care Webinar Series, and Afib Master Class educational series. The site offers free and featured listing options for healthcare providers in the directory.

Differentiator

Problem solved

Functional benefit

Brands

• My Afib Experience: An online community formed through a partnership of the American Heart Association and StopAfib.org, serving as a global connection hub for afib patients, family members, and caregivers.
• Get in Rhythm. Stay in Rhythm.

Products and services

• StopAfib.org Website Patient-to-patient informational resource website providing articles, latest afib news, webinars, and educational content about atrial fibrillation to help patients increase knowledge, improve quality of life, and avoid afib-related strokes.
• Get in Rhythm. Stay in Rhythm. Atrial Fibrillation Patient Conference

Quantifiable outcome

• Afib increases stroke risk 500 percent
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• American Heart AssociationcoreStrategic or Co-development PartnerPartnership with American Heart Association to form My Afib Experience (myafibexperience.org), an online community that serves as a global connection hub for afib patients, family members, and caregivers to give and receive support. This is a significant co-development partnership combining StopAfib.org's patient expertise with the American Heart Association's cardiovascular health resources.
• American Foundation for Women's HealthcoreStrategic or Co-development PartnerStopAfib.org is a division of the American Foundation for Women's Health. While focused on atrial fibrillation resources for all patients regardless of gender, the organization operates under this parent non-profit foundation.
• Global Medical Advisory BoardcoreStrategic or Co-development PartnerMedical advisory board comprising world-renowned electrophysiologists, surgeons, cardiologists, neurologists, epidemiologists, and researchers on the forefront of atrial fibrillation treatment. Members help address current and future afib treatments and provide insight into future treatment directions. Includes experts from Johns Hopkins, Mayo Clinic, Massachusetts General Hospital, Stanford University, and international institutions.

Scale indicators4 records

Recent moves3 records

Expansion highlights4 records

Regional players

• British Heart Foundation: UK's largest cardiovascular charity publishing extensive patient information on afib and other heart conditions, with comparable fundraising, sponsored research, and public-awareness programs.
• Heart Foundation (Australia): Australia's primary heart-health nonprofit offering patient education, afib resources, and awareness campaigns — a geographic peer with the same advocacy and donor-supported model.

Broad incumbents

• CardioSmart (American College of Cardiology): ACC's patient-facing education platform covering heart conditions including afib, with condition guides, decision aids, and clinician-vetted content — the main cardiology-society alternative to StopAfib's patient content.
• American Heart Association: The largest US cardiovascular patient-advocacy and research nonprofit, publishing afib education, running patient communities, and co-developing My Afib Experience with StopAfib — the most direct large-scale comparator for audience and donor model.
• Heart Rhythm Society: Professional society for electrophysiologists that also runs patient-facing afib/arrhythmia education and advocacy, with comparable physician-advisory legitimacy and pharma/device sponsorship base.

Direct peers

• WomenHeart: National coalition serving women living with heart disease, with patient education, support networks, and corporate sponsorship from cardiovascular pharma/device makers — a near-twin operating model to StopAfib.
• Mended Hearts: US patient-support nonprofit for heart disease survivors offering peer support, education, and community programs — directly comparable patient-community model even if not afib-exclusive.
• Arrhythmia Alliance: UK-headquartered arrhythmia patient advocacy organization offering similar afib-focused patient education, resources, and global awareness activity — the closest international mission-aligned peer.
• AF Association: UK-based atrial fibrillation patient charity providing education, helplines, and awareness campaigns, operating a near-identical patient education and advocacy model to StopAfib in a different geography.

Emerging players

• MyHeart.net: Cardiologist-written digital cardiology patient resource covering afib, procedures, and lifestyle — a smaller, content-only analog of StopAfib focused on web publishing without the conference or directory assets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/stopafib
• YouTubeyoutube.com/stopafib
• Facebookfacebook.com/StopAfib

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about StopAfib