Walter Football
- Company typePrivate
- Founded2010
- HeadquartersPhiladelphia, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Walter Football does
WalterFootball is a privately operated sports analysis website founded in 2010 by Walter Cherepinsky and headquartered in Philadelphia, with editorial operations spanning more than two decades (content archives back to 2009). The company publishes NFL mock drafts, prospect scouting reports, fantasy football rankings, NFL picks against the spread, season previews, rookie forecasts, and NBA draft coverage. Its flagship property, WalterFootball.com, runs on a WordPress-based CMS with a custom theme and is supplemented by the Debacled.WF subscription platform that hosts reader mock drafts, open rants, and premium content. The site operates as a content-led media property serving NFL draft enthusiasts (primary), fantasy football players, sports bettors, and general NFL fans in the United States.
The product portfolio centers on free editorial content indexed through organic SEO, Twitter, YouTube, RSS, and email newsletters, paired with a $7.99/month premium subscription (paid via PayPal) that removes advertising and unlocks Premium Reports and exclusive analysis. The proprietary features cited are the NFL Draft Scouting Reports Database, the NFL Draft Builder for reader-generated mocks, and a self-reported NFL draft accuracy track record across 2015-2024 that underpins the 'most accurate NFL draft site in the world' brand claim.
The business model combines third-party display advertising (served via PubMatic, Google DoubleClick DART, and data partners like LiveRamp) with recurring subscription revenue from Debacled.WF. The company is privately held with no disclosed external funding, no parent company, and headcount reported at 1-10 employees, indicating a lean editorial operation. Recent strategic activity has focused on productizing premium analytics (Premium Reports, Reader Power Rankings) and stabilizing the Debacled.WF platform following a 2023 NFL Draft crash.
Walter Football firmographics
Firmographics- Name
- Walter Football
- Legal name
- WalterFootball
- Website
- https://walterfootball.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Walter Football industry classification
Industry- Product category
- Sports Media & Content
- NAICS
- Other Spectator Sports (711219)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Fantasy Contests, Leagues & Tournament Organizers (MPAEAHAF)
Keywords
Where Walter Football is headquartered
LocationHeadquarters
- HQ city
- Philadelphia
- HQ country
- United States
- HQ region
- North America
Markets served
Walter Football business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Advertising Revenue: Third-party advertising companies serve display ads on the site. The site uses multiple ad networks including PubMatic for yield optimization and behavioral advertising.
- Premium Subscriptions: $7.99/month subscription provides ad-free access to all content on both main site (via check-in) and Debacled platform. Includes access to premium reports and exclusive features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Premium Monthly Subscription |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Walter Football product offering
Product offeringCore offering
WalterFootball is a content-driven sports media website that provides free NFL draft analysis, mock drafts, scout reports, fantasy football rankings, and betting picks. The site operates on a freemium model with display advertising supporting free content and a $7.99/month premium subscription on Debacled.WF offering ad-free access and exclusive premium reports. Community features include reader mock drafts, open rants, and contests.
Product overview
WalterFootball.com operates as a unified sports analysis platform centered on NFL draft coverage and fantasy football content. The core product is the main WalterFootball.com site offering free access to mock drafts, scouting reports, NFL picks, and fantasy rankings. Premium features are delivered through the Debacled.WF subscription platform ($7.99/month via PayPal) providing ad-free experience and exclusive Premium Reports. Interactive community features include the NFL Draft Builder for reader-created mocks and Reader Power Rankings. The product suite covers NFL (draft, fantasy, betting, rumors) and NBA (mock drafts, trade grades) with content from analysts Walt and Charlie Campbell. The site claims to be the 'most accurate NFL draft site' with documented accuracy wins in multiple years.
Differentiator
Problem solved
Functional benefit
Brands
- Debacled: Premium subscription platform offering ad-free content and exclusive features for paying subscribers.
Quantifiable outcome
- Led all NFL media in draft rumor accuracy in 2015, 2016, 2017, 2018, 2020, and 2021
- +1 more outcomes
Companies that use Walter Football
Customer profileSegments4 records
Ideal customer profiles3 records
Walter Football technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability3 records
Feature3 records
Walter Football partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Debacled PlatformcoreDebacled is the premium subscription platform developed by WFDevTeam that provides ad-free access to WalterFootball content and hosts community features including reader mock drafts and contests. It is the primary technology platform for premium services.
- LiveRamp IncminorThird-party data partner that receives hashed email addresses, IP addresses, and browser/OS information for demographic and interest-based targeting purposes. Users can opt out via liveramp.com/opt_out/.
- PubMatic IncminorThird-party yield optimization service that uses cookies for ad targeting. Users can opt out via pubmatic.com/opt-out.
- Google DoubleClick DARTminorThird-party advertising service using DART cookies to serve targeted ads based on user visits to sites across the internet.
- Network Advertising InitiativeminorIndustry organization providing opt-out capabilities for behavioral advertising across member companies.
- Fantasy Football CounselorminorCollaborative podcast partner where Walt appears on the Fantasy Football Counselor's podcast to discuss rookie running backs and wide receivers, providing cross-promotion to each other's audiences.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Walter Football competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Walter Football social profiles
Digital presenceWalter Football financial estimates
Financial estimateRevenue estimate
Valuation estimate
Walter Football leadership team
Management profileNumber of profiles
Profiles2 records
Walter Football funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Walter Football M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Walter Football
What does Walter Football do?
WalterFootball is a content-driven sports media website that provides free NFL draft analysis, mock drafts, scout reports, fantasy football rankings, and betting picks. The site operates on a freemium model with display advertising supporting free content and a $7.99/month premium subscription on Debacled.WF offering ad-free access and exclusive premium reports. Community features include reader mock drafts, open rants, and contests.
Is Walter Football a public or private company?
Walter Football is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Walter Football founded?
Walter Football was founded in 2010. It employs 1 to 10 people.
Where is Walter Football based?
Walter Football is headquartered in Philadelphia, United States, in the North America region.
How does Walter Football make money?
Two revenue lines are on record. Advertising Revenue is the primary driver. The others are premium Subscriptions.
Does Walter Football have an API?
No public API is recorded for Walter Football.
What industry is Walter Football in?
Walter Football's product category is Sports Media & Content. Its primary akta.pro industry code is MPAEAHAF, Fantasy Contests, Leagues & Tournament Organizers. Its NAICS code is 711219 and its SIC code is 7990.