Way Model Management
Way Model Management is a Brazilian model management agency operating three divisions (Women, Men, WayStars) representing 220+ models and celebrities for fashion, advertising, and editorial clients in Brazil.
- Company typePrivate
- Founded2007
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Way Model Management does
Way Model Management is a Brazilian model management agency operating three formal divisions from a Brazil-based digital platform. The Women division represents 150+ models, the Men division represents 70+ models, and the WayStars division represents established celebrities, actors, and super-model tier talent, for an implied roster of more than 220 individuals. The agency represents internationally recognized names including Alessandra Ambrosio, Carol Trentini, Marlon Teixeira, Tatá Werneck, and Eduardo Sterblitch, alongside a deeper bench of working fashion and commercial models.\n\nThe agency's core technical product is a digital portfolio platform hosted on AWS infrastructure (S3, sa-east-1 São Paulo region) that exposes individual talent profile pages with integrated Instagram feeds, enabling prospective clients to evaluate current look, recent work, and social reach in a single view. This is a relatively standard agency technology stack for the post-2018 era and is positioned as a scouting and booking channel rather than a SaaS product. No AI/ML, data analytics, or proprietary matching technology is disclosed.\n\nThe business operates on a traditional agency commission model, charging clients (fashion brands for runway and campaigns, advertising agencies for commercial shoots, and editorial publications for magazine features) a percentage of talent fees for placements. The agency is privately held, discloses no funding, revenue, or headcount data, and operates with a primarily Brazilian and South American geographic focus.
Way Model Management firmographics
Firmographics- Name
- Way Model Management
- Legal name
- Way Model Management
- Website
- https://waymodel.com.br
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Way Model Management is a Brazilian model management agency operating three divisions (Women, Men, WayStars) representing 220+ models and celebrities for fashion, advertising, and editorial clients in Brazil.
- Ownership category
- akta.pro rank
Way Model Management industry classification
Industry- Product category
- Talent Representation / Modeling Agency
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- akta.pro primary industry
- Full-Service Artist Management (MPAIAGAA)
- akta.pro secondary industries
- Celebrity & Influencer Talent Booking (HSACAHAE), Brand Ambassadors, Models & Promotional Talent Staffing (HSACAHAJ)
Keywords
Where Way Model Management is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Markets served
Way Model Management business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Marketing channels1 record
Way Model Management product offering
Product offeringCore offering
Way Model Management is a Brazilian modeling and talent representation agency that represents professional models and celebrity talent for fashion campaigns, runway shows, editorial shoots, brand endorsements, and media appearances. The agency operates three divisions — Women (approximately 150+ female models), Men (approximately 70+ male models), and WayStars (celebrity and supermodel talent) — and provides digital portfolio profiles with Instagram feed integration for client discovery and talent booking.
Product overview
Way Model Management is a Brazilian model management agency operating as a unified platform with three distinct divisions: a Women Models Division (approximately 150+ female models), a Men Models Division (approximately 70+ male models), and the WayStars division featuring celebrity and supermodel talent including Alessandra Ambrosio, Carol Trentini, and Tatá Werneck. The platform provides individual model profile pages with portfolio images, Instagram integration, and downloadable PDF materials. Models are organized by alphabetical navigation and category filters (All, Future, Icons, Main Board for women), enabling fashion industry clients to discover and engage with represented talent.
Differentiator
Problem solved
Functional benefit
Products and services
- Way Model Management Agency Platform
Companies that use Way Model Management
Customer profileSegments3 records
Ideal customer profiles3 records
Way Model Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Way Model Management partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
Way Model Management competitors and assessment
Company assessmentDirect peers
- DNA Model Management: New York-based modeling agency representing fashion and celebrity talent with a digital-first portfolio platform — comparable agency model, client base, and digital showcase approach.
- Storm Management: London-based full-service modeling agency with multi-division structure and long history of representing top-tier fashion talent — directly comparable agency model and client base.
- The Society Management: Elite-owned modeling agency representing top fashion talent globally with structured women and men divisions — directly comparable multi-division agency model serving the same fashion and luxury client base.
- Wilhelmina Models: Publicly traded modeling and talent management agency representing models, athletes, and entertainers — comparable three-tier representation model and similar client base of fashion brands and advertisers.
- NEXT Management: International modeling agency with offices in major fashion capitals, representing a diverse roster of women, men, and celebrity talent — comparable agency model and similar digital portfolio presentation.
- Ford Models: Established US-based modeling agency with women, men, and celebrity divisions and a digital-first scouting platform — directly comparable in roster structure and agency model to Way Model Management.
- Elite Model Management: Global full-service modeling agency with multi-division structure (women, men, celebrities) and digital portfolio platforms — directly comparable operating model to Way Model Management, with significantly larger international footprint.
Regional players
- L'Equipe Models: Brazilian modeling agency operating in the same domestic market as Way Model Management with similar runway, editorial, and commercial client base — direct regional competitor for Brazilian fashion and advertising bookings.
- 40 Graus Model Management: Brazilian modeling agency representing fashion and commercial talent in Brazil — competes with Way Model for the same pool of local models and the same Brazilian fashion/advertising clients.
Broad incumbents
- IMG Models: Part of WME-IMG, one of the world's largest talent representation groups with a model management division covering fashion and celebrity talent globally — competes for the same brand bookings Way Model targets, with broader parent-network advantages.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat4 records
Key risks4 records
Key highlights4 records
Customer concentration
Way Model Management social profiles
Digital presenceWay Model Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
Way Model Management leadership team
Management profileNumber of profiles
Way Model Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Way Model Management M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Way Model Management
What does Way Model Management do?
Way Model Management is a Brazilian modeling and talent representation agency that represents professional models and celebrity talent for fashion campaigns, runway shows, editorial shoots, brand endorsements, and media appearances. The agency operates three divisions — Women (approximately 150+ female models), Men (approximately 70+ male models), and WayStars (celebrity and supermodel talent) — and provides digital portfolio profiles with Instagram feed integration for client discovery and talent booking.
Is Way Model Management a public or private company?
Way Model Management is a private company. It is classified as unknown and is currently operating.
When was Way Model Management founded?
Way Model Management was founded in 2007. It employs 11 to 50 people.
Where is Way Model Management based?
Way Model Management is headquartered in São Paulo, Brazil, in the Latin America region.
Who are Way Model Management's main competitors?
Direct peers on record are DNA Model Management, Storm Management, The Society Management, Wilhelmina Models, NEXT Management, Ford Models and Elite Model Management. Regional players are L'Equipe Models and 40 Graus Model Management. IMG Models is listed as a broad incumbent.
Does Way Model Management have an API?
No public API is recorded for Way Model Management.
What industry is Way Model Management in?
Way Model Management's product category is Talent Representation / Modeling Agency. Its primary akta.pro industry code is MPAIAGAA, Full-Service Artist Management, with a secondary code of HSACAHAE, Celebrity & Influencer Talent Booking. Its NAICS code is 7114.