Nationwide

What Nationwide does

Nationwide is a U.S. insurance and financial services company that underwrites and distributes a broad portfolio of personal, commercial, life, and investment products through a network of licensed independent insurance agents operating in all 50 states. The company is headquartered in Columbus, Ohio, was founded in 1925, and employs more than 10,000 people, positioning it as one of the largest U.S. insurance providers. Its core offering spans vehicle insurance (auto, motorcycle, RV, boat, ATV, classic car, snowmobile, scooter, golf cart, business auto), property insurance (homeowners, renters, condo, flood, business property), personal lines (life — term and whole — pet, dental, umbrella, identity theft, travel), business lines (BOP, general liability, workers' compensation, farm & ranch, excess & surplus, management liability, surety bonds), employee benefits (retirement plans, group benefits, key person benefits, medical stop loss), and investment products (annuities, mutual funds, personal retirement plans).

The underlying technology footprint is an "insurance technology platform" that supports telematics-driven usage-based programs (SmartRide and SmartMiles), policy management and self-service through the Nationwide Mobile App, online quote tools, agent locators, and claims initiation. Proprietary feature differentiators include Better Roof Replacement, Brand New Belongings, Valuables Plus, Vanishing Deductible, Accident Forgiveness, AutoWatch, and On Your Side Claims Service.

Nationwide's revenue model is built on recurring insurance premiums paid by policyholders across personal and commercial lines, with pricing individualized to each customer's risk profile, coverage needs, and geography rather than published tier pricing. Distribution is channel-led: independent agents act as resellers and trusted advisors who can place business across multiple carriers, while Nationwide supplements this with direct digital touchpoints (website, mobile app, social channels). Customer segmentation is horizontal across use cases — personal vehicle, property, life/health, small commercial, farm/agribusiness, and investment/retirement — supported by industry-specific packages for contractors, food service, retail, professional offices, auto service, and wholesalers.

Name

Nationwide

Legal name

Nationwide

Website

https://agency.nationwide.com

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Nationwide is a U.S. insurance and financial services company that underwrites and distributes personal, commercial, life, and investment products through a network of independent insurance agents operating in all 50 states.

Ownership category

akta.pro rank

Product category

Property and Casualty Insurance

NAICS

Direct Property and Casualty Insurance Carriers (524126), Direct Life Insurance Carriers (524113)

SIC

Fire, Marine & Casualty Insurance (6331), Life Insurance (6311)

akta.pro primary industry

Large Commercial Package (National Accounts) (FSAJAFAC)

akta.pro secondary industries

Commercial Auto & Fleet Insurance (FSAJAMAB), Standalone Umbrella Liability (FSAJANAE)

Keywords

• Personal insurance
• Commercial insurance
• Life insurance
• Employee benefits
• Investment products

Headquarters

HQ city

Florence

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Insurance Premiums: Nationwide generates revenue through insurance premiums paid by policyholders for coverage across auto, home, life, business, and other insurance products. Premiums are typically paid on a recurring basis (monthly or annual) as part of insurance policy contracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Nationwide is an insurance and financial services provider that underwrites and distributes a broad portfolio of personal and commercial insurance products, employee benefits, and investment products. Coverage lines include auto, motorcycle, RV, boat, ATV, and other vehicle insurance; homeowners, renters, condo, and flood property insurance; life insurance; pet, dental, umbrella, identity theft, and travel personal insurance; small business and commercial lines such as Businessowners Policy, workers' compensation, general liability, management liability, surety bonds, excess and surplus, and farm and ranch; plus retirement plans, group benefits, annuities, and mutual funds. Products are delivered through licensed independent insurance agents across all 50 U.S. states, supported by online quote and self-service tools and a mobile app.

Product overview

Nationwide is a comprehensive insurance and financial services provider offering a broad portfolio of products through a network of independent agents. The product lineup includes vehicle insurance (auto, motorcycle, snowmobile, classic car, ATV, RV, boat, personal watercraft, scooter, golf cart, business auto), property insurance (homeowners, renters, condo, flood, business property), personal insurance (life with term/whole options, pet, dental, umbrella, identity theft, travel), and business insurance (BOP, general liability, workers' compensation, farm & ranch, excess & surplus, management liability, surety bonds). Employee benefits include retirement plans, group benefits, key person benefits, and medical stop loss. Investment products cover personal retirement plans, annuities, and mutual funds. Specialty programs like SmartRide/SmartMiles (usage-based insurance), Vanishing Deductible, Brand New Belongings, Better Roof Replacement, and Valuables Plus provide differentiated coverage options. The company emphasizes digital services including a mobile app for policy management and claims processing, supported by On Your Side Claims Service and annual review services.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Personal automobile insurance offering liability, collision, comprehensive, and additional coverages such as roadside assistance for individual policyholders.
• Motorcycle Insurance Insurance coverage specialized for motorcycles and similar two-wheeled vehicles, sold to individual owners.
• ATV Insurance Insurance coverage for all-terrain vehicles owned by individual consumers.
• Snowmobile Insurance Insurance coverage for snowmobiles and winter recreational vehicles.
• Classic Car Insurance Specialized insurance coverage for classic and antique automobiles.
• RV Insurance Insurance coverage for recreational vehicles and motorhomes.
• Boat Insurance Insurance coverage for boats and watercraft owned by individuals.
• Personal Watercraft Insurance Insurance coverage for personal watercraft such as jet skis and wave runners.
• Scooter Insurance Insurance coverage for scooters and similar low-power two-wheeled vehicles.
• Golf Cart Insurance Insurance coverage for golf carts owned by individuals.
• Business Auto Insurance Commercial vehicle insurance coverage for business-owned vehicles and fleet operations.
• Homeowners Insurance Insurance coverage for residential properties including dwelling, personal property, and liability protection for homeowners.
• Renters Insurance Insurance coverage for renters' personal belongings and personal liability.
• Condo Insurance Insurance coverage for condominium owners covering personal property and liability.
• Flood Insurance Insurance coverage for flood-related damage to residential and other properties.
• Business Property Insurance Commercial property insurance coverage for businesses including buildings, equipment, and inventory.
• Life Insurance Life insurance coverage providing financial protection for dependents, including term life (coverage for a specific period) and whole life (permanent coverage with cash value accumulation).
• Pet Insurance Insurance coverage for veterinary expenses and pet health care for dog and cat owners.
• Dental Insurance Dental insurance coverage including preventive and major services through the Multi-Flex Dental Plan for individuals.
• Umbrella Insurance Additional personal liability coverage beyond standard auto, homeowners, or other policy limits.
• Identity Theft Insurance Insurance coverage and protection services for identity theft recovery for individuals.
• Travel Insurance Insurance coverage for travel-related risks including trip cancellation, interruptions, and medical emergencies.
• Businessowners Policy (BOP) Combined commercial property and liability insurance package designed for small businesses.
• General Liability Insurance Commercial insurance coverage protecting businesses against third-party bodily injury and property damage claims.
• Workers' Compensation Insurance Insurance coverage for employee work-related injuries and illnesses for businesses.
• Management Liability and Specialty Insurance Insurance coverage for directors and officers liability, professional liability, and other management-level business risks.
• Surety Bonds Surety bond products underwriting contract performance and commercial obligations for businesses.
• Excess and Surplus Insurance Specialty insurance coverage underwritten by Nationwide Excess and Surplus for risks outside the standard market appetite.
• Farm and Ranch Insurance Specialized insurance coverage for farm and ranch operations, equipment, structures, livestock, and liability.
• Commercial Agribusiness Insurance Specialized insurance coverage for commercial farming and agricultural businesses.
• Employee Retirement Plans 401(k) and other employer-sponsored retirement savings plans offered to businesses for their employees.
• Group Benefits Employee benefits packages including health and welfare plans sold to businesses for their workforces.
• Key Person Benefits Insurance and benefits coverage for key employees of businesses.
• Medical Stop Loss Insurance Stop loss coverage for self-funded employer health plans.
• MedPair Supplemental Health Insurance Supplemental health insurance products providing gap coverage on medical expenses for groups.
• Personal Retirement Plans Individual retirement accounts and retirement planning products for personal savers.
• Annuities Insurance products providing guaranteed income streams during retirement.
• Mutual Funds Investment products offering diversified portfolio management for individuals.

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• GEICO: Berkshire Hathaway-owned auto insurer with strong direct-to-consumer presence; directly competes with Nationwide in personal auto through price-led, digital-first strategy.
• Allstate: Major US P&C insurer offering auto, home, life, and business insurance with similar multi-line breadth to Nationwide; primarily uses exclusive agents but operates an independent agent channel as well, mirroring Nationwide's product and channel strategy.
• Travelers: Major US commercial P&C insurer with independent agent distribution; directly comparable to Nationwide's commercial lines including BOP, general liability, and workers' compensation.
• Erie Insurance: Regional P&C insurer with strong independent agent distribution and mutual-like governance; closely mirrors Nationwide's agent-driven, multi-line model and product breadth at a smaller scale.
• USAA: P&C and life insurer serving military members and families; directly competes with Nationwide in auto, home, and life though with a membership-restricted customer base.
• Progressive: Leading US auto insurer with overlapping personal and commercial auto products, though with a stronger direct-to-consumer emphasis. Competes directly with Nationwide on personal auto pricing and bundling.
• Farmers Insurance: P&C insurer offering auto, home, life, and business coverage through a mix of exclusive and independent agents; mirrors Nationwide's product mix and agent-led GTM.
• State Farm: Largest US personal lines insurer with directly overlapping auto, home, and life product mix and broad geographic reach; competes head-to-head with Nationwide in personal lines across all 50 states.
• Liberty Mutual: Broad-line US P&C insurer offering personal and commercial coverage across multiple distribution channels including independent agents; directly competes with Nationwide's full product suite from auto through specialty commercial.

Broad incumbents

• Chubb: Global P&C and specialty insurer with broad product portfolio spanning personal, commercial, and specialty lines; overlaps with Nationwide's higher-end personal and specialty segments but operates globally with a more affluent customer focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/nationwide
• YouTubeyoutube.com/nationwide
• Facebookfacebook.com/nationwide
• LinkedInlinkedin.com/company/2340
• Instagraminstagram.com/nationwide

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nationwide