Koia
Koia is a London-based fintech platform founded in 2021 that enables the buying, collecting, and trading of alternative assets, targeting investors seeking access and liquidity in non-traditional asset markets.
- Company typePrivate
- Founded2021
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Koia does
Koia is a London-based fintech platform founded in 2021 that operates in the alternative-assets segment, with its stated remit being to buy, collect, and trade alternative (non-traditional) assets. The company positions itself at the intersection of fintech and the collectibles/alternative-investment market, addressing the structural illiquidity and high entry barriers that have historically characterized such assets. Headquartered in the United Kingdom with a headcount of 1-10 employees, Koia maintains a web presence at joinkoia.com and operates as a private, for-profit entity at an early stage of development.
The underlying product mechanics, technology architecture, and revenue model are not disclosed in available source material. There are no statements regarding pricing, transaction fees, fractionalization mechanics, custody arrangements, asset classes supported (e.g., art, watches, sneakers, wine, private equity tokens), or the technical stack underpinning the platform. No app presence, API, SDK, or integration details are recorded.
Koia's commercial footprint is similarly opaque: no customer names, segment mix (retail vs. institutional), go-to-market motion, or partnership distribution is detailed in the input. No funding history, investor base, ownership structure, leadership roster, regulatory licenses, M&A activity, or strategic partnerships are disclosed. The available data therefore supports only a high-level factual characterization of the company; substantive analytical claims about traction, capital structure, competitive positioning, or growth cannot be supported by the present source set.
Koia firmographics
Firmographics- Name
- Koia
- Website
- https://joinkoia.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Koia is a London-based fintech platform founded in 2021 that enables the buying, collecting, and trading of alternative assets, targeting investors seeking access and liquidity in non-traditional asset markets.
- Ownership category
- akta.pro rank
Koia industry classification
Industry- Product category
- Alternative Asset Trading Platform
- NAICS
- Other Financial Vehicles (52599), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Alternatives & Multi-Asset Digital Wealth Platforms (PE/VC/Real Assets access) (FSAGAEAL)
- akta.pro secondary industry
- Managed Account Platforms (Separately Managed Accounts / Customized Portfolios) (FSAHAKAC)
Keywords
Where Koia is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Koia business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Koia product offering
Product offeringCore offering
Koia is a fintech platform that enables users to buy, collect, and trade alternative assets. The platform is delivered online via its website (joinkoia.com) and targets participants in the alternative-assets market. No details on specific asset classes covered, fees, or account types are disclosed in the available source data.
Differentiator
Problem solved
Functional benefit
Companies that use Koia
Customer profileIdeal customer profiles1 record
Koia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Koia partnerships and signals
Strategic signalRecent moves1 record
Koia competitors and assessment
Company assessmentDirect peers
- Rally: Rally operates a platform where users can buy, hold, and trade fractional shares of collectible alternative assets (cars, watches, comics). It is a direct peer to Koia given the shared 'buy-collect-trade alternative assets' value proposition.
- Yieldstreet: Yieldstreet is a digital platform offering individual investors access to alternative assets (real estate, marine, legal, private credit). It is a direct peer to Koia because both operate fintech rails that buy, hold, and trade alternatives for non-institutional investors.
- iCapital: iCapital is a fintech platform powering access to alternative investments for advisors, wealth managers, and individual investors. Its alternatives marketplace model is closely aligned with Koia's stated buy/collect/trade thesis.
- Alto: Alto is a digital marketplace that lets users invest in alternative assets including private equity, venture, and real estate with low minimums — a direct functional peer to Koia's alternative-asset trading platform.
- Moonfare: Moonfare is a London-based digital platform providing access to top-tier private equity funds with low minimums. It overlaps with Koia on the digital wealth + alternatives + London nexus and competes for the same HNW segment.
- Masterworks: Masterworks enables fractional ownership and secondary trading of fine art via a fintech platform. It is directly comparable to Koia as an alternative-asset buying/collecting/trading platform serving retail and HNW investors.
Broad incumbents
- Public.com: Public.com is a multi-asset retail investing platform that has expanded into alternative assets (including fine art via Masterworks partnership and crypto). It competes with Koia at the multi-asset/alternatives layer but serves a much broader market.
Others
- Securitize: Securitize provides tokenization infrastructure for alternative and digital assets, enabling issuance and secondary trading. It is adjacent to Koia as enabling infrastructure rather than a direct competitor, but operates in the same tokenized-alternatives ecosystem.
Emerging players
- Vinovest: Vinovest is a fintech platform for buying, holding, and selling investment-grade wine as an alternative asset. It is comparable to Koia as a niche digital alternative-asset trading platform, though focused on a single asset class.
- Otis Wealth: Otis is a curated alternative-investments platform offering access to art, collectibles, and other private-market assets. It is an emerging peer to Koia with a similar fractional-ownership, digital-distribution model.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat1 record
Key risks5 records
Key highlights3 records
Customer concentration
Koia social profiles
Digital presenceKoia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Koia leadership team
Management profileNumber of profiles
Koia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Koia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Koia
What does Koia do?
Koia is a fintech platform that enables users to buy, collect, and trade alternative assets. The platform is delivered online via its website (joinkoia.com) and targets participants in the alternative-assets market. No details on specific asset classes covered, fees, or account types are disclosed in the available source data.
When was Koia founded?
Koia was founded in 2021. It employs 1 to 10 people.
Where is Koia based?
Koia is headquartered in London, United Kingdom, in the Europe region.
Who are Koia's main competitors?
Direct peers on record are Rally, Yieldstreet, iCapital, Alto, Moonfare and Masterworks. Public.com is listed as a broad incumbent. Securitize is listed as an others. Emerging players are Vinovest and Otis Wealth.
Does Koia have an API?
No public API is recorded for Koia.
What industry is Koia in?
Koia's product category is Alternative Asset Trading Platform. Its primary akta.pro industry code is FSAGAEAL, Alternatives & Multi-Asset Digital Wealth Platforms (PE/VC/Real Assets access), with a secondary code of FSAHAKAC, Managed Account Platforms (Separately Managed Accounts / Customized Portfolios). Its NAICS code is 52599 and its SIC code is 6200.