A Todo Pulmón

What A Todo Pulmón does

A Todo Pulmón Paraguay Respira is a Paraguayan environmental non-governmental organization (ONG) founded in 2009 by Humberto Rubin, currently led by President Ezequiel García Rubín and Executive Director Osvaldo Turlan. The organization operates a portfolio of reforestation, conservation, water access, indigenous community support, and environmental education programs across Paraguay's Eastern and Western regions, with its headquarters in Asunción (Las Lomas neighborhood) and a research facility in Filadelfia, Boquerón. Its core activities center on native tree planting, scientific research on the Paraguayan Chaco ecosystem, and mobilization of corporate partners, government agencies, schools, and volunteers around large-scale environmental campaigns.

The organization's flagship programs include Colosos de la Tierra (an annual national contest celebrating Paraguay's largest trees, launched 2012, with 1,992 registered trees in 2025), Paraguay Planta (a recurring volunteer-driven reforestation campaign launched 2019, with ~200 volunteers per edition and 55,000+ trees planted across 12 editions), and CIFODES — Centro de Investigación Forestal y Desarrollo Sostenible del Chaco Paraguayo (a forest research center launched March 2025 in Filadelfia, employing drone-based monitoring technology donated by Coca-Cola Paresa). Additional programs include Agua Para el Desarrollo (water treatment and food security for 850+ Nivaclé indigenous families, funded by AECID) and Bosque, Comunidad y Vida (sustainable land management and 110 family agroecological gardens in Guairá, with 200,000 trees planted, co-funded by the European Union).

As a non-profit, A Todo Pulmón does not sell products or services commercially. Its operating budget is funded through three primary streams: long-term corporate sponsorships (Coca-Cola Paresa, Banco Sudameris, Petrobras, ADM, Itaipú Binacional, CAF, NISSEI, Aseguradora Yacyreta, John Deere/Automaq, British Embassy), institutional grants from Paraguayan ministries and international development agencies (AECID, European Union, SENATUR, CSJ), and the annual Cena de Gala Humberto Rubin fundraising dinner. The organization reaches beneficiaries — including indigenous communities, rural farming families, schoolchildren, and corporate volunteers — through direct on-the-ground program delivery rather than intermediary distribution channels.

Name

A Todo Pulmón

Legal name

A Todo Pulmón Paraguay Respira

Website

https://atodopulmon.org

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Paraguayan environmental NGO founded in 2009 that runs flagship reforestation campaigns (Paraguay Planta, Colosos de la Tierra), the CIFODES Chaco research center, and water access and agroecology projects, funded through corporate sponsorships and the annual Cena de Gala Humberto Rubin.

Ownership category

akta.pro rank

Product category

Environmental Services (Non-profit / NGO)

NAICS

Support Activities for Forestry (1153), Forest Nurseries and Gathering of Forest Products (1132)

SIC

Forestry (800)

akta.pro primary industry

Forestry & Reforestation (BPAGAGAD)

akta.pro secondary industries

Forestry, Land Use & REDD+ Programs (BPADALAF), Site Assessment, Planning & Permitting (Reforestation Plans) (AFAMACAC)

Keywords

• Reforestation services
• Forest conservation programs
• Environmental education campaigns
• Community water access projects
• Tree planting initiatives

Headquarters

HQ city

Asunción

HQ country

Paraguay

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Corporate Sponsorships and Alliances: The organization sustains its operations through long-term corporate partnerships where companies (Coca-Cola Paresa, Sudameris, ADM, Petrobras, Itaipú Binacional, CAF, and others) sponsor campaigns, reforestation events, and research projects in exchange for environmental impact association and brand visibility.
2. Annual Fundraising Gala (Cena de Gala Humberto Rubin): The organization hosts an annual black-tie fundraising dinner that generates donations and sponsorships from attendees including business leaders, government officials, and philanthropists. Proceeds fund ongoing reforestation projects, nursery production, community huertas, and ecotourism programs.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

A Todo Pulmón Paraguay Respira is a Paraguayan environmental NGO that runs national reforestation campaigns, community-based environmental projects, and a forest research center. Its core deliverables are the Colosos de la Tierra annual tree contest, the Paraguay Planta reforestation campaign, the CIFODES research center in the Chaco, and integrated projects delivering potable water access, food security, and environmental education to indigenous and rural communities.

Product overview

A Todo Pulmón Paraguay Respira is an environmental NGO that operates as a platform of interconnected campaigns and projects rather than a single product. The core offerings include: Colosos de la Tierra (annual tree contest), Paraguay Planta (reforestation campaign), and CIFODES (research center). Additional projects include Agua Para el Desarrollo (water access), Bosque Comunidad y Vida (sustainable forest management), and Dibujá un Árbol (children's art contest). The organization also holds the annual Cena de Gala Humberto Rubin for fundraising. All initiatives are designed to work synergistically toward reforestation, conservation, and environmental education goals.

Differentiator

Problem solved

Functional benefit

Products and services

• Colosos de la Tierra Annual national contest celebrating Paraguay's largest and most significant trees, promoting forest conservation awareness and education across multiple categories including biggest tree, community trees, school trees, and nature photography. The 2025 edition reached a record 1,992 participants.
• Paraguay Planta Annual reforestation initiative that mobilizes ~200 volunteers, companies, and communities per edition to plant native trees at Reserva Guarapi and other sites, promoting environmental awareness and ecosystem restoration. More than 55,000 trees planted across 12 editions since 2019.
• CIFODES (Centro de Investigación Forestal y Desarrollo Sostenible del Chaco Paraguayo) Scientific research center focused on the Paraguayan Chaco environment, generating analysis and indicators for forest conservation, climate change mitigation, and sustainable ecosystem management. Located at the Centro de Interpretación del Gran Chaco Americano in Filadelfia, Boquerón.
• Agua Para el Desarrollo Water access project providing potable water and sustainable water management systems to indigenous communities in the Paraguayan Chaco, improving resilience to drought and climate change for 850+ Nivaclé families in Campo Alegre and Casuarina.
• Bosque, Comunidad y Vida Sustainable territory management project focused on forest conservation, agroecological gardens, and beekeeping, targeting the Ybytyruzú Managed Resources Reserve area. Implemented jointly with Cooperativa Multiactiva Carlos Pfannl and supported by the European Union. 200,000 trees planted and 110 family huertas installed in Guairá.
• Dibujá un Árbol National drawing contest for children in grades 1-6, encouraging artistic expression about native Paraguayan trees to foster environmental consciousness from an early age. Co-created with Banco Sudameris.
• Cena de Gala Humberto Rubin Annual black-tie fundraising dinner that serves as the organization's primary donor cultivation and fundraising event, with nearly 600 attendees including government officials, business leaders, and media. Proceeds fund reforestation projects, nursery production, community huertas, and ecotourism programs.

Quantifiable outcome

• Millions of trees planted across Paraguay over 16+ years of operation
• +6 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

18 partnerships are on record, tiered minor, flagship and core.

• CSJ (Corte Suprema de Justicia)minorStrategic or Co-development Partner · 24 October 2024Signed inter-institutional cooperation agreement in October 2024 to strengthen synergies between the judicial branch and environmental sustainability. Aims to implement joint projects and campaigns promoting integral development and environmental awareness within the justice system.
• Coca-Cola Paresa (Paraguay Refrescos S.A.)flagshipStrategic or Co-development Partner · 7 August 2024Multi-year strategic alliance renewed in August 2024 for continued reforestation and conservation actions across Paraguay. Coca-Cola Paresa is a Bronze-category sponsor for the Colosos de la Tierra campaign and supports Paraguay Planta, the Cena de Gala Humberto Rubin, and CIFODES research center. Coca-Cola Paresa donated a drone to CIFODES in January 2026 to strengthen environmental monitoring in the Paraguayan Chaco. This partnership represents one of the longest-standing corporate alliances for A Todo Pulmón, spanning more than ten years.
• Banco SudamerisflagshipStrategic or Co-development Partner · 5 August 2024Historic three-year alliance signed in August 2024. Sudameris is a major sponsor of Colosos de la Tierra and co-created the 'Dibujá un Árbol' national children's art contest for grades 1–6. The bank provides donations for Chaco wildfire relief and serves as a fundraising account holder for the 'Nuestros Bosques nos Necesitan' campaign. First-time sponsor of Colosos de la Tierra in 2024.
• CAF - Banco de Desarrollo de América Latina y El CaribecoreStrategic or Co-development Partner · 22 May 2024Multi-year alliance renewed in 2024. CAF is a sponsor of Colosos de la Tierra and co-created the 'Experiencia Inmersiva' (Immersive Forest Experience) bringing forest content to urban audiences. A Todo Pulmón supports CAF's 'Casa de la Integración' with educational visits for schools, and the venue serves as the official launch site for Colosos de la Tierra campaigns.
• Petrobras ParaguaycoreStrategic or Co-development PartnerFive-year consecutive partnership as of 2024. Petrobras supports Colosos de la Tierra, the Cena de Gala Humberto Rubin, and all institutional projects. Provides fuel/services for expedition logistics, contributing kilometers and resources for conservation across Paraguay.
• WWF ParaguaycoreStrategic or Co-development PartnerLong-standing conservation partner co-implementing the 'Parques de Colosos' campaign with the Ministry of Environment (MADES), focused on raising awareness about Paraguay's Protected Wild Areas (Áreas Silvestres Protegidas). Also a sponsor of Colosos de la Tierra 2024 and 2025 editions.
• ADM Paraguay (Archer Daniels Midland)coreStrategic or Co-development PartnerActive corporate partner since 2022. ADM supports Paraguay Planta and Colosos de la Tierra campaigns, and conducted a reforestation event at its Villeta industrial plant (250 shade trees planted in October 2024). Sponsor of multiple campaign editions.
• Itaipú BinacionalcoreStrategic or Co-development PartnerLong-term sponsor of Colosos de la Tierra and reforestation initiatives. Itaipú Binacional has supported A Todo Pulmón campaigns for multiple years as part of its environmental responsibility program.
• Aseguradora YacyretacoreStrategic or Co-development PartnerEight consecutive years of support as of 2024. Provides insurance coverage for Colosos de la Tierra expedition vehicles and life insurance for all expedition participants. Also runs a program to plant one tree per digital insurance policy sold. Sponsor of Colosos de la Tierra and the AYSA 365 immersive experience.
• SENATUR (Secretaría Nacional de Turismo)coreStrategic or Co-development PartnerHistoric agreement signed in March 2024 to create a joint office for the preservation of the Paraguayan Chaco. SENATUR hosts CIFODES at the Centro de Interpretación del Gran Chaco Americano in Filadelfia and collaborates on environmental tourism and conservation initiatives.
• Automaq John DeerecoreStrategic or Co-development PartnerLong-term partner (Automaq is the John Deere dealer in Paraguay). John Deere's global 'Juntos por una América Latina más Verde' program delivers one native tree per motorized machine sold through Automaq. Joint reforestation events conducted at Campo 9 (Caaguazú) and other locations.
• NISSEIminorStrategic or Co-development PartnerTechnology partner joining Colosos de la Tierra 2024, providing prizes for competition winners and technological equipment for the campaign team. Promises to elevate the technological standards of the annual contest.
• Embajada Británica (British Embassy)minorStrategic or Co-development PartnerPartnered for the 'The Queen's Green Canopy' reforestation event during British Week Paraguay 2022 at the Jardín Botánico de Asunción, planting 50 native trees. Supports Colosos de la Tierra as a sponsor.
• MOPC (Ministerio de Obras Públicas y Comunicaciones)minorStrategic or Co-development PartnerCollaborates with A Todo Pulmón to strengthen seven nurseries in the departments of Caazapá and Itapúa, supporting seedling production for reforestation programs across Paraguay.
• Corte Suprema de Justicia (CSJ)minorStrategic or Co-development PartnerSigned cooperation agreement in October 2024 to promote joint projects and campaigns between the judicial branch and A Todo Pulmón for environmental sustainability and awareness.
• PilsenminorStrategic or Co-development PartnerPartner through the ReciclArte festival and sponsor of Colosos de la Tierra, jointly promoting environmental preservation through cultural events and reforestation campaigns.
• Cooperativa Multiactiva Carlos PfannlcoreStrategic or Co-development PartnerCo-implements the 'Bosque, Comunidad y Vida' project with A Todo Pulmón in Guairá, focusing on sustainable land management, family gardens, and apiculture for rural community development.
• Madres Nivaclé - Comunidades Campo Alegre y CasuarinacoreStrategic or Co-development PartnerIndigenous Nivaclé communities actively participating in the 'Agua Para el Desarrollo' project, contributing traditional knowledge and labor to water infrastructure, food gardens, and artisanal projects including weaving with caraguatá fibers.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Others

• Forest Stewardship Council (FSC): FSC is a global forest certification standard-setter. It is adjacent rather than competitive — it defines the chain-of-custody standards that downstream corporate ESG programs (some of A Todo Pulmón's sponsors) rely on, making it an ecosystem enabler for the same forest-value chain.

Broad incumbents

• Conservation International: Conservation International runs large-scale forest conservation, climate, and biodiversity programs in Latin America with corporate and government partners. Comparable on mission and funding model, but at significantly greater geographic and financial scale.
• Wildlife Conservation Society (WCS): WCS runs landscape-level conservation and biodiversity programs in South American Chaco and Atlantic Forest regions. Comparable on conservation science and protected-area management, though with a stronger zoological/biodiversity orientation than A Todo Pulmón's reforestation focus.
• The Nature Conservancy (TNC): TNC is a global conservation nonprofit operating across Latin America with corporate partnerships, reforestation programs, and government engagements. It is broader in scale and geography but addresses the same ESG, reforestation, and conservation-finance markets as A Todo Pulmón.
• Rainforest Alliance: Rainforest Alliance works on sustainable land use, certification, and supply-chain sustainability across the Americas. Comparable on the corporate partnership and standards-driven approach to forest stewardship, but with a certification-heavy business model rather than direct NGO program delivery.
• Greenpeace Latin America: Greenpeace operates across Latin America on forests, climate, and corporate accountability campaigns. Comparable on advocacy-driven environmental NGO model, but with an activist/awareness orientation rather than A Todo Pulmón's on-the-ground reforestation and community delivery model.

Direct peers

• Arbor Day Foundation: Arbor Day Foundation is a US-based nonprofit whose core mission is tree planting, reforestation, and tree-focused public engagement campaigns. It is directly comparable to A Todo Pulmón on the reforestation + community-volunteer mobilization model (akin to Paraguay Planta and Colosos de la Tierra).
• WWF Paraguay: WWF Paraguay is already a formal partner of A Todo Pulmón (co-implementing Parques de Colosos and CIFODES initiatives). It operates the same NGO model in the same country with overlapping protected-area and corporate partnership channels, making it both a peer and collaborator.
• Fundación Moisés Bertoni: Fundación Moisés Bertoni is a long-established Paraguayan conservation foundation working on protected areas, sustainable production, and indigenous community livelihoods. Directly comparable to A Todo Pulmón on country footprint, nonprofit model, and integrated conservation-plus-community approach.
• Guyra Paraguay: Guyra Paraguay is a leading Paraguayan bird and habitat conservation NGO. It is the closest direct peer to A Todo Pulmón in terms of geography, mission (biodiversity and forest conservation in Paraguay), and corporate/funder ecosystem.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/atodopulmonpy
• YouTubeyoutube.com/user/atodopulmonpy
• Facebookfacebook.com/atodopulmonPY
• Instagraminstagram.com/atodopulmonpy

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about A Todo Pulmón