Automaq John Deere

What Automaq John Deere does

Automaq John Deere, legally Automotores y Maquinaria, S.A.E.C.A., is the exclusive authorized distributor of John Deere agricultural, golf, garden, construction, and forestry equipment in Paraguay, operating continuously since its founding in 1961. Headquartered in Fernando de la Mora, the company runs six branches nationwide (Fernando de la Mora, J.E. Estigarribia-Campo 9, Sta. Rosa del Aguaray, Pedro Juan Caballero, Loma Plata, and Filadelfia) and employs 34 people. Its core product portfolio spans John Deere tractor series 5 through 8, combine harvesters, sprayers, seeders, hay and forage equipment, golf turf maintenance machinery (PrecisionCut, E-Cut Hybrid, TerrainCut lines, Aercore aerators, top dressers, and sprayers), construction equipment, and a used equipment resale channel. The company also holds exclusive MICHELIN and BFGoodrich tire distribution rights in Paraguay under a partnership originating in 1970.

Revenue is generated through new and used equipment sales (one-time transactions, with used units listed from $20,000 to $231,300), genuine parts and consumables (Plus-50 II oil, Hy-Gard hydraulic fluid, Cool-Gard II coolant, StrongBox batteries), recurring warranty and service programs (PowerGard up to 5 years/5,000 hours, John Deere Protect with Basic/Essential/Premium tiers for construction), professional services including certified technician repairs and a newly launched Oil Analysis predictive maintenance offering, and equipment financing routed through John Deere Financial. The go-to-market motion is enterprise field sales through the six-branch network supplemented by participation in Feria Innovar and Feria Original, with WhatsApp Business, a website, Facebook, and Instagram as supplementary digital channels.

The company serves primarily large-scale Paraguayan agricultural producers (soybean, corn, cotton), with secondary segments in professional golf courses, residential and commercial garden equipment users, construction and earthmoving companies, and forestry operations. Differentiated competitive positioning rests on John Deere OEM affiliation, 6 consecutive years as a John Deere World Class Dealer, 9 years in the Leaders Club, 4 consecutive years as the dealer with greatest environmental impact, a national branch and emergency-parts/service network, and a connected after-sales ecosystem anchored by Connected Support telemetry and the John Deere Operations Center precision agriculture platform.

Name

Automaq John Deere

Legal name

Automotores y Maquinaria, S.A.E.C.A

Website

https://automaq-jd.com.py

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

11–50 employees

Short description

Automaq John Deere is the exclusive authorized John Deere and MICHELIN distributor in Paraguay, selling and servicing agricultural, golf, garden, construction, and forestry equipment through six branches nationwide since 1961.

Ownership category

akta.pro rank

Product category

Agricultural Machinery Dealership

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (42382), Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Farm Machinery & Equipment (3523), Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools) (AFAAAAAH)

akta.pro secondary industries

Hay & Forage Machinery (Mowers, Rakes, Tedders, Balers, Wrappers) (AFAAAAAE), Livestock & Dairy Equipment (IMAHACAG)

Keywords

• Agricultural equipment
• John Deere dealer
• Construction machinery
• Golf turf equipment
• Precision agriculture

Headquarters

HQ city

Fernando de la Mora

HQ country

Paraguay

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. New Agricultural Equipment Sales: Sales of new John Deere agricultural machinery including tractors, combines, sprayers, and planting equipment through authorized dealership network.
2. Used Equipment Sales: Resale of used agricultural and construction equipment through dedicated used equipment platform.
3. Parts and Replacements: Sales of genuine John Deere parts for agricultural, garden, and golf equipment including filters, batteries, lubricants, and specialized components.
4. Warranty and Extended Service Plans: PowerGard extended warranty programs covering engine and power train for up to 5 years or 5000 hours. John Deere Protect packages for construction equipment.
5. Specialized Technical Services: Specialized repair and optimization services performed by John Deere certified technicians.
6. Oil Analysis Services: New predictive maintenance service analyzing oil samples to detect early wear and contamination in engines and components.
7. Financing Services: Equipment financing and financial solutions for agricultural machinery purchases through John Deere Financial.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Automaq John Deere is the authorized John Deere distributor in Paraguay, selling new and used agricultural machinery (tractors, combines, sprayers, planters, hay/forage equipment), golf course maintenance equipment, garden equipment, and construction machinery through six branches nationwide. The company also distributes MICHELIN tires, genuine John Deere parts, maintenance fluids, and provides after-sales services including PowerGard extended warranties, John Deere Protect maintenance plans, Connected Support remote diagnostics, oil analysis, and John Deere Financial financing solutions.

Product overview

Automaq John Deere is an official John Deere dealer in Paraguay offering a comprehensive portfolio of agricultural, golf, and garden equipment. The core product lines include agricultural tractors (Series 5, 6, 7, 8), grain harvesters, sprayers, seeders, and hay/forage equipment. The golf portfolio features precision mowers for greens, fairways, and roughs (including 220SL, 2500E, 7700A, 7500A, 8800A models), specialized equipment (Aercore 800 aerator, TC125 collection system, TD100 top dresser, HD200 sprayer), and utility vehicles. Supporting the equipment portfolio are after-sales services including PowerGard extended warranties, John Deere Protect maintenance plans, Connected Support remote diagnostics, and Oil Analysis services. The company also offers agricultural adjuvants (GOODSPRAY ONE, GOODSOLUTION Ultra), MICHELIN tires, and a complete range of maintenance products including Plus-50 II oils, Hy-Gard hydraulic fluids, Cool-Gard II coolant, filters, batteries, and tools. Precision agriculture capabilities are enabled through John Deere Operations Center for farm data management.

Differentiator

Problem solved

Functional benefit

Brands

• Automaq: Primary commercial brand name for Automotores y Maquinaria S.A.E.C.A. operating as John Deere dealer in Paraguay.

Quantifiable outcome

• World Class Dealer recognition for 6 consecutive years demonstrates top-tier service standards
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• John Deere (Deere & Company)coreChannel Partner/ Reseller/ DistributorOfficial authorized distributor of John Deere agricultural, golf, garden, and construction equipment in Paraguay. Partnership includes access to full product portfolio, technical training, marketing support, warranty programs, and the John Deere Financial financing platform.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• RDO Equipment Co. One of the largest John Deere agricultural and construction equipment dealer networks in the United States; comparable as a multi-branch authorized John Deere dealer with full parts, service, and Precision Ag capabilities.
• Ag-Pro Companies: Large John Deere dealer group operating across the southeastern United States with full agricultural, turf, and construction equipment lines; comparable in business model as a multi-branch authorized dealer with after-sales ecosystem.
• Stotz Equipment: Multi-state John Deere dealer in the western United States operating more than 25 locations; analogous in being a multi-branch authorized John Deere dealer with full agricultural and consumer product portfolios.
• Brandt Tractor (formerly Cervus Equipment): Canada's largest John Deere construction and forestry equipment dealer network; comparable in multi-branch authorized John Deere dealer model with emphasis on construction and agricultural equipment.
• Plains Equipment Group: John Deere dealer group serving Nebraska and surrounding states with agricultural and lawn equipment; comparable as a multi-branch authorized John Deere dealer with full after-sales support.
• KUROSU & CIA: Co-distributor of John Deere in Paraguay operating jointly with Automaq; the two share the Paraguayan market for John Deere agricultural, golf, garden, and construction equipment, making them the most directly comparable peer.

Broad incumbents

• AGCO Corporation: Global manufacturer of competing agricultural equipment brands including Massey Ferguson, Fendt, and Valtra; indirectly comparable as competing equipment is sold through rival dealers to the same Paraguayan farm customer base.
• Deere & Company (John Deere): Parent manufacturer of the equipment Automaq distributes; not a direct competitor but the OEM that sets dealer economics, controls product roadmap, and defines the dealer network standards Automaq must meet.
• CNH Industrial: Manufacturer of competing agricultural and construction brands including Case IH and New Holland; indirectly comparable as it competes with John Deere equipment sold through Automaq for the same Paraguayan ag producers.
• Kubota: Japanese manufacturer of compact tractors, utility vehicles, and turf equipment; indirectly comparable as its products overlap with John Deere compact and turf lines distributed through competing dealer channels in Latin America.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/automaqjohndeere
• Instagraminstagram.com/automaqjohndeere?igshid=12i126y11fdek
• LinkedInlinkedin.com/company/automaq-john-deere

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Automaq John Deere