The PROMPT Institute
The PROMPT Institute is a non-profit that trains and certifies speech-language pathologists in the PROMPT tactile-kinesthetic therapy technique for treating motor speech disorders in children, operating across 100+ countries with 60,000+ trained clinicians serving 500,000+ patients annually.
- Company typePrivate
- Founded1984
- HeadquartersSanta Fe, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What The PROMPT Institute does
The PROMPT Institute is a non-profit organization founded in 1984 and headquartered in Santa Fe, New Mexico, that owns and disseminates the PROMPT (Prompts for Restructuring Oral Muscular Phonetic Targets) methodology — a tactile-kinesthetic speech therapy technique using physical cues to the jaw, face, and facial muscles to treat motor speech disorders in children. Its core product is a structured four-step clinician certification pathway (Introduction Workshop, Technique Practicum, Bridging Workshop, and Certification Project) delivered through in-person workshops and the PROMPT Learning Hub online platform. The Institute generates revenue primarily through training and certification fees paid by speech-language pathologists (SLPs), supplemented by sales of treatment resources, assessments, and home-based activity materials for clinicians and families. It operates a Clinician Finder directory connecting families to certified practitioners, supports research and treatment grant programs, and maintains a research library of 30+ peer-reviewed studies backing PROMPT's efficacy. The Institute reports 60,000+ trained SLPs across 100+ countries and 20+ languages, reaching approximately 500,000 patients annually.
The PROMPT Institute firmographics
Firmographics- Name
- The PROMPT Institute
- Legal name
- PROMPT Institute
- Website
- https://promptinstitute.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The PROMPT Institute is a non-profit that trains and certifies speech-language pathologists in the PROMPT tactile-kinesthetic therapy technique for treating motor speech disorders in children, operating across 100+ countries with 60,000+ trained clinicians serving 500,000+ patients annually.
- Ownership category
- akta.pro rank
The PROMPT Institute industry classification
Industry- Product category
- Speech Therapy Professional Training
- NAICS
- Educational Support Services (611710), Professional and Management Development Training (61143)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- School-Based Speech-Language Pathology (SLP) Services (EDAKAEAA)
- akta.pro secondary industries
- Speech & Language Screening and Assessment (School-Age) (EDAKAEAB), SLP Consultation, Teacher/Parent Coaching & Home Program Support (EDAKAEAN)
Keywords
Where The PROMPT Institute is headquartered
LocationHeadquarters
- HQ city
- Santa Fe
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The PROMPT Institute business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Training and Certification Fees: Revenue generated from multi-step training workshops (Introduction to PROMPT Workshop, PROMPT Technique Practicum, Bridging Workshop, Certification Project) that clinicians complete to become PROMPT certified. Fees likely charged per workshop/module.
- Treatment Resources and Products: Sales of PROMPT Treatment Resources for Speech Therapists, including assessments and activities for families.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
The PROMPT Institute product offering
Product offeringCore offering
The PROMPT Institute delivers a structured four-step training and certification program that teaches speech-language pathologists (SLPs) the PROMPT (Prompts for Restructuring Oral Muscular Phonetic Targets) technique — a tactile-kinesthetic therapeutic approach for treating motor speech disorders in children. The Institute also provides PROMPT Evaluation and Treatment clinical services, a clinician finder directory, treatment resources (assessments, flash cards, family activities), and research and treatment grant programs, supporting a community of 60,000+ trained SLPs across 100+ countries.
Product overview
The PROMPT Institute offers a structured certification program for speech-language pathologists (SLPs) in the PROMPT (Prompts for Restructuring Oral Muscular Phonetic Targets) therapeutic technique. The core offering is a four-step training process (Introduction Workshop, Technique Practicum, Bridging Workshop, and Certification Project) delivered through the PROMPT Learning Hub online platform. Beyond certification, the institute provides clinical services including evaluation and treatment, a clinician finder tool, and various resources such as flash cards, family activities, and assessments for therapists. Research and grant programs support ongoing evidence development for PROMPT therapy across 100+ countries in 20+ languages, with over 60,000 PROMPT-trained SLPs serving approximately 500,000 people annually.
Differentiator
Problem solved
Functional benefit
Brands
- PROMPT Learning Hub: Online learning platform for PROMPT training and certification courses
Products and services
- PROMPT Training Process (Four-Step Certification Program) A structured four-step training and certification program that certifies speech-language pathologists (SLPs) in the PROMPT (Prompts for Restructuring Oral Muscular Phonetic Targets) technique — a tactile-kinesthetic approach for treating speech and motor speech disorders. Designed for practicing clinicians and therapists.
- PROMPT Learning Hub Online learning management platform hosting PROMPT workshop scheduling, course calendars, registration, and access to training materials for self-paced learning and certification tracking. Targeted at clinicians pursuing PROMPT certification.
- PROMPT Evaluation and Treatment Clinical services providing evaluation and treatment for individuals with speech and motor speech disorders using the PROMPT methodology. Targeted at patients and families seeking therapy.
- PROMPT Treatment Resources for Speech Therapists Treatment resources and clinical materials specifically designed for speech therapists (STs) implementing PROMPT therapy in their practices. Targeted at certified and training PROMPT clinicians.
- PROMPT Flash Cards Educational flash cards used by clinicians and families during PROMPT therapy sessions to support speech motor practice.
- Activities for Families Home-based activities and resources for families to support PROMPT therapy between clinical sessions. Targeted at families and caregivers of patients receiving PROMPT therapy.
- PROMPT Assessments Evaluation tools and assessment materials used by clinicians to determine PROMPT therapy needs and to track patient progress across the treatment course.
- Supplemental Training Additional training resources and continuing education opportunities offered beyond the core PROMPT certification program, supporting ongoing professional development for certified clinicians.
Quantifiable outcome
- More than 30 peer-reviewed studies support PROMPT efficacy
- +1 more outcomes
Companies that use The PROMPT Institute
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
The PROMPT Institute technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The PROMPT Institute partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights4 records
The PROMPT Institute competitors and assessment
Company assessmentDirect peers
- TalkTools: Sells oral-motor and speech therapy tools, training courses, and certification programs for SLPs and OTs, with a comparable e-commerce + workshop + certification revenue model targeting similar pediatric speech clinicians.
- DTTC (Dynamic Temporal and Tactile Cueing): Competing motor speech approach for childhood apraxia of speech developed by Strand and colleagues, with training disseminated through Apraxia Kids workshops and continuing education - directly competing for the same clinician training budget and pediatric motor speech market.
- LSVT Global: Provides certified clinician training programs (LSVT LOUD and LSVT BIG) with online learning, certification projects, and global clinician networks - operating a comparable training-and-certification business model that SLPs choose between alongside PROMPT.
- Kaufman Speech to Language Protocol (Nancy Kaufman): Direct competitor offering an alternative evidence-based pediatric speech-language intervention with its own multi-step training and certification pathway for SLPs treating apraxia and motor speech disorders, overlapping directly with PROMPT's target clinicians and patient population.
- Apraxia Kids (formerly CASANA): Non-profit advocacy, education, and training organization for childhood apraxia of speech that delivers workshops, conferences, and clinician training programs - a sibling organization competing for the same SLP audience and grant funding.
Regional players
- Speech Pathology Australia: National professional body for SLPs in Australia offering continuing education, training, and practice resources - a regional incumbent that competes with PROMPT for clinician training budgets in APAC.
Others
- Down Syndrome Education International: Non-profit delivering evidence-based speech, language, and reading programs for children with Down syndrome, including clinician training resources - a thematically adjacent organization that serves overlapping patient populations and competes for grant funding.
- Therapy Materials Plus: Online marketplace and resource hub selling therapy materials, assessments, and CE courses for SLPs - a complementary rather than directly competing channel for clinician budgets that PROMPT also targets with its PROMPT Treatment Resources.
Broad incumbents
- American Speech-Language-Hearing Association (ASHA): The dominant US professional association for SLPs, setting CEU standards that PROMPT-certified clinicians depend on, and offering competing continuing education, practice guidelines, and learning pathways at scale.
Emerging players
- Beckman Oral Motor: Provides oral motor assessment and intervention training for SLPs treating speech production disorders, overlapping with PROMPT in motor-speech clinical population but with a different intervention framework and smaller training footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
The PROMPT Institute social profiles
Digital presenceThe PROMPT Institute financial estimates
Financial estimateRevenue estimate
Valuation estimate
The PROMPT Institute leadership team
Management profileNumber of profiles
The PROMPT Institute funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The PROMPT Institute M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The PROMPT Institute
What does The PROMPT Institute do?
The PROMPT Institute delivers a structured four-step training and certification program that teaches speech-language pathologists (SLPs) the PROMPT (Prompts for Restructuring Oral Muscular Phonetic Targets) technique — a tactile-kinesthetic therapeutic approach for treating motor speech disorders in children. The Institute also provides PROMPT Evaluation and Treatment clinical services, a clinician finder directory, treatment resources (assessments, flash cards, family activities), and research and treatment grant programs, supporting a community of 60,000+ trained SLPs across 100+ countries.
Is The PROMPT Institute a public or private company?
The PROMPT Institute is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The PROMPT Institute founded?
The PROMPT Institute was founded in 1984. It employs 11 to 50 people.
Where is The PROMPT Institute based?
The PROMPT Institute is headquartered in Santa Fe, United States, in the North America region.
How does The PROMPT Institute make money?
Two revenue lines are on record. Training and Certification Fees are the primary driver. The others are treatment Resources and Products.
Who are The PROMPT Institute's main competitors?
Direct peers on record are TalkTools, DTTC (Dynamic Temporal and Tactile Cueing), LSVT Global, Kaufman Speech to Language Protocol (Nancy Kaufman) and Apraxia Kids (formerly CASANA). Speech Pathology Australia is listed as a regional player. Others are Down Syndrome Education International and Therapy Materials Plus. American Speech-Language-Hearing Association (ASHA) is listed as a broad incumbent. Beckman Oral Motor is listed as an emerging player.
Does The PROMPT Institute have an API?
No public API is recorded for The PROMPT Institute.
What industry is The PROMPT Institute in?
The PROMPT Institute's product category is Speech Therapy Professional Training. Its primary akta.pro industry code is EDAKAEAA, School-Based Speech-Language Pathology (SLP) Services, with a secondary code of EDAKAEAB, Speech & Language Screening and Assessment (School-Age). Its NAICS code is 611710 and its SIC code is 8200.