Starfit
- Company typePrivate
- Founded-
- HeadquartersHerlev, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Starfit firmographics
Firmographics- Name
- Starfit
- Legal name
- Starfit ApS
- Website
- https://starfit.dk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Starfit industry classification
Industry- Product category
- Commercial Fitness Equipment
- NAICS
- Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro industry
- Team Sports Training Aids & Coaching Equipment Retail
Keywords
Where Starfit is headquartered
LocationHeadquarters
- HQ city
- Herlev
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Starfit business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Fitness Equipment Sales: Starfit appears to generate revenue through the sale of fitness equipment to commercial customers including fitness chains, physiotherapy practices, and corporate wellness programs.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Starfit product offering
Product offeringCore offering
Starfit ApS distributes Mad Dogg Athletics® professional-grade fitness equipment — including Spinning® indoor cycles, Johnny G branded products, and associated cardiovascular and strength training equipment — to commercial fitness chains, physiotherapy practices, and corporate clients across Denmark. Sales are conducted through direct B2B engagement supported by physical showrooms in Jylland and Sjælland for hands-on product evaluation.
Product overview
Starfit ApS operates as a Danish distributor of Mad Dogg Athletics® fitness equipment, serving fitness chains, physiotherapists, and corporate clients. The company offers a portfolio of branded fitness equipment (including Spinning® and Johnny G products) through showrooms in both Jylland and Sjælland. The offering is structured as a single product line — fitness equipment distribution — rather than a platform-plus-modules architecture.
Differentiator
Problem solved
Functional benefit
Companies that use Starfit
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Starfit technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Starfit partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Mad Dogg AthleticscoreStarfit is the authorized Mad Dogg Athletics distributor in Denmark, providing access to professional-grade Spinning and fitness equipment under the licensed Mad Dogg Athletics brand.
Scale indicators1 record
Recent moves4 records
Expansion highlights3 records
Starfit competitors and assessment
Company assessmentDirect peers
- Stages Cycling: Stages Cycling manufactures and distributes commercial indoor cycling equipment and power meters used by fitness chains and studios globally. It competes directly with the Spinning® brand Starfit distributes and would be a natural alternative supplier for Starfit's fitness chain customers.
- Keiser: Keiser is a US-based manufacturer of commercial indoor cycling bikes, strength equipment, and functional training systems. Its indoor cycling line competes head-to-head with Spinning® in commercial fitness studios, physiotherapy clinics, and corporate wellness facilities.
Broad incumbents
- Matrix Fitness: Matrix Fitness offers commercial cardio, strength, and group cycling equipment, including its own indoor cycle line that competes with Spinning®. It sells to many of the same commercial fitness and corporate wellness buyers that Starfit serves in Europe.
- Precor: Precor manufactures commercial cardio and strength equipment for fitness facilities, hospitality, and corporate customers. Its broad equipment portfolio overlaps with Starfit's offering across fitness chains, physiotherapy, and corporate wellness segments.
- Life Fitness: Life Fitness (including Hammer Strength and Cybex brands) is one of the largest commercial fitness equipment manufacturers globally. It competes with the entire Mad Dogg Athletics portfolio in commercial gyms, hotels, and corporate wellness settings across Europe.
- Technogym: Technogym is a global premium fitness equipment manufacturer with a broad cardio, strength, and functional training portfolio. It serves many of the same enterprise fitness chains, physiotherapy clinics, and corporate wellness clients as Starfit, and operates its own direct distribution in Nordic markets.
- Schwinn (Nautilus): Schwinn, part of Nautilus Inc., manufactures commercial indoor cycling bikes and cardio equipment widely used in fitness chains. Its commercial cycling line competes directly with Spinning® products that Starfit distributes to Danish fitness operators.
Regional players
- Eleiko: Eleiko is a Swedish manufacturer of premium strength and functional fitness equipment with strong Nordic market presence. As a regional Nordic peer, it competes for the same physiotherapy, functional training, and commercial gym customers across Scandinavia.
Emerging players
- Body-Solid: Body-Solid manufactures commercial and home strength equipment distributed through dealer networks. While more strength-focused, it competes in adjacent equipment categories that could appeal to Starfit's physiotherapy and small fitness studio customers seeking alternative suppliers.
Others
- Mad Dogg Athletics: Mad Dogg Athletics is the manufacturer of Spinning® and Johnny G branded indoor cycling and fitness equipment. Starfit is the authorized Denmark distributor of this brand, making Mad Dogg the company's primary supplier and core strategic partner rather than a competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Starfit social profiles
Digital presenceStarfit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Starfit leadership team
Management profileNumber of profiles
Starfit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Starfit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Starfit
What does Starfit do?
Starfit ApS distributes Mad Dogg Athletics® professional-grade fitness equipment — including Spinning® indoor cycles, Johnny G branded products, and associated cardiovascular and strength training equipment — to commercial fitness chains, physiotherapy practices, and corporate clients across Denmark. Sales are conducted through direct B2B engagement supported by physical showrooms in Jylland and Sjælland for hands-on product evaluation.
Is Starfit a public or private company?
Starfit is a private company. It is classified as unknown and is currently operating.
When was Starfit founded?
Starfit was founded in -1. It employs 11 to 50 people.
Where is Starfit based?
Starfit is headquartered in Herlev, Denmark, in the Europe region.
How does Starfit make money?
One revenue line is on record: fitness Equipment Sales.
Who are Starfit's main competitors?
Direct peers on record are Stages Cycling and Keiser. Broad incumbents are Matrix Fitness, Precor, Life Fitness, Technogym and Schwinn (Nautilus). Eleiko is listed as a regional player. Body-Solid is listed as an emerging player. Mad Dogg Athletics is listed as an others.
Does Starfit have an API?
No public API is recorded for Starfit.
What industry is Starfit in?
Starfit's product category is Commercial Fitness Equipment. Its primary akta.pro industry code is CRAMAEAL, Team Sports Training Aids & Coaching Equipment Retail. Its NAICS code is 423910 and its SIC code is 3949.