Splendid

What Splendid does

Splendid is a Chilean branded manufacturer and retailer of residential water heating, climate control, and kitchen products, operating as a consumer brand under Rheem Chile S.A. (RUT 76.388.223-3), headquartered at Logroño N° 3871, Estación Central, Santiago. The company was founded in 1951 as a specialist in instantaneous gas water heaters (calefones) and has been a Chilean household brand for over 70 years. It was acquired by CEM S.A. in 1996, which itself was acquired by Rheem, the largest water heating manufacturer in North America, in 2014. The company employs 101-250 people and operates exclusively in the Chilean market.

Splendid's product portfolio covers the full water heating envelope: forced-draft gas water heaters (calefones de tiro forzado) with temperature preset controls in 14-18 liter variants, electric water heaters (termos eléctricos) in tank and floor-standing formats, solar water heaters (termos solares) with claimed up to 75% energy savings, plus adjacent categories including air conditioners, stainless steel kitchen sinks (lavaplatos), water filters and purifier jugs, and accessories. Proprietary technology features include automatic ignition systems that save up to seven 15kg gas cylinders annually versus pilot-flame models and temperature preset controls on forced-draft units.

The business model combines direct-to-consumer e-commerce at splendid.cl with phone sales, WhatsApp purchase assistance, and a Pro Partner installer network for trade distribution. A separate B2B channel serves real estate developers (inmobiliarias) and PYMEs through a Compra Asistida program with BIM file support and dedicated commercial agents. After-sales service is delivered through the Atención Total Rheem authorized service network. Payments are processed via Mercado Pago and Webpay. Pricing is transaction-based with no disclosed subscription or recurring revenue component.

Name

Splendid

Legal name

RHEEM CHILE S.A.

Website

https://splendid.cl

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

101–250 employees

Short description

Splendid is a Chilean brand under Rheem Chile S.A. that manufactures and sells residential water heaters (gas, electric, solar), air conditioners, water filters, and stainless steel sinks to consumers, installers, and real estate developers across Chile.

Ownership category

akta.pro rank

Product category

Water Heating Appliances

NAICS

Major Household Appliance Manufacturing (33522), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (42372), Household Appliance Manufacturing (3352)

SIC

Household Appliances (3630), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Water Heating & Treatment Appliance Retail (Water Heaters, Water Softeners, Filtration Systems) (CRACACAF)

akta.pro secondary industries

Heat Exchangers, Coils & Hydronic HVAC Components (IMADANAF), HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ), Expansion Tank, Circulator Pump & Zone Valve Service (HSAOACAG), Countertop Water Filtration Systems (CRAJAJAC)

Keywords

• Water heating appliances
• Gas water heaters
• Solar water heaters
• Residential air conditioning
• Kitchen sinks

Headquarters

HQ city

Estación Central

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Direct sales of water heating products (calefones, termos, solar heaters), air conditioners, stainless steel sinks, water filters, and accessories through e-commerce platform and installer network
2. Technical Services: Installation, maintenance, and after-sales technical support services through authorized service network (Atención Total Rheem)

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Splendid manufactures and distributes residential water heating appliances (instant gas water heaters, electric water heaters, and solar water heaters), air conditioners, stainless steel kitchen sinks, water filters, and related accessories, primarily serving Chilean households via its e-commerce platform and authorized installer network. The company also supplies commercial-scale water heating solutions to real estate developers, PYMEs, and certified installers through dedicated B2B channels, supported by the Atención Total Splendid after-sales service network.

Product overview

Splendid is a Chilean water heating and home appliances company that designs, manufactures, and distributes high-quality products for hot water and climate control needs. The company operates as a product portfolio brand under Rheem Chile S.A. (formerly CEM S.A.), offering multiple product lines: instant gas water heaters (Calefones) with forced draft technology and temperature presets, electric water heaters (Termos eléctricos) in both tank and floor-standing variants, solar water heaters (Termos Solares) for energy-efficient solutions, air conditioning units, water filters and purifier jugs, stainless steel kitchen sinks, and complementary accessories. The products are designed for residential use with support for installer networks and customer service (Atención Total Splendid).

Differentiator

Problem solved

Functional benefit

Products and services

• Calefones (Instant Gas Water Heaters) Instantaneous gas-fired water heaters for residential use, including forced-draft open-chamber variants and models with temperature preset control. Splendid's flagship product category and the foundation of its 70+ year leadership in Chilean water heating.
• Termos Eléctricos (Electric Water Heaters) Electric storage water heaters, including both standard tank and floor-standing variants, designed as environmentally friendly alternatives for households where gas water heaters cannot be installed.
• Termos Solares (Solar Water Heaters) Solar-powered water heaters using renewable solar energy, delivering up to 75% energy savings versus conventional water heating solutions for environmentally conscious residential consumers.
• Aire Acondicionado (Air Conditioners) Residential air conditioning units for household climate control, sold alongside the water heating portfolio.
• Lavaplatos (Stainless Steel Kitchen Sinks) Stainless steel kitchen sinks for residential kitchens, expanding the Splendid brand beyond water heating into adjacent household appliances.
• Filtros de Agua y Jarra Purificadora (Water Filters and Purifier Jugs) Water filters and purifier jugs designed to improve household water quality, sold as part of the Splendid home appliance portfolio.
• Complementos (Accessories and Complementary Products) Accessories and complementary products for water heating and kitchen solutions, sold as add-ons to the main product categories.
• Atención Total Splendid — Installation, Maintenance, and After-Sales Technical Services Authorized technical services network providing installation, maintenance, and after-sales support for Splendid products, with national coverage through certified technicians.

Quantifiable outcome

• Up to 75% energy savings with solar water heaters
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

One partnership is on record.

• Rheem (Rheem Manufacturing Company)coreStrategic or Co-development Partner · 1 January 2014Rheem acquired CEM S.A. (parent company of Splendid brand) in 2014. Rheem is the largest water heating product manufacturer in North America. Splendid operates as a Chilean brand under Rheem Chile S.A., utilizing Rheem's global manufacturing expertise and brand backing.

Scale indicators4 records

Recent moves9 records

Expansion highlights4 records

Broad incumbents

• Carrier: Carrier is a global HVAC incumbent with strong Latin American distribution; directly competes with Splendid's air conditioning product line and increasingly with its higher-efficiency water heating offerings as the categories converge.
• Midea: Midea is a major global appliance and HVAC manufacturer competing across air conditioning, water heating, and household appliances — overlapping with Splendid's diversification into AC and water filters, typically at more aggressive price points.
• Bosch Home Comfort: Bosch's broader Home Comfort division offers water heaters, HVAC, and connected climate solutions globally; comparable portfolio to Splendid's water heating + air conditioning + water filtration offering, with deeper technology and broader geographic reach.
• Rheem Manufacturing: Rheem is the global parent of Splendid (via Rheem Chile S.A.) and North America's largest water heating manufacturer, offering the same categories (gas, electric, tankless, heat pump) at global scale — directly comparable product portfolio, with much broader geographic reach.

Direct peers

• Junkers (Bosch Thermotechnology): Junkers/Bosch is one of the most direct competitors to Splendid in the Chilean water heating market, offering gas instantaneous water heaters (calefones), boilers, and hydronic heating solutions with comparable product positioning and installer-channel go-to-market.
• Ariston Group: Ariston is a global water heating specialist with strong presence in Latin America (including Chile), competing head-to-head with Splendid in gas instantaneous, electric storage, and solar water heating for residential and project-based customers.
• Ferroli: Ferroli manufactures gas and electric water heaters, boilers, and hydronic heating equipment with distribution across Latin America; competes with Splendid in residential water heating, particularly in mid-market and project channels.
• Rinnai: Rinnai is a leading global manufacturer of gas tankless water heaters with an active presence in Chile; directly competes with Splendid's core gas instantaneous water heater (calefón) category across residential and light commercial segments.

Others

• Sodimac: Sodimac is Chile's largest home improvement retailer and a key indirect channel for water heaters, sinks, and related products; not a direct manufacturer competitor but a strategic retail partner/competitive threat for Splendid's e-commerce and installer-led distribution.
• Easy (Cencosud): Easy is a major Chilean home improvement retailer carrying competing water heater and appliance brands; relevant ecosystem peer because retail placement decisions directly affect Splendid's market share versus imported brands in Chile.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@splendid-chile
• Instagraminstagram.com/splendid_chile
• Facebookfacebook.com/splendidchile
• LinkedInlinkedin.com/company/splendidchile

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Splendid