Vasap Design

What Vasap Design does

Vasap Design is a private, Goiânia-based direct-to-consumer e-commerce retailer operating in Brazil since 2019. The company's sole product line is plant pots manufactured from 100% recycled polyethylene, formulated with UV additives to resist sun, rain, and temperature variation without fading or cracking. Its catalog spans more than 100 SKUs organized into ten named collections — Cumbuca, Studio Vasap, Vietnamita, Karajá, Thai, Cosmos, Recôncavo, Cone Riscato, plus designer collaborations with Rosenbaum e o Fetiche and Maurício Arruda — and offers finishes including White Marble, Black Absolute, Terracotta, Sand, and mixed palettes. Unit pricing ranges from R$72.00 to R$5,618.00, with kits (Kit de Vasos para Plantas) designed for indoor and outdoor decorative arrangements and landscaping projects.

The business model is one-time-purchase DTC retail through the owned storefront at vasap.com.br, with nationwide shipping across Brazil. Payment options include PIX (with a 5% discount incentive) and credit-card installments up to 12x, supporting higher-ticket SKUs. The customer base is horizontal and fragmented across home/office decorators and, to a lesser extent, landscaping professionals, with pricing strategy anchored on premium aesthetic positioning rather than volume discounting.

Technology investment centers on materials (recycled polyethylene compound plus UV additives) and a multilingual store interface with English and Spanish toggles, signaling nascent international ambition. The company is privately held, has no disclosed funding history, employs 51–100 people, and operates without a documented parent, subsidiaries, executive team, M&A, or regulatory footprint. Revenue is not publicly disclosed, and no patents, certifications, awards, or partnerships beyond designer collaborations are recorded.

Name

Vasap Design

Legal name

Vasap Design

Website

https://vasap.com.br

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Vasap Design is a Brazilian direct-to-consumer e-commerce retailer selling 100% recycled polyethylene plant pots across ten design collections, serving home decorators, offices, and landscaping professionals nationwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Goiânia

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Direct retail sales of plant pots and kit combinations through e-commerce platform. Customers purchase finished products with various payment options including PIX (5% discount) and credit card installments up to 12x.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Vasap Design manufactures and sells decorative plant pots and plant pot kits made from 100% recycled polyethylene with UV additives that resist sun, rain, and temperature variation. The product line covers 135+ SKUs across multiple design collections (Cumbuca, Studio Vasap, Vietnamita, Karajá, Rosenbaum, Recôncavo, Thai, Cosmos, Maurício Arruda, Cone Riscato) and colorways, sold direct-to-consumer through vasap.com.br with shipping throughout Brazil.

Product overview

Vasap Design is an online store selling plant pots made from 100% recycled plastic. Their core product offering includes the Kit de Vasos para Plantas (Plant Pot Kits), along with multiple collections such as Coleção Cumbuca, STUDIO VASAP, Coleção Vietnamita, Coleção Karajá, ROSENBAUM E O FETICHE, Coleção Recôncavo, Coleção Thai, Coleção Cosmos, MAURÍCIO ARRUDA, and Coleção Cone Riscato. The products are manufactured from 100% recycled polyethylene with UV additives, offering lightness, resistance, and durability suitable for various decorative styles and landscaping projects. Prices range from R$72.00 to R$5,618.00.

Differentiator

Problem solved

Functional benefit

Products and services

• Kit de Vasos para Plantas (Plant Pot Kits)

Quantifiable outcome

• 100% recycled plastic material used in all products

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Etna: Brazilian home decor and furniture retailer with a curated design assortment. Comparable on premium-decorative positioning targeting the same Brazilian interior design shopper.
• IKEA: Global mass-market home goods retailer with a significant plant pot assortment operating in Brazil. Indirect competitor on price and assortment breadth rather than design specialization.
• Leroy Merlin Brasil: Brazilian home improvement and garden retailer carrying plant pots and gardening supplies. Established omnichannel incumbent covering many of the same customer occasions as Vasap.
• Tok&Stok: Major Brazilian furniture and home decor retailer with a broad assortment. Relevant incumbent competing on decorative home goods and select plant pot offerings.

Emerging players

• West Elm: Modern home furnishings retailer with a curated plant and planter assortment and a designer-led premium home decor positioning analogous to Vasap's collection strategy.
• Anthropologie Home: Premium lifestyle retailer with a curated decorative home goods assortment including planters. Comparable on aesthetic positioning and premium pricing tier for decorative pots.

Direct peers

• The Sill: US-based DTC plant and plant pot retailer selling directly to consumers online. Closely comparable in business model (DTC, designer-led, premium planters targeting home/office decorators) to Vasap.
• Cobasi: Brazilian pet and garden retail chain selling plants, pots, and garden accessories across physical and digital channels. Direct competitor for the same Brazilian plant enthusiast shopper.
• Bloomscape: DTC plant and pot company delivering plants and decorative planters direct to consumers in North America. Comparable on category focus (indoor plants + pots), channel (own e-commerce), and target customer.
• Westwing Brasil: Brazilian online home decor retailer selling curated decorative items through e-commerce. Comparable as a domestic e-commerce destination competing for the same Brazilian home decorator.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/vasapdesign

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vasap Design