Boley

Name

Boley

Legal name

Boley Metal & Design b.v.

Website

https://boley.nl

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Custom Fireplace Manufacturing

NAICS

Heating Equipment (except Warm Air Furnaces) Manufacturing (333414)

SIC

Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)

akta.pro primary industry

Outdoor Heating, Fire Pits & Fireplaces Retail (CRAIAIAI)

Keywords

• Custom fireplace design
• Architectural metalwork
• Freestanding fireplaces
• Built-in fireplaces
• Outdoor stainless steel fireplaces

Headquarters

HQ city

Veghel

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Fireplace Sales: Primary revenue from designing and manufacturing fully custom-made exclusive fireplaces. Products are sold as one-time purchases with payment structure: 50% for production and 50% upon delivery for business customers; 30% for production and 70% upon/at delivery for consumers. Lead time is approximately 8-10 weeks.
2. Service and Maintenance: Service department providing maintenance and support for existing Boley fireplaces, with a dedicated service email ([email protected]) and service request form.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Boley designs, manufactures, and sells fully custom-made fireplaces and metal objects from its atelier in Veghel, Netherlands. Each fireplace is handcrafted to customer specifications across three product lines: Specials (freestanding architectural pieces), Build-in (integrated built-in units with proprietary seamless welding), and Outdoor (stainless steel outdoor fireplaces). The company supports multiple fire technologies — wood, gas, bio-ethanol, electric, and water vapor — and provides ongoing service and maintenance for installed units.

Product overview

Boley Fire & Metal Design is a Dutch custom fireplace manufacturer offering three product lines: Specials (custom freestanding architectural fireplaces), Build-in (integrated built-in fireplaces with seamless finishing), and Outdoor (stainless steel outdoor fireplaces). All products are fully custom-made, handcrafted in their Veghel atelier since 1970, supporting multiple fire technologies including wood, gas, bio-ethanol, and electric.

Differentiator

Problem solved

Functional benefit

Brands

• Specials: Custom freestanding fireplace products designed as standalone artistic works on an architectural base.
• Build-in
• Outdoor

Products and services

• Specials — Custom Freestanding Fireplaces Custom freestanding fireplace products designed as autonomous architectural art pieces on an architectural base. Created in collaboration with customers and architects, featuring bespoke proportions, finishes, colors, and fire technology options (wood, gas, bio-ethanol, electric, water vapor). Targeted at private homeowners and business clients seeking a statement piece.
• Build-in — Built-in Custom Insert Fireplaces Built-in custom insert fireplaces designed to integrate seamlessly into alcoves, walls, or custom constructions where fire fully blends with the architecture. Features fully welded and seamless finishing (unique in the Netherlands). Interior components available in cast iron, natural stone, metal, or custom materials. Targeted at homeowners and architects seeking integrated architectural solutions.
• Outdoor — Custom Outdoor Fireplaces Custom outdoor fireplaces fully constructed from stainless steel for outdoor living spaces. Unlimited options for color, shape, and appearance to complement architectural outdoor settings. Targeted at private consumers and hospitality businesses outfitting terraces, gardens, and outdoor entertaining areas.
• Fireplace Service and Maintenance Post-sale service and maintenance department for existing Boley fireplaces, accessible via a dedicated service email ([email protected]) and online service request form. Supports continued operation of installed units for both residential and business customers.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Focus: French maker of architectural, design-led fireplaces (wood, gas, and bioethanol) with strong premium-positioning across Europe. Comparable to Boley in combining sculptural fireplace design with multiple fuel technologies.
• JC Bordelet: French maker of high-end custom suspended and central fireplaces treated as architectural centerpieces. Closely mirrors Boley's bespoke, design-object positioning in the European luxury market.
• Stuv: Belgian manufacturer of built-in and freestanding fireplaces with strong design and engineering credentials. Direct comparable to Boley in the Benelux premium built-in fireplace category.
• Ortal: Israeli/UK premium fireplace maker specializing in modern, frameless gas and electric fireplaces for luxury residential and hospitality projects. Comparable to Boley in design-led architectural fireplaces with international distribution.
• Faber: Dutch-origin fireplace brand (Glen Dimplex group) producing gas, electric, and built-in fireplace suites. Overlaps with Boley in the built-in and premium residential fireplace category across the Netherlands and Europe.
• Element4: Dutch manufacturer of gas and electric fireplaces with design-forward models and a builder/architect-friendly distribution model. A direct Netherlands-based competitor in modern built-in fireplaces.
• Kal-Fire: Dutch premium fireplace manufacturer focused on gas, wood, and electric built-in units with strong design-led positioning. Comparable to Boley in custom-built fireplaces targeted at architects and high-end residential buyers.
• DRU: Established Dutch manufacturer of gas, wood, and electric fireplaces serving both consumer and project-driven channels across the Benelux. Direct competitor to Boley in the Dutch custom and premium fireplace market.
• Barbas Bellfires: Dutch fireplace producer specializing in gas and wood-burning fireplaces with a focus on design and build quality. Competes with Boley in the Dutch premium and custom fireplace segment.

Broad incumbents

• Glen Dimplex: Large Ireland-headquartered group owning multiple European fireplace brands (including Faber and Dimplex). Operates broadly across the same residential heating and fireplace space as Boley but at portfolio scale rather than as a single boutique atelier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Boley.Exclusive.Fireplaces
• LinkedInlinkedin.com/company/boley-exclusive-fireplaces.
• Instagraminstagram.com/boleyfireplaces

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boley