Autocentrum BARTH
Autocentrum BARTH is a Czech authorized dealer and service group operating four showrooms in Pardubice and Hradec Králové, selling new and used vehicles across twelve brands (VW, Škoda, Audi, Kia, BYD, Peugeot, Opel, and others) with authorized servicing, parts, operational leasing, fleet, and rental services.
- Company typePrivate
- Founded1998
- HeadquartersPardubice, Czechia
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Autocentrum BARTH does
Autocentrum BARTH a.s. is a Czech authorized automotive dealer and service group headquartered in Pardubice, operating four physical showrooms across Pardubice and Hradec Králové in Eastern Bohemia. The company sells new, demonstration, and certified pre-owned vehicles across twelve represented brands (Volkswagen, Škoda, Audi, SEAT, CUPRA, Kia, BYD, Peugeot, Opel, Citroën, MG, and FIAT) at a run rate of approximately 5,000-6,000 vehicles per year, alongside authorized after-sales service with capacity for up to 100 vehicles daily. Service operations are supported by certified paint and body shops equipped with WOLF TAIFUNO and USI ITALIA spray booths, KOREK straightening frames, the KeyBox contactless drop-off system, and Videocheck inspection tooling, plus ISO 9001 certification and direct-billing relationships with all major Czech insurers.
Revenue is generated through one-time transactions on vehicle and parts sales, recurring operational leasing contracts under the BARTH Operák and Fleet Operák platforms (monthly payments from 4,125 CZK excl. VAT), short- and long-term rentals via BARTH Rent and Motopůjčovna, accident and paint repair work, and a NORA centrum parts-distribution program for independent workshops. Customer acquisition combines physical retail showrooms with the BARTH GO digital showroom for nationwide online sales, supported by a dedicated corporate fleet department, the BARTH Club loyalty program, and partnerships with sports and tourism brands (HC Dynamo Pardubice, Dolní Morava resort). The company is part of the privately held Skupina BARTH (BARTH Group) and reports annual turnover exceeding 3 billion CZK with 250+ employees.
Autocentrum BARTH firmographics
Firmographics- Name
- Autocentrum BARTH
- Legal name
- Autocentrum BARTH a.s.
- Website
- https://autocentrum.cz
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Autocentrum BARTH is a Czech authorized dealer and service group operating four showrooms in Pardubice and Hradec Králové, selling new and used vehicles across twelve brands (VW, Škoda, Audi, Kia, BYD, Peugeot, Opel, and others) with authorized servicing, parts, operational leasing, fleet, and rental services.
- Ownership category
- akta.pro rank
Autocentrum BARTH industry classification
Industry- Product category
- Automotive Dealership and Services
- NAICS
- Automobile Dealers (4411), New Car Dealers (44111), Used Car Dealers (441120), Motor Vehicle and Parts Dealers (441)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500), Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- General Automotive Repair & Maintenance (TLAKAAAA)
Keywords
Where Autocentrum BARTH is headquartered
LocationHeadquarters
- HQ city
- Pardubice
- HQ country
- Czechia
- HQ region
- Europe
Offices4 records
Markets served
Autocentrum BARTH business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others
Revenue model
- New and Used Vehicle Sales: Sale of new, demonstration, reference, and used vehicles across 12+ brands (Volkswagen, Škoda, Audi, SEAT, CUPRA, Kia, BYD, Peugeot, Opel, Citroën, MG, FIAT). Approximately 6,000 vehicles sold annually. Revenue model is one-time transaction based.
- Authorized After-Sales Service: Authorized servicing for all represented brands with capacity of up to 100 vehicles per day across locations. Includes tire service, windshield replacement, emissions testing, accident repairs. Revenue model is one-time service transaction.
- Original Parts and Accessories Sales: Sale of original parts and accessories for all represented brands. Also offers original exchange parts (renovated parts) at up to 50% discount vs. new. NORA centrum program provides parts delivery to independent workshops in Pardubice and Hradec Králové regions.
- Operational Leasing (Operativní leasing): Operative leasing for private individuals and companies through BARTH Operák and Fleet Operák platforms. Collaborates with all leasing companies to offer best market rates. Monthly payments from 4,125 Kč excl. VAT. Revenue model is recurring subscription-style payments over contract term.
- Vehicle Rental Services: Car rental through BARTH Rent (autopůjčovna), motorcycle rental through BARTH Motopůjčovna, and recreational vehicle/caravan rental. Also PICK-UP servis for vehicle collection and delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | New vehicles - full MSRP pricing |
| Subscription | Monthly | Operational leasing - monthly payments |
| Unit Pricing | Pay-as-you-go | Used/stock vehicles |
| Unit Pricing | Pay-as-you-go | Original parts and accessories |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels8 records
Autocentrum BARTH product offering
Product offeringCore offering
Autocentrum BARTH is an authorized multi-brand car dealership selling new and certified used vehicles from 12+ brands (Škoda, Volkswagen, Audi, SEAT, CUPRA, Kia, BYD, Peugeot, Opel, Citroën, MG, FIAT). It operates authorized service centers, paint and body shops, original parts sales, operational leasing (BARTH Operák), fleet services (Fleet Operák), car and motorcycle rental, caravan rental, and a digital showroom (BARTH GO) across 4 locations in Pardubice and Hradec Králové, Czech Republic.
Product overview
Autocentrum BARTH is an authorized vehicle dealership and service center operating in Pardubice and Hradec Králové. The company offers a comprehensive automotive ecosystem consisting of new vehicle sales (Volkswagen, Škoda, Audi, SEAT, CUPRA, Kia, BYD, Peugeot, Opel, Citroën, MG, FIAT), certified used vehicle sales through programs like Škoda Plus and Das WeltAuto, authorized maintenance services with daily capacity of 100 vehicles, original parts and accessories sales, operational leasing (BARTH Operák), fleet services (Fleet Operák), car rental (BARTH Rent), digital showroom (BARTH GO), motorcycle sales and service (Motocentrum), caravan rental, body and paint services, and a loyalty program (BARTH Club). The company sells approximately 6,000 vehicles annually with annual revenue approaching 3 billion CZK.
Differentiator
Problem solved
Functional benefit
Brands
- BARTH Rent: Car rental services including short-term and long-term vehicle rentals
- BARTH GO
- BARTH Operák
- BARTH Club
- Motocentrum BARTH
- Fleet Operák
- NORA centrum
Products and services
- New Vehicle Sales
- Used Vehicle Sales
- Authorized Vehicle Service
- Original Parts and Accessories
- Operational Leasing (BARTH Operák)
- Fleet Services (Fleet Operák)
- Car Rental (BARTH Rent)
- Body and Paint Services
- Motorcycle Sales and Service (Motocentrum BARTH)
- Caravan and Recreational Vehicle Rental
- 24-Hour Roadside Assistance and Towing
Quantifiable outcome
- More than 6,000 vehicles sold annually with annual revenue exceeding 3 billion CZK
- +4 more outcomes
Companies that use Autocentrum BARTH
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Autocentrum BARTH technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Autocentrum BARTH partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- PILLOW (pojišťovna)corePILLOW is a contractual partner of Autocentrum BARTH for insurance claim handling (likvidace pojistných událostí). BARTH handles the full accident repair process on behalf of customers insured with PILLOW, streamlining the claims workflow.
- Kooperativa, ČPP, Allianz, Generali Česká pojišťovna, ČSOB pojišťovna, UNIQA, Direct pojišťovnacoreAutocentrum BARTH is a contractual partner of all major Czech insurance companies for accident repair and claim handling. They handle the full insurance claim process (except initial reporting) and provide accident repairs under direct agreements with these insurers.
- NORA centrumcoreNORA centrum is the parts distribution program for large customers (independent workshops and fleet operators). Autocentrum BARTH delivers parts directly to their premises for free within Pardubice and Hradec Králové regions, with tiered discounts based on purchase volume.
- Škoda Plus, Das WeltAuto, Audi Approved PluscoreAuthorized dealer status for certified used vehicle programs. Škoda Plus (Škoda's certified used program), Das WeltAuto (Volkswagen Group's certified used program), and Audi Approved Plus (Audi's certified used program). All vehicles come with quality guarantees.
- Marek ZtracenýminorMusician and brand ambassador partnership. Marek Ztracený is listed as a partner of Autocentrum BARTH.
- HC DYNAMO PARDUBICEminorSports sponsorship partnership with HC DYNAMO PARDUBICE ice hockey club, based in Pardubice.
- Moderní horský resort Dolní MoravaminorTourism partnership with Moderní horský resort Dolní Morava, a leading Czech mountain resort. BARTH Club members receive benefits at this resort.
- Dostihové závodiště PardubiceminorPartnership with Dostihové závodiště Pardubice (Pardubice Racecourse), a major Czech horse racing venue. BARTH Club members receive benefits at this venue.
- BARTH Club Partners (Holiday Resorts, Caravans, Motorcycles)minorBARTH Club loyalty program includes partnerships with BARTH Holiday (premium mountain apartments), BARTH Caravan (recreational vehicle rental), and Motocentrum BARTH (motorcycle sales and rental). Club members receive discounts across all these services.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Autocentrum BARTH competitors and assessment
Company assessmentDirect peers
- Louda Auto: Czech multi-brand authorized dealer group operating across several brands with similar sales/service/parts capabilities. Highly comparable as a regional Czech auto retail group with multi-brand franchise mix.
- Renocar: Czech authorized multi-brand dealer group headquartered in Prague with VW Group and other franchises. Comparable business model combining new/used sales, authorized service, and parts distribution.
- TUkas Group: Czech multi-brand authorized dealer group with similar full-service model. Comparable in franchise breadth and authorized service operations across multiple brands.
- Autopolis: Czech authorized multi-brand dealer group offering sales, service, and fleet solutions similar to BARTH. Directly comparable as a multi-brand Czech dealership group with full lifecycle offerings.
- Auto Podbabská: Prague-based authorized multi-brand dealer (VW Group focus). Comparable in authorized dealer operations, though larger and located in a higher-traffic metro.
Emerging players
- AAA Auto: Major Central European used-car retailer with Czech operations. Overlaps with BARTH's used vehicle business (Škoda Plus, Das WeltAuto certified programs) but no authorized new-vehicle franchise model.
Broad incumbents
- Škoda Auto: Czech OEM and BARTH's largest franchise partner. Comparable in that Škoda's distribution strategy defines BARTH's largest revenue stream; not a direct competitor but the dominant supplier relationship shaping economics.
- Porsche Inter Auto CZ: Largest automotive retail group in Central Europe (part of Porsche Holding/Salzburg). Comparable multi-brand authorized dealership model at significantly larger scale; key national competitor for VW Group volume.
Regional players
- Dajbych Auto: Czech authorized VW Group dealer with strong service operations. Comparable as a VW Group-focused authorized dealer group with similar aftersales capabilities.
Others
- Volkswagen Financial Services: Czech arm of VW's captive finance/leasing arm. BARTH partners with VWFS (and other lessors) for operational leasing origination; ecosystem enabler rather than competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Autocentrum BARTH social profiles
Digital presenceAutocentrum BARTH compliance and trust
Trust signalCompliance2 records
Autocentrum BARTH financial estimates
Financial estimateRevenue estimate
Valuation estimate
Autocentrum BARTH leadership team
Management profileNumber of profiles
Profiles7 records
Autocentrum BARTH subsidiaries and ownership
Company hierarchySubsidiaries11 records
Autocentrum BARTH funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Autocentrum BARTH M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Autocentrum BARTH
What does Autocentrum BARTH do?
Autocentrum BARTH is an authorized multi-brand car dealership selling new and certified used vehicles from 12+ brands (Škoda, Volkswagen, Audi, SEAT, CUPRA, Kia, BYD, Peugeot, Opel, Citroën, MG, FIAT). It operates authorized service centers, paint and body shops, original parts sales, operational leasing (BARTH Operák), fleet services (Fleet Operák), car and motorcycle rental, caravan rental, and a digital showroom (BARTH GO) across 4 locations in Pardubice and Hradec Králové, Czech Republic.
Is Autocentrum BARTH a public or private company?
Autocentrum BARTH is a private company. It is classified as family owned and is currently operating.
When was Autocentrum BARTH founded?
Autocentrum BARTH was founded in 1998. It employs 251 to 500 people.
Where is Autocentrum BARTH based?
Autocentrum BARTH is headquartered in Pardubice, Czechia, in the Europe region.
How does Autocentrum BARTH make money?
Five revenue lines are on record. New and Used Vehicle Sales are the primary driver. The others are authorized After-Sales Service, original Parts and Accessories Sales, operational Leasing (Operativní leasing) and vehicle Rental Services.
Who are Autocentrum BARTH's main competitors?
Direct peers on record are Louda Auto, Renocar, TUkas Group, Autopolis and Auto Podbabská. AAA Auto is listed as an emerging player. Broad incumbents are Škoda Auto and Porsche Inter Auto CZ. Dajbych Auto is listed as a regional player. Volkswagen Financial Services is listed as an others.
Does Autocentrum BARTH have an API?
No public API is recorded for Autocentrum BARTH.
What industry is Autocentrum BARTH in?
Autocentrum BARTH's product category is Automotive Dealership and Services. Its primary akta.pro industry code is TLAKAAAA, General Automotive Repair & Maintenance. Its NAICS code is 4411 and its SIC code is 5500.