What Porsche Inter Auto CZ does

Porsche Inter Auto CZ spol. s r.o. is the largest multi-brand automotive retail and service group in the Czech Republic, operating 11 company-owned branches from Prague to Ostrava and selling approximately 22,000 new and used vehicles per year while delivering over 500,000 service hours annually with 900+ employees. The company is the exclusive Czech importer for Porsche and the sole national representative for Bentley and Lamborghini, while also holding the largest dealer mandates in the country for the volume brands Škoda, Volkswagen, Audi, SEAT, and Volkswagen Commercial Vehicles. It is a 100% subsidiary of Porsche Inter Auto (Salzburg), itself owned by Porsche Holding Salzburg, placing it within Volkswagen Group's European distribution network. All 11 branches are ISO 9001:2000 certified.

The product portfolio spans new and used vehicle sales (Škoda, VW, Audi, SEAT, VW Commercial, Porsche, Bentley, Lamborghini), centralized online inventory via the PiaMarket portal, authorized maintenance and repair services, an Original Accessories program (claimed to be the largest spare parts inventory in the country), an Electromobility program for EV sales and support, a 24/7 Keybox drop-off service, and AUTO Seikel commercial vehicle conversions at the Prosek location. Distribution is anchored in owned showrooms backed by a dedicated B2B Fleet Program with preferential corporate pricing, plus brand-specific digital storefronts and press-led marketing.

Revenue is generated through unit-based vehicle sales (entry-level VW Polo from 399,900 CZK up to Audi R8 at 4,775,900 CZK, Lamborghini models in the multi-million CZK range), recurring service hours, spare parts, accessories, and fleet contracts. The company serves three principal customer segments: individual retail buyers across price tiers, corporate fleet customers, and the luxury/prestige segment for high-net-worth buyers. No public revenue figure is disclosed; recent strategic emphasis has been on the premium/luxury end of the portfolio, evidenced by the December 2025 opening of the Porsche Center Ořech and the November 2025 Lamborghini Prague showroom debut attended by Automobili Lamborghini CEO Stephan Winkelmann.

Name

Porsche Inter Auto CZ

Legal name

Porsche Inter Auto CZ spol. s r.o.

Website

https://porsche-interauto.cz

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Porsche Inter Auto CZ is the largest multi-brand automotive dealer in the Czech Republic, operating 11 branches across 8 cities and selling ~22,000 new and used vehicles per year (Škoda, VW, Audi, SEAT, Porsche, Bentley, Lamborghini) with 900+ employees. It is the exclusive Czech importer for Porsche, Bentley, and Lamborghini and a 100% subsidiary of Porsche Holding Salzburg.

Ownership category

akta.pro rank

Product category

Automotive Retail / Vehicle Dealership

NAICS

Automobile Dealers (4411), New Car Dealers (44111), Motor Vehicle and Parts Dealers (441)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Automotive Parts & Accessories Online Retailers (CRAFADAK)

Keywords

• Automotive retail
• Vehicle sales
• Car dealership
• Fleet management
• Vehicle servicing

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Vehicle Sales: Sale of new and used vehicles across multiple brands including Škoda, Volkswagen, SEAT, Audi, Volkswagen Commercial, Porsche, Bentley, and Lamborghini. Approximately 22,000 new and used vehicles sold annually.
2. Vehicle Service and Repairs: Automotive repair and maintenance services across all represented brands, providing over 500,000 service hours annually across 11 locations.
3. Spare Parts Sales: Sale of original spare parts for Volkswagen, Audi, Škoda, and Volkswagen Commercial vehicles. Company operates largest spare parts inventory in Czech Republic.
4. Fleet Program Services: Comprehensive fleet management and corporate vehicle sales with dedicated Fleet Manager and tailored services for business customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Porsche Inter Auto CZ is a multi-brand automotive dealership group selling new and used passenger and commercial vehicles from Volkswagen Group brands (Škoda, Volkswagen, Audi, SEAT, Volkswagen Commercial Vehicles), as well as exclusive Porsche, Bentley, and Lamborghini import brands, through 11 showrooms and the PiaMarket online portal. The company also provides authorized vehicle maintenance and repair services, original spare parts, original accessories, dedicated fleet services for corporate customers, and exclusive commercial vehicle conversions via AUTO Seikel.

Product overview

Porsche Inter Auto CZ is a multi-brand automotive dealership and service group operating 11 branches across the Czech Republic. Its core offering comprises new and used vehicle sales across seven brands (Škoda, Volkswagen, Audi, SEAT, Volkswagen Commercial Vehicles, Porsche, Bentley, Lamborghini), supported by a centralized online sales portal (Pia Market CZ) that aggregates inventory from all branches. The product portfolio is anchored by vehicle sales and the Pia Market CZ web platform, supplemented by maintenance and repair services (500,000+ service hours/year), a Fleet Program for business customers, Original Accessories sales, Electromobility support, a Keybox after-hours service system, and Seikel commercial vehicle conversions. The company is a 100% subsidiary of Porsche Inter Auto (Salzburg), which is owned by Porsche Holding Salzburg.

Differentiator

Problem solved

Functional benefit

Products and services

• New and Used Vehicle Sales Sale of new and used passenger and commercial vehicles across eight represented brands, with the largest stock of new vehicles in Czech Republic, distributed through 11 owned showrooms.
• PiaMarket Online Vehicle Sales Portal Centralized web-based portal aggregating vehicle inventory from all Porsche Inter Auto CZ branches, enabling customers to browse, filter, and inquire about vehicles across all represented brands.
• Vehicle Maintenance and Repair Services Comprehensive authorized vehicle maintenance, repair, bodywork, and painting services for all represented brands, delivered at ISO 9001:2000-certified service centers at all 11 branch locations.
• Fleet Program Dedicated corporate fleet management offering preferential pricing, tailored fleet procurement, maintenance packages, and comprehensive after-sale care for business customers.
• Original Spare Parts and Accessories Sale of original spare parts and accessories for Volkswagen, Audi, Škoda, and Volkswagen Commercial Vehicles, including design elements, transport accessories, wheels, tires, and interior accessories, with professional installation.
• Seikel Commercial Vehicle Conversions Exclusive commercial vehicle conversion and modification services for Volkswagen vehicles, provided through partnership with German company AUTO Seikel GmbH.

Quantifiable outcome

• 22,000 vehicles sold annually
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Automobili LamborghinicoreChannel Partner/ Reseller/ Distributor · 26 November 2025Exclusive importer for Lamborghini in Czech Republic. New Lamborghini showroom opened in November 2025 at Porsche Center Ořech with attendance of CEO Stephan Winkelmann. Premium showroom featuring models including Fenomeno and Temerario Super Trofeo.
• ŠKODA AUTO Vysoká školaminorStrategic or Co-development PartnerEducational partnership with ŠKODA AUTO Vysoká škola (private university founded by ŠKODA AUTO in 2000). Selected students complete 6-month practical training at Porsche Inter Auto CZ as part of their bachelor's program. Students also have opportunity for international exchanges to partner universities and Volkswagen Group companies.
• AUTO Seikel GmbHminorStrategic or Co-development PartnerExclusive representative of German company AUTO Seikel GmbH in Czech Republic. Seikel specializes in commercial vehicle conversions for Volkswagen vehicles. Porsche Inter Auto CZ offers Seikel conversion services at Porsche Prosek location.
• Porsche Holding SalzburgcoreStrategic or Co-development Partner100% subsidiary of Austrian company Porsche Inter Auto, which is owned by Porsche Holding Salzburg. Parent company is one of the most successful automotive sales and service companies in Europe, with operations across Austria, Italy, Croatia, Poland, Romania, Slovakia, Slovenia, Hungary, and China.
• Bentley MotorscoreChannel Partner/ Reseller/ DistributorExclusive importer for Bentley in Czech Republic. Bentley showroom located at Prague Bentley Motors location, now integrated into new Porsche Center Ořech facility. Exclusive Czech Squadrons Collection unveiled featuring hand-crafted models inspired by historical aircraft.
• Porsche AGcoreChannel Partner/ Reseller/ DistributorOfficial importer of Porsche brand in Czech Republic. Operates Porsche Centers in Prague (Smíchov and Ořech) and Brno. New Porsche Center Ořech opened December 2025 as second Porsche Center in Prague serving western Prague.
• Volkswagen Group (through Porsche Holding)coreChannel Partner/ Reseller/ DistributorAuthorized dealer for Volkswagen, Volkswagen Commercial, Audi, SEAT, and Škoda brands in Czech Republic through Porsche Holding Salzburg network. Largest dealer for these brands in the country.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pendragon plc: UK-headquartered multi-brand automotive retailer (formerly listed) focused on volume and premium franchises with significant aftersales; comparable as a multi-brand dealership group exposed to similar cyclical and OEM-strategy dynamics, though operating only in the UK.
• AVAG Group: German multi-brand automotive dealer network with substantial VW Group exposure; directly comparable in being a national-scale dealer group representing multiple OEMs including premium brands, with integrated sales and service across many branches.
• Emil Frey Group: Privately held Swiss multi-brand automotive retailer and distributor with pan-European operations; closely comparable in business model (multi-brand franchise retail, importer roles, service network) and OEM mix (broad European OEM book including VW Group).
• Louwman Group: Dutch family-owned automotive retail and mobility group operating a broad multi-brand dealer network including premium franchises; directly comparable as a privately held, multi-country dealer group with similar brand mix and integrated service offerings.
• Hedin Mobility Group: European multi-brand automotive retailer with operations across the Nordics, Benelux and Germany; comparable as a large multi-brand dealership group that imports and retails passenger vehicles across volume and premium segments at meaningful scale.
• Auto Palace: Multi-brand automotive retailer with a presence in the Czech Republic representing several OEMs; comparable as a domestic Czech competitor in passenger vehicle retail with overlapping brands and customer segments.
• Porsche Holding Salzburg: Direct parent/sister distributor of Volkswagen Group brands operating the largest automotive distribution network in Europe. Operates the exact same multi-brand dealer/importer business model as Porsche Inter Auto CZ in multiple countries, making it the most directly comparable peer.

Broad incumbents

• D'Ieteren Group: Belgian-rooted automotive distribution group combining majority ownership of Belron (auto glass) with European vehicle distribution; comparable as a continental-scale multi-brand auto distributor with importer functions and a broader corporate portfolio than Porsche Inter Auto CZ.
• Inchcape plc: London-listed global automotive distributor present in ~40 markets with both distribution/importer roles and selective retail; comparable as an established multi-market automotive distribution incumbent, though at substantially larger and more diversified scale.

Others

• AutoScout24: Europe's largest online automotive marketplace for new and used vehicles; comparable as a digital channel partner/competitor relevant to Porsche Inter Auto CZ's online PiaMarket portal and online lead generation, though it is a marketplace rather than a dealer.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PorscheInterAutoCZ
• LinkedInlinkedin.com/company/porsche-inter-auto-cz-spol.-s.r.o.

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Porsche Inter Auto CZ