Keeney
Keeney is a privately held US manufacturer founded in 1923, producing tubular brass plumbing components, bath drains, toilet repair parts, valves, and decorative fixtures under the Keeney, PlumbPak, Belanger, and Stylewise brands, sold through retailers and wholesale distributors across North America with manufacturing in the US, Canada, and China.
- Company typePrivate
- Founded1923
- HeadquartersNewington, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Keeney does
Keeney is a privately held US manufacturer of plumbing components, founded in 1923 in New Britain, Connecticut, and now headquartered in Farmington, CT. The company produces a broad portfolio of tubular brass and plastic products — including P-traps, J-bends, extension tubes, bath drains, toilet repair parts, quarter turn valves, and water supply components — along with decorative faucets and bath fixtures under its Belanger and Stylewise sub-brands. Its proprietary Insta-Plumb push-fit system and patent-pending Tru-Drain lavatory grid drain illustrate incremental product engineering focused on installation ease and drainage performance. Manufacturing operations span a 230,000 sq.ft. consolidated facility in Winchester, NH (with a 47,000 sq.ft. K2 addition), additional US distribution sites in Georgia and elsewhere, Belanger's Canadian operations, and wholly-owned KMC manufacturing facilities in Jiangmen, China.
Revenue is generated through hardware sales across a hybrid go-to-market model. Keeney sells directly to national retail chains (Lowe's, Ace Hardware) serving DIY consumers, and through an extensive regional wholesale distributor network (F.W. Webb, Winnelson-affiliated companies, and independent plumbing supply houses) serving professional contractors. Product brands are segmented by channel and use case: Keeney for the core trade and wholesale tubular line, PlumbPak for DIY carded products, Belanger for premium faucets and bath fixtures (acquired 1995), and Stylewise for affordable-luxury decorative collections. The company is operated as Keeney Holdings LLC, and vendor agreements and careers pages indicate affiliation with Oatey Supply Chain Services, suggesting ownership or operational linkage to the larger Oatey organization.
Keeney firmographics
Firmographics- Name
- Keeney
- Legal name
- Keeney Holdings LLC
- Website
- https://keeneymfg.com
- Company type
- Private
- Founded year
- 1923
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Keeney is a privately held US manufacturer founded in 1923, producing tubular brass plumbing components, bath drains, toilet repair parts, valves, and decorative fixtures under the Keeney, PlumbPak, Belanger, and Stylewise brands, sold through retailers and wholesale distributors across North America with manufacturing in the US, Canada, and China.
- Ownership category
- akta.pro rank
Keeney industry classification
Industry- Product category
- Plumbing Fixtures Manufacturing
- NAICS
- Plumbing Fixture Fitting and Trim Manufacturing (332913), Other Metal Valve and Pipe Fitting Manufacturing (332919)
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Steel Pipe & Tubes (3317)
- akta.pro primary industry
- Plumbing Fixtures (Faucets, Sinks & Bath Fixtures) (IMADALAA)
- akta.pro secondary industry
- Pipes & Tubing (Metal, Plastic & Composite) (IMADALAC)
Keywords
Where Keeney is headquartered
LocationHeadquarters
- HQ city
- Newington
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Keeney business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Plumbing Products Manufacturing and Sales: Keeney manufactures and sells a comprehensive range of plumbing products including tubular brass products, bath drains, toilet repair parts, quarter turn valves, water supply components, and decorative plumbing fixtures. Revenue is generated through wholesale distributors, retail chains, and direct supply relationships with plumbing professionals and contractors.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Keeney product offering
Product offeringCore offering
Keeney manufactures tubular brass and plastic plumbing products including under-sink repair parts, quarter turn valves, bath drains, toilet repair parts, water supply components, sink strainers, and decorative plumbing fixtures. Products are sold under the Keeney, Plumb Pak, Belanger, and Stylewise brands through wholesale distributors and national retail chains across the United States and Canada.
Product overview
Keeney is a plumbing products manufacturer founded in 1923, offering a comprehensive portfolio of tubular brass and plastic products. The company operates under three primary brands: Keeney (core tubular products), Plumb Pak (DIY/carded products), and Belanger (acquired in 1995, premium faucets and bath fixtures). Stylewise provides affordable luxury options. Product portfolio includes drainage components (P-traps, J-bends, extension tubes, bath drains), repair parts (toilet repair, sink strainers), water supply products (EZ supply tubes, valves), and specialty products like the patent-pending Tru-Drain (40% improved drainage). The Insta-Plumb push-fit system enables tool-free installation. Products are available through retail (Lowe's, Ace Hardware) and wholesale distributors across the US and Canada, with manufacturing facilities in NH, GA, NV, Canada, and China.
Differentiator
Problem solved
Functional benefit
Brands
- Belanger: North American leader of faucets, bathtub and shower fixtures with designs inspired by trends of style and functionality. Features ceramic disk cartridges and quality components for easy installation and superior performance.
- Stylewise by Keeney
- Insta-Plumb
Products and services
- Brass Tubular Products
- Plastic Tubular Products
- Bath Drains
- Toilet Repair Parts
- Water Supply Products
- Sink Strainers
- Quarter Turn Valves
- Keeney Tru-Drain Lavatory Grid Drain
- FlushAll Toilet Flush Valve
- Low Flow Faucet Aerators
- Green Squeeze Trap
- Stylewise by Keeney Collection
- Belanger Faucets and Bath/Showers
- Soap and Lotion Dispensers
- Specialty Finish P-Traps
- Insta-Plumb Push-Fit Tubular System
Quantifiable outcome
- Tru-Drain improves drainage performance by up to 40%
- +1 more outcomes
Companies that use Keeney
Customer profileSegments3 records
Ideal customer profiles3 records
Keeney technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Keeney partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BelangercoreBelanger became a member of the Keeney team in 1995, supplying faucets and plumbing accessories in Canada. Belanger is described as a North American leader of faucets, bathtub and shower fixtures with designs inspired by trends of style and functionality, featuring ceramic disk cartridges and quality components.
Scale indicators4 records
Recent moves13 records
Expansion highlights5 records
Keeney competitors and assessment
Company assessmentBroad incumbents
- NIBCO: Manufacturer of valves, fittings, and flow-control products for plumbing and industrial markets. Comparable in valves and pipe fittings categories with a larger specialty footprint.
- Kohler: Major plumbing fixtures and faucets brand. Overlaps with Keeney's Belanger and Stylewise designer/decorative collections at the premium end, though Kohler operates at much broader scale.
- Moen: Leading faucet and plumbing fixtures brand distributed through retail and wholesale channels comparable to Keeney's. Broad incumbent with overlapping decorative plumbing category.
- Watts Water Technologies: Diversified plumbing and water quality manufacturer with valves, drainage, and water-efficiency products. Broader portfolio than Keeney but overlaps in valves, drainage, and water-saving flush technology.
Direct peers
- Oatey: Manufacturer of plumbing repair parts, drain, vent, and supply line products; appears to be the corporate parent/affiliate of Keeney based on vendor agreement and careers routing. Directly comparable in plumbing repair and rough-in categories.
- Fluidmaster: Leading manufacturer of toilet repair parts (fill valves, flappers, flush valves) — directly overlaps with Keeney's toilet repair portfolio, including FlushAll and Secure Connect fill valve.
- SharkBite (Reliance Worldwide Corporation): Push-fit plumbing connection technology leader with broad DIY and pro distribution. Competes directly with Keeney's Insta-Plumb push-fit tubular line and other repair parts.
- Brasscraft: Manufacturer of brass plumbing fittings, supply lines, and water connectors. Directly comparable product mix to Keeney's water supply products, valves, and tubular brass lines.
- Fernco: Manufacturer of plumbing couplings, flexible connectors, and drainage repair products. Overlaps with Keeney's tubular and drain product categories, especially flexible repair solutions.
Regional players
- LSP (Love Sustainable Products): Specialty plumbing products manufacturer focused on repair and replacement parts in North American wholesale channels. Comparable in product scope and channel mix to Keeney, particularly for tubular and bath drain SKUs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Keeney social profiles
Digital presenceKeeney compliance and trust
Trust signalCompliance9 records
Keeney financial estimates
Financial estimateRevenue estimate
Valuation estimate
Keeney leadership team
Management profileNumber of profiles
Profiles1 record
Keeney subsidiaries and ownership
Company hierarchySubsidiaries3 records
Keeney funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Keeney M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Keeney
What does Keeney do?
Keeney manufactures tubular brass and plastic plumbing products including under-sink repair parts, quarter turn valves, bath drains, toilet repair parts, water supply components, sink strainers, and decorative plumbing fixtures. Products are sold under the Keeney, Plumb Pak, Belanger, and Stylewise brands through wholesale distributors and national retail chains across the United States and Canada.
Is Keeney a public or private company?
Keeney is a private company. It is classified as corporate owned and is currently operating.
When was Keeney founded?
Keeney was founded in 1923. It employs 51 to 100 people.
Where is Keeney based?
Keeney is headquartered in Newington, United States, in the North America region.
How does Keeney make money?
One revenue line is on record: plumbing Products Manufacturing and Sales.
Who are Keeney's main competitors?
Broad incumbents on record are NIBCO, Kohler, Moen and Watts Water Technologies. Direct peers are Oatey, Fluidmaster, SharkBite (Reliance Worldwide Corporation), Brasscraft and Fernco. LSP (Love Sustainable Products) is listed as a regional player.
Does Keeney have an API?
No public API is recorded for Keeney.
What industry is Keeney in?
Keeney's product category is Plumbing Fixtures Manufacturing. Its primary akta.pro industry code is IMADALAA, Plumbing Fixtures (Faucets, Sinks & Bath Fixtures), with a secondary code of IMADALAC, Pipes & Tubing (Metal, Plastic & Composite). Its NAICS code is 332913 and its SIC code is 5070.