Shoshin
- Company typePrivate
- Founded2018
- HeadquartersRotterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Shoshin does
Shoshin Innovation BV is a Dutch systemic design consultancy headquartered in Rotterdam that works with governments and public-sector organizations on complex societal challenges in healthcare, education, and the social domain. The company employs a team of approximately 13-15 core staff led by co-founders Frens Pries (Partner, Creative Director) and Tim Haarlemmer (Partner), combining expertise in strategic design, change management, philosophy, and sector-specific domain knowledge. Its core offering is the proprietary Shoshin Method for System Transformation, an iterative methodology that maps complex systems with involved parties and designs interventions to create movement where structures, rules, and interests are stuck, supplemented by a Maturiteitsmodel (Maturity Model for Complex Challenges) for assessing organizational readiness.
Shoshin's portfolio includes the Eindje Verder youth coaching program in Eindhoven, the Fit op Weg Poli mental health clinic developed with GGZ Delfland (which achieved zero wait times, eHealth usage from 3% to 98%, and a reduction in psychiatrist time per client from 15% to 3%), and the ZonMW-funded Healthy By Design program now deployed across three ROC schools. The firm is also developing the Shoshin Academy, a CRKBO-registered platform for knowledge sharing, training, and learning networks. Revenue is generated entirely through professional services engagements—project-based and long-term consulting with municipalities, healthcare providers, educational institutions, and semi-governmental bodies. The go-to-market motion is sales-led and consultative, with no intermediary channels, no publicly disclosed pricing, and marketing conducted through the company website, case studies, publications, and a co-developed magazine on systemic design in the public domain.
The company operates as an independent, privately held Dutch BV with no disclosed institutional funding or external ownership. Strategic positioning is anchored in a partner ecosystem that includes CLICKNL, PONT, VNG, TU Delft, Erasmus Universiteit Rotterdam, and several Dutch municipalities, giving Shoshin visibility across the Dutch public-sector innovation landscape. Notable third-party validations include Good Practice recognition from health insurer VGZ and Koploperinitiatief designation from the Ministry of Health's Action Learning Network for the Fit op Weg Poli model.
Shoshin firmographics
Firmographics- Name
- Shoshin
- Legal name
- Shoshin Innovation BV
- Website
- https://shoshin.nu
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Shoshin industry classification
Industry- Product category
- Management Consulting (Systemic Design and Change Management)
- NAICS
- Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Organization Design & Change Management Consulting (BPAHACAD)
- akta.pro secondary industry
- Organization Design & Restructuring (BPACAJAB)
Keywords
Where Shoshin is headquartered
LocationHeadquarters
- HQ city
- Rotterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Shoshin business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Consulting and Project Services: Shoshin generates revenue through consulting engagements and project-based work with government agencies and organizations addressing complex societal challenges. Engagements appear to be project-based with long-term transformative programs.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Shoshin product offering
Product offeringCore offering
Shoshin is a systemic design bureau (systemisch ontwerpbureau) that delivers consulting and transformation services to governments and organizations addressing complex societal challenges in healthcare, education, and the social domain. The firm combines strategic and change management expertise with systemic design to map complex systems and design interventions that create movement where structures, rules, and interests are stuck. Services are delivered through collaborative, iterative, research-oriented project engagements such as Eindje Verder, Fit op Weg Poli, and Healthy By Design.
Product overview
Shoshin Innovation is a systematic design agency for complex societal challenges, offering a unified methodology combining systemic design with organizational transformation expertise. The company works with governments and organizations on complex issues in healthcare, education, and the social domain. Their core offering includes systemic design and organizational transformation services, applied through iterative, design-driven approaches. Their portfolio includes case studies such as the Eindje Verder youth support program in Eindhoven and the Fit op weg Poli developed with GGZ Delfland. Additionally, the Shoshin Academy serves as a knowledge development and sharing platform offering training, workshops, coaching, learning networks, publications (including maturity models and magazines), and a knowledge bank—all focused on complexity-aware working practices.
Differentiator
Problem solved
Functional benefit
Brands
- Shoshin Academy: Knowledge sharing platform for expertise development and transfer, focused on complexity-acknowledging work in societal challenges. Registered as CRKBO institute.
Products and services
- Shoshin Innovation (Systemisch Ontwerpbureau)
Quantifiable outcome
- Zero wait times achieved for GGZ Delfland
- +4 more outcomes
Companies that use Shoshin
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Shoshin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Shoshin partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core, flagship and minor.
- Regio TwentecoreRegional partner shown in Shoshin's partner logos, indicating collaboration on regional complex societal challenges in the Twente region.
- GGZ DelflandflagshipKey strategic partner on the Fit op Weg Poli project, an innovative mental health clinic that has achieved zero wait times, 98% eHealth usage, and significant cost savings. The partnership has produced a model now recognized as Good Practice by VGZ and designated as koploperinitiatief by VWS.
- Gemeente AmsterdamcoreCollaboration with the Vakgroep Ontwerp en UX on developing a magazine on systemic design for the public domain, based on daily practice experiences.
- Gemeente EindhovencorePartner on the Eindje Verder project providing immediate coaching support to youth after GGZ referral in Eindhoven.
- PolitieminorPartner organization shown in Shoshin's partner logos.
- TU DelftcoreResearch partner in the Healthy By Design ZonMW project addressing MBO student health, including co-creation of social maps and validation studies.
- Tilburg UniversityminorAcademic partner shown in Shoshin's partner logos.
- ROC MondriaancoreEducational partner in the Healthy By Design project, one of three ROC schools now implementing the program.
- De Haagse HogeschoolcoreResearch and education partner in the Healthy By Design ZonMW project.
- GGDcorePublic health partner in the Healthy By Design ZonMW project addressing MBO student health.
- Regio Hart van BrabantminorRegional partner shown in Shoshin's partner logos.
- RijksoverheidcoreNational government partner shown in Shoshin's partner logos.
- PONTcoreStrategic research and knowledge partner. Shoshin co-develops the field of system transformation and systemic design in practice through programs including CoP PONT on scaling and Flagship projects.
- VNGcoreAssociation of Netherlands Municipalities, partner in learning networks and knowledge sharing on complex challenges in the public domain.
- CLICKNLcoreResearch partner for implementing system innovation, co-developing the field of system transformation and systemic design.
- Erasmus Universiteit RotterdamminorAcademic partner shown in Shoshin's partner logos.
- Regio RijnmondminorRegional partner shown in Shoshin's partner logos.
- DRO (Dienst Ruimtelijke Ordening)minorMunicipal department partner shown in Shoshin's partner logos.
- JongPitminorPartner organization shown in Shoshin's partner logos.
- Zorg samen steeds beter - Voor De JeugdminorRegional partnership for youth care improvement shown in Shoshin's partner logos.
- ZonMWcoreHealth research funding organization that funded the Healthy By Design project through contextual research and validation studies.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Shoshin competitors and assessment
Company assessmentDirect peers
- Twynstra Gudde: Dutch management consulting firm serving government, healthcare and education on complex public-sector issues. The most direct Dutch-scale comparable in management consulting for societal challenges.
- Dark Matter Labs: Designs and delivers systemic interventions for complex societal challenges in governance and infrastructure. Directly comparable in mission and methodology to Shoshin's systemic design practice.
- Andersson Elffers Felix (AEF): Dutch consultancy specialized in public sector, healthcare, education and justice. Comparable advisory footprint and Dutch public-sector client base.
- Forum for the Future: International systemic change nonprofit working with governments and organizations on long-term societal challenges. Comparable practice-based research and stakeholder facilitation model.
- IDEO: Global design consultancy known for design thinking applied to complex systems and public-sector challenges. Closest international analog to Shoshin's systemic design + change management approach.
- Significant: Benelux public-impact consultancy working with governments on systemic societal challenges. Directly comparable public-sector change practice in the same regional market.
- Frog Design: Global design and strategy firm with a public-sector practice using design-led transformation. Comparable offering on organizational transformation through design.
- Bovenkamers: Dutch design studio applying systemic and participatory design to societal challenges in healthcare and government. Direct Dutch peer in systemic design practice.
Others
- CLICKNL: Dutch research-driven network for system innovation in the creative industries. Listed as a Shoshin partner; not a competitor but a relevant ecosystem player co-shaping the systemic design field in the Netherlands.
Broad incumbents
- McKinsey & Company (Public Sector Practice): Global management consultancy with a substantial Dutch public-sector practice. Competes for the same transformation mandates at a much larger scale, offering organizational change as part of a broader portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Shoshin social profiles
Digital presenceShoshin compliance and trust
Trust signalCompliance1 record
Shoshin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shoshin leadership team
Management profileNumber of profiles
Profiles12 records
Shoshin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shoshin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shoshin
What does Shoshin do?
Shoshin is a systemic design bureau (systemisch ontwerpbureau) that delivers consulting and transformation services to governments and organizations addressing complex societal challenges in healthcare, education, and the social domain. The firm combines strategic and change management expertise with systemic design to map complex systems and design interventions that create movement where structures, rules, and interests are stuck. Services are delivered through collaborative, iterative, research-oriented project engagements such as Eindje Verder, Fit op Weg Poli, and Healthy By Design.
Is Shoshin a public or private company?
Shoshin is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Shoshin founded?
Shoshin was founded in 2018. It employs 11 to 50 people.
Where is Shoshin based?
Shoshin is headquartered in Rotterdam, Netherlands, in the Europe region.
How does Shoshin make money?
One revenue line is on record: consulting and Project Services.
Who are Shoshin's main competitors?
Direct peers on record are Twynstra Gudde, Dark Matter Labs, Andersson Elffers Felix (AEF), Forum for the Future, IDEO, Significant, Frog Design and Bovenkamers. CLICKNL is listed as an others. McKinsey & Company (Public Sector Practice) is listed as a broad incumbent.
Does Shoshin have an API?
No public API is recorded for Shoshin.
What industry is Shoshin in?
Shoshin's product category is Management Consulting (Systemic Design and Change Management). Its primary akta.pro industry code is BPAHACAD, Organization Design & Change Management Consulting, with a secondary code of BPACAJAB, Organization Design & Restructuring. Its NAICS code is 54161 and its SIC code is 8742.