Shoshin

What Shoshin does

Shoshin Innovation BV is a Dutch systemic design consultancy headquartered in Rotterdam that works with governments and public-sector organizations on complex societal challenges in healthcare, education, and the social domain. The company employs a team of approximately 13-15 core staff led by co-founders Frens Pries (Partner, Creative Director) and Tim Haarlemmer (Partner), combining expertise in strategic design, change management, philosophy, and sector-specific domain knowledge. Its core offering is the proprietary Shoshin Method for System Transformation, an iterative methodology that maps complex systems with involved parties and designs interventions to create movement where structures, rules, and interests are stuck, supplemented by a Maturiteitsmodel (Maturity Model for Complex Challenges) for assessing organizational readiness.

Shoshin's portfolio includes the Eindje Verder youth coaching program in Eindhoven, the Fit op Weg Poli mental health clinic developed with GGZ Delfland (which achieved zero wait times, eHealth usage from 3% to 98%, and a reduction in psychiatrist time per client from 15% to 3%), and the ZonMW-funded Healthy By Design program now deployed across three ROC schools. The firm is also developing the Shoshin Academy, a CRKBO-registered platform for knowledge sharing, training, and learning networks. Revenue is generated entirely through professional services engagements—project-based and long-term consulting with municipalities, healthcare providers, educational institutions, and semi-governmental bodies. The go-to-market motion is sales-led and consultative, with no intermediary channels, no publicly disclosed pricing, and marketing conducted through the company website, case studies, publications, and a co-developed magazine on systemic design in the public domain.

The company operates as an independent, privately held Dutch BV with no disclosed institutional funding or external ownership. Strategic positioning is anchored in a partner ecosystem that includes CLICKNL, PONT, VNG, TU Delft, Erasmus Universiteit Rotterdam, and several Dutch municipalities, giving Shoshin visibility across the Dutch public-sector innovation landscape. Notable third-party validations include Good Practice recognition from health insurer VGZ and Koploperinitiatief designation from the Ministry of Health's Action Learning Network for the Fit op Weg Poli model.

Name

Shoshin

Legal name

Shoshin Innovation BV

Website

https://shoshin.nu

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Management Consulting (Systemic Design and Change Management)

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Organization Design & Change Management Consulting (BPAHACAD)

akta.pro secondary industry

Organization Design & Restructuring (BPACAJAB)

Keywords

• Systemic design consulting
• Organizational transformation services
• Healthcare innovation consulting
• Change management advisory
• Public sector design

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Consulting and Project Services: Shoshin generates revenue through consulting engagements and project-based work with government agencies and organizations addressing complex societal challenges. Engagements appear to be project-based with long-term transformative programs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Shoshin is a systemic design bureau (systemisch ontwerpbureau) that delivers consulting and transformation services to governments and organizations addressing complex societal challenges in healthcare, education, and the social domain. The firm combines strategic and change management expertise with systemic design to map complex systems and design interventions that create movement where structures, rules, and interests are stuck. Services are delivered through collaborative, iterative, research-oriented project engagements such as Eindje Verder, Fit op Weg Poli, and Healthy By Design.

Product overview

Shoshin Innovation is a systematic design agency for complex societal challenges, offering a unified methodology combining systemic design with organizational transformation expertise. The company works with governments and organizations on complex issues in healthcare, education, and the social domain. Their core offering includes systemic design and organizational transformation services, applied through iterative, design-driven approaches. Their portfolio includes case studies such as the Eindje Verder youth support program in Eindhoven and the Fit op weg Poli developed with GGZ Delfland. Additionally, the Shoshin Academy serves as a knowledge development and sharing platform offering training, workshops, coaching, learning networks, publications (including maturity models and magazines), and a knowledge bank—all focused on complexity-aware working practices.

Differentiator

Problem solved

Functional benefit

Brands

• Shoshin Academy: Knowledge sharing platform for expertise development and transfer, focused on complexity-acknowledging work in societal challenges. Registered as CRKBO institute.

Products and services

• Shoshin Innovation (Systemisch Ontwerpbureau)

Quantifiable outcome

• Zero wait times achieved for GGZ Delfland
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

21 partnerships are on record, tiered core, flagship and minor.

• Regio TwentecoreStrategic or Co-development PartnerRegional partner shown in Shoshin's partner logos, indicating collaboration on regional complex societal challenges in the Twente region.
• GGZ DelflandflagshipStrategic or Co-development PartnerKey strategic partner on the Fit op Weg Poli project, an innovative mental health clinic that has achieved zero wait times, 98% eHealth usage, and significant cost savings. The partnership has produced a model now recognized as Good Practice by VGZ and designated as koploperinitiatief by VWS.
• Gemeente AmsterdamcoreStrategic or Co-development PartnerCollaboration with the Vakgroep Ontwerp en UX on developing a magazine on systemic design for the public domain, based on daily practice experiences.
• Gemeente EindhovencoreStrategic or Co-development PartnerPartner on the Eindje Verder project providing immediate coaching support to youth after GGZ referral in Eindhoven.
• PolitieminorStrategic or Co-development PartnerPartner organization shown in Shoshin's partner logos.
• TU DelftcoreStrategic or Co-development PartnerResearch partner in the Healthy By Design ZonMW project addressing MBO student health, including co-creation of social maps and validation studies.
• Tilburg UniversityminorStrategic or Co-development PartnerAcademic partner shown in Shoshin's partner logos.
• ROC MondriaancoreStrategic or Co-development PartnerEducational partner in the Healthy By Design project, one of three ROC schools now implementing the program.
• De Haagse HogeschoolcoreStrategic or Co-development PartnerResearch and education partner in the Healthy By Design ZonMW project.
• GGDcoreStrategic or Co-development PartnerPublic health partner in the Healthy By Design ZonMW project addressing MBO student health.
• Regio Hart van BrabantminorStrategic or Co-development PartnerRegional partner shown in Shoshin's partner logos.
• RijksoverheidcoreStrategic or Co-development PartnerNational government partner shown in Shoshin's partner logos.
• PONTcoreStrategic or Co-development PartnerStrategic research and knowledge partner. Shoshin co-develops the field of system transformation and systemic design in practice through programs including CoP PONT on scaling and Flagship projects.
• VNGcoreStrategic or Co-development PartnerAssociation of Netherlands Municipalities, partner in learning networks and knowledge sharing on complex challenges in the public domain.
• CLICKNLcoreStrategic or Co-development PartnerResearch partner for implementing system innovation, co-developing the field of system transformation and systemic design.
• Erasmus Universiteit RotterdamminorStrategic or Co-development PartnerAcademic partner shown in Shoshin's partner logos.
• Regio RijnmondminorStrategic or Co-development PartnerRegional partner shown in Shoshin's partner logos.
• DRO (Dienst Ruimtelijke Ordening)minorStrategic or Co-development PartnerMunicipal department partner shown in Shoshin's partner logos.
• JongPitminorStrategic or Co-development PartnerPartner organization shown in Shoshin's partner logos.
• Zorg samen steeds beter - Voor De JeugdminorStrategic or Co-development PartnerRegional partnership for youth care improvement shown in Shoshin's partner logos.
• ZonMWcoreStrategic or Co-development PartnerHealth research funding organization that funded the Healthy By Design project through contextual research and validation studies.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Twynstra Gudde: Dutch management consulting firm serving government, healthcare and education on complex public-sector issues. The most direct Dutch-scale comparable in management consulting for societal challenges.
• Dark Matter Labs: Designs and delivers systemic interventions for complex societal challenges in governance and infrastructure. Directly comparable in mission and methodology to Shoshin's systemic design practice.
• Andersson Elffers Felix (AEF): Dutch consultancy specialized in public sector, healthcare, education and justice. Comparable advisory footprint and Dutch public-sector client base.
• Forum for the Future: International systemic change nonprofit working with governments and organizations on long-term societal challenges. Comparable practice-based research and stakeholder facilitation model.
• IDEO: Global design consultancy known for design thinking applied to complex systems and public-sector challenges. Closest international analog to Shoshin's systemic design + change management approach.
• Significant: Benelux public-impact consultancy working with governments on systemic societal challenges. Directly comparable public-sector change practice in the same regional market.
• Frog Design: Global design and strategy firm with a public-sector practice using design-led transformation. Comparable offering on organizational transformation through design.
• Bovenkamers: Dutch design studio applying systemic and participatory design to societal challenges in healthcare and government. Direct Dutch peer in systemic design practice.

Others

• CLICKNL: Dutch research-driven network for system innovation in the creative industries. Listed as a Shoshin partner; not a competitor but a relevant ecosystem player co-shaping the systemic design field in the Netherlands.

Broad incumbents

• McKinsey & Company (Public Sector Practice): Global management consultancy with a substantial Dutch public-sector practice. Competes for the same transformation mandates at a much larger scale, offering organizational change as part of a broader portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/shoshininnovatie

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shoshin