The McKeon Group
The McKeon Group is a privately held Northeast US manufacturer's representative agency promoting LATICRETE, L&M Construction Chemicals, and HP Spartacote tile, stone, waterproofing, and coating products to contractors, architects, distributors, and homeowners across 8 states.
- Company typePrivate
- Founded-
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The McKeon Group does
The McKeon Group is a privately held manufacturer's representative agency founded in 1989 and headquartered in New York, operating across the Northeast United States (8 states including New York, New Jersey, Connecticut, Massachusetts, Maine, New Hampshire, Rhode Island, and Vermont). The company promotes tile and stone installation, waterproofing, floor heating, shower systems, and surface preparation products on behalf of three core manufacturers: LATICRETE International (primary partner covering concrete/substrate preparation, profiles and trims, tile and stone installation systems, adhered facade systems, waterproofing, floor heat, and shower systems), L&M Construction Chemicals (concrete chemicals for construction distributors), and HP Spartacote (polyaspartic concrete floor coatings). The company serves four primary customer segments — tile and stone installers/contractors, architects, distributors, and homeowners — through a territory-based field sales model organized into New York Metropolitan and New England divisions with 11 total team members.
The business generates revenue through sales commissions on products facilitated through its distribution channels rather than direct product sales or proprietary technology. Value-added services layered on top of manufacturer representation include specifications and shop drawing review, Continuing Education Unit (CEU) courses, onsite technical support, custom tile/stone installation details, and access to LATICRETE University's online educational courses. Notable project engagements span high-profile commercial and institutional work including the Waldorf Astoria (45,000-50,000 sq ft surface restoration), Harvard University dorm renovation (in collaboration with LATICRETE and SUPERCAP), and Times Square paver repair. Marketing channels include a company website, YouTube how-to videos, and Profit Through Knowledge training seminars held at LATICRETE International in Bethany, CT.
The company is founder-owned by Peter McKeon and Tom McKeon, both still active, with an average team tenure exceeding 20 years of industry experience. There are no external investors, no disclosed funding rounds, no parent company, and no subsidiaries. Operations are lean at 11 team members including field sales representatives, with Theresa Hoggins handling finance and administration. As a representative agency rather than a manufacturer or technology company, McKeon's competitive position depends on territory relationships, manufacturer partnership terms, and the technical credibility of its sales team rather than proprietary IP or scalable technology.
The McKeon Group firmographics
Firmographics- Name
- The McKeon Group
- Legal name
- The Mckeon Group LLC
- Website
- https://mckeongroup.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The McKeon Group is a privately held Northeast US manufacturer's representative agency promoting LATICRETE, L&M Construction Chemicals, and HP Spartacote tile, stone, waterproofing, and coating products to contractors, architects, distributors, and homeowners across 8 states.
- Ownership category
- akta.pro rank
The McKeon Group industry classification
Industry- Product category
- Building Materials Representative Agency
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- Flooring Tools, Adhesives, Grout & Installation Supplies Retail (CRAIAGAJ)
Keywords
Where The McKeon Group is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
The McKeon Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Manufacturer Representative/Agency Commission: The McKeon Group operates as a manufacturer's representative agency that promotes flooring and installation products from LATICRETE, L&M Construction Chemicals, and HP Spartacote to distributors, contractors, architects, and homeowners. Revenue is generated through commissions on facilitated sales within their territory.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
The McKeon Group product offering
Product offeringCore offering
The McKeon Group is a manufacturer's representative agency that promotes and distributes premier tile and stone installation products from LATICRETE, L&M Construction Chemicals, and HP Spartacote to distributors, contractors, architects, and homeowners across the Northeast US. The company supplements product distribution with technical services including specifications and shop drawing review, CEU courses, onsite technical support, and custom tile/stone installation details.
Product overview
The McKeon Group is a manufacturers' representative agency that promotes and distributes premier flooring and installation products to distributors, contractors, architects, and homeowners across the Northeast. Their product portfolio consists of three main product lines: LATICRETE (tile and stone installation systems including concrete preparation, waterproofing, floor heat, shower systems, and surface care), L&M Construction Chemicals (concrete chemicals for construction distributors), and HP Spartacote (polyaspartic concrete floor coatings). They supplement their product distribution with technical services including specifications review, shop drawing review, CEU courses, onsite technical support, custom tile/stone installation details, and Laticrete University online educational courses.
Differentiator
Problem solved
Functional benefit
Products and services
- LATICRETE Products Full line of LATICRETE tile and stone installation products including concrete and substrate preparation, profiles and trims, tile and stone installation systems, adhered facade and wall finish systems, surface care products, shower systems, floor heat systems, and waterproofing solutions. Represented by McKeon Group to distributors, contractors, architects, and homeowners in the Northeast US.
- L&M Construction Chemicals High quality concrete chemicals offered to construction distributors, with emphasis on quality, innovation, and integrity. Represented by McKeon Group in the Northeast US territory.
- HP Spartacote Polyaspartic Coatings Polyaspartic concrete floor coating materials manufactured in the USA using patented formulas for industry-leading working time and consistency for contractors. Represented by McKeon Group to its Northeast US customer base.
- Technical Sales Representation Field sales representation services organized by geographic territories (New York Metropolitan and New England), calling on distributors, contractors, and architects directly to promote tile and stone installation products from premier manufacturers.
- Specifications and Shop Drawing Review Technical review of architectural specifications and shop drawings for tile and stone installation projects, helping architects and contractors select verified installation systems that meet building specifications.
- Profit Through Knowledge Training Seminars Two-day intensive training programs for LATICRETE distributors, dealers, installers, and professionals held at LATICRETE International in Bethany, CT.
- Continuing Education Unit (CEU) Courses Professional continuing education courses offered to architects and industry professionals covering tile and stone installation topics, delivered through the LATICRETE partnership.
- Onsite Technical Support Onsite technical assistance provided to contractors and installers at project sites to support complex tile and stone installation work.
Companies that use The McKeon Group
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
The McKeon Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The McKeon Group partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- LATICRETE International, Inc.corePrimary manufacturer partner with over 50 years of experience in tile and stone installation solutions. LATICRETE is a leading innovator in the industry. McKeon Group represents LATICRETE products including concrete/substrate preparation, installation systems, waterproofing, floor heating, and shower systems across the Northeast territory.
- L&M Construction Chemicals Inc.coreManufacturer providing high quality concrete chemicals to construction distributors. L&M is known for quality, innovation, and integrity in the concrete construction chemicals market.
- HP SpartacotecoreManufacturer of polyaspartic concrete floor coating materials made in the USA with patented formulas offering industry leading working time and consistency for contractors.
- SUPERCAPminorCollaboration partner on Harvard University dorm renovation project, working alongside Laticrete on state of the art restoration services.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
The McKeon Group competitors and assessment
Company assessmentDirect peers
- Schluter Systems: Manufacturer of shower systems, waterproofing membranes, profiles, and floor heating — directly overlapping McKeon's most differentiated LATICRETE categories. Sells primarily through independent reps and distributors to contractors and architects.
Broad incumbents
- Daltile: North America's largest manufacturer and distributor of tile, stone, and countertop products. Comparable as a building products incumbent whose tile offerings are installed using the very categories of installation systems McKeon represents.
- TEC Specialty Products (H.B. Fuller): Manufacturer of surface preparation, tile setting, and grout products owned by H.B. Fuller. Competes with LATICRETE and McKeon's other principals in commercial and residential tile installation channels.
- LATICRETE International: McKeon's flagship principal and the global leader in tile and stone installation systems. While LATICRETE is a manufacturer rather than a rep agency, it sets the products, pricing, and specifications around which McKeon's entire value proposition is built.
- Ardex Americas: Manufacturer of high-performance specialty building products including tile/stone installation systems, waterproofing, and floor leveling compounds. Comparable as a competing manufacturer distributed via independent reps across the same Northeast architecture and contractor base.
- Custom Building Products: Manufacturer of surface preparation, tile setting, grout, and waterproofing products serving distributors and contractors. Competes with LATICRETE/McKeon's portfolio in the same specification-driven institutional and commercial channels.
- MAPEI Corporation: Global manufacturer of tile/stone installation systems, concrete restoration, and waterproofing products that compete directly with LATICRETE. Comparable as a competing manufacturer whose products flow through similar rep-agency channels and end markets.
- Bostik (Arkema): Global adhesives and sealants manufacturer with a strong tile/stone installation and waterproofing portfolio. Comparable as a manufacturer that relies on independent reps like McKeon and competes for the same distributor shelf space and architect specifications.
Others
- National Sales & Marketing Group (NSMG): Independent building products sales and marketing agency representing multiple manufacturers across territories. Comparable as another multi-line manufacturers' rep firm using a similar field-sales, territory-based model to bring brands to architects, distributors, and contractors.
Emerging players
- PROMA Adhesives: North American manufacturer of tile/stone installation systems, surface preparation, and waterproofing products. Comparable as a competing mid-sized manufacturer often specified alongside McKeon/LATICRETE in commercial projects.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
The McKeon Group social profiles
Digital presenceThe McKeon Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The McKeon Group leadership team
Management profileNumber of profiles
Profiles9 records
The McKeon Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The McKeon Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The McKeon Group
What does The McKeon Group do?
The McKeon Group is a manufacturer's representative agency that promotes and distributes premier tile and stone installation products from LATICRETE, L&M Construction Chemicals, and HP Spartacote to distributors, contractors, architects, and homeowners across the Northeast US. The company supplements product distribution with technical services including specifications and shop drawing review, CEU courses, onsite technical support, and custom tile/stone installation details.
Is The McKeon Group a public or private company?
The McKeon Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The McKeon Group founded?
The McKeon Group was founded in -1. It employs 11 to 50 people.
Where is The McKeon Group based?
The McKeon Group is headquartered in New York, United States, in the North America region.
How does The McKeon Group make money?
One revenue line is on record: manufacturer Representative/Agency Commission.
Who are The McKeon Group's main competitors?
Schluter Systems is listed as a direct peer. Broad incumbents are Daltile, TEC Specialty Products (H.B. Fuller), LATICRETE International, Ardex Americas, Custom Building Products, MAPEI Corporation and Bostik (Arkema). National Sales & Marketing Group (NSMG) is listed as an others. PROMA Adhesives is listed as an emerging player.
Does The McKeon Group have an API?
No public API is recorded for The McKeon Group.
What industry is The McKeon Group in?
The McKeon Group's product category is Building Materials Representative Agency. Its primary akta.pro industry code is CRAIAGAJ, Flooring Tools, Adhesives, Grout & Installation Supplies Retail. Its SIC code is 5070.