ViaDireta
ViaDireta is a Portuguese courier and logistics company founded in 1993, offering same-day, next-day, island, and international delivery to enterprise and e-commerce clients across Iberia and worldwide.
- Company typePrivate
- Founded1993
- HeadquartersFrielas, Portugal
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What ViaDireta does
ViaDireta is a Portuguese courier and last-mile logistics company founded in 1993 and headquartered in Frielas, in the Lisbon metropolitan area, operating with a workforce of over 200 employees. The company offers four core delivery products — VD Now (same-day), VD Next Day, VD Ilhas (Portuguese island coverage including Madeira and Azores), and VD Internacional (worldwide) — supported by value-added services including cash-on-delivery, reverse logistics, and parcel tracking. Its client base spans enterprise accounts in telecommunications (NOS, Vodafone, MEO), beauty and perfumery (Douglas), optics and pharmacy, fashion, and broader e-commerce, alongside a long tail of SMB merchants reached through 20+ e-commerce platform integrations.
The company's technical stack centers on a REST API secured with OAuth 2.0, a self-service myVD client portal, deep integrations with more than 20 e-commerce platforms, and a customer service chatbot built on Google Gemini. These layers are designed to lower integration friction for merchants and enterprise clients while reducing the per-account support intensity. Operationally, ViaDireta runs its own last-mile courier network across the Iberian Peninsula and partners internationally to fulfill VD Internacional volumes.
The business model is B2B courier services monetized per shipment, with tiered pricing across service levels (same-day, next-day, international) and incremental fees for value-added services such as COD, returns, and tracking. Go-to-market combines direct enterprise sales (anchor logos in telecom and beauty) with channel-driven SMB acquisition through e-commerce platform partnerships and a public website. The company is privately held, bootstrapped, and has not disclosed funding events.
ViaDireta firmographics
Firmographics- Name
- ViaDireta
- Legal name
- Isto é Expresso - Serviços de Estafetas, Lda.
- Website
- https://viadireta.pt
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- ViaDireta is a Portuguese courier and logistics company founded in 1993, offering same-day, next-day, island, and international delivery to enterprise and e-commerce clients across Iberia and worldwide.
- Ownership category
- akta.pro rank
ViaDireta industry classification
Industry- Product category
- Express Courier & Logistics Services
- NAICS
- Couriers and Express Delivery Services (49211), Local Messengers and Local Delivery (492210), Freight Transportation Arrangement (48851)
- SIC
- Trucking & Courier Services (No Air) (4210), Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Same-Day / On-Demand Express Courier (TLAAABAG)
- akta.pro secondary industries
- Courier, Parcel & Last‑Mile Delivery Platforms (BPAMAHAD), Reverse / Exchange On‑Demand (Returns, Swap-outs) (TLAAADAM), Cross-Border E-commerce Parcel (DDU/Delivered At Place—Duties Unpaid) (TLAAANAE)
Keywords
Where ViaDireta is headquartered
LocationHeadquarters
- HQ city
- Frielas
- HQ country
- Portugal
- HQ region
- Europe
Offices2 records
Markets served
ViaDireta business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Express Courier Services: Primary revenue from transport and courier services including same-day delivery (VD Now), next-day delivery (VD Next Day), island delivery (VD Ilhas), and international delivery (VD Internacional). Pricing based on weight, dimensions, destination, and service level.
- Complementary Value-Added Services: Additional services including pre-scheduling, SMS/email alerts, delivery check-in, cash on delivery (Order2Cash) with payment terminals, reverse logistics, Pin Code delivery verification, and dedicated courier allocation.
- E-commerce Logistics Solutions: Complete logistics solutions for online stores with integration to over 20 e-commerce channels including Shopify, WooCommerce, Magento, and Amazon. Revenue from bespoke integration and ongoing shipping services.
- Insurance Services: Standard insurance included at €10/kg coverage, with optional supplementary cargo insurance available for higher coverage at additional cost.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | VD Now - Same-day courier service |
| Transaction based/ take rate | Pay-as-you-go | VD Next Day - Next-day Iberian Peninsula delivery |
| Transaction based/ take rate | Pay-as-you-go | VD Ilhas - Iberian Islands delivery |
| Transaction based/ take rate | Pay-as-you-go | VD Internacional - Worldwide delivery |
| Subscription | Monthly | Client Account - Frequent shippers |
| Other | Pay-as-you-go | Standard Insurance Coverage |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels5 records
ViaDireta product offering
Product offeringCore offering
ViaDireta operates an express courier and transport network in Portugal delivering parcels across four core products: same-day urban delivery (VD Now), next-day Iberian Peninsula delivery (VD Next Day), Iberian Islands delivery (VD Ilhas), and worldwide delivery (VD Internacional). Beyond parcel movement, the company provides value-added logistics services including cash-on-delivery (Order2Cash), reverse logistics, pre-scheduling, SMS/email alerts, secure PIN-verified delivery, document collection/validation, dedicated on-site couriers, real-time tracking, custom dashboards, and REST API plus 20+ e-commerce platform integrations for online merchants.
Product overview
ViaDireta is a Portuguese courier and transport services company offering a unified logistics platform with four core delivery products: VD Now (same-day delivery in major cities), VD Next Day (next-day Iberian Peninsula delivery), VD Ilhas (Iberian Islands delivery), and VD Internacional (worldwide delivery). These are complemented by a suite of value-added services including Pre-scheduling, SMS & Email Alert, Delivery Check-in, TransiAlert, Swap, Docs, Order2Cash (cash on delivery), Reverse Logistics, Online Tracking, FollowUp, Dashboard, and Pin Code. The company also provides a client portal (myVD), a REST API for programmatic integration, and e-commerce platform integrations with over 20 channels including Shopify, WooCommerce, PrestaShop, Magento, and Amazon. The service portfolio covers both B2B and B2C segments with custom logistics solutions for various industries including optics, pharmacy, fashion, perfumery, and telecommunications.
Differentiator
Problem solved
Functional benefit
Products and services
- VD Now Same-day courier service providing collection and delivery within 1-4 hours in major Iberian cities using dedicated couriers, twice-daily routes 365 days/year. Supports 1-hour delivery/collection slots, COD shipments, scheduled and recurring service. Orders 08:30-22:00.
- VD Next Day Next-day delivery service covering the entire Iberian Peninsula with 24h or 48h transit times. Handles parcels up to 30 kg, max 200 linear cm and single side no longer than 120 cm. Includes scheduling options and COD support. Orders 08:30-19:00 weekdays.
- VD Ilhas Delivery service covering the Iberian Islands — Madeira, Azores, Balearic Islands, and Canary Islands — with transit times ranging from 24h to 96h depending on service option and postcode. Orders 08:30-19:00 weekdays.
- VD Internacional Worldwide delivery service connecting any destination via daily air or road transport departures, with transit times from 24h to 96h. Orders 08:30-19:00 weekdays.
- myVD Client Portal Online client portal (myVD) for registered customers to manage shipments, track parcels in real time, view and download invoices, access special rates, and administer account settings. Used by frequent shippers and enterprise clients on monthly invoicing.
- ViaDireta REST API Programmatic API enabling developers and enterprises to integrate transport operations into their applications. Uses OAuth 2.0 Bearer Token authentication and supports creating shipments, querying current status, accessing full tracking history, and generating/downloading PDF labels and transport waybills. Documentation at https://www.viadireta.pt/api with C#, PHP, Python, and JavaScript examples.
- E-commerce Fulfillment Solutions Complete logistics solution for online stores with native integration to 20+ e-commerce channels (Shopify, WooCommerce, Magento, PrestaShop, Amazon, BigCommerce, Wix, Ecwid, Shopkit, KuantoKusta and others). Includes automated shipment creation, tracking, COD processing, reverse logistics, and bespoke integration for online retailers.
Quantifiable outcome
- Same-day delivery in 1-4 hours within major Iberian cities
- +3 more outcomes
Companies that use ViaDireta
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles3 records
ViaDireta technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability2 records
Feature4 records
ViaDireta partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- ShopifycoreE-commerce platform integration allowing Shopify merchants to seamlessly connect their online stores with ViaDireta logistics services for label generation, shipment tracking, and order fulfillment.
- WooCommercecoreIntegration with WooCommerce (WordPress) platform enabling WordPress-based online stores to utilize ViaDireta shipping services directly from their store admin.
- MagentocoreIntegration with Magento e-commerce platform for enterprise merchants to connect their online stores with ViaDireta's logistics network.
- PrestaShopcoreIntegration with PrestaShop platform enabling European e-commerce merchants to access ViaDireta shipping services.
- AmazoncoreIntegration allowing Amazon sellers to use ViaDireta for order fulfillment and shipment processing.
- Google LLC (Gemini API)coreAI chatbot powered by Google Gemini API, certified under EU-US Data Privacy Framework. Provides customer support responses for service inquiries and shipment tracking on the ViaDireta website.
Scale indicators10 records
Recent moves6 records
Expansion highlights3 records
ViaDireta competitors and assessment
Company assessmentDirect peers
- NACEX: Iberian express courier part of the Logista group, operating across Portugal and Spain. Comparable on same-day and time-definite parcel delivery with strong enterprise verticals.
- SEUR: Spanish courier with e-commerce logistics specialization and Iberian Peninsula coverage. Comparable on parcel express, e-commerce integrations, and enterprise B2B account management.
- CTT Expresso: Portuguese postal and express delivery arm of CTT, the incumbent national postal operator. Directly comparable as a domestic courier with nationwide Iberian parcel capabilities and enterprise B2B focus.
- MRW: Major Spanish courier and parcel network with strong Iberian Peninsula coverage. Closest direct peer given overlapping same-day/next-day express services, B2B enterprise customers, and Iberian market focus.
- TIPSA: Spanish urgent courier with national network specializing in same-day and time-definite delivery. Comparable on express courier services and Iberian B2B market focus.
Broad incumbents
- CTT Correios de Portugal: Portuguese national postal operator offering domestic and international parcel services. Comparable on nationwide Iberian delivery infrastructure but with much broader public service mandate.
- DHL Express Portugal: Global express courier with operations in Portugal and worldwide. Comparable on international express and time-definite services but with vastly larger global network and resources.
- DPD Portugal: International parcel delivery network with established Portuguese operations. Comparable on express courier and e-commerce fulfillment but with broader European footprint and corporate backing.
- GLS (Iberia): European parcel network with Iberian operations providing express and standard delivery. Comparable on parcel logistics but operates at significantly larger pan-European scale than ViaDireta.
Regional players
- Chronopost (Iberia): European express delivery service with Iberian Peninsula operations. Comparable on express courier and e-commerce B2B services across Iberian markets.
Market position
Strengths3 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ViaDireta social profiles
Digital presenceViaDireta financial estimates
Financial estimateRevenue estimate
Valuation estimate
ViaDireta leadership team
Management profileNumber of profiles
Profiles1 record
ViaDireta funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ViaDireta M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ViaDireta
What does ViaDireta do?
ViaDireta operates an express courier and transport network in Portugal delivering parcels across four core products: same-day urban delivery (VD Now), next-day Iberian Peninsula delivery (VD Next Day), Iberian Islands delivery (VD Ilhas), and worldwide delivery (VD Internacional). Beyond parcel movement, the company provides value-added logistics services including cash-on-delivery (Order2Cash), reverse logistics, pre-scheduling, SMS/email alerts, secure PIN-verified delivery, document collection/validation, dedicated on-site couriers, real-time tracking, custom dashboards, and REST API plus 20+ e-commerce platform integrations for online merchants.
Is ViaDireta a public or private company?
ViaDireta is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ViaDireta founded?
ViaDireta was founded in 1993. It employs 101 to 250 people.
Where is ViaDireta based?
ViaDireta is headquartered in Frielas, Portugal, in the Europe region.
How does ViaDireta make money?
Four revenue lines are on record. Express Courier Services are the primary driver. The others are complementary Value-Added Services, E-commerce Logistics Solutions and insurance Services.
Who are ViaDireta's main competitors?
Direct peers on record are NACEX, SEUR, CTT Expresso, MRW and TIPSA. Broad incumbents are CTT Correios de Portugal, DHL Express Portugal, DPD Portugal and GLS (Iberia). Chronopost (Iberia) is listed as a regional player.
Does ViaDireta have an API?
Yes. REST API enabling programmatic integration with ViaDireta transport platform. Allows authentication via OAuth 2.0 Bearer Token, creation of shipments with full recipient and service details, querying current shipment status, accessing full tracking history, and generating/downloading PDF documents (labels and transport waybills). Available via https://www.viadirectanet.pt/WebApiOAuth/ endpoints. Code examples provided in C#, PHP, Python, and JavaScript. Developer documentation is at www.viadireta.pt/api.
What industry is ViaDireta in?
ViaDireta's product category is Express Courier & Logistics Services. Its primary akta.pro industry code is TLAAABAG, Same-Day / On-Demand Express Courier, with a secondary code of BPAMAHAD, Courier, Parcel & Last‑Mile Delivery Platforms. Its NAICS code is 49211 and its SIC code is 4210.