KIGO
KIGO is a Chinese NEEQ-listed (837191) micro-cap company, founded 1997 in Weifang, operating chain bookstores, book wholesale, publishing, and extended into art museum and culture/creative ventures.
- Company typePrivate
- Founded1997
- HeadquartersWeifang, China
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What KIGO does
KIGO is a publicly listed Chinese company on the National Equities Exchange and Quotations (NEEQ) under ticker 837191, headquartered in Weifang, China, and founded in 1997. Per firmographic records, KIGO operates chain bookstores, book wholesale distribution, and publishing, and has extended into the art museum and broader culture/creative industry. The company is described as having 1-10 employees, indicating a micro-cap operating profile despite its long-tenured market presence and public listing status.
The core business spans physical retail (chain bookstores), B2B distribution (book wholesale), and content production (publishing), with a vertical extension into cultural infrastructure through an art museum and the culture/creative sector. Revenue mechanics, pricing models, customer segmentation, and go-to-market details are not disclosed in the available source material. Notably, the company's primary domain (kigojg.cn) currently displays a Chinese consumer video streaming service ("番茄影视") rather than bookstore/publishing content, and a separate data block in the input describes KIGO as a UK-based AI transport company — both signals point to significant data quality issues, domain repurposing, or mismatched entity records rather than authentic operational diversification.
Operating status is unclear beyond the public listing; financial figures provided in the input (revenue in the tens of trillions of dollars) are implausible for a 1-10 employee NEEQ micro-cap and almost certainly reflect unit errors or mismatched data. Leadership is limited to a single named figure, Xiaoyang Liu, Chairman of the Board. No patents, certifications, partnerships, M&A, or recent strategic events are documented in the source material beyond the historical extension into cultural verticals.
KIGO firmographics
Firmographics- Name
- KIGO
- Legal name
- KIGO
- Website
- https://kigojg.cn
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- KIGO is a Chinese NEEQ-listed (837191) micro-cap company, founded 1997 in Weifang, operating chain bookstores, book wholesale, publishing, and extended into art museum and culture/creative ventures.
- Ownership category
- akta.pro rank
KIGO industry classification
Industry- Product category
- Bookstore Chain & Publishing Services
- NAICS
- Book Retailers and News Dealers (4592), Book, Periodical, and Newspaper Merchant Wholesalers (424920)
- SIC
- Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Textbooks & Academic Books Retail (CRALAAAC)
- akta.pro secondary industries
- Book Trade Wholesale (Print Books) (CRAOALAA), Book & Periodical Wholesalers (Trade Distribution) (MPAJAKAA)
Keywords
Where KIGO is headquartered
LocationHeadquarters
- HQ city
- Weifang
- HQ country
- China
- HQ region
- Asia
Markets served
KIGO business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
KIGO product offering
Product offeringCore offering
KIGO develops chain bookstores, book wholesale, and publishing business and extends to an art museum, culture, and creative industry. The company operates a vertically integrated cultural-products platform based in Weifang, China.
Product overview
KIGO offers an AI-powered transport innovation platform focused on predictive maintenance, infrastructure intelligence, and operational optimization for UK transport systems. The company develops solutions aimed at enhancing safety, efficiency, and accessibility in transport infrastructure. KIGO was selected by Connected Places Catapult to receive £13,000 in business case funding alongside MoniRail and Trackbase.
Differentiator
Problem solved
Functional benefit
Products and services
- Chain Bookstore Operations
- Book Wholesale Distribution
- Publishing Business
- Art Museum Operations
- Cultural and Creative Industry Products
Companies that use KIGO
Customer profileSegments1 record
Ideal customer profiles2 records
KIGO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
KIGO partnerships and signals
Strategic signalScale indicators1 record
Recent moves2 records
Expansion highlights2 records
KIGO competitors and assessment
Company assessmentDirect peers
- Dangdang: One of China's leading online book retailers offering extensive book catalogs and competing directly with brick-and-mortar chains for consumer book spending.
- China National Publications Import & Export (CNPIEC): State-owned wholesaler and distributor of books, periodicals, and digital content in China — directly comparable to KIGO's book wholesale operations.
- Xinhua Bookstore: China's largest state-affiliated bookstore chain operating physical retail outlets and book distribution nationwide — directly comparable to KIGO's chain bookstore and book wholesale operations.
Broad incumbents
- Phoenix Publishing & Media Group: Large Chinese publishing and bookstore group operating both publishing and retail — directly overlaps with KIGO's publishing + retail model at significantly larger scale.
- China South Publishing & Media Group: Major Chinese state-owned publisher and distributor of books and periodicals — comparable to KIGO's publishing and book wholesale operations with much broader scale.
- JD Books (Jingdong Tushuwang): Online book retail arm of JD.com leveraging JD's logistics network — competes for the same consumer book demand as KIGO's chain bookstores with much larger scale.
Regional players
- Beijing Book Building (BookKing): Beijing-based large-scale physical bookstore chain with cultural event programming — comparable format to KIGO's chain bookstores and culture/creative industry extension.
- Sisyphe Bookstore (Xiushui Xiangshu): Large Chinese private bookstore chain with omnichannel presence and cultural retail formats — comparable chain bookstore model with stronger consumer brand awareness.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks4 records
Key highlights4 records
Customer concentration
KIGO financial estimates
Financial estimateRevenue estimate
Valuation estimate
KIGO leadership team
Management profileNumber of profiles
Profiles1 record
KIGO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KIGO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KIGO
What does KIGO do?
KIGO develops chain bookstores, book wholesale, and publishing business and extends to an art museum, culture, and creative industry. The company operates a vertically integrated cultural-products platform based in Weifang, China.
Is KIGO a public or private company?
KIGO is a private company. It is classified as public and is currently operating.
When was KIGO founded?
KIGO was founded in 1997. It employs 1 to 10 people.
Where is KIGO based?
KIGO is headquartered in Weifang, China, in the Asia region.
Who are KIGO's main competitors?
Direct peers on record are Dangdang, China National Publications Import & Export (CNPIEC) and Xinhua Bookstore. Broad incumbents are Phoenix Publishing & Media Group, China South Publishing & Media Group and JD Books (Jingdong Tushuwang). Regional players are Beijing Book Building (BookKing) and Sisyphe Bookstore (Xiushui Xiangshu).
Does KIGO have an API?
No public API is recorded for KIGO.
What industry is KIGO in?
KIGO's product category is Bookstore Chain & Publishing Services. Its primary akta.pro industry code is CRALAAAC, Textbooks & Academic Books Retail, with a secondary code of CRAOALAA, Book Trade Wholesale (Print Books). Its NAICS code is 4592 and its SIC code is 2731.