What Green Food Lab does

Green Food Lab B.V. is a privately held Dutch food consultancy and communications agency headquartered in Amsterdam (Entrepotdok 57A), founded by Isabel Boerdam and operating with approximately 25 staff. The firm is positioned at the intersection of the food sector and sustainability, helping food companies transition to more sustainable food chains through both strategic consulting and communications execution. Its service portfolio spans six integrated offerings: Strategy Services (messaging, brand story development, focus groups), Sustainability Services (ESG advisory, CSRD reporting, sustainability storytelling, risk analysis), Public Relations (press releases, editorial tours, stakeholder mapping), Content Services (recipes, food photography, videography, social media), Activation Services (influencer campaigns, sampling, trade shows, integrated 360° campaigns), and a packaged one-day Sustainability Kickstart Program developed with ESG strategist Wouter Staal that covers ESG/CSRD education, stakeholder mapping, and sustainability strategy development. The firm also created the proprietary ESNAN-score™ sustainability assessment tool used within the Kickstart Program.

The company's primary customers are enterprise food brands and manufacturers in the Dutch and European market that are navigating sustainability transitions, including Beyond Meat, KFC, Philips/Versuni, Peijnenberg (Peijnenburg), Bonduelle, Looye Honingtomaten, Violife, BioToday, Zespri, and Julia's, alongside nonprofits such as WWF Netherlands and Green Protein Alliance. Revenue is generated through project-based professional services fees and consulting engagements, with no publicly disclosed pricing. The company's flagship legacy project was the Nationale Week Zonder Vlees campaign, which Green Food Lab ran in the Netherlands from 2018 to 2023, reaching 63% brand awareness with 1 in 6 Dutch consumers participating in 2023; the campaign is now expanding to Europe with EU support. Green Food Lab is B-Corp certified via B-Lab Benelux and holds strategic partnerships with Foodvalley NL (plant-based protein farmers), De Roos Advocaten (greenwashing prevention), Stichting BuurtBuik (food rescue), and the European Union. There is no disclosed external funding, no parent company, and no subsidiaries.

Name

Green Food Lab

Legal name

GREEN FOOD LAB B.V.

Website

https://greenfoodlab.nl

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Green Food Lab is a privately held Amsterdam-based food consultancy and communications agency that helps food companies in transition develop sustainability strategy, CSRD/ESG reporting, PR, content, and activation campaigns, serving enterprise food brands, manufacturers, and nonprofits primarily in the Netherlands and Europe.

Ownership category

akta.pro rank

Product category

Food Sustainability Consultancy and Communications

akta.pro primary industry

Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative) (BPAGALAD)

Keywords

• Food sustainability consultancy
• Sustainability communications
• Food brand PR
• ESG strategy advisory
• Campaign management

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Consultancy Services: Strategic consulting engagements with food companies on sustainability strategy, communication strategy, and behavioral change campaigns. Projects include messaging sessions, brand storytelling, communication strategies, and sustainability reporting.
2. Kickstart Program: One-day intensive sustainability kickstart program covering ESG/CSRD education, impact area definition, stakeholder mapping, sustainability strategy development, and communication planning.
3. Campaign Management: End-to-end campaign execution including PR, influencer partnerships, content creation, social media management, and activation events for food brands.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Green Food Lab is a Food Consultancy & Communications Agency that helps food companies in transition toward a more sustainable food chain through strategic sustainability advisory and 360° communications. Core deliverables include sustainability strategy and CSRD/ESG advisory, brand and communication strategy, PR and influencer campaigns, content creation (recipes, photography, video, design), and physical activations for food brands across the Netherlands and Europe.

Product overview

Green Food Lab is a Food Consultancy & Communications Agency offering a comprehensive suite of services at the intersection of food and sustainability. Their core offering includes Strategy Services (messaging, brand stories, communication strategy), Sustainability Services (ESG advisory, CSRD reporting, sustainability storytelling), Public Relations, Content Creation (recipes, photography, videography, design), and Activation campaigns. They operate the one-day Kickstartprogramma Duurzaamheid for ESG/CSRD strategy development. Their flagship project was the Week Zonder Vlees (Week Without Meat) campaign, which they managed from 2018-2023 in the Netherlands before its expansion to Europe. The company serves as a strategic partner and storyteller for food brands in transition, helping them communicate sustainability efforts without greenwashing while driving consumer behavior change.

Differentiator

Problem solved

Functional benefit

Products and services

• Sustainability Kickstart Program (Kickstartprogramma Duurzaamheid) A one-day intensive sustainability kickstart program that helps companies understand ESG and CSRD legislation, define relevant impact areas, conduct stakeholder mapping, create a customized sustainability strategy and roadmap, and draft their initial sustainability narrative. Delivered by Green Food Lab in collaboration with ESG strategist Wouter Staal.
• Strategy Services Engagements covering messaging sessions, brand story development, mission and vision creation, focus groups, communication strategy development, and ideation sessions to build a solid communication foundation for food brands.
• Sustainability Services Advisory sessions on sustainability mission and strategy development, sustainability storytelling, risk analysis, crisis statement development, and sustainability reporting to help food companies communicate their sustainability efforts effectively without greenwashing.
• Public Relations Services Press release writing, interview pitch development, stakeholder mapping, editorial tours, press events, and word-of-mouth marketing campaigns to generate earned media coverage for food brands.
• Content Services Creation of online and print content, social media management, recipe development, food photography, videography, and design services for food brands.
• Activation Services Physical activations, influencer campaigns, trade show presentations, out-of-home advertising, product sampling, and 360-degree integrated campaign execution for food brands.

Quantifiable outcome

• 63% awareness and 1 in 6 Dutch consumers participated
• +3 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Foodvalley NLcoreStrategic or Co-development PartnerStrategic partnership with Foodvalley NL to support Dutch plant-based protein farmers in communicating their sustainability value to buyers, particularly in light of ESG and CSRD requirements. In three days, six Dutch farmers received a sustainability kickstart.
• De Roos Advocaten en NotariaatminorImplementation/ SI/ Consulting PartnerLegal partnership for greenwashing prevention and sustainability claims verification. The law firm has a dedicated team specialized in sustainability claims and has handled cases including the Primark case.
• B-Lab BeneluxcoreStrategic or Co-development PartnerB-Lab Benelux is the executing organization for B-Corp certification. Green Food Lab shows B-Corp logo on their website indicating certification. B-Lab has launched onboardingnature.com platform for nature-inclusive governance.
• Stichting BuurtBuikminorStrategic or Co-development PartnerPartnership with BuurtBuik foundation for the Philips Airfryer campaign, helping rescue food from waste. In 2023, approximately 2,000 kilos of vegetables and fruit were rescued.
• European UnioncoreStrategic or Co-development PartnerThe Week Zonder Vlees campaign, originally organized by Green Food Lab from 2018-2023 in Netherlands, is now being expanded to Europe with support from the European Union.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Edelman (Purpose & Sustainability practice): Global communications network with a large purpose/sustainability practice serving multinational food and CPG clients. Overlaps with Green Food Lab's strategic sustainability communications, but as part of a much broader portfolio.
• WE Communications: Global communications agency with a well-established sustainability and purpose practice serving food, tech, and health clients. Comparable capability set, but with far deeper geographic reach and scale than Green Food Lab.

Direct peers

• Futerra: London-headquartered sustainability communications agency that helps brands communicate social and environmental purpose. Highly comparable to Green Food Lab's mix of strategy, PR, content, and activation work for mission-driven food and lifestyle clients.
• Beattie Group: UK-based communications group with a dedicated sustainability practice serving consumer and food brands. Comparable in combining PR, content, and influencer work with sustainability subject-matter expertise.
• Sunny Side Up: Dutch sustainability-focused communications and PR agency with a similar boutique footprint, mission-driven client base, and strong earned-media capabilities in the Netherlands.
• Metabolic: Amsterdam-based sustainability consultancy working at the food, climate, and circular-economy intersection. Closely comparable to Green Food Lab on subject-matter focus, geography, and B2B advisory model.
• NewForesight: Dutch sustainability strategy consultancy advising corporates on transition roadmaps and reporting. Comparable to Green Food Lab's Kickstart Program and CSRD/ESG advisory offerings, though more strategy- than communications-led.
• Republic of Everyone: Australia-based purpose-driven creative and communications agency working with food and FMCG brands on sustainability storytelling. Comparable positioning and service mix, though operating in a different geography.
• Changing Markets Foundation: Campaigns and communications organization focused on sustainability narratives around food and consumer goods. Comparable in using communications to drive sustainable food transitions, though structured as a foundation rather than a commercial agency.
• Good Relations: Netherlands-based purpose-led PR and communications agency with sustainability and lifestyle clients. Comparable in size, market, and the integration of PR, content, and influencer activation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/green-food-lab
• Instagraminstagram.com/greenfoodlab.amsterdam

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Food Lab