City Safe
CrimeRate.co.uk, operated by Brighton Analytics Limited, is a self-serve web platform providing crime statistics and a proprietary severity-weighted Crime Risk Score across 331,750 London postcodes for general public consumers and researchers, monetised through a freemium model with a paid CrimeRate Pro subscription tier.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingSoftware
What City Safe does
City Safe (the company name provided for this analysis) does not appear directly in the source material; the underlying operating entity is Brighton Analytics Limited, a UK private limited company that runs the CrimeRate.co.uk platform. CrimeRate.co.uk is a web-based crime statistics and safety intelligence platform covering Greater London, aggregating data from Metropolitan Police incident reports, Freedom of Information requests, social media signals, and first-party data collection operations across 331,750 postcodes. The platform provides an interactive crime map, borough-level comparisons, historical trend analysis, and a proprietary Crime Risk Score (1-1,000 scale) that weights crimes by sentencing-guideline severity rather than treating all crimes equally. Trend analysis uses Seasonal and Trend decomposition using Loess (STL) with Mann-Kendall trend tests and linear regression slope estimation, while a CrimeRate Index benchmarks local crime rates against the national average.
The core product surface consists of three area radii (Five-Minute, Ten-Minute, and Fifteen-Minute walks) used to compare local risk across London's postcodes, with 10-year, 5-year, and 1-year trend views available. CrimeRate Insights reports are offered as pre-generated content assets, and a separate CrimeRate Pro subscription tier enables downloads of charts and tables on a monthly billing cadence. The platform exposes no public API, SDK, or mobile application.
The business model is a horizontal, self-serve freemium platform with global web access: free basic viewing is the top-of-funnel acquisition layer, monetised by CrimeRate Pro for power users (researchers, analysts, and consumers undertaking moving or safety decisions). Distribution is entirely organic, content-driven SEO across the long tail of London postcodes. No partnerships, enterprise customers, funding rounds, headcount, or revenue figures are disclosed, and the company has no mobile apps, certifications, patents, or M&A activity in the source data. The data scope is currently limited to Greater London, leaving national UK or international coverage as an obvious expansion vector.
City Safe firmographics
Firmographics- Name
- City Safe
- Legal name
- Brighton Analytics Limited
- Website
- https://citysafe.org.uk
- Company type
- Private
- Operating status
- Operating
- Short description
- CrimeRate.co.uk, operated by Brighton Analytics Limited, is a self-serve web platform providing crime statistics and a proprietary severity-weighted Crime Risk Score across 331,750 London postcodes for general public consumers and researchers, monetised through a freemium model with a paid CrimeRate Pro subscription tier.
- Ownership category
- akta.pro rank
City Safe industry classification
Industry- Product category
- Crime Data Analytics
- NAICS
- Investigation and Security Services (5616), Investigation and Personal Background Check Services (561611)
- SIC
- Services-Detective, Guard & Armored Car Services (7381)
- akta.pro primary industry
- Safety Compliance, Audits & Risk Assessments (Security Assessments, CPTED) (EDAEACAN)
- akta.pro secondary industry
- Executive Protection Intelligence & Threat Management (Protective Intelligence) (BPAKABAI)
Keywords
City Safe business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | CrimeRate Pro subscription for data export |
Distribution channels1 record
Marketing channels4 records
City Safe product offering
Product offeringCore offering
City Safe (operating as Brighton Analytics Limited) runs CrimeRate.co.uk, a Greater London-focused crime data aggregation and analytics platform that consolidates official Metropolitan Police crime statistics into neighborhood-level safety insights. The platform provides interactive crime maps, pre-generated crime reports, trend analysis, and a proprietary crime risk scoring system, with a free tier and a paid CrimeRate Pro subscription for advanced analytics. Its users are individuals researching neighborhood safety, prospective movers, and secondary audiences such as researchers and analysts.
Product overview
CrimeRate.co.uk is a single unified web-based platform offering crime statistics and safety intelligence for Greater London. The platform aggregates police-reported crime data and provides interactive crime maps, borough comparisons, historical crime rates, and trend analysis. The primary offering is the free web platform with a premium subscription tier called CrimeRate Pro that enables users to download charts and tables.
Differentiator
Problem solved
Functional benefit
Products and services
- CrimeRate.co.uk Platform CrimeRate.co.uk is a web-based crime data aggregation and analytics platform for Greater London that consolidates official Metropolitan Police crime statistics into neighborhood-level safety insights, including interactive crime maps, pre-generated crime reports, trend analysis, and a proprietary crime risk scoring system. It is offered on a freemium basis with a paid CrimeRate Pro subscription for advanced analytics. The primary audience is the general public researching neighborhood safety, and a secondary audience is researchers and analysts.
Quantifiable outcome
- London crime risk score decreased 14% over 10-year trend period
- +3 more outcomes
Companies that use City Safe
Customer profileSegments2 records
Ideal customer profiles2 records
City Safe technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
City Safe partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights3 records
City Safe competitors and assessment
Company assessmentDirect peers
- NeighborhoodScout: NeighborhoodScout provides US neighborhood-level crime, school, and real estate data with proprietary risk scoring. It is a direct peer in crime-risk analytics delivered to consumers and real estate professionals, operating in the US market.
- SpotCrime: SpotCrime aggregates police crime data into an interactive map for US cities. It is a direct peer in crime mapping and data aggregation, though with less analytical depth than CrimeRate's severity-weighted scoring.
- CrimeMapping.com: CrimeMapping.com partners directly with US law enforcement agencies to publish crime incidents on interactive maps. It is a direct peer in police-data-aggregation-as-a-service for public safety transparency.
- Best Places: BestPlaces.net provides crime, cost of living, and demographic comparisons across US cities and neighborhoods. It is a direct peer in crime-statistics-as-content business serving consumers researching relocation and safety.
- Numbeo: Numbeo is the largest user-contributed crime and quality-of-life data platform globally. It is directly comparable to CrimeRate as a consumer-facing crime/safety index with city-level granularity, though CrimeRate offers more granular postcode-level severity scoring.
- AreaVibes: AreaVibes offers livability scores for US neighborhoods including crime, cost of living, and school data. It is a direct peer combining crime statistics with neighborhood decision-support content for consumers.
Emerging players
- Walk Score: Walk Score provides neighborhood livability scores including transit, bike, and crime indicators. While broader than CrimeRate (focused on walkability/real estate), it overlaps on crime-as-a-livability-metric and serves similar consumer relocation use cases.
- HomeSnacks: HomeSnacks aggregates US city and neighborhood statistics including crime rankings into consumer-friendly content. It is an emerging player in the crime-data-as-content space, comparable in content model though broader in geographic scope.
Broad incumbents
- ADT: ADT is the largest US residential and commercial security services provider. While not a data platform, ADT operates in adjacent public-safety consumer territory and competes for the same household safety-decision budget that CrimeRate targets.
Others
- data.police.uk: The official UK Home Office open crime data portal. It is a direct upstream source for CrimeRate's data and a free public alternative; users can access raw crime data without CrimeRate's severity weighting, making it the most important competitive reference point.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
City Safe financial estimates
Financial estimateRevenue estimate
Valuation estimate
City Safe leadership team
Management profileNumber of profiles
City Safe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
City Safe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about City Safe
What does City Safe do?
City Safe (operating as Brighton Analytics Limited) runs CrimeRate.co.uk, a Greater London-focused crime data aggregation and analytics platform that consolidates official Metropolitan Police crime statistics into neighborhood-level safety insights. The platform provides interactive crime maps, pre-generated crime reports, trend analysis, and a proprietary crime risk scoring system, with a free tier and a paid CrimeRate Pro subscription for advanced analytics. Its users are individuals researching neighborhood safety, prospective movers, and secondary audiences such as researchers and analysts.
Is City Safe a public or private company?
City Safe is a private company. It is classified as unknown and is currently operating.
When was City Safe founded?
City Safe was founded in -1.
Who are City Safe's main competitors?
Direct peers on record are NeighborhoodScout, SpotCrime, CrimeMapping.com, Best Places, Numbeo and AreaVibes. Emerging players are Walk Score and HomeSnacks. ADT is listed as a broad incumbent. data.police.uk is listed as an others.
Does City Safe have an API?
No public API is recorded for City Safe.
What industry is City Safe in?
City Safe's product category is Crime Data Analytics. Its primary akta.pro industry code is EDAEACAN, Safety Compliance, Audits & Risk Assessments (Security Assessments, CPTED), with a secondary code of BPAKABAI, Executive Protection Intelligence & Threat Management (Protective Intelligence). Its NAICS code is 5616 and its SIC code is 7381.