What The Real Estate Professionals Brokerage does

The Reps Brokerage (The Real Estate Professionals Brokerage) is a privately held Ottawa-based real estate brokerage founded circa 2006 by Owner-Broker of Record Ronaldo Sayah. The firm operates from a single headquarters at 106-900 Exhibition Way in Ottawa, Ontario, serving the Ottawa Metropolitan Area with a focus on luxury residential and commercial real estate transactions. Its service portfolio spans buying, selling, and leasing across luxury homes, multi-residential assets, retail plazas, development land, industrial buildings, and office buildings. The brokerage positions itself as a white-glove specialist for high-net-worth residential buyers and commercial property investors seeking discreet, off-market access outside the public MLS.

The company's core offerings include a curated Property Search Platform on thereps.ca, an Off-Market Property Access service that operates as a private one-to-one matchmaking channel for qualified buyers, and individual luxury property listings including the Green Eagle-developed Princeton/Edison residences ($3.5M each), 832 Hare Ave ($4.2M), 836 Hare Ave ($2.9M), 43-45 Eccles St ($2.6M commercial at 8.5% cap rate), and 168 Charlotte St (retail/medical lease). Technology is described generically as "advanced" and "state of the art" but no proprietary platform, API, AI tooling, or differentiated tech stack is disclosed. Marketing channels are digital-first (website, Facebook, Twitter, LinkedIn) supplemented by direct phone/email contact.

Revenue is generated entirely through transaction commissions on buying, selling, and leasing activity, with pricing not publicly disclosed and commissions typically negotiated. Distribution is direct, handled by two listed agents (Ronaldo Sayah and Sales Representative Donna Hurren) with plans to add Commercial Sales, Luxury Sales, and Agent Recruiter roles in 2025. The firm is bootstrapped with no external funding, operates under Ontario real estate licensing, and is privately held by Sayah with no parent company or holding structure.

Name

The Real Estate Professionals Brokerage

Legal name

The Reps Brokerage

Website

https://thereps.ca

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

The Reps Brokerage is a privately held Ottawa-based luxury real estate brokerage serving high-net-worth residential buyers and commercial property investors, with a specialization in off-market property matchmaking and exclusive listings across the Ottawa Metropolitan Area.

Ownership category

akta.pro rank

Product category

Luxury Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Luxury & High-End Residential Brokerage (BPAJAAAC)

akta.pro secondary industries

Investment Sales Brokerage (BPAJABAI), Multifamily Brokerage (BPAJABAD), Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

Keywords

• Luxury real estate brokerage
• Commercial property brokerage
• Off-market property access
• Residential property sales
• Real estate leasing

Headquarters

HQ city

Ottawa

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Brokerage Services: Full-service real estate brokerage earning commissions on buying, selling, and leasing of residential and commercial properties including luxury homes, multi-residential assets, retail plazas, development land, industrial buildings, and office buildings.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

The Real Estate Professionals Brokerage is an Ottawa-based boutique real estate brokerage providing full-service buying, selling, and leasing representation for luxury residential and commercial properties. The firm differentiates itself through exclusive access to off-market properties in Ottawa, using a public property search platform combined with private matchmaking to connect qualified buyers and investors with unlisted opportunities across retail, office, industrial, multi-residential, development land, and luxury home categories.

Product overview

The Reps Brokerage operates as a single integrated luxury real estate service rather than a modular software platform. The core offering consists of the main brokerage brand providing buying, selling, and leasing services for luxury residential and commercial properties in Ottawa. Key services include Off-Market Property Access (a white-glove matchmaking service connecting qualified buyers with unlisted opportunities), and a Property Search Platform for browsing public listings. The portfolio also includes individual property products such as the Princeton/Edison luxury homes (two custom builds by Green Eagle), 832 Hare Ave and 836 Hare Ave (luxury custom homes), 168 Charlotte St (retail/medical spaces), and 43-45 Eccles St (commercial investment property). The company differentiates through its focus on off-market access and advanced technology for transparent transactions.

Differentiator

Problem solved

Functional benefit

Products and services

• The Reps Brokerage (Full-Service Real Estate Brokerage) Core full-service brokerage offering providing buying, selling, and leasing representation for luxury residential and commercial properties in the Ottawa Metropolitan Area, with direct principal-broker oversight by Owner-Broker of Record Ronaldo Sayah.
• Off-Market Property Access and Private Matchmaking Discreet, one-to-one matchmaking service connecting qualified buyers and investors with unlisted properties across Ottawa, including retail plazas, development land, multi-residential assets, industrial buildings, office buildings, and luxury homes, sourced through long-standing property owner relationships.
• Princeton/Edison Luxury Homes Two luxury homes under construction in Ottawa's Princeton/Edison area, listed at $3.5M each by luxury builder Green Eagle, offered through the brokerage's luxury residential program.
• 832 Hare Ave, Ottawa (Luxury Home) Luxury home listed at $4.2M in Ottawa's prestigious Rockcliffe Park area, offered for sale through the brokerage's luxury residential program with custom marketing and principal-broker oversight.
• 836 Hare Ave, Ottawa (Luxury Home) Luxury home listed at $2.9M in Ottawa's prestigious Rockcliffe Park area, offered for sale through the brokerage's luxury residential program.
• 168 Charlotte St, Ottawa (Retail and Medical Leasing) Commercial retail and medical space offered for lease on Charlotte St in Ottawa's prestigious Sandy Hill area, marketed to medical and retail tenants through the brokerage's commercial leasing program.
• 43-45 Eccles St, Ottawa (Commercial Building) Commercial building listed at $2.6M with an 8.5% cap rate in Ottawa's Hintonburg neighbourhood, marketed as a triple-net investment opportunity through the brokerage's commercial investment program.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Green EaglecoreStrategic or Co-development PartnerGreen Eagle is described as one of Ottawa's most visionary luxury builders, crafting two luxury residences (348 Princeton Ave and 551 Edison Ave) in Westboro. The Reps Brokerage represents these under-construction properties with Tarion warranty, offering buyer customization options.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• eXp Realty (Canada): Cloud-based brokerage model with growing Canadian agent base, competing for agents and listings in Ottawa including in the luxury segment, with a different cost structure that pressures traditional commission models.

Broad incumbents

• RE/MAX Hallmark Realty (Ottawa): Large established Ottawa brokerage covering both mainstream residential and luxury/commercial segments, with a much larger agent roster and broader marketing reach than The Reps.
• Royal LePage Team Realty: National Canadian brokerage with significant Ottawa presence, offering residential and commercial services including luxury representation — overlapping on the same buyer and seller pool but at far greater scale.
• Century 21 Heritage House (Ottawa): Established Ottawa-area brokerage within the global Century 21 network, offering residential and commercial services that compete for a portion of The Reps' luxury and investment property deals.
• Coldwell Banker Sarazen Realty (Ottawa): Ottawa-area brokerage within a global real estate brand, competing for both residential and commercial mandates and capable of servicing HNW clients in premium neighborhoods.

Regional players

• Right at Home Realty (Ottawa): Canadian brokerage with an Ottawa footprint, primarily residential but overlapping on higher-end transactions in the same metropolitan market.

Direct peers

• Engel & Völkers Ottawa: Luxury-focused real estate franchise with an Ottawa presence, competing for the same high-net-worth buyers and sellers of premium residential and select commercial properties through a global referral network.
• Sotheby's International Realty Canada: Premier luxury real estate brand with Canadian operations, directly comparable in its focus on trophy homes, discrete transactions, and white-glove service for affluent clients in Ottawa and other Canadian metros.
• Distinctive Real Estate Ottawa: Boutique Ottawa brokerage focused on distinctive and luxury properties, directly competing with The Reps for HNW sellers and buyers of unique and high-end homes.
• Chesterman Park Real Estate (Ottawa): Ottawa-based luxury real estate firm, comparable in targeting premium residential buyers and emphasizing bespoke service in the same geographic market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ottawaareahomes
• Facebookfacebook.com/therepsbrokerage

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Real Estate Professionals Brokerage