The Pool
The Pool is an Argentine, founder-led creative agency in Buenos Aires that delivers integrated strategy, digital production, and multi-platform campaigns to enterprise and government clients across telecom, banking, retail, beverages, automotive, energy, and public sectors.
- Company typePrivate
- Founded2017
- HeadquartersBuenos Aires, Argentina
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Pool does
The Pool is an Argentine, founder-led creative agency headquartered in Buenos Aires (Juncal 840) that provides integrated strategy, creative, and digital production services to enterprise clients across telecom, banking, retail, beverages, automotive, energy, real estate, financial services, and government. Founded by Lisandro Grandal and Roberto Leston — both 20+ year veterans of major global networks including Young & Rubicam, DDB, Publicis, TBWA, and Ogilvy — the agency operates an 'Always On' model in which dynamic, cross-disciplinary teams of creatives, directors, producers, and designers are assembled per engagement to deliver campaigns across TV, digital, social, experiential, radio, POP, and direct marketing. Its revenue model is professional-services based, with project-by-project custom pricing and no publicly disclosed fee schedules; distribution is purely direct client engagement without intermediaries.
The agency's core production capability is a social-first creative platform that treats all communications as '100% social' and produces content natively in square, vertical, and rectangular formats for cross-platform distribution. Notable proprietary-feeling capabilities include integral creative production (integrated team thinking across all video formats and platforms), social-media content strategy grounded in cultural data and social listening, and large-scale experiential production (e.g., the 590 m² 7up 'Casa de Fido' activation with 45-day build, WhatsApp bot integration, and 20,000+ visitors). The agency's technology stack is not disclosed as a packaged product; it is delivered as service capability rather than as a licensable platform.
The customer base is composed almost entirely of mid-to-large Argentine enterprise and institutional accounts — including Movistar, Telecentro, YPF, BBVA Francés, Banco Ciudad, Banco Provincia, 7up, Quilmes, La Anónima, IRSA, Volkswagen, Adidas, DOT, Abasto Shopping, Bimo, Cynar, Speedy, and GCBA — served through direct B2B relationships without intermediaries. Geographic scope is regional (South America / primarily Argentina) with no disclosed international offices or cross-border operations. The agency has accumulated 42+ Effie effectiveness awards in a five-year window alongside Cannes, One Show, Clio, AD&D, London Festival, CCA, and Martín Fierro recognitions, positioning it among the more credentialed independent creative shops in the Argentine market.
The Pool firmographics
Firmographics- Name
- The Pool
- Legal name
- The Pool
- Website
- https://thepool.agency
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Pool is an Argentine, founder-led creative agency in Buenos Aires that delivers integrated strategy, digital production, and multi-platform campaigns to enterprise and government clients across telecom, banking, retail, beverages, automotive, energy, and public sectors.
- Ownership category
- akta.pro rank
The Pool industry classification
Industry- Product category
- Advertising Services
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
Keywords
Where The Pool is headquartered
LocationHeadquarters
- HQ city
- Buenos Aires
- HQ country
- Argentina
- HQ region
- Latin America
Offices1 record
Markets served
The Pool business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Creative Agency Services: Professional services revenue from integrated creative, strategy, and production services for brand campaigns including TV, digital, social media, experiential, and branded content. Revenue is project-based and custom to each client engagement.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels3 records
The Pool product offering
Product offeringCore offering
The Pool is a Buenos Aires-based creative advertising agency that delivers integrated strategy, creativity, and digital production services for brand advertisers. It operates on an "Always On" agency model, embedding senior creative and strategic talent with clients on a continuous basis rather than running discrete one-off projects. Its work spans campaign strategy, creative conceptual development, and end-to-end digital content production for multinational and enterprise brand clients.
Product overview
The Pool is a creative agency offering strategy, creativity, and digital production services. The agency operates as an 'Always On' full-service creative partner providing integrated campaigns across TV, digital, social media, branded content, experiential marketing, and performance marketing. Services include social creativity strategy, content creation across multiple formats (square, vertical, rectangular), brand storytelling, audience engagement, and conversion-focused campaign development. The agency works with both product brands and service companies to create conversations and measurable social transformation. No distinct software products, modules, or named product offerings were identified — the company operates as a service-based creative agency rather than a product company.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategy Brand and campaign strategy services delivered on an always-on basis for enterprise advertisers, covering brand positioning, communications strategy, and planning for multinational and Latin American brand mandates.
- Creativity Creative conceptual development and campaign ideation led by senior co-founder Roberto Leston, targeted at enterprise brand advertisers seeking integrated creative leadership on a continuous basis.
- Digital Production End-to-end digital content production services for advertising campaigns, executed in-house as part of The Pool's integrated strategy-creativity-production offering for enterprise clients.
- Always On Agency Engagement The Pool's signature engagement model in which senior strategy, creative, and production talent are embedded with enterprise advertisers on a continuous retainer basis, replacing traditional one-off project work with an ongoing creative partnership.
Quantifiable outcome
- 3M+ viewers reached with Movistar Facebook sitcom campaign
- +2 more outcomes
Companies that use The Pool
Customer profileNamed customers18 records
Segments2 records
Ideal customer profiles1 record
The Pool technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
The Pool partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights4 records
The Pool competitors and assessment
Company assessmentDirect peers
- David: Argentine-founded independent creative agency with offices in Buenos Aires and Miami; directly comparable integrated creative model, similar founder-led independent structure, and similar enterprise/global brand client roster.
- 72andSunny: Los Angeles/Amsterdam-based global independent creative agency; directly comparable independent creative business model, similar cross-platform integrated campaign approach, and similar enterprise brand client portfolio.
- Anomaly: New York/London/Los Angeles-based independent creative agency with non-traditional operating model; comparable founder-led independent positioning, similar integrated campaign offering for enterprise consumer brands.
- Gut: Argentine-born independent creative agency founded by Gastón Bigio; same independent integrated-creative model, similar Buenos Aires origin, comparable blue-chip client roster (AB InBev, Popeyes, Netflix) and Cannes/Lions-recognized award track record.
- Madre: Buenos Aires-based independent creative agency; comparable Argentine independent creative shop serving enterprise brands with integrated campaigns and recognized across Cannes, Clio, and One Show awards.
- Droga5: New York-based independent creative agency (Accenture Song); directly comparable independent creative model serving major global brands with integrated, award-winning work across the same platforms The Pool competes on.
- Wieden+Kennedy: Portland-founded global independent creative agency; archetype for founder-led, award-driven independent creative shops competing head-to-head with The Pool for global brand AOR assignments and recognized with the same Cannes/Clio/One Show credentials.
Broad incumbents
- Ogilvy: Global advertising network (WPP) and prior employer of both Pool co-founders; broader portfolio but competes for the same enterprise creative AOR work in Argentina and Latin America with bundled media buying leverage.
- BBDO Worldwide: Global advertising network (Omnicom); broader portfolio across creative, media, and PR, competing with The Pool for enterprise AOR assignments and offering bundled media and data capabilities.
- R/GA: Global digital-first creative and innovation agency (IPG); broader portfolio with overlapping capabilities in integrated digital, social, and experiential campaigns, competing for the same enterprise digital-transformation briefs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
The Pool social profiles
Digital presenceThe Pool financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Pool leadership team
Management profileNumber of profiles
Profiles2 records
The Pool funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Pool M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Pool
What does The Pool do?
The Pool is a Buenos Aires-based creative advertising agency that delivers integrated strategy, creativity, and digital production services for brand advertisers. It operates on an "Always On" agency model, embedding senior creative and strategic talent with clients on a continuous basis rather than running discrete one-off projects. Its work spans campaign strategy, creative conceptual development, and end-to-end digital content production for multinational and enterprise brand clients.
Is The Pool a public or private company?
The Pool is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Pool founded?
The Pool was founded in 2017. It employs 11 to 50 people.
Where is The Pool based?
The Pool is headquartered in Buenos Aires, Argentina, in the Latin America region.
How does The Pool make money?
One revenue line is on record: creative Agency Services.
Who are The Pool's main competitors?
Direct peers on record are David, 72andSunny, Anomaly, Gut, Madre, Droga5 and Wieden+Kennedy. Broad incumbents are Ogilvy, BBDO Worldwide and R/GA.
Does The Pool have an API?
No public API is recorded for The Pool.
What industry is The Pool in?
The Pool's product category is Advertising Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies. Its SIC code is 7330.