WA Forest Alliance

What WA Forest Alliance does

WA Forest Alliance (WAFA), legally Western Australian Forest Alliance (ABN 1480 356 6986, Charitable License 22153), is a volunteer-driven nonprofit advocacy organization founded in 1990 and headquartered at 2 Delhi Street, West Perth, Australia. It operates as the self-described peak body for forest conservation in Western Australia, coordinating campaigns across three primary issue areas: ending native forest logging, reforming prescribed burning practices in the Southwest, and protecting the Northern Jarrah Forests from bauxite mining expansions by Alcoa, South32, and Telupac.

The organization conducts no technology development, sells no software or platforms, and holds no patents. Its "products" are advocacy outputs: media releases, public submissions, regulatory complaints (e.g., the upheld Ad Standards Australia complaint against Alcoa), educational resources, and coordinated community actions including rallies (Big Jarrah Rally, ~2,000 attendees), fundraising walks (Big Jarrah Walk, raising $27,000+ in 2025), volunteer nights, and email-driven "take action" campaigns against specific government decisions.

Revenue is generated entirely through tax-deductible individual donations (over $2), community fundraising events, and merchandise sales via the WA Forests Square Store. WAFA does not disclose a financial figure but operates with 1-10 staff and a $100,000 end-of-financial-year fundraising target. The organization monetizes impact rather than products — converting community engagement into policy outcomes, most notably its multi-decade campaign that contributed to the 2021 announcement and 2024 enforcement of the WA native forest logging ban, later codified in the Conservation and Land Management Amendment Bill 2025. Current strategic focus is coalition-led opposition to bauxite mining, executed through the End Forest Mining Alliance with the Conservation Council of WA and The Wilderness Society, supported by legal partner Environmental Defenders Office.

Name

WA Forest Alliance

Legal name

Western Australian Forest Alliance

Website

https://wafa.org.au

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

WA Forest Alliance is a volunteer-driven, donation-funded nonprofit peak body founded in 1990 that advocates for forest conservation in Western Australia through community organizing, coalition campaigns, and regulatory action against logging and bauxite mining.

Ownership category

akta.pro rank

Product category

Forest Conservation Advocacy

NAICS

Support Activities for Forestry (11531)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Forestry & Reforestation (BPAGAGAD)

akta.pro secondary industry

Community Forestry & Indigenous Land Stewardship Services (IMAMAJAM)

Keywords

• Forest conservation
• Environmental advocacy
• Community organizing
• Campaign fundraising
• Nonprofit conservation

Headquarters

HQ city

Nedlands

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Donations: Tax-deductible donations from individuals supporting forest conservation. Donors can contribute via the website donation portal or directly to bank account (WA Forest Alliance, Bendigo Bank BSB 633 000 Account 230 719 320). All donations over $2 are tax deductible in Australia.
2. Fundraising Campaigns: Community-organized fundraising events including walks (Big Jarrah Walk), bike rides (Munda Biddi tandem ride), and other peer-to-peer fundraising activities. The Big Jarrah Walk raised over $25,000-$27,000 for the organization.
3. Merchandise Sales: Sale of merchandise including shirts, stickers, and other items through the WA Forests Square Store.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

WA Forest Alliance is the peak body for forest conservation in Western Australia, advocating to protect Southwest forests from threats including bauxite mining, native forest logging, and destructive prescribed burning. The organization runs three core campaigns — protecting the Northern Jarrah Forests, reforming prescribed burning practices, and ending native forest logging — through community organizing, volunteer mobilization, petitions, rallies, media engagement, and coalition-based advocacy. Operations are volunteer-driven and independently funded through donations and fundraising.

Product overview

WA Forest Alliance is a non-profit forest conservation organization (peak body for forest conservation in Western Australia), not a technology product company. The organization operates advocacy campaigns focused on protecting Southwest forests through community organizing, volunteering, donations, petitions, email actions, educational resources, and events. Their activities are organized around three main campaigns: prescribed burning reform, Northern Jarrah Forests protection, and ending native forest logging. They offer no software products, platforms, or modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Donation Program Tax-deductible donation program accepting contributions over $2 from individuals supporting forest conservation in Western Australia. Funds raised support advocacy campaigns, community organizing, and operational expenses for the organization.
• Big Jarrah Walk Fundraiser Annual community-organized fundraising walk event for WA Forest Alliance supporters. The 2025 event raised over $27,000 to support forest conservation campaigns. Open to community members who register and participate in the walk.
• WA Forests Merchandise Store Online merchandise store operated through Square Store selling shirts, stickers, and other branded items to supporters. Sales generate supplementary revenue for the organization's advocacy work.

Quantifiable outcome

• 59,000 public submissions to EPA on Alcoa's mining expansion
• +4 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Conservation Council of WA (CCWA)coreStrategic or Co-development PartnerCore coalition partner in End Forest Mining Alliance. CCWA works with WAFA on coordinated campaigns against forest mining, joint media releases, and shared advocacy efforts. CCWA Nature Program Manager Rhiannon Hardwick and Executive Director Matt Roberts collaborate on Alcoa and South32 campaigns.
• The Wilderness SocietycoreStrategic or Co-development PartnerKey coalition partner in End Forest Mining Alliance. The Wilderness Society provides Senior Campaigner Jenita Enevoldsen to joint campaigns. Collaborates on rallies, media releases, and direct action against forest mining companies.
• End Forest Mining AlliancecoreStrategic or Co-development PartnerCoalition campaign bringing together WAFA, CCWA, Wilderness Society, and other groups including Peel Environmental Protection Alliance (PEPA) to coordinate opposition to bauxite mining in Northern Jarrah Forests.
• Walpole-Nornalup National Park Association (WNNPA)minorStrategic or Co-development PartnerLocal conservation group collaborating on tingle forest protection issues. WNNPA's Dr David Edmonds provided expertise on prescribed burning impacts on tingle forests.
• Local Community GroupsminorStrategic or Co-development PartnerVarious local groups including Jarrahdale Forest Protectors, Dwellingup Discovery Forest Defenders, Locals for Environmental Action and Protection (LEAP), Bridgetown Greenbushes Friends of the Forest, Blackwood Environment Society, and South Coast Environment Group collaborate on regional campaigns.
• Environmental Defenders OfficecoreStrategic or Co-development PartnerLegal partner that prepared and lodged complaints to Ad Standards Australia on behalf of WAFA, CCWA, and The Wilderness Society regarding Alcoa's misleading advertising claims about rehabilitation and water protection.
• WA Better by Nature CampaignminorStrategic or Co-development PartnerWAFA joined this coalition with CCWA, 30 by 30, The Wildflower Society of Western Australia and others to advocate for increased protected areas across Western Australia.

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• WWF-Australia: Established national environmental NGO with comparable donor-funded model, forest/wildlife campaigns, and community mobilization infrastructure; broader portfolio and much larger brand presence than WAFA but a relevant peer for conservation advocacy comparison.
• Greenpeace Australia Pacific: Major donor-funded environmental advocacy organization with comparable community mobilization, media campaign, and corporate accountability tactics applied to forest and mining issues; broader global brand but similar nonprofit/donation revenue model.
• Australian Conservation Foundation: Australia's largest national environmental advocacy organization — a natural incumbent comparison for WAFA given overlapping forest protection, climate, and biodiversity policy campaigns, though operating at a national scale with a much larger budget.

Regional players

• Nature Conservation Council of NSW: NSW's peak environmental advocacy body — a direct functional analogue to WAFA in another Australian state, sharing the 'peak body' positioning, donation-driven model, and forest/wildlife campaign focus, useful as a regional peer benchmark.

Others

• Environmental Defenders Office: Australia's leading environmental legal advocacy organization; core legal partner of WAFA on Ad Standards complaints and Mining Warden's Court matters — a closely allied but legally-specialized peer rather than a fundraising competitor.
• The Pew Charitable Trusts (Australian Environment Program): Global philanthropic organization with an active Australian environmental program funding landscape-scale conservation and policy reform — relevant as a funder/ecosystem peer rather than direct competitor, providing grant capital that advocacy NGOs access.

Direct peers

• Friends of the Earth Australia: Grassroots environmental advocacy network active on mining, forests, and climate across Australia — closely comparable as a volunteer/donation-driven advocacy peer with overlapping campaign tactics and regulatory engagement.
• Bush Heritage Australia: Australian nonprofit that acquires and manages land for conservation — a peer in fundraising scale, donor base, and WA-relevant forest/biodiversity mission, though it operates via land purchase rather than pure advocacy.
• The Wilderness Society: National Australian environmental NGO that is a core End Forest Mining Alliance partner with WAFA; provides senior campaigners (e.g., Jenita Enevoldsen) to joint campaigns and operates in WA on forest protection, making it a directly comparable advocacy and fundraising peer.
• Conservation Council of WA: WA's broader environmental peak body and core WAFA coalition partner in the End Forest Mining Alliance; jointly campaigns on Alcoa/South32 mining, shares staff collaboration (e.g., Rhiannon Hardwick, Matt Roberts), and serves overlapping environmental supporter segments in Western Australia.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/waforests
• YouTubeyoutube.com/channel/UCQwiMQdPwKCMJxgW7ddIdfA
• Facebookfacebook.com/WAForestAlliance
• Instagraminstagram.com/wa_forestalliance
• TikToktiktok.com/@waforests

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WA Forest Alliance