Greenpeace Australia
Greenpeace Australia Pacific is an independent environmental advocacy organisation running campaign programmes on climate, oceans, forests, plastic, and Pacific climate justice, funded by individual donations and grants from Greenpeace International.
- Company typePrivate
- Founded1971
- HeadquartersRosebery, Australia
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Greenpeace Australia does
Greenpeace Australia Pacific Limited is an independent environmental advocacy organisation and registered Australian charity, operating as a public company limited by guarantee (ABN 61 002 643 852) with its headquarters in Rosebery, Sydney, and satellite offices in Melbourne and Perth. Founded in 1971 as part of the global Greenpeace movement and operating in the Australia-Pacific region for 47 years, the organisation delivers campaign programmes across five thematic pillars: climate change and fossil fuel phase-out, ocean protection, forest conservation, plastic pollution, and climate justice for Pacific Island nations. Its operational assets include a four-vessel fleet (Rainbow Warrior, SV Oceania, Arctic Sunrise, and The Witness) used for ocean research, documentation, and direct-action campaigns, supported by an investigative research and reports function, a petitions and take-action digital platform, podcast content, and activist training weekends.
Greenpeace Australia firmographics
Firmographics- Name
- Greenpeace Australia
- Legal name
- Greenpeace Australia Pacific Limited
- Website
- https://greenpeace.org.au
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Greenpeace Australia Pacific is an independent environmental advocacy organisation running campaign programmes on climate, oceans, forests, plastic, and Pacific climate justice, funded by individual donations and grants from Greenpeace International.
- Ownership category
- akta.pro rank
Greenpeace Australia industry classification
Industry- Product category
- Environmental Advocacy
- NAICS
- Environment, Conservation and Wildlife Organizations (813312), Social Advocacy Organizations (8133)
- akta.pro primary industry
- Climate Change Mitigation & Adaptation (BPAGAGAF)
- akta.pro secondary industries
- Environmental Education & Outreach (BPAGAGAH), Marine & Freshwater Conservation (BPAGAGAE), Forestry & Reforestation (BPAGAGAD), Environmental Justice & Community Environmental Health (BPAGAGAL)
Keywords
Where Greenpeace Australia is headquartered
LocationHeadquarters
- HQ city
- Rosebery
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Greenpeace Australia business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Infrastructure, Others, Technology or R&D
Revenue model
- Individual Donations and Regular Giving: The primary revenue stream comes from individual supporters who make regular donations (typically every four weeks) and one-time gifts. More than 95% of funding comes from individual donors, providing financial independence from government and corporate interests. Donors can give via credit card, PayPal, direct debit, direct deposit, or cheque.
- Telefundraising: Phone-based fundraising campaigns where telefundraisers contact existing donors and prospective supporters to update them on campaign progress and encourage donations. This is described as the primary channel for building supporter relationships.
- Face-to-Face Fundraising: In-person fundraising conducted by trained fundraisers in public spaces such as shopping centres and outside supermarkets to acquire new donors and build relationships.
- Bequests and Legacy Gifts: Supporters can leave gifts to Greenpeace in their Will. Approximately one in ten campaigns are funded by supporters who have left bequests. The organization partners with Gathered Here for free online Will writing services.
- Greenpeace International Grants: Greenpeace Australia Pacific receives grant funding from Greenpeace International based in Amsterdam, which helps fund global campaigns and organizational operations.
- Private Foundations and Philanthropy: Occasional grant funding from private foundations and philanthropic organisations for specific projects and campaigns.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Greenpeace Australia product offering
Product offeringCore offering
Greenpeace Australia Pacific is an independent environmental advocacy organization that campaigns on climate change, ocean protection, forest preservation, plastic pollution, and Pacific climate justice. It mobilizes individual supporters through donations, petitions, volunteer action, and peaceful direct action, and operates a fleet of four campaigning vessels (Rainbow Warrior, SV Oceania, Arctic Sunrise, The Witness) for research, documentation, and on-water protest.
Product overview
Greenpeace Australia Pacific is an independent environmental advocacy organization that operates through a network of campaign programs focused on climate change, ocean protection, forest preservation, plastic pollution, and Pacific climate justice. The organization operates a fleet of four campaigning vessels (Rainbow Warrior, SV Oceania, Arctic Sunrise, and The Witness) that serve as platforms for research, documentation, and direct action campaigns. Core programs include petitions and take-action tools for supporter engagement, research and reports publication, activist training programs, and podcast content. Funding comes primarily from individual donors through tax-deductible donations, regular giving programs, and bequests. The organization does not accept government or corporate funding to maintain independence.
Differentiator
Problem solved
Functional benefit
Products and services
- Donation Programs
Quantifiable outcome
- 100% independent funding from individual supporters, no government or corporate funding
- +2 more outcomes
Companies that use Greenpeace Australia
Customer profileSegments1 record
Ideal customer profiles2 records
Greenpeace Australia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Greenpeace Australia partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Greenpeace InternationalcoreGreenpeace International (Stichting Greenpeace Council) in Amsterdam is the coordinating body of the global Greenpeace network. The relationship is governed by bilateral agreements including a License Agreement (granting use of the Greenpeace name), Framework Agreement (participation in International Council), and Organisational Development Plan. Greenpeace International provides grant funding, coordinates global campaigns, maintains the ship fleet, and monitors organizational compliance.
- Gathered HereminorPartnership with Gathered Here, an online Will writing service, to help supporters create free Wills and leave legacy gifts to Greenpeace. Greenpeace offers this as a benefit to supporters interested in planned giving.
Scale indicators7 records
Recent moves3 records
Expansion highlights6 records
Greenpeace Australia competitors and assessment
Company assessmentBroad incumbents
- Greenpeace International: Amsterdam-headquartered coordinating body of the global Greenpeace network and parent of Greenpeace Australia Pacific per bilateral agreements. Comparable on global campaign coordination, ship-fleet operations, and the brand-license model.
- Sierra Club: Largest U.S. environmental advocacy nonprofit. Comparable on multi-issue campaign portfolio, individual-donor base, and grassroots community organizing model at scale outside Australia.
Emerging players
- Environmental Justice Australia: Australian environmental law and advocacy nonprofit (formerly EDO Victoria). Comparable on legal advocacy for environmental protection in Australia and occasional litigation strategy on fossil-fuel projects.
- Climate Action Network Australia: Australian coalition of climate NGOs (Greenpeace Australia Pacific board member Luke Giuliani previously served as a director). Comparable on Australian climate advocacy and community-level climate mobilization.
Direct peers
- Climate Council of Australia: Climate-focused Australian nonprofit producing public communications and policy research. Closely comparable on climate-energy campaign focus and individual-donation funding model.
- 350.org: Global grassroots climate movement operating across the Asia-Pacific including Australia. Directly comparable on fossil-fuel campaigning, individual-donor funding, and direct-action tactics.
- Friends of the Earth Australia: Australian environmental advocacy nonprofit working on climate, forests, and corporate accountability with a community organizing model comparable to Greenpeace's grassroots approach.
- Australian Conservation Foundation: Largest Australian environmental advocacy nonprofit, headquartered in Melbourne. Directly comparable mission (climate, oceans, forests) and individual-donor funding model, competing for the same Australian supporter base.
- The Wilderness Society Australia: Australia-focused environmental nonprofit campaigning on forests, climate, and nature protection. Comparable individual-donor funding model and similar advocacy tactics, overlapping on forestry and climate campaigns.
- WWF-Australia: Australian arm of the global WWF network; conservation charity working on oceans, forests, climate, and species. Overlaps directly with Greenpeace's portfolio and competes for the same regular-giving donors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Greenpeace Australia social profiles
Digital presenceGreenpeace Australia compliance and trust
Trust signalCompliance5 records
Greenpeace Australia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greenpeace Australia leadership team
Management profileNumber of profiles
Profiles9 records
Greenpeace Australia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greenpeace Australia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greenpeace Australia
What does Greenpeace Australia do?
Greenpeace Australia Pacific is an independent environmental advocacy organization that campaigns on climate change, ocean protection, forest preservation, plastic pollution, and Pacific climate justice. It mobilizes individual supporters through donations, petitions, volunteer action, and peaceful direct action, and operates a fleet of four campaigning vessels (Rainbow Warrior, SV Oceania, Arctic Sunrise, The Witness) for research, documentation, and on-water protest.
Is Greenpeace Australia a public or private company?
Greenpeace Australia is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Greenpeace Australia founded?
Greenpeace Australia was founded in 1971. It employs 51 to 100 people.
Where is Greenpeace Australia based?
Greenpeace Australia is headquartered in Rosebery, Australia, in the Oceania region.
How does Greenpeace Australia make money?
Six revenue lines are on record. Individual Donations and Regular Giving is the primary driver. The others are telefundraising, face-to-Face Fundraising, bequests and Legacy Gifts, greenpeace International Grants and private Foundations and Philanthropy.
Who are Greenpeace Australia's main competitors?
Broad incumbents on record are Greenpeace International and Sierra Club. Emerging players are Environmental Justice Australia and Climate Action Network Australia. Direct peers are Climate Council of Australia, 350.org, Friends of the Earth Australia, Australian Conservation Foundation, The Wilderness Society Australia and WWF-Australia.
Does Greenpeace Australia have an API?
No public API is recorded for Greenpeace Australia.
What industry is Greenpeace Australia in?
Greenpeace Australia's product category is Environmental Advocacy. Its primary akta.pro industry code is BPAGAGAF, Climate Change Mitigation & Adaptation, with a secondary code of BPAGAGAH, Environmental Education & Outreach. Its NAICS code is 813312.