Tyrepress

What Tyrepress does

Tyrepress is a UK-based B2B trade media platform serving the global tyre industry, operated by Tyre Industry Publications Ltd from its headquarters in Stoke-on-Trent. The business is the digital continuation of Tyres & Accessories magazine, which has been published since 1946, and today centres on a WordPress-based news portal delivering daily editorial across company news, product launches, international developments, retreading, motorsport, and career tracks, alongside a monthly digital e-paper magazine and an extensive archived library of more than 3,789 news pages. Beyond editorial, Tyrepress operates a layered product set including three email newsletters (Daily, Top 10, Jobs), podcasts and video coverage, a searchable tyre test database, a business directory, a consumer-facing dealer directory under the WhatTyre brand, and an annual Trends & Facts industry report.

The business generates revenue through five recurring and transactional streams: tiered magazine and online subscriptions priced at £132/year (UK print+digital), £215/year (EU/ROW print+digital), £240/year (online-only annual), £20/month (online-only monthly), and a £280/year Tyrepress Professional Membership; premium directory listings at £240/year under the WhatTyre Platinum Pack; display advertising sold to tyre manufacturers and suppliers (Continental, Sailun, Hubtractyre, ZC-Rubber); and a one-time £250 purchase for the Trends & Facts report. Distribution is primarily self-serve through the website, supplemented by print delivery for UK subscribers and direct email delivery of newsletters; technology infrastructure is built on standard web publishing and email marketing tooling (WordPress + Constant Contact), with no disclosed AI capabilities, APIs, or proprietary platforms.

Tyrepress serves three customer segments within a vertical niche: tyre industry professionals (manufacturers, wholesalers, retailers, fleet managers) seeking news and market intelligence; tyre manufacturers and suppliers purchasing B2B advertising and content marketing reach; and tyre retailers/dealers seeking directory-driven consumer visibility through WhatTyre. The company is privately held with 11-50 employees and operates an international partner network comprising TyrepressChina.com (Chinese-language), Reifenpresse.de (German-language), and PneusNews.it (Italian-language), extending its editorial footprint without operating those markets as full entities.

Name

Tyrepress

Legal name

Tyre Industry Publications Ltd

Website

https://tyrepress.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Trade Media & Industry Publications

akta.pro primary industry

Tires, Wheels & Retread Supply Distribution (TLAKAOAD)

akta.pro secondary industries

Tire Management Programs (Procurement, Monitoring, Retreads) (TLABAIAH), Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

Keywords

• Trade media publishing
• Tyre industry news
• B2B industry portal
• Trade magazine subscriptions
• Business directory listings

Headquarters

HQ city

Keele

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Magazine & Online Subscriptions: Annual and monthly recurring subscriptions providing access to Tyres & Accessories magazine and online content. UK customers pay £132/year, EU/ROW pay £215/year, with £240 annual online-only option and £20 monthly option.
2. Professional Membership: Tyrepress Professional Membership at £280 provides enhanced access and benefits for tyre industry professionals.
3. Business Directory Listings: Companies can list on the WhatTyre dealer directory for £240 (Platinum Pack) or general business directory, generating revenue from tyre industry businesses seeking visibility.
4. Industry Reports: Trends & Facts report by Tyres & Accessories sold for £250, providing industry analysis and data.
5. Advertising: Display advertising on the website through ad placement, with advertisers including tyre manufacturers and industry suppliers (Hubtractyre, ZC-Rubber, Sailun, Continental).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Tyrepress operates a B2B trade media platform for the global tyre industry, delivering daily news via its website, a monthly e-paper edition of Tyres & Accessories magazine, paid professional memberships and subscriptions, an industry business directory, the WhatTyre dealer directory, an annual Trends & Facts industry report, and email newsletters. Content covers tyre manufacturing, wholesale, retail, fleet, motorsport, retreading, and recycling across UK and international markets.

Product overview

Tyrepress operates as a B2B tyre industry news portal and trade media platform. The core offering consists of the Tyrepress.com news website delivering industry news across multiple categories (company news, product news, international, retreading, motorsport, career tracks), combined with the Tyres & Accessories Magazine delivered as a digital e-paper. The platform's subscription products include tiered membership options (Tyrepress Professional Membership at £280), magazine subscriptions available in UK/EU/international variants and digital-only formats, plus the annual Trends & Facts report. Additional services include Tyrepress News Daily and Top 10 newsletters, a job listings newsletter, a business directory for tyre industry companies, tyre test databases, and the WhatTyre dealer directory listing. The product portfolio serves tyre industry professionals seeking market intelligence, trade news, and business networking tools.

Differentiator

Problem solved

Functional benefit

Brands

• Tyres & Accessories Magazine: The company's flagship trade magazine covering the global tyre industry, published since 1946. Offers both print and digital editions with news, analysis, and market data.
• WhatTyre

Products and services

• Tyrepress Website & News Portal A B2B online news portal providing tyre industry news across categories including company news, product news, international news, retreading, career tracks, and motorsport. The site also features a business directory, job listings, and classifieds, targeting tyre industry professionals.
• Tyres & Accessories Magazine Monthly trade magazine delivered digitally as an e-paper, covering sustainability in the tyre sector, industry rankings, interviews with executives, and reporting from major trade events like The Tire Cologne. Available to professional members and print subscribers.
• Tyrepress Professional Membership Annual professional membership package priced at £280, offering full access to tyre industry news content, the online magazine archive, and tools to drive business online for tyre industry professionals.
• Magazine & Online Subscription (UK) Combined print and online magazine subscription for UK customers, recurring annually at £132, including the Tyres & Accessories print magazine and online access.

Quantifiable outcome

• Daily news coverage across 10+ news categories including Company News, Product News, International News, Retreading, Motorsport, and Career Tracks

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Four partnerships are on record, tiered minor.

• TyrepressChina.comminorOthersPartner site providing Chinese-language tyre industry news from China, allowing Tyrepress to serve Chinese visitors with localized content while maintaining the main English-language site.
• WhatTyreminorOthersTyrepress sister brand providing consumer-facing tyre dealer directory and comparison services, complementing the B2B focus with consumer tyre retailer discovery.
• ReifenpresseminorOthersGerman-language partner site (reifenpresse.de) serving the German tyre industry with localized content similar to TyrepressChina.com.
• PneusNewsminorOthersItalian-language partner site (pneusnews.it) providing Italian tyre industry coverage as part of international content network.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tyresaccessories
• Instagraminstagram.com/tyrepress
• Xx.com/Tyrepress
• LinkedInlinkedin.com/company/breeden-wiring-systems

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tyrepress