Pneusnewssrl
Pneusnews SRL is an Italian B2B online media company that publishes specialized news, analysis, and newsletters for the tire and wheel industry, serving manufacturers, distributors, retailers, and service professionals across Italy through Pneusnews.it, the Gripdetective.it consumer portal, and five vertical newsletters.
- Company typePrivate
- Founded-
- HeadquartersBelluno, Italy
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Pneusnewssrl does
Pneusnews SRL is an Italian B2B online media company founded in 2010 and headquartered in Belluno, Italy. It publishes Pneusnews.it, a specialized news and analysis portal covering the Italian tire and wheel industry for manufacturers, distributors, retailers, and service professionals. The company operates as part of a European B2B tire-media group alongside sister titles in Germany (Reifenpresse.de / Neue Reifenzeitung) and the United Kingdom (Tyrepress.com / Tyres & Accessories), giving it a multi-market editorial footprint. Headcount is reported at 11-50 employees.
The company's core products are organized around two audiences: a B2B portal (Pneusnews.it) covering industry verticals including passenger car, agricultural, truck, and OTR (off-the-road) tires, supported by five specialized newsletters (Agro, Truck, OTR, Car Service, Daily); and a B2C consumer-facing portal, Gripdetective.it, launched in 2018. Distribution includes approximately 1.5 million annual page views on the B2B portal, 1.6 million on Gripdetective.it, more than 53,500 newsletter subscribers, a 21,000+ member Facebook professional community, and over 159,000 total social followers. Additional products include the PneusJobs classifieds platform, an annual "Best of E-Magazine" publication, and the "La voce degli esperti" sponsored editorial column launched in partnership with Fintyre in November 2025.
Pneusnews generates revenue through a diversified digital advertising model: display banners, dedicated email marketing (DEM), newsletter sponsorships, and sponsored editorial content on its B2B portal. PneusJobs provides a transactional job-postings revenue stream, while the Fintyre partnership signals growth in platform-based sponsored content. The asset base is editorial IP, vertical audience depth, and niche specialization rather than proprietary technology, with no disclosed AI/ML capability. The company's competitive position rests on long-running Italian-language editorial coverage, multi-channel distribution within a narrow vertical, and operational scale advantages from its position within a larger European tire-media group.
Pneusnewssrl firmographics
Firmographics- Name
- Pneusnewssrl
- Legal name
- PneusNews srl
- Website
- https://www.pneusnews.it
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pneusnews SRL is an Italian B2B online media company that publishes specialized news, analysis, and newsletters for the tire and wheel industry, serving manufacturers, distributors, retailers, and service professionals across Italy through Pneusnews.it, the Gripdetective.it consumer portal, and five vertical newsletters.
- Ownership category
- akta.pro rank
Pneusnewssrl industry classification
Industry- Product category
- B2B Tire Industry Media and Publishing
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Retail Tire Sales & Installation (Consumer) (TLAKADAA)
Keywords
Where Pneusnewssrl is headquartered
LocationHeadquarters
- HQ city
- Belluno
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Pneusnewssrl business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Advertising (ADV): Banner advertising on website and newsletters, including skin and pop-up formats, DEM campaigns, and sponsored content
- PneusJobs: Job posting service for qualified personnel in the tire and wheel sector, linked on newsletters and social media
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Standard newsletter advertising |
| Other | Monthly | Weekly newsletter |
| Other | Annual | Breaking news (Ultimo Minuto) |
| Other | Other | DEM (Direct Email Marketing) |
| Other | Other | Special Tire Tests newsletter |
| Other | Other | PneusJobs |
Distribution channels4 records
Marketing channels12 records
Pneusnewssrl product offering
Product offeringCore offering
PneusNews srl publishes Pneusnews.it, an online B2B magazine delivering daily news, industry analysis, and product reviews on tires, wheels, and related aftermarket services for tire industry professionals across Italy and Europe. The company also operates Gripdetective.it, a B2C consumer portal launched in 2018 that helps car and motorcycle end users choose tires based on technical specifications and tests. Revenue is generated primarily through advertising (banner, newsletter, DEM campaigns, sponsored content), specialized sector newsletters (Agro, Truck, OTR, Car Service), and the PneusJobs recruitment service.
Product overview
Pneusnews.it is a B2B online media platform dedicated to the tire and wheels industry, founded in 2010 as part of a pan-European editorial group. The platform consists of a core news portal delivering daily coverage of the tire sector, complemented by five specialized sector newsletters (Agro, Truck, OTR, Car Service, plus a general newsletter), a B2C consumer portal called Gripdetective.it, a job board called PneusJobs, and periodic E-Magazine publications. The company also operates a Facebook community group for industry professionals and offers advertising services across its platforms.
Differentiator
Problem solved
Functional benefit
Brands
- GripDetective.it: B2C consumer-facing portal for tire and wheel information for car and motorcycle end users, helping consumers choose suitable tires based on technical specifications, tests, and reviews.
- Agro by PneusNews
- Truck by PneusNews
- OTR by PneusNews
- Car Service by PneusNews
- PneusJobs
- Fintyre
Products and services
- Pneusnews.it B2B Portal Online B2B news portal dedicated to the tire and wheels industry, providing daily news, analysis, and market intelligence to manufacturers, distributors, retailers, and service providers in the tire sector. Records 1.5 million annual page views, 1 million visits, and 700,000 unique users.
- Gripdetective.it B2C Consumer Portal B2C consumer-facing portal launched in 2018 providing tire and wheel information for car and motorcycle consumers, featuring technical specifications, tests, and reviews to help end users choose suitable tires. Records 1.6 million page views, 1.5 million visits, and 1 million unique users in 2024.
- Agro by PneusNews Newsletter and Section Specialized biweekly newsletter and dedicated section for agricultural tires, targeting farmers, contractors, agricultural cooperatives, and agricultural tire professionals. Reaches 6,000 biweekly subscribers with its own Facebook and Telegram channels.
- Truck by PneusNews Newsletter and Section Specialized biweekly newsletter and dedicated section focused on truck, bus, and commercial vehicle tires, serving fleet managers, transporters, and transport companies. Reaches 8,500 biweekly subscribers with its own Facebook and Telegram channels.
- OTR by PneusNews Newsletter and Section
Quantifiable outcome
- 1.5 million annual page views on B2B portal
- +2 more outcomes
Companies that use Pneusnewssrl
Customer profileSegments5 records
Ideal customer profiles3 records
Pneusnewssrl technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pneusnewssrl partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- Tyres & AccessoriesminorUK-based market partner site (Tyrepress.com) for international coverage and advertising sales in the British market.
- Neue ReifenzeitungminorGerman market partner site (Reifenpresse.de) for international coverage and advertising sales in the German market.
- Tyrepress.comminorEnglish-language market partner site for UK audience and international tire industry updates by email subscription.
- Reifenpresse.deminorGerman-language sister publication and market partner site.
Scale indicators8 records
Recent moves5 records
Expansion highlights5 records
Pneusnewssrl competitors and assessment
Company assessmentDirect peers
- Tire Business: US B2B tire industry publication covering dealers, retreaders, manufacturers and distributors. Comparable to PneusNews as a vertically specialized trade news outlet monetized through advertising.
- Neue Reifenzeitung / Reifenpresse.de: German-language sister publication in the same European media group, covering the tire and wheel industry for German-speaking B2B audiences. Directly comparable in business model, vertical, and audience structure.
- Modern Tire Dealer: US-based B2B trade publication serving independent tire dealers and the tire aftermarket with news, analysis, and advertising. Closest North American analog to PneusNews in audience and revenue model.
- Tyres & Accessories / Tyrepress.com: UK-based sister publication in the same European media group as PneusNews, providing B2B tire and wheel industry news and advertising services. Directly comparable in business model, audience, and vertical focus.
- European Rubber Journal: European trade publication covering the tire and rubber manufacturing industry. Comparable to PneusNews as a European B2B trade title serving the same tire industry, with broader rubber-industry scope.
- Tire Review: US B2B tire industry publication focused on dealers, retailers, and the automotive aftermarket. Comparable to PneusNews in vertical focus, audience composition, and advertising-led revenue model.
Regional players
- Autopromotec / Promotec Digital: Italian/European automotive aftermarket trade-show organizer and associated media. Adjacent to PneusNews in vertical (automotive aftermarket) and geography (Italy/Europe), with an event-driven media model.
- Aftermarket News / Notiziario Motoristico: Italian B2B trade publication covering the broader automotive aftermarket. Comparable to PneusNews in geography and B2B trade media model, with broader (non-tire-specific) coverage.
Emerging players
- Rubber News: North American trade publication covering the rubber and tire industries with B2B news and advertising. Partial overlap with PneusNews; relevant as a North American peer in the same vertical.
- Retread Tire Journal / Modern Tire Dealer Retread Section: Specialized B2B coverage of the retread and commercial tire segments, partially overlapping with PneusNews's Truck and OTR verticals. Useful comparator for segment-specific advertising products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Pneusnewssrl social profiles
Digital presencePneusnewssrl financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pneusnewssrl leadership team
Management profileNumber of profiles
Profiles2 records
Pneusnewssrl funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pneusnewssrl M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pneusnewssrl
What does Pneusnewssrl do?
PneusNews srl publishes Pneusnews.it, an online B2B magazine delivering daily news, industry analysis, and product reviews on tires, wheels, and related aftermarket services for tire industry professionals across Italy and Europe. The company also operates Gripdetective.it, a B2C consumer portal launched in 2018 that helps car and motorcycle end users choose tires based on technical specifications and tests. Revenue is generated primarily through advertising (banner, newsletter, DEM campaigns, sponsored content), specialized sector newsletters (Agro, Truck, OTR, Car Service), and the PneusJobs recruitment service.
Is Pneusnewssrl a public or private company?
Pneusnewssrl is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pneusnewssrl founded?
Pneusnewssrl was founded in -1. It employs 11 to 50 people.
Where is Pneusnewssrl based?
Pneusnewssrl is headquartered in Belluno, Italy, in the Europe region.
How does Pneusnewssrl make money?
Two revenue lines are on record. Advertising (ADV) is the primary driver. The others are pneusJobs.
Who are Pneusnewssrl's main competitors?
Direct peers on record are Tire Business, Neue Reifenzeitung / Reifenpresse.de, Modern Tire Dealer, Tyres & Accessories / Tyrepress.com, European Rubber Journal and Tire Review. Regional players are Autopromotec / Promotec Digital and Aftermarket News / Notiziario Motoristico. Emerging players are Rubber News and Retread Tire Journal / Modern Tire Dealer Retread Section.
Does Pneusnewssrl have an API?
No public API is recorded for Pneusnewssrl.
What industry is Pneusnewssrl in?
Pneusnewssrl's product category is B2B Tire Industry Media and Publishing. Its primary akta.pro industry code is TLAKADAA, Retail Tire Sales & Installation (Consumer). Its NAICS code is 541810 and its SIC code is 7310.