The ARC Group

What The ARC Group does

The ARC Group is a privately-held, two-person residential real estate advisory team operating under Gibson Sotheby's International Realty in Greater Boston since 2012. Founded and run by Paul Reeves (Principal, Realtor, CIPS) and Cholada Aramthip (Marketing/Finance Specialist, Realtor), the firm serves individual home buyers, home sellers, and real estate investors across 17+ Boston-area sub-markets including Newton, Natick, Hull, Dorchester, Swampscott, Quincy, and Somerville. The core service stack consists of buyer representation, seller representation (with professional photography, staging, and marketing strategy), and investor advisory covering fix-and-flips, rentals, condo conversions, and ground-up developments.

The firm's go-to-market is sales-led and relationship-driven: lead generation runs through the company website (thearcgroupre.com), educational guides (Greater Boston Buyer's and Seller's Guides), free Comparative Market Analyses, and a referral network built on annual client events and post-closing follow-ups. Technology is light — RealScout powers property search and the firm holds NAR, GBAR, and GBREB memberships. Revenue is earned on traditional real estate commissions from completed transactions, with no publicly disclosed rates. Through subsidiary ARC Capital Group LLC, the firm has extended into investment/development activity, launching a ground-up project (Wales Ave, Randolph, MA, in a Designated Economic Opportunity Zone) and a Multi-Family Investment Fund targeting Boston-area rental assets. Global reach for inbound/outbound referrals flows through Gibson Sotheby's International Realty's network of 22,000+ agents across 81 countries.

Name

The ARC Group

Legal name

The ARC Group

Website

https://thearcgroupre.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

The ARC Group is a two-person residential real estate advisory team operating under Gibson Sotheby's International Realty in Greater Boston since 2012, serving individual home buyers, home sellers, and real estate investors with buyer/seller representation and investment advisory, complemented by subsidiary ARC Capital Group LLC for development and investment fund activities.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate Dealers (For Their Own Account) (6532)

akta.pro primary industry

Real Estate Investment Advisory (Acquisitions/Dispositions, Capital Allocation) (BPAJANAA)

akta.pro secondary industry

Commercial Real Estate Asset Management (BPAJAMAB)

Keywords

• Residential real estate brokerage
• Buyer representation services
• Seller representation services
• Real estate investment advisory
• Property listing services

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Real Estate Commission: Traditional real estate commission-based revenue from residential and investment property transactions. The team earns commissions on completed buy-side and sell-side transactions for individual home buyers/sellers, as well as investor clients through their investment arm ARC Capital Group LLC.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

The ARC Group is a two-person residential real estate advisory team operating within Gibson Sotheby's International Realty in the Greater Boston area. The firm delivers buyer representation, seller representation, and investor advisory services, and through its subsidiary ARC Capital Group LLC it manages real estate investment offerings including development, BRRR, condo-conversion, and fix-and-flip projects.

Product overview

The ARC Group is a real estate advisory firm operating as a team within Gibson Sotheby's International Realty in the Greater Boston area. The company offers a comprehensive suite of real estate services organized around three core service lines: buyer representation, seller representation, and investor advisory services. These core services are supported by ARC Capital Group LLC, their dedicated investment, development, and management arm, which manages ground-up development projects (Wales Ave), a Multi-Family Investment Fund, and fix-and-flip/condo-conversion opportunities. Additional offerings include Comparative Market Analysis tools for sellers, educational guides for buyers and sellers, and access to property listings across the Greater Boston region. The company leverages the Sotheby's International Realty network of over 22,000 agents across 81 countries for global reach.

Differentiator

Problem solved

Functional benefit

Brands

• ARC Capital Group LLC: The real estate investment, development, and management arm of The ARC Group, offering ground-up development, multi-family BRRR, condo-conversion, and fix-and-flip investment opportunities.

Products and services

• Buyer Representation Services Personalized residential property search and acquisition advisory for individual home buyers in Greater Boston, including off-market access, neighborhood guidance, and negotiation through closing.
• Seller Representation Services End-to-end residential listing services including comparative market analysis, professional marketing, photography, staging guidance, and negotiation of sale for individual homeowners in Greater Boston.
• Investor Advisory Services Real estate investment advisory for individual investors, covering acquisition strategy, deal sourcing, due diligence, partnership structuring, and ongoing portfolio guidance.
• ARC Capital Group LLC An investment entity that sources, structures, and executes residential real estate projects for participating investors, including development, BRRR, condo conversion, and fix-and-flip strategies in Greater Boston.
• Wales Ave Development A specific residential development project executed under ARC Capital Group LLC, made available to investors seeking exposure to a single Greater Boston deal.
• Multi-Family Investment Fund A pooled investment vehicle offering individual investors participation in multi-family residential acquisitions and operations in the Greater Boston market.
• Comparative Market Analysis (Home Evaluation) A free home evaluation service that provides homeowners with a data-driven comparative market analysis to inform listing decisions.

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Gibson Sotheby's International RealtycoreChannel Partner/ Reseller/ DistributorThe ARC Group operates as a team affiliated with Gibson Sotheby's International Realty, one of the Sotheby's International Realty brand offices. This affiliation provides the team with access to the Sotheby's International Realty brand, global referral network, marketing resources, and professional development.
• Sotheby's International RealtycoreChannel Partner/ Reseller/ DistributorThrough Gibson Sotheby's International Realty, The ARC Group gains access to the Sotheby's International Realty network with over 22,000 agents in 990 offices across 81 countries and territories. The network facilitates nearly $1.5 billion in referrals between offices, enabling global reach for clients with international real estate needs.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Compass: Tech-enabled national real estate brokerage operating agent teams across major U.S. metros including Boston. Both firms organize agents into client-facing teams delivering buyer/seller representation plus an investment-oriented pitch, competing for the same Greater Boston luxury and relocation clientele.
• Redfin: Tech-enabled brokerage and portal serving Boston and other major metros with salaried/agent-hybrid model. Competes for seller leads via direct-to-consumer technology that pressures traditional commission-based advisors like The ARC Group.

Broad incumbents

• RE/MAX: Global franchised real estate brokerage with substantial Greater Boston agent count. Competes for buyer/seller representation across price points and offers independent contractors the same affiliation model that underpins The ARC Group's structure.
• Coldwell Banker: Long-established national real estate franchise brand with significant Massachusetts presence. Competes for the same residential seller/buyer relationships and offers affiliated agents tools and brand reach comparable in scale to The ARC Group's Sotheby's affiliation.
• Sotheby's International Realty: Parent-affiliate network of 22,000+ agents in 990 offices across 81 countries. The ARC Group operates under its umbrella; other SIR affiliate teams in Boston are direct competitors servicing the same luxury segment with the same brand.
• Berkshire Hathaway HomeServices: Large national real estate franchise with strong New England presence. Competes in the same premium/residential segment in Greater Boston and offers comparable brand affiliation, marketing resources, and referral flow.

Regional players

• Kinlin Grover Real Estate: Cape Cod and southeastern Massachusetts brokerage under the Berkshire Hathaway HomeServices umbrella, indicative of regional players in the broader Massachusetts market where The ARC Group competes for coastal and suburban sellers.
• William Raveis Real Estate: Largest privately held family-owned real estate company in the Northeast U.S., headquartered in Connecticut with strong Massachusetts coverage. Competes head-to-head with The ARC Group for Greater Boston luxury/residential buyers, sellers, and investors.
• Howard Hanna Real Estate Services: Family-owned regional brokerage with deep Northeast U.S. footprint including eastern Massachusetts. Competes in the residential segment with similar relationship-driven service orientation and represents a relevant comparable for an independent affiliate team.

Emerging players

• eXp Realty: Cloud-based, commission-split brokerage model that recruits independent teams and agents nationally. Functions as both an alternative affiliation model and competitor for residential representation talent in Boston.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The ARC Group