Vitalr

What Vitalr does

Vitalr is a Dutch occupational health services provider that operates across three integrated pillars — Vitaliteit (vitality and HR advisory), Verzuim (absence management), and Verzekeren (collective health, WIA, and absenteeism insurance) — serving Dutch employers primarily in SMB and mid-market segments across retail, industry, construction, and healthcare. The firm is a wholly-owned subsidiary of Vrieling Adviesgroep, a diversified group with 75+ years of experience in HR, arbodienstverlening, and insurance headquartered in Hardenberg, with additional offices in Dedemsvaart and Zwolle. Its certified arbodienst status covers statutory occupational health obligations, and it holds SBCA ARBO, NEN, and ISO 9001:2015 certifications, plus authorized Volandis status for mandatory Bouw & Infra cao examinations through the Bouw & Gezond entity.

The core technology asset is XpertSuite, a proprietary digital case-management platform used for absence reporting, employee dossiers, automated onboarding, time registration, invoicing, and reporting, connecting verzuimspecialisten, bedrijfsartsen, and praktijkondersteuners in a single employee-facing portal (vitalr.xpertsuite.nl). Adjacent capabilities include the Afvallen met Afspraken lifestyle program (5-month structured coaching at €899 per participant with a payment-by-results penalty) and the Persoonlijke Profiel Analyse (PPA) assessment, which is delivered through a partnership with Valenth on the Thomas International talent-assessment platform. The product surface also extends to HR-advies, RI&E, PMO, keuringen, vaccinations, MTO surveys, vertrouwenspersoon services, coaching, and three WIA insurance variants.

The business model combines recurring arbodienst retainers and per-employee/per-incident service fees, insurance commissions on collective zorgverzekering, verzuimverzekering, and WIA-verzekeringen, project-based HR consulting fees, and per-participant fees for the lifestyle program. Distribution is sales-led and field-based, with dedicated account managers and relationship managers (notably Guido van Zijl as Commercieel manager) engaging employers directly across regional and national territories, supported by phone-based inside sales for distinct service lines, content marketing (blog, podcast, email), and event participation.

Name

Vitalr

Legal name

Vitalr B.V.

Website

https://vitalr.nl

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Vitalr is a Dutch occupational health services provider offering integrated vitality, absenteeism management, and insurance advisory for employers across SMB and enterprise segments. A subsidiary of Vrieling Adviesgroep with 40+ specialists, the company operates the XpertSuite platform and certified arbodienst services.

Ownership category

akta.pro rank

Headquarters

HQ city

Hardenberg

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Arbodienstverlening: Core revenue stream covering verzuimbegeleiding, bedrijfsarts consults, RI&E, PMO, keuringen, vaccinaties, arbeidshygiënische onderzoeken, and arbeidskundig onderzoek. Revenue is generated through service fees, retainer arrangements, and per-employee/per-incident billing.
2. Verzekeringen: Sale and administration of collective zorgverzekering, verzuimverzekering, Ziektewet & WGA eigenrisicodrager-verzekering, and WIA-verzekeringen (WIA-bodem, WGA-aanvulling, WIA-excedent). Revenue from insurance commissions and advisory fees.
3. HR Advies en Vitaliteit: Services including HR-advies en beleid, HR-adviesscan, trainingen, intervisiebegeleiding, coaching, FIT-gesprekken, medewerkerstevredenheidsonderzoek (MTO), and vertrouwenspersoon. Revenue from project-based consulting fees and retainer arrangements.
4. Afvallen met Afspraken: 5-month lifestyle program at €899 per participant. Financial incentive mechanism where employees pay €250-500 only if commitments aren't met. Revenue from employer payment per participant.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Vitalr provides integrated occupational health, HR advisory, and insurance services to employers in the Netherlands through three core pillars: Vitaliteit (vitality advisory, coaching, training), Verzuim (certified absence management with bedrijfsarts consultations), and Verzekeren (collective health insurance, absence insurance, and WIA insurance). The company also delivers specialized offerings including the Afvallen met Afspraken lifestyle program and construction-sector DIA/PAGO health assessments, supported by the XpertSuite digital case management platform.

Product overview

Vitalr is a Dutch occupational health and HR services company offering an integrated suite of services for employee vitality, absence management, and insurance. The core offering consists of three main pillars: Vitaliteit (vitality services including HR advisory, coaching, and training), Verzuim (certified absence management with Xpert Suite digital platform and bedrijfsarts consultations), and Verzekeren (collective health, WIA, and absence insurance products). Additional specialized services include Afvallen met Afspraken (weight loss program), DIA/PAGO Bouw en Gezond (construction sector health assessments), Vertrouwenspersoon (confidential advisor), and MTO (employee satisfaction surveys). The company operates as part of Vrieling Adviesgroep with over 75 years of experience, serving employers across various sectors primarily in Northern-Netherlands.

Differentiator

Problem solved

Functional benefit

Brands

• Vitaliteit: Services including HR advice, analyses, and training focused on healthy entrepreneurship and employee well-being.
• Verzuim
• Verzekeren
• Afvallen met Afspraken
• Bouw & Gezond

Products and services

• Vitaliteit (Vitality Services) Advisory services, analyses, and training programs focused on employee health and sustainable employability for employers, including HR advisory, HR-adviesscan, training, intervisiebegeleiding, coaching, FIT-gesprekken, Medewerkerstevredenheidsonderzoek (MTO), and Vertrouwenspersoon services.
• Verzuim (Absence Management Services) Certified arbodienstverlening covering verzuimbegeleiding, bedrijfsarts consultations, RI&E, PMO, keuringen, vaccinaties, arbeidshygiënische onderzoeken, and arbeidskundig onderzoek, supported by the Xpert Suite digital case management platform.
• Verzekeren (Insurance Services) Insurance brokerage and advisory services for employers including collectieve zorgverzekering, verzuimverzekering, Ziektewet & WGA eigenrisicodrager-verzekering, and WIA-verzekeringen (WIA-bodem, WGA-aanvulling, WIA-excedent).
• Afvallen met Afspraken (Weight Loss Program) A 5-month lifestyle program combining personal training, nutritional coaching, and weekly group sessions for employees with BMI 26-35. Participants pay only if they fail to meet commitments (€250-€500 penalty). €899 per participant with payment handled through employer health budget or supplementary insurance.
• DIA/PAGO Bouw en Gezond (Construction Health Assessments) Voluntary health examinations and guidance for construction workers under the Bouw & Infra cao, including keuringen and soil remediation assessments (bodemsaneringskeuringen), performed in collaboration with Stichting Volandis as an authorized arbodienst partner.
• WIA-verzekeringen (WIA Insurance) Three WIA insurance products: WIA-bodemverzekering (for less than 35% disabled), WGA-aanvullingsverzekering (income supplement), and WIA-excedentverzekering (for higher incomes above €66,956). Part of the Verzekeren pillar offerings for employers.
• Collectieve zorgverzekering (Collective Health Insurance) Collective health insurance advisory and administration services for employers and their employees, providing access to group health insurance schemes across Dutch insurers. Pricing varies by insurer and organizational size, quote-based.
• Vertrouwenspersoon (Confidential Advisor) External confidential advisor service for employers and employees to report inappropriate behavior, harassment, and integrity issues, provided as part of the Vitaliteit pillar.
• Medewerkerstevredenheidsonderzoek / MTO (Employee Satisfaction Survey) Employee satisfaction research and survey services to identify organizational health and engagement levels, part of the Vitaliteit advisory pillar.
• HR-advies en beleid (HR Advisory) HR policy development and advisory services including strategic HR planning, employee engagement programs, and HR-adviesscan assessments for employers.
• PMO (Preventief Medisch Onderzoek) Preventive medical examinations to assess employee health risks, part of the Verzuim arbodienstverlening pillar.
• RI&E (Risico Inventarisatie & Evaluatie) Risk inventory and evaluation services to identify workplace health and safety risks, required under Dutch occupational health regulations, part of the Verzuim pillar.
• Coaching Individual coaching services to support employees experiencing work-related challenges and prevent absenteeism, part of the Vitaliteit pillar.

Quantifiable outcome

• 78% of Afvallen met Afspraken participants achieve their health goals. Average weight loss of 9.5 kg, 10 cm waist circumference, and 3.2 BMI points in 12 weeks.
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and secondary.

• Volandis (Stichting Volandis)coreStrategic or Co-development PartnerVitalr Arbo - Bouw & Gezond BV, as an authorized arbodienst with a cooperation agreement with Volandis, executes the cao-pakket preventiezorg for construction and infra sector employees. All employees under the Bouw & Infra cao are entitled to free voluntary examinations (DIA/PAGO) through Vitalr's services. This partnership ensures examinations are conducted according to cao guidelines and quality standards.
• The Training ClubcoreStrategic or Co-development PartnerThe Training Club in Dedemsvaart provides the venue for weekly group training sessions as part of the Afvallen met Afspraken program. This is a key delivery partner for the lifestyle program, providing sports facilities and personal trainers.
• Zilveren KruiscoreGTM or Marketing PartnerZilveren Kruis collaborates with Vitalr on the Afvallen met Afspraken program, providing administrative support for employer billing and facturatie. Employers can potentially use their health budget or supplementary insurance coverage for the program.
• ValenthsecondaryStrategic or Co-development PartnerPartnership with Valenth to offer the Persoonlijke Profiel Analyse (PPA) to map preferred behavior and development potential of individuals and teams. Valenth specializes in personal development and organizational coaching, complementing Vitalr's vitality services.
• Thomas InternationalsecondaryTechnology or IntegrationThomas International provides the talent assessment platform used by Valenth and Vitalr for the Persoonlijke Profiel Analyse (PPA). Their platform combines technology, psychology, and data to translate human attributes into user-friendly solutions.
• Bureau HTMsecondaryStrategic or Co-development PartnerBureau HTM is Vitalr's partner for personal development, team development, and leadership training. They specialize in organizational change and leadership development programs offered to Vitalr's clients.
• Vrieling AdviesgroepcoreOthersVrieling Adviesgroep is the parent company of Vitalr, providing 75+ years of experience in HR, arbodienstverlening, and insurance. Vitalr benefits from cross-referrals with sister companies including ABC Pensioen, Vrieling Verzekeringen, and other divisions.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=xUIstJ0PvwI
• LinkedInlinkedin.com/company/vitalr

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vitalr