The Training Club

What The Training Club does

The Training Club is a Dutch regional fitness chain operating three club locations in the Overijssel region of the Netherlands: Genemuiden (regular club), Dedemsvaart (Black Label boutique), and Hardenberg (Black Label boutique). The company is founder-owned by Roy van Zijl and operates under the legal entity The Training Club Groep B.V., a private Dutch B.V. with no disclosed external funding. It employs approximately 12 people and serves primarily general adult fitness consumers, with secondary segments in medical fitness, youth (16–18), corporate wellness, and premium boutique seekers.

The product stack is anchored by the All-in Membership, which bundles unlimited 24/7 facility access, group classes, small group training, beverages, and a unique Eurokorting (€1 per workout) loyalty rebate (capped at €8 per 4-week period), together with a 90-day Member Onboarding program supported by personal Lifestyle Coaches. The technology layer is entirely third-party: eGym circuit training equipment for adaptive workouts, the MySports app for member self-service and workout tracking, Sport Alliance software for backend gym management, and the MoreSports platform for online checkout. The Black Label sub-brand at two locations adds premium amenities and included nutritional advice, while NLACTIEF Prevention Center certification and the insurer-reimbursed Gecombineerde Leefstijl Interventie (CLI) program enable specialized medical-fitness programming for chronic conditions. An exclusive MyPelvi partnership at Hardenberg adds pelvic floor and postpartum recovery services.

The business model is direct-to-consumer subscription, sold at the three physical clubs and through the MoreSports online checkout, with prices ranging from €12.50 per 4 weeks at Genemuiden and Dedemsvaart to €15 per week at Hardenberg Black Label, plus a one-time Starter Package, day passes (€10–€15), personal training credit packages, corporate fitness programs, and the CLI medical-fitness stream. The GTM motion relies on free trial sessions (proefsessies), local Google search presence, and a Membership Take-Over program offering up to 6 free months to consumers switching from competitor gyms, supported by Mailjet-driven email communications and XXL Nutrition partner discounts.

Name

The Training Club

Legal name

The Training Club Groep B.V.

Website

https://thetrainingclub.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Training Club is a Dutch regional fitness chain operating three clubs in Overijssel, offering All-in Memberships, Black Label boutique experiences, eGym circuit training, and NLACTIEF-certified medical fitness programs to general consumers, chronic-condition patients, youth, and corporate clients.

Ownership category

akta.pro rank

Product category

Fitness Centers

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Small-Group Personal Training (Semi-Private) (HSADAAAN), Functional Fitness / Cross-Training Groups (HSADABAH), Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

Keywords

• Fitness club memberships
• Boutique gym facilities
• Personal training services
• Wellness coaching programs
• Preventive health fitness

Headquarters

HQ city

Genemuiden

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Fitness Membership Subscriptions: The primary revenue stream comes from recurring membership fees charged every 4 weeks. Memberships include various tiers (Regular, Black Label, Flex) with different pricing per location. Members receive all-inclusive access to facilities, group classes, and eGym equipment. Optional add-ons include personal training credits and coaching sessions.
2. Day Passes: Single-visit access passes allowing non-members to use club facilities for a limited period. Prices vary by location: €15 for Hardenberg, €10 for Dedemsvaart and Genemuiden.
3. Personal Training & Coaching Sessions: Credits-based system for one-on-one personal training sessions (20 or 40 minutes) with certified trainers. Credits are purchased in packages with varying validity periods (4-8 weeks depending on package size).
4. Starter Package: One-time registration and administration fee covering registration costs, administrative fees, initial personal training/coaching sessions, training schedules in MySports app, and exclusive member discounts with partners like XXL Nutrition.
5. Business Fitness Programs: Corporate fitness packages tailored for employers looking to promote employee health and vitality.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

The Training Club operates three physical fitness club locations in the Overijssel region of the Netherlands, selling recurring All-in Memberships that bundle 24/7 facility access, group classes, eGym circuit training, and a €1-per-workout loyalty rebate. It supplements memberships with premium Black Label club experiences, personal training and lifestyle coaching, nutrition advice, day passes, and specialized programs such as the NLACTIEF-recognized Combined Lifestyle Intervention (CLI) and an exclusive MyPelvi pelvic-floor service at Hardenberg.

Product overview

The_training_club is a Dutch fitness chain operating three gym locations in Dedemsvaart, Hardenberg, and Genemuiden. The core product is the All-in Membership, which bundles unlimited facility access, group lessons, small group training, complimentary beverages (coffee, tea, sports water), and the unique €1 per workout discount system. The company offers two membership tiers: standard membership at select locations and premium Black Label membership at Dedemsvaart and Hardenberg featuring boutique amenities and included nutritional advice. The ecosystem includes add-on services such as Personal Training & Coaching, the eGym Circle technology platform, the MySports App for member management, and specialized offerings like the MyPelvi partnership for pelvic health. Additional offerings comprise Youth Membership (16-18 years), Membership Take-over for gym transfers, Voedingsadvies nutritional counseling, and the Gecombineerde Leefstijl Interventie health program. The company operates under The Training Club Groep B.V. and is structured around four pillars: Training, Nutrition, Behavior, and Recovery.

Differentiator

Problem solved

Functional benefit

Brands

• Black Label: Exclusive boutique club concept offering luxury fitness experience with personal attention, premium facilities, and nutritional advice included. Available at Dedemsvaart and Hardenberg locations.

Products and services

• All-in Membership Recurring 4-week fitness membership bundling unlimited 24/7 facility access, group lessons, small group training, eGym circuit use, complimentary coffee/tea/sports drinks, and the €1-per-workout Eurokorting rebate. Sold via club sales, MoreSports online checkout, and the MySports app to adult consumers in the Overijssel region.
• Black Label Membership Premium boutique membership available at Dedemsvaart and Hardenberg, offering luxury facilities, an exclusive atmosphere, included nutritional advice, and access to all non-Black Label clubs. Targeted at higher-spend consumers seeking a smaller, higher-touch environment.
• Flex Membership Month-to-month membership billed every 4 weeks with no minimum contract period, monthly cancellation, and automatic conversion from fixed-term memberships after contract completion. Does not qualify for Eurokorting or promotional discounts.
• Youth Membership (Jeugd Membership) Membership for members aged 16-18 with restricted access hours of 06:00-23:00 and parental/guardian signature required; converts automatically to a Flex Membership at age 18. Billed monthly.
• Personal Training & Coaching One-on-one training sessions with certified Personal Trainers, purchased in credit packages (up to 4 credits with 4-week validity; 5-12 credits with 8-week validity) for 20- or 40-minute sessions at weekly, bi-weekly, or monthly cadence. Sold as a standalone add-on service to existing members.
• Day Pass (Dagpas) Single-visit access pass for non-members to use club facilities. Priced at €15 at the Hardenberg Black Label club and €10 at the Dedemsvaart and Genemuiden clubs.
• Corporate Fitness Programs (Business Fitness) Tailored corporate fitness packages for Dutch employers seeking to promote employee vitality and health. Sold on a recurring basis to SMB and mid-market companies in the Netherlands.
• Voedingsadvies (Nutrition Advice) Expert nutritional guidance and dietary counseling service supporting a healthy and balanced lifestyle; included for Black Label members and available as an add-on service for other members.
• Gecombineerde Leefstijl Interventie (CLI) Combined Lifestyle Intervention health program for lifestyle improvement and sustainable behavior change, partially reimbursed from basic Dutch health insurance and delivered under the NLACTIEF Prevention Center framework for chronic-condition participants.
• MyPelvi Pelvic Floor Services Specialized pelvic floor strengthening and recovery services (bekkenbodemversterking), postpartum recovery, pain reduction, and mobility improvement, offered exclusively at the Hardenberg club via the MyPelvi partnership.

Quantifiable outcome

• Members can earn up to €28 discount per 4-week period through the Eurokorting system
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Sport AlliancecoreTechnology or IntegrationSport Alliance provides gym management software solutions enabling sports clubs to digitize processes and better serve members. Handles backend member management, booking systems, and club operations.
• XXL NutritionminorGTM or Marketing PartnerSports nutrition partner offering exclusive member discounts on nutritional products. Included in Starter Package benefits for new members.
• MyPelvicoreStrategic or Co-development PartnerExclusive partnership at Hardenberg location for pelvic floor strengthening and post-pregnancy recovery services. Unique offering in the region covering bekkenbodemversterking, pijnvermindering, and mobility improvement.
• MoreSportscoreTechnology or IntegrationOnline booking and checkout platform (checkout.moresports.io) used for trial session reservations and membership registration across all club locations.
• Geschillencommissie Sport en BewegingminorOthersOfficial dispute resolution body for fitness industry complaints. Members can escalate unresolved issues to this commission per Article 13 of terms and conditions.
• NLACTIEFcoreOthersNational certification organization for prevention centers. The Training Club holds official recognition as NLACTIEF Prevention Center, specializing in health guidance and lifestyle coaching.
• VES (Vereniging Exclusieve Sportcentra)coreOthersAssociation of Exclusive Sports Centers providing quality assurance and professional standards. Membership provides quality guarantee for high-level fitness services.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Basic-Fit: Largest low-cost fitness chain in the Netherlands and Europe with hundreds of clubs nationally. Competes for the same Dutch fitness consumer wallet, though positioned at much lower price points than The Training Club's Black Label tier.
• Fit For Free: Dutch low-cost fitness chain competing on subscription pricing for the same mass-market fitness member. Differs in price tier but targets overlapping Dutch consumer segments.

Emerging players

• Phitlife: Smaller Dutch boutique fitness concept blending personal training and group sessions. Comparable as a niche Dutch player targeting premium consumers with curated programming.
• Hard Work Gyms: Dutch boutique fitness concept focused on group training and community. Comparable as a smaller, design-led operator competing for premium Dutch fitness consumers with curated experiences.

Direct peers

• TrainMore: Dutch premium boutique fitness chain with all-inclusive memberships, group classes, and personal training. Closest direct comparable in positioning to The Training Club's Black Label tier, though headquartered in Amsterdam rather than Overijssel.
• SportCity: Mid-market Dutch fitness chain with multi-location presence and personal training / group class programs. Directly comparable in business model to The Training Club, though operating at significantly larger national scale.
• Club Pellikaan: Premium Dutch health club operator with multi-club presence, personal training, and group programming. Comparable in premium positioning and full-service operating model.
• Fit20: Dutch-origin personal training franchise operating a 20-minute strength-training concept. Comparable as a small-format, coaching-led Dutch fitness operator with semi-private personal training at the core.

Others

• eGym: Provider of the smart circuit training technology that The Training Club deploys. Relevant as a critical supplier whose product availability and pricing directly affect the chain's core differentiation.
• NLACTIEF: Dutch national body certifying prevention centers for medical fitness / lifestyle intervention. Relevant as the certification grantor whose standards gate The Training Club's CLI reimbursement channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/thetrainingclubnl

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Training Club